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DDES9143 Graphic Design and Society • Assessment Task 02 • Template: Client and Stakeholders • H1W5 analysis
DDES9143 平面设计与社会 • 评估任务 02 • 模板:客户和利益相关者 • H1W5 分析

Client
客户

Who

Where
哪里

What
什么

What
什么

What
什么

How
如何

1. Who operates the business?
1. 谁经营业务?

2. Who are the regular customers?
2. 谁是老客户?

3. Who are potential customers?
3. 谁是潜在客户?

4. Who are the competitors in the suburb?
4. 郊区的竞争对手是谁?

1. Where is the business located?
1. 公司位于何处?

2. If this is an e-business the state laws require a street address for contact.
2. 如果这是电子商务,州法律要求提供街道地址以供联系。

1. What type of products are sold?
1. 销售什么类型的产品?

2. What type of services are provided?
2. 提供什么类型的服务?

1. What does the existing logo look like?
1. 现有的标志是什么样子的?

2. What is the rationale for a new logo?
2. 新标志的基本原理是什么?

What are the functions of the logo and collaterals?
标志和宣传资料的作用是什么?

How will the logo be communicated to existing and new customers?
如何将徽标传达给现有客户和新客户?

01: The Twelve 
01: 十二人 

Cafe
咖啡屋

1. Operator: Local owners, founded 2012.
1.运营商:当地业主,成立于 2012 年。

2. Regular customers: Locals, students.
2.常客:当地人、学生。

3. Potential customers: Tourists, nearby residents, university staff.
3.潜在客户:游客、附近居民、大学工作人员。

4. Deus Cafe, Acre Eatery, Camperdown Commons, Wayward Brewing Co.
4. Deus Cafe、Acre Eatery、Camperdown Commons、Wayward Brewing Co.

The shop is at 27 Barr St, 
这家商店位于 27 Barr St, 

Camperdown NSW 2050
新南威尔士州坎珀当 2050

https://the-twelve-cafe.square.site/

1. Products Sold: Coffee, teas, pastries, breakfast and lunch dishes, etc.
1.销售产品:咖啡、茶、糕点、早餐和午餐等

2. Services Provided: Dining in, takeout, catering, etc
2. 提供的服务:堂食、外卖、餐饮等
.

Sans-serif business name in all caps, circular border of two wheat trees, black and white monochrome design.
无衬线企业名称全部大写,两棵小麦树的圆形边框,黑白单色设计。

Make the brand logo more visually appealing and better reflect the creative and performance atmosphere of the recording studio.
使品牌标识更具视觉吸引力,更好地体现录音棚的创意和表演氛围。

1. The logo reflects the atmosphere of the café, with a lively typography that stands out strongly in the apartments.
1. 标志反映了咖啡馆的氛围,活泼的排版在公寓中非常突出。

2. The vibrant colors of the collateral will resonate with repeat and potential customers, resulting in increased brand loyalty.
2. 抵押品鲜艳的色彩会引起回头客和潜在客户的共鸣,从而提高品牌忠诚度。

This includes menus and takeaway bags. Compelling designs on menus and promotional materials will resonate with repeat and potential customers, leading to increased brand loyalty. On menus and promotional materials
这包括菜单和外卖袋。菜单和促销材料上引人注目的设计将与回头客和潜在客户产生共鸣,从而提高品牌忠诚度。在菜单和宣传材料上
.

02: Sydney SoundBrewery
02: 悉尼 SoundBrewery

Operator: An independent business,founded by John
运营商:An 独立企业,由 John 创立

Hresc in 2012
hresc 在2012之内
.

2. Regular customers: Musicians, bands, producers.
2.常客:音乐家、乐队、制作人。

3. Potential customers: Local artists, podcasters, media companies.
3.潜在客户:本地艺术家、播客、媒体公司。

4. A Sharp Recording Studio, Free Energy Device Studios.
4. 夏普录音室,Free Energy Device Studios。

1. The shop is at 62/68 Church St, 
1.商店位于 62/68 Church St, 

Camperdown NSW 2050
新南威尔士州坎珀当 2050

https://sydneysoundbrewery.com/

1. Products Sold: Sound recording equipment, studio time, audio
1.销售产品:录音设备、录音室时间、音频

2. production services.
2.生产服务。

Provided: Professional audio recording, mixing, mastering, and sound design.
提供:专业的录音、混音、母带制作和声音设计

The words “The Twelve Cafe” are shown in floral, serif and sans-serif fonts, all capitalized and in warm colors.
“The Twelve Cafe”字样以花卉、衬线和无衬线字体显示,全部大写,采用暖色。

Create a more modern and appealing brand logo that appeals to different age groups.
创建一个更现代、更具吸引力的品牌标志,以吸引不同年龄段的人。

The logo features a typeface that reflects the studio's name.
该标志的字体反映了工作室的名称。

Promotional materials such as posters, brochures, and logos provide information to the neighborhood about the studio's facility resources and shows.
海报、宣传册和徽标等宣传材料向社区提供有关工作室设施资源和表演的信息。

The logo is currently only featured in online promotions such as websites and social media platforms.
该标志目前仅在网站和社交媒体平台等在线促销活动中出现。

03: Paws of Fun
03: 欢乐之爪  

1. Operator: An independent business
1. 运营商:独立企业
.

2. Regular customers: Local pet owners..
2.常客:当地宠物主人..

3. Potential customers: New pet owners, visitors to Camperdown.
3.潜在客户:新宠物主人、Camperdown 的访客。

4. Sydney Dog Training Centre, PetO Camperdown, Camperdown Vet Hospital
4. 悉尼犬只训练中心 PetO Camperdown Camperdown Vet Hospital
.

1. The shop is at 11 Denison St, 
1.商店位于 11 Denison St, 

Camperdown NSW 2050
新南威尔士州坎珀当 2050

2.https://pawsoffun.com.au/
2.https://pawsoffun.com.au/

1. Dog Playschool
1. 狗游戏学校

2. Dog Playschool
2. 狗游戏学校

3. Dog Daycare
3. 狗日托

4. Training Services
4.培训服务

5. Dog Activities
5. 狗的活动

6. Dog Grooming
6.狗美容

1. cartoonish dog illustrations
1. 卡通狗插图
.

2. Updated logo makes the sign more visible in alleys
2. 更新的标志使标志在小巷中更显眼

1. The logo can convey a sense of fun and playfulness, very lively and appealing to dog owners.
1. 标志可以传达一种好玩和俏皮的感觉,非常活泼,对狗主人很有吸引力。

2. Promotional materials can enhance brand recognition letting potential local customers know that the small business exists and providing basic information about the service.
2.宣传材料可以提高品牌知名度,让潜在的当地客户知道小企业的存在,并提供有关该服务的基本信息。

Logo will be communicated through social media, company website and on-site signage. The use of numerous photos of dogs on the website will appeal to both existing and new customers.
标志将通过社交媒体、公司网站和现场标牌进行传达。在网站上使用大量狗的照片将吸引现有客户和新客户。