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Top 18 AI Tools that Every Marketer Needs to Know
每个营销人员都需要了解的 18 个顶级人工智能工具

Mitali Shah
Our LabNotes | SoluteLabs

12 min readAug 22, 2024

Artificial Intelligence (AI) has revolutionized the marketing landscape, offering tools that enhance efficiency, personalization, and scalability.
人工智能(AI)彻底改变了营销领域,提供了提升效率、个性化和可扩展性的工具。

These advanced tools are transforming the way marketers work, from automating challenging tasks to revealing valuable insights. With a plethora of options available, it’s not easy to figure out the best AI tools for marketers.
这些先进的工具正在改变营销人员的工作方式,从自动化处理具有挑战性的任务到揭示有价值的洞察。面对众多可用选项,找出最适合营销人员的 AI 工具并不容易。

Panic not!  不要慌!

In this blog post, you’ll discover the top 18 AI tools that are essential for every marketer. Learn how each tool can help you overcome marketing obstacles and enhance your overall strategy.
在这篇博文中,你将发现每个营销人员必备的 18 个 AI 工具。了解每个工具如何帮助你克服营销障碍并提升整体策略。

Let’s get started!  让我们开始吧!

Why Should Marketers Use AI Tools?
为什么营销人员应该使用人工智能工具?

These tools improve productivity by automating repetitive and time-consuming tasks, allowing marketers to dedicate more time to strategic planning and creative projects.
这些工具通过自动执行重复性和耗时的任务来提高生产力,使营销人员能够投入更多时间进行战略规划和创意项目。

They also improve scalability, ensuring consistent and personalized communication across multiple platforms and reaching a broader audience effectively. Moreover, AI tools help solve common marketing challenges, such as content creation, SEO optimization, and customer engagement.
它们还提升了可扩展性,确保在多个平台上实现一致且个性化的沟通,并有效地触及更广泛的受众。此外,人工智能工具有助于解决常见的营销挑战,如内容创作、SEO 优化和客户互动。

These tools are vital components of today’s marketing toolkit, as they offer data-driven insights and streamline intricate processes. This empowers marketers to achieve improved results, enhance their campaigns, and maintain a competitive edge.
这些工具是当今营销工具箱中的重要组成部分,因为它们提供数据驱动的洞察并简化复杂的流程。这使营销人员能够实现更好的结果,改进他们的营销活动,并保持竞争优势。

AI Content Creation Tools
AI 内容创作工具

1. ChatGPT.com

ChatGPT is a versatile AI tool designed to generate high-quality content, including blog posts, social media captions, and ad copy. It uses advanced NLP (Natural Language Processing) technology to create conversational responses, making it ideal for brainstorming and market research.
ChatGPT 是一款多功能 AI 工具,旨在生成高质量内容,包括博客文章、社交媒体文案和广告文案。它使用先进的 NLP(自然语言处理)技术来创建对话式回复,非常适合头脑风暴和市场研究。

Key Features  主要特点

Generates human-like text, making it perfect for engaging content.
生成类人文本,让其成为制作引人入胜内容的完美工具。

  • Content Brainstorming  内容头脑风暴

Helps generate ideas and draft content outlines.
帮助生成想法和起草内容大纲。

  • Market Research  市场调研

Provides insights based on user queries and responses.
根据用户的查询和反馈提供见解。

  • Personalized Messages  个性化消息

Tailors content to specific audiences and contexts.
根据特定受众和语境定制内容。

Use Case  用例

2. Jasper.ai

Jasper.ai specializes in creating engaging marketing copy for various platforms, from websites to email campaigns. It optimizes content for SEO and provides real-time data to enhance collaboration among team members. It also provides a variety of templates and an easy-to-use interface to simplify content creation and save time.
Jasper.ai 专门为各种平台创建吸引人的营销文案,从网站到电子邮件营销活动。它优化内容的 SEO 表现,并提供实时数据以增强团队成员之间的协作。它还提供各种模板和易于使用的界面,以简化内容创建并节省时间。

