Learn more about how research informs ideation
深入了解研究如何啟發創意發想

Thinking of ideas for your product design isn’t a random or mysterious process!
為您的產品設計構思點子並非隨意或神秘的過程！
The designs you create will be supported by research, feedback from user interviews, and learnings from observations.
您所設計的作品將以研究、用戶訪談的反饋和觀察中獲得的見解為基礎。
All designers have assumptions about users and what they think is important or challenging for those users.
所有設計師對使用者以及他們認為使用者重要或面臨的挑戰，都有自己的假設。
Often, these assumptions are based on the designer’s own needs and experiences.
這些假設往往源自設計師個人的需求與經驗。
But, to come up with ideas for designs that meet users’ specific needs, your designs must be based on insights from actual user research, not assumptions.
但是，要設計出符合使用者具體需求的方案，必須依據真實的使用者研究洞察，而非憑空假設。
 

After you empathize with users and define the problems they’re facing, you’re ready for the third stage in the design process: ideate. Your goal is to generate as many ideas as possible for potential solutions to the user problems you’ve identified.
在你了解使用者的需求並明確定義他們面臨的問題後，就可以進入設計流程的第三階段：構思階段。此階段的目標是針對已識別的使用者問題，盡可能多地提出各種潛在解決方案的想法。
To do this, you should try multiple ideation techniques and be prepared to have multiple ideation sessions.
為了達成這個目標，你應該嘗試多種創意發想方法，並且準備好舉行多場創意發想會議。
All of your ideas don’t have to be great; you won't end up using them all in the end!
你的所有想法不必都很完美，因為最後你不會全部採用！
Instead, ideation requires you to push your creative boundaries and try to think of new perspectives to your design approach.
創意發想需要你突破思維框架，嘗試從不同的角度來重新審視你的設計方式。
So, no limits!  所以，沒有限制！

Earlier in the course, you used four tools—empathy maps, personas, user stories, and user journey maps—to help gain a deeper understanding of users’ needs.
在課程初期，你運用了四種工具——同理心地圖、角色設定、使用者故事和使用者旅程地圖——以更深入地理解使用者的需求。
All of these tools informed the creation of a problem statement and will guide your ideation process moving forward.
這些工具共同幫助你形成問題陳述，並將引導你未來的創意發想過程。
As a quick refresher:
簡單快速地回顧一下：

• Empathy maps explore users’ four main motivations: what the user says, thinks, does, and feels.
  同理心地圖分析使用者的四大主要動機：他們說了什麼、想了什麼、做了什麼，以及感受了什麼。
  The insights gathered from empathy maps help you come up with ideas for solutions that address users’ real problems. 
  從同理心地圖中獲得的洞察，能幫助你構思出解決用戶真實問題的方案。

• Personas place the users who you’re designing for front and center.
  人物誌讓您設計的使用者成為焦點。
  By creating detailed user profiles, you can clearly envision potential users that you’d design for.
  透過建立詳細的使用者檔案，您能夠清楚地描繪出未來設計對象的潛在使用者。

• User stories determine which user needs are the most critical to address with your designs.
  使用者故事幫助你判斷哪些使用者需求最為重要，應優先在設計中加以滿足。
  This direction will help focus your ideation.
  這個方向將幫助你更好地對焦創意發想。

• User journeys help you come up with ideas for designs that truly support the users’ needs and solve their problems. 
  使用者旅程能幫助你產生設計構想，真正滿足使用者需求並解決他們的問題。

• A problem statement is a clear description of the user’s need that should be addressed.
  問題陳述是對使用者需求的明確說明，這些需求需要被滿足或解決。
  The problem statement you created in the last course will guide the focus of your ideation.
  你在上一個課程中所制定的問題陳述，將引導你構思的對焦方向。
   

User research provides insights into how users behave, how users experience or think about a product, and more.
使用者研究能深入了解使用者的行為，以及他們如何體驗或看待產品。
Whether you conduct the user research yourself or with the help of a designated UX researcher, your research findings will help you understand how to design your product based on what your users really need.
無論您是親自進行用戶研究，還是與指定的 UX 研究員合作，研究結果都能幫助您了解如何根據用戶的真實需求來設計產品。
As UX designers, we always keep users top of mind, so using findings from research can go a long way in informing the ideation process.
作為 UX 設計師，我們始終將使用者放在心中，因此運用研究的成果能大大促進創意發想的過程。

Want to learn more about the link between research and ideation?
想深入了解研究與創意發想之間的關係嗎？
Check out this article about ideation for everyday design challenges from Nielsen Norman Group.
請閱讀這篇由尼爾森諾曼集團撰寫，探討日常設計挑戰中創意發想的文章。