Get HK$1,300–HK$5,400 in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.* Buy
当您以旧换新 iPhone 12 或更新机型时，可获赠 iPhone 16 或 iPhone 16 Pro HK$1,300 – HK$5,400 的赠金。 *买

iPhone 16 Pro iPhone 16 专业版

Buy 买

From HK$8,599 港币 8,599 元起

Get the highlights.

Take a closer look. 仔细看看。

6.3” iPhone 16 Pro in Desert Titanium
6.3 英寸 iPhone 16 Pro 沙漠钛金 6.3” iPhone 16 Pro in Black Titanium 6.3” iPhone 16 Pro in White Titanium 6.3” iPhone 16 Pro in Natural Titanium 6.9” iPhone 16 Pro Max in Desert Titanium 6.9” iPhone 16 Pro Max in Black Titanium 6.9” iPhone 16 Pro Max in White Titanium 6.9” iPhone 16 Pro Max in Natural Titanium

Click and turn to explore iPhone.
单击并转动以探索 iPhone。 Tap and turn to explore iPhone.

Design

Strength. Beauty. Titanium.

Two iPhone 16 Pro models, side exterior, side button, raised Pro camera system.

iPhone 16 Pro features a Grade 5 titanium design with a new, refined microblasted texture. Titanium has one of the highest strength-to-weight ratios of any metal, making these models incredibly strong and impressively light. iPhone 16 Pro comes in four stunning finishes — including new Desert Titanium.
iPhone 16 Pro 采用 5 级钛金属设计，具有全新精致的微喷砂纹理。钛是所有金属中强度重量比最高的金属之一，使这些模型变得异常坚固且极其轻盈。 iPhone 16 Pro 有四种令人惊叹的饰面——包括全新的 Desert Titanium。

Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent better sustained performance than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.
内部设计改进——包括 100% 再生铝制散热结构和进一步散热的背面玻璃优化——使持续性能比 iPhone 15 Pro 提高了 20%。因此，您可以更长时间地做所有您喜欢的事情，例如高强度游戏。

New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch Super Retina XDR displays that feel great in your hand.
新的显示技术使我们能够在活动像素下路由显示数据而不会失真，从而使更大的 6.3 英寸和 6.9 英寸Super Retina XDR 显示器的边框更薄，手感极佳。

iPhone 16 Pro is splash, water, and dust resistant.3 It also has our latest-generation Ceramic Shield material that’s two times tougher than any smartphone glass. Talk about durable.
iPhone 16 Pro 防溅、防水、防尘。 3它还采用我们最新一代的陶瓷屏蔽材料，其硬度是任何智能手机玻璃的两倍。谈论耐用。

Camera

Take total Camera Control

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.
现在您可以在创纪录的时间内拍摄完美的照片或视频。相机控制让您可以更轻松地快速访问相机工具。只需滑动手指即可调整曝光或景深等相机功能，并切换每个镜头或使用数码变焦来构图 - 按照您喜欢的方式进行。

Later this year, Camera Control will introduce a two-stage shutter that lets you automatically lock focus and exposure with a light press — so you can reframe your shot without losing focus on your subject.
今年晚些时候，Camera Control 将推出两级快门，让您轻按即可自动锁定焦点和曝光，这样您就可以重新构图，而不会失去对拍摄对象的焦点。

How to use Camera Control
如何使用相机控制

Video and Audio.

4K 120 fps Dolby Vision.
Cinemasterful.
4K 120 fps 杜比视界。电影级的。

A herd of Icelandic horses, captured in stunning 4K 120 fps Dolby Vision

iPhone 16 Pro takes video capture to a whole new level with 4K 120 fps Dolby Vision — our highest resolution and frame rate combo yet. Enabled by the new 48MP Fusion camera with second-generation quad-pixel sensor and our powerful A18 Pro chip, iPhone 16 Pro lets you record 4K 120 fps Dolby Vision in video mode or slo-mo.
iPhone 16 Pro 通过4K 120 fps 杜比视界（我们迄今为止最高分辨率和帧速率组合）将视频拍摄提升到一个全新的水平。借助配备第二代四像素传感器的全新 48MP Fusion 摄像头和强大的 A18 Pro 芯片，iPhone 16 Pro 可让您以视频模式或慢动作录制 4K 120 fps 杜比视界。

And now you can adjust the playback speed after capture in the redesigned Photos app, giving you greater editing capabilities. To add a dreamy quality to your shot, try out the new half-speed option. Or for a cinematic effect, slow it right down to 24 fps playback.
现在，您可以在重新设计的照片应用程序中调整拍摄后的播放速度，为您提供更强大的编辑功能。要为您的拍摄增添梦幻般的品质，请尝试新的半速选项。或者，为了获得电影效果，请将播放速度减慢至 24 fps。