Key Features  主要特点

Produces high-quality marketing copy tailored to different platforms.
为不同平台制作高质量营销文案。

  • SEO Optimization  SEO 优化

Ensures that the content is optimized for search engines to increase its visibility.
确保内容经过搜索引擎优化以提升可见度。

  • Collaboration Tools  协作工具

Facilitates teamwork with real-time editing and feedback.
通过实时编辑和反馈促进团队协作。

  • Real-Time Data  实时数据

Provides insights and analytics to refine marketing strategies.
提供深入分析和数据支持以优化营销策略。

Use Case  用例

3. Copy.ai

Copy.ai excels in generating marketing copy for a range of platforms. It offers workflow templates and an amazing text editor, making it easy to manage and customize content. This AI tool integrates with popular platforms like WordPress and Salesforce, allowing for seamless content deployment. Plus, it suggests improvements to enhance content quality and effectiveness.
Copy.ai 擅长为各种平台生成营销文案。它提供工作流程模板和出色的文本编辑器,使内容管理和定制变得简单。这款 AI 工具可与 WordPress 和 Salesforce 等主流平台集成,实现无缝内容部署。此外,它还会提供建议以提升内容质量和效果。

Key Features  主要特点

Pre-designed templates streamline content creation for various formats.
预设的模板可以简化各种格式的内容创作。

  • Text Editor  文本编辑器

An intuitive editor for easy content customization.
一个直观的编辑器,可轻松自定义内容。

  • Content Management  内容管理

Organizes and manages multiple content pieces efficiently.
高效组织和管理多个内容。

  • Email Customization  邮件自定义

Creates personalized email content to engage audiences.
制作个性化的电子邮件内容以吸引受众。

Use Case  用例

AI Plagiarism Remover & Optimization Tools
AI 剽窃检测和优化工具

4. Paraphrasetool.ai

Paraphrasetool.ai is designed to eliminate unintentional plagiarism from your content, making it unique, engaging, and relatable. This AI tool has a “Plagiarism Remover” feature that allows you to eliminate the traces of plagiarism from your content in a single click. The final output retains the original meaning, giving you peace of mind knowing that your work is free of plagiarism.
Paraphrasetool.ai 旨在消除内容中的无意抄袭,使其独特、吸引人且易于理解。这个 AI 工具有一个"去除抄袭"功能,让您只需一键就能消除内容中的抄袭痕迹。最终输出保留原意,让您安心地知道您的作品没有抄袭。

Key Features  主要功能

Ensures content originality by paraphrasing existing text.
通过改写现有文本来确保内容原创性。

  • Content Humanizing  内容人性化

Create Human written & undetectable AI content.
创建人工撰写且无法检测的 AI 内容。

  • Check Grammar  检查语法

Check grammatical mistakes and get error-free text.
检查语法错误并获得无误的文本。

  • Summarizes The Text  总结此文本

Provide quick summaries for busy readers.
为匆忙的读者提供简短总结。

Use Case  用例

5. SurferSEO

SurferSEO optimizes your content for search engines while maintaining readability and an engaging tone. It offers tools for content planning, keyword analysis, and editing. In addition, this advanced AI tool provides personalized content recommendations based on top-ranking pages and identifies content gaps to improve your SEO strategy. Its audit feature also helps refine existing content to boost search engine rankings.
SurferSEO 可以在保持内容可读性和吸引人的语调的同时,优化您的内容以适应搜索引擎。它提供内容规划、关键词分析和编辑工具。此外,这款先进的 AI 工具基于排名靠前的网页提供个性化内容建议,并识别内容缺口以改进您的 SEO 策略。其审核功能还有助于优化现有内容以提升搜索引擎排名。

Key Features  主要特点

Provides data-driven recommendations for improving search engine rankings.
提供数据驱动的搜索引擎排名优化建议。

  • Content Planning  内容规划

Helps in creating an effective content strategy based on keyword research.
帮助基于关键词研究制定有效的内容策略。

