DDES9143 Graphic Design and Society • Assessment Task 02 • Template: Client and Stakeholders • H1W5 analysis
DDES9143 平面设计与社会 • 评估任务 02 • 模板:客户和利益相关者 • H1W5 分析
Client | Who | Where | What | What | What | How |
1. Who operates the business? 2. Who are the regular customers? 3. Who are potential customers? 4. Who are the competitors in the suburb? | 1. Where is the business located? 2. If this is an e-business the state laws require a street address for contact. | 1. What type of products are sold? 2. What type of services are provided? | 1. What does the existing logo look like? 2. What is the rationale for a new logo? | What are the functions of the logo and collaterals? | How will the logo be communicated to existing and new customers? | |
01: The Twelve Cafe | 1. Operator: Local owners, founded 2012. 2. Regular customers: Locals, students. 3. Potential customers: Tourists, nearby residents, university staff. 4. Deus Cafe, Acre Eatery, Camperdown Commons, Wayward Brewing Co.
| The shop is at 27 Barr St, Camperdown NSW 2050 https://the-twelve-cafe.square.site/ | 1. Products Sold: Coffee, teas, pastries, breakfast and lunch dishes, etc. 2. Services Provided: Dining in, takeout, catering, etc | Sans-serif business name in all caps, circular border of two wheat trees, black and white monochrome design. Make the brand logo more visually appealing and better reflect the creative and performance atmosphere of the recording studio. | 1. The logo reflects the atmosphere of the café, with a lively typography that stands out strongly in the apartments. 2. The vibrant colors of the collateral will resonate with repeat and potential customers, resulting in increased brand loyalty. | This includes menus and takeaway bags. Compelling designs on menus and promotional materials will resonate with repeat and potential customers, leading to increased brand loyalty. On menus and promotional materials |
02: Sydney SoundBrewery | Operator: An independent business,founded by John Hresc in 2012 2. Regular customers: Musicians, bands, producers. 3. Potential customers: Local artists, podcasters, media companies. 4. A Sharp Recording Studio, Free Energy Device Studios. | 1. The shop is at 62/68 Church St, Camperdown NSW 2050 https://sydneysoundbrewery.com/ | 1. Products Sold: Sound recording equipment, studio time, audio 2. production services. Provided: Professional audio recording, mixing, mastering, and sound design. | The words “The Twelve Cafe” are shown in floral, serif and sans-serif fonts, all capitalized and in warm colors. Create a more modern and appealing brand logo that appeals to different age groups. | The logo features a typeface that reflects the studio's name. Promotional materials such as posters, brochures, and logos provide information to the neighborhood about the studio's facility resources and shows. | The logo is currently only featured in online promotions such as websites and social media platforms. |
03: Paws of Fun | 1. Operator: An independent business 2. Regular customers: Local pet owners.. 3. Potential customers: New pet owners, visitors to Camperdown. 4. Sydney Dog Training Centre, PetO Camperdown, Camperdown Vet Hospital | 1. The shop is at 11 Denison St, Camperdown NSW 2050 2.https://pawsoffun.com.au/ | 1. Dog Playschool 2. Dog Playschool 3. Dog Daycare 4. Training Services 5. Dog Activities 6. Dog Grooming | 1. cartoonish dog illustrations 2. Updated logo makes the sign more visible in alleys | 1. The logo can convey a sense of fun and playfulness, very lively and appealing to dog owners. 2. Promotional materials can enhance brand recognition letting potential local customers know that the small business exists and providing basic information about the service. | Logo will be communicated through social media, company website and on-site signage. The use of numerous photos of dogs on the website will appeal to both existing and new customers. |