  • Keyword Analysis  关键词分析

Identifies relevant keywords to target for better visibility.
确定相关关键词以提升曝光度。

  • Content Editor  内容编辑器

Analyzes and suggests improvements for existing content.
分析现有内容并提出改进建议。

Use Case  用例

6. Grammarly.com

Grammarly is a widely used AI tool for improving grammar, clarity, and writing quality. It provides AI-driven suggestions for style adjustments and plagiarism detection. Moreover, this online tool helps marketers refine their tone and conciseness, making it a valuable resource. By integrating Grammarly into your writing workflow, you can ensure error-free and effective communication.
Grammarly 是一个广泛使用的 AI 工具,用于改进语法、清晰度和写作质量。它提供了 AI 驱动的写作风格调整和剽窃检测建议。此外,这个在线工具可以帮助营销人员改进语气和简洁度,使其成为一个有价值的资源。通过将 Grammarly 整合到写作工作流程中,你可以确保无错误且有效的沟通。

Key Features  主要特点

Identifies and corrects grammatical errors in real-time.
实时识别和纠正语法错误。

  • Style Suggestions  样式建议

Provides recommendations for improving writing style.
提供改进写作风格的建议。

  • Plagiarism Detection  抄袭检测

Check for unintentional plagiarism so that you remove it.
检查意外的剽窃内容,以便将其删除。

  • Tone Adjustment  音调调节

Ensures the content matches the desired tone and voice.
确保内容符合所需的语气与风格。

Use Case  用例

AI Design and Image Generation Tools
AI 设计和图像生成工具

7. Midjourney.com

Midjourney leverages artificial intelligence to create stunning visuals and artwork. It’s perfect for generating high-quality images that can enhance your marketing materials. With its sophisticated algorithms and simple interface, Midjourney makes it easy to produce unique and captivating visuals that can elevate your brand’s visual identity.
Midjourney 利用人工智能创造令人惊叹的视觉效果和艺术作品。它非常适合生成可以提升你营销材料的高质量图像。凭借其复杂的算法和简单的界面,Midjourney 让你能轻松制作独特且引人入胜的视觉效果,从而提升品牌的视觉形象。

Key Features  主要特征

Produces unique and premium-quality digital art.
制作独特且优质的数字艺术。

  • Design Customization  设计定制

Allows for creative adjustments and personalizations.
允许进行创意调整和个性化设置。

  • Quality Outputs  高质量输出

Ensures professional-grade visuals are suitable for marketing.
确保专业级视觉效果适用于市场营销。

  • Creative Flexibility  灵活创意

Offers various styles and artistic directions.
提供各种风格和艺术方向。

Use Case  用例

8. Canva.com

Canva is a design tool that includes AI features to help you create professional graphics efficiently. You can find numerous templates and design tools to choose from.With its simple drag-and-drop interface and AI-generated design recommendations, Canva allows you to produce impressive visuals quickly.
Canva 是一种设计工具,包含人工智能功能,可帮助您高效创建专业图形。您可以找到众多模板和设计工具供选择。通过其简单的拖放界面和人工智能生成的设计建议,Canva 让您能够快速制作出令人印象深刻的视觉效果。

Key Features  主要特征

Provides pre-designed templates for various types of content.
为各种类型的内容提供预设模板。

  • Design Tools  设计工具

Comes with a wide range of tools to personalize designs.
配备多种工具以个性化设计。

  • Collaboration Features  协作功能

Allows team members to work on designs together.
允许团队成员共同进行设计工作。

  • Image Editing  图像编辑

Offers basic to advanced image editing capabilities.
提供从基础到高级的图像编辑功能。

Use Case  用例

9. DALL E

DALL E utilizes AI to create top-notch images based on text descriptions. Thanks to its sophisticated language model and generative features, this AI tool supports fast prototyping and iteration, empowering users to bring their ideas to life in a matter of seconds. Moreover, DALL E’s AI technology ensures that the produced images are visually appealing.
DALL E 利用人工智能根据文字描述创建高质量图像。凭借其先进的语言模型和生成功能,这款人工智能工具支持快速原型设计和迭代,使用户能够在几秒钟内将想法变为现实。此外,DALL E 的人工智能技术确保生成的图像在视觉上具有吸引力。

Key Features  主要特点

Creates images based on written descriptions.
根据书面描述创建图像。

  • High-Resolution Outputs  高分辨率输出

Produces detailed and high-quality images.
生成细致且高质量的图片。

  • Creative Flexibility  创造性灵活性

Offers a wide range of styles and subjects.
提供各种各样的风格和主题。

  • Unique Visuals  独特视觉

Generates unique images for distinctive marketing.
为独特的营销生成独特的图像。

Use Case  用例

AI Social Media Management Tools
AI 社交媒体管理工具

10. Sproutsocial.com

Sprout Social helps manage your social media presence, analyze performance, and engage with your audience using AI-powered insights. It streamlines social media activities through scheduling and analytics. By using this tool, marketers can enhance their online reputation, improve customer service, and drive more sales through effective social media management.
Sprout Social 可以帮助管理您的社交媒体形象,分析表现,并利用 AI 驱动的洞察来与您的受众互动。它通过排程和分析简化社交媒体活动。通过使用这个工具,营销人员可以提升他们的在线声誉,改善客户服务,并通过有效的社交媒体管理促进销售增长。

Key Features  主要功能

Allows for efficient planning and scheduling of posts.
可以有效地规划和安排帖子。

  • Analytics  数据分析

Provides detailed insights into social media performance.
提供社交媒体表现的详细分析。

  • Audience Engagement  受众参与

Tools for interacting with followers and responding to messages.
与粉丝互动和回复消息的工具。

  • Content Calendar  内容日历

Organizes social media activities in a visual calendar.
在可视化日历中组织社交媒体活动。

Use Case  用例

11. Hootsuite.com

Hootsuite enables you to plan posts, monitor analytics, and handle various social media accounts with ease. Its advanced AI capabilities help boost your social media strategies. Thanks to Hootsuite’s intuitive design and adaptable dashboards, your marketing team can work together effortlessly and use data to improve your social media impact and interaction.
Hootsuite 让您能够轻松规划帖子、监控数据分析并管理各种社交媒体账号。它的高级人工智能功能有助于提升您的社交媒体策略。得益于 Hootsuite 直观的设计和灵活的仪表板,您的营销团队可以毫不费力地协同工作,并利用数据改善您的社交媒体影响力和互动。

Key Features  主要功能

Schedule content across various social media platforms.
在各个社交媒体平台上安排内容发布。

  • Social Media Monitoring  社交媒体监控

Track mentions, keywords, and trends.
跟踪提及、关键词和趋势。

  • Analytics  分析

Measure performance and gain insights into audience behavior.
衡量性能并深入了解受众行为。

  • Team Collaboration  团队协作

Team members can work together on social media projects.
团队成员可以一起合作完成社交媒体项目。

Use Case  用例

12. Buffer.com

Buffer is your all-in-one solution for planning, scheduling, and analyzing social media posts. It offers in-depth performance metrics and audience insights to enhance your social media strategy. With this AI tool’s user-friendly tools and flexible scheduling options, you can save time, increase engagement, and ensure a cohesive brand voice across every social media platform.
Buffer 是您规划、安排和分析社交媒体帖子的一站式解决方案。它提供深入的绩效指标和受众洞察,以提升您的社交媒体策略。通过这款 AI 工具的用户友好工具和灵活的排程选项,您可以节省时间、提高互动率,并确保在所有社交媒体平台上保持统一的品牌声音。

Key Features  主要功能

Plan and schedule posts across different platforms.
规划和安排不同平台上的帖子发布。

  • Performance Analysis  性能分析

Detailed metrics and reports on social media performance.
社交媒体绩效的详细指标和报告。

  • Audience Insights  受众洞察

Understand follower demographics and engagement patterns.
了解粉丝群体特征和互动模式。

  • Engagement Tracking  互动追踪

Keep an eye on interactions and reply to comments and messages.
关注互动并回复评论和消息。

Use Case  用例

AI Customer Service and Support Tools
AI 客服和支持工具

13. Intercom.com

Intercom uses AI-powered chatbots and messaging tools to deliver personalized customer support, leading to better user engagement and automated assistance for improved customer experiences. It also simplifies communication and builds stronger connections with customers.
Intercom 使用人工智能驱动的聊天机器人和消息工具来提供个性化的客户支持,从而带来更好的用户参与度和自动化协助,以改善客户体验。它还简化了沟通方式,并与客户建立更紧密的联系。

Key Features  主要特性

Automated bots designed to handle common customer inquiries efficiently.
旨在高效处理常见客户咨询的自动化机器人。

  • Customer Messaging  客户信息服务

Tools for personalized communication with users.
用户个性化通信工具。

  • Automated Support  自动支持

Streamlines customer support processes.
精简客户支持流程。

  • User Engagement  用户参与度

Enhances interaction and engagement with customers.
增强与客户的互动和参与度。

Use Case  用例

14. Zendesk.com

Zendesk provides efficient customer support using AI-driven ticket routing, automation, and self-service capabilities, which makes it ideal for managing customer inquiries and improving support efficiency.
Zendesk 通过人工智能驱动的工单分配、自动化和自助服务功能提供高效的客户支持,这使其成为管理客户咨询和提高支持效率的理想选择。

Key Features  主要特点

Manages and organizes customer support tickets in a structured system.
在结构化系统中管理和组织客户支持工单。

  • AI Automation  人工智能自动化

Automates routine support tasks and responses.
自动化例行支持任务和响应。

  • Self Service  自助服务

Provides knowledge bases and FAQs for self-service.
提供知识库和常见问题以实现自助服务。

  • Performance Analytics  性能分析

Tracks support team performance and customer satisfaction.
跟踪支持团队表现和客户满意度。

Use Case  用例

15. Drift  15. 漂移

Drift is a powerful tool for conversational marketing and sales, designed to engage and convert website visitors in real time. It uses AI to provide a personalized experience for each visitor, improving customer engagement and increasing conversion rates.
Drift 是一款功能强大的对话式营销和销售工具,旨在实时吸引和转化网站访客。它使用人工智能为每位访客提供个性化体验,提高客户参与度并增加转化率。

Key Features  主要特点

Engage with website visitors instantly through live chat, providing real-time support and answers to their questions.
通过实时聊天功能即时与网站访客互动,提供实时支持并回答他们的问题。

  • Chatbot Automation  聊天机器人自动化

Implement AI-driven chatbots to manage everyday questions, allowing your team to concentrate on more intricate challenges.
实施人工智能驱动的聊天机器人来处理日常问题,让您的团队能够专注于更复杂的挑战。

  • Email Sequencing  邮件序列

Automate follow-up emails based on user interactions, ensuring timely and relevant communication.
根据用户互动自动发送跟进邮件,确保及时和相关的沟通。

  • Conversational AI  会话式人工智能

Leverage AI to create personalized conversations that guide visitors through their buying journey, enhancing their overall experience.
利用人工智能创建个性化对话,引导访客完成购买过程,提升整体体验。

Use Case  用例

AI Video Editing Tools  AI 视频编辑工具

16. Synthesia.io

Synthesia is a cutting-edge video editing tool powered by AI, making it easy for you to produce high-quality video content with ease. It is particularly useful for creating training videos, marketing content, and personalized video messages.
Synthesia 是一款由人工智能驱动的尖端视频编辑工具,让您轻松制作高质量的视频内容。它特别适用于制作培训视频、营销内容和个性化视频消息。

Key Features  主要特点

Generates high-quality videos using AI without the need for expensive equipment or extensive video editing skills.
使用人工智能生成高质量视频,无需昂贵的设备或丰富的视频编辑技能。

  • Text-to-Speech  语音合成

Transforms written content into smooth, natural speech across various languages, ensuring your videos reach and engage a worldwide audience.
将书面内容转化为流畅自然的多语言语音,确保您的视频能够触及并吸引全球观众。

  • Multilingual Support  多语言支持

Crafts immersive videos in different languages to cater to diverse audiences, enhancing your reach and engagement.
制作不同语言的沉浸式视频,以满足不同受众群体的需求,提升您的影响力和互动性。

  • Easy Editing  轻松编辑

Uses a user-friendly interface to edit videos quickly and efficiently, allowing you to focus on your content rather than the technical details.
使用简单易用的界面快速高效地编辑视频,让您可以专注于内容创作而不是技术细节。

Use Case  用例

17. Lumen5.com

Lumen5 transforms text content into engaging video summaries, making it an excellent tool for marketers looking to repurpose their written content into dynamic visual formats. This tool leverages AI to automate video creation, making the process quick and easy.
Lumen5 可以将文本内容转换为引人入胜的视频摘要,对于希望将书面内容转换为动态视觉格式的营销人员来说,这是一个出色的工具。该工具利用人工智能实现视频制作自动化,使整个过程快速简便。

Key Features  主要功能

Automatically generate videos from blog posts, articles, or any other text content, saving you time and effort.
自动从博客文章、文章或任何其他文本内容生成视频,为您节省时间和精力。

  • Media Library  媒体库

Access a vast library of stock images, video clips, and music tracks to enhance your videos and make them more appealing.
访问海量的素材库,里面包含图片、视频片段和音乐音轨,让您的视频更具吸引力。

  • Automated Storyboarding  自动故事板制作

Use AI to create a storyboard that matches your text, ensuring a coherent and engaging video narrative.
使用 AI 创建与文本内容相匹配的分镜头脚本,确保视频叙事连贯且富有吸引力。

  • Customization Options  自定义选项

Customize your videos with your brand’s colors, fonts, and logo, maintaining brand consistency across all your content.
使用您品牌的颜色、字体和标志来自定义您的视频,保持所有内容中的品牌一致性。

Use Case  用例

18. Pictory.ai

Pictory is an AI-powered video generation tool that helps you create short, branded videos from long-form content. It is ideal for marketers looking to create engaging video snippets for social media, websites, and other digital platforms.
Pictory 是一个基于人工智能的视频生成工具,可以帮助你将长内容转换成简短的品牌视频。它非常适合营销人员制作用于社交媒体、网站和其他数字平台的吸引人的视频片段。

Key Features  主要功能

Use AI to automatically generate videos from long-form content, such as webinars, podcasts, and articles, highlighting the key points.
使用 AI 自动从网络研讨会、播客和文章等长篇内容生成视频,突出关键要点。

  • Script to video  剧本转视频

Turn your written scripts into visually stimulating videos, enhancing the engagement and accessibility of your content.
将您的书面文稿转变为视觉刺激的视频,提升内容的吸引力和可及性。

  • Transcription  转录

Easily transcribe audio and video content automatically, simplifying the process of adding subtitles and enhancing accessibility.
轻松自动转录音频和视频内容,简化添加字幕的流程并提高可访问性。

  • Text-to-Video  文字转视频

Transform text into video content, enhancing your ability to communicate complex ideas through visual storytelling.
将文字转化为视频内容,通过视觉叙事提高你传达复杂想法的能力。

Use Case  用例

Conclusion  总结

Using these tools will not only make your marketing efforts more efficient but also open up new opportunities for growth and innovation.
使用这些工具不仅能提高营销效率,还能为增长和创新创造新的机会。

Our LabNotes | SoluteLabs
Our LabNotes | SoluteLabs

Published in Our LabNotes | SoluteLabs
发表于我们的实验室笔记 | SoluteLabs

SoluteLabs is an AI-powered Product Engineering firm focused on crafting digital experiences for startups, mid-market companies, and enterprises.

Responses (4)  回复 (4)

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Mitali, your insights on essential AI tools for marketers are invaluable! Which tool do you think will have the biggest impact in the coming years?

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AI tools are a game-changer for marketers, streamlining content creation, SEO, and customer engagement. By automating tasks and providing data-driven insights, these tools help marketers stay competitive and save time.

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More from Mitali Shah and Our LabNotes | SoluteLabs
更多来自 Mitali Shah 和我们的实验室笔记 | SoluteLabs

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