Highest-quality video in a smartphone
智能手机中最高质量的视频

iPhone 16 Pro also provides a big leap in audio performance with four studio-quality mics for higher-quality recording. They provide a lower noise floor so you get more true-to-life sounds. New Spatial Audio capture makes your videos sound more immersive when listening with AirPods. And thanks to wind noise reduction, the audio quality is even clearer.
iPhone 16 Pro 还通过四个录音室品质的麦克风实现了更高质量的录音，从而在音频性能方面实现了巨大飞跃。它们提供更低的本底噪声，因此您可以获得更真实的声音。新的空间音频捕捉让您的视频在使用 AirPods 聆听时听起来更加身临其境。由于风噪降低，音质更加清晰。

Audio

Audio Mix. Make your voice heard.

Camera System

New 48MP



Ultra Wide camera.




Viva la resolution.

A wide-angle photo of a person on a stage demonstrating the detail captured by the 48MP Ultra Wide camera

iPhone 16 Pro adds a second 48MP camera to the Pro camera system. The new 48MP Ultra Wide camera has a more advanced quad-pixel sensor for super-high-resolution 48MP ProRAW and HEIF photos with autofocus.

So you can capture a mesmerizing new level of detail in macro photos and sweeping, wide-angle shots.

More zoom? Boom. Now you can shoot in 120 mm with the 5x Telephoto camera on both Pro models and get sharper close-ups from farther away. With multiple framing options, it’s like having seven pro lenses in your pocket, everywhere you go.

A traditional camera telephoto lens next to an iPhone 16 Pro with a raised Pro camera system

Photographic Styles

Choose your Photographic Style. Change it up. Change it back.

Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can make every photo even more you. And thanks to advances in our image pipeline, you can now reverse any style, anytime.

Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium

Lock in your look.

We’ve created new styles that let you dial in your exact desired look with more advanced skin-tone rendering and set it across your photos.

Demonstration of the Luminous Photographic Style

Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to customize the different moods of a photo through color.

With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.

Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo

Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it easy to adjust tone and color simultaneously. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

Demonstration of how to select Photographic Styles shown on an iPhone 16 Pro in Black Titanium Demonstration of the Luminous Photographic Style Demonstration of the Vibrant Photographic Style and the control pad that allows you to adjust the color and tone of a photo

Lock in your look. 锁定你的造型。

We’ve created new styles that let you dial in your exact desired look with more advanced skin-tone rendering and set it across your photos.
我们创建了新的样式，让您可以通过更高级的肤色渲染来精确调整所需的外观，并将其设置在您的照片中。

Align with your aesthetic.

Our improved image pipeline also enables more creative styles, which allow you to customize the different moods of a photo through color.

With the power of A18 Pro, you can see the style applied in a live preview — like professional color grading in real time.

Make the most of your megapixels.

Personalize every style even more with the new control pad, which makes it easy to adjust tone and color simultaneously. You can also use the slider to adjust the intensity of the specific colors, instead of applying a one-size-fits-all approach.

A18 Pro

A18 Pro. A colossally capable chip.

A18 Pro chip from iPhone 16 Pro

Enter A18 Pro: a phenomenally powerful chip that brings exceptional speed and efficiency to iPhone 16 Pro. It also drives advanced video and photo features like Camera Control — and delivers outstanding graphics performance for AAA gaming.

New 16-core Neural Engine makes on-device intelligence faster and more efficient

New 6-core GPU gives you enhanced graphics performance

New 6-core CPU,
the fastest in a smartphone, runs complex workloads with less power

17% increase in total system memory bandwidth, the highest ever in iPhone, for outstanding performance

DEATH STRANDING DIRECTOR’S CUT

Death Stranding Director's Cut game playing on iPhone 16 Pro in Black Titanium, with a wireless game controller

Gaming.
In a whole new light.

With up to two times faster hardware-accelerated ray tracing, A18 Pro makes games look and feel beautifully lifelike — with more fluid graphics and realistic lighting.

And with Game Mode in iOS 18, you’ll get better sustained frame rates for continuous play and improved responsiveness if you’re using wireless controllers and AirPods.

Up to 2x faster hardware-accelerated ray tracing than A17 Pro

Battery

A huge leap in battery life. Stellar.

iPhone 16 Pro gives you longer battery life — and iPhone 16 Pro Max delivers the best battery life ever on an iPhone. How? An optimized internal design fits larger batteries, which work together with the A18 Pro chip to deliver incredibly power-efficient performance. Even with so many new capabilities.

Snap on a new MagSafe charger for even faster wireless charging5 — up to 25W with a 30W power adapter or higher, enabling up to 50% charge in around 30 minutes.6

Up to 33 hours video playback on
iPhone 16 Pro Max7

Up to 27 hours video playback on
iPhone 16 Pro7

The Red Moon: Episode 1 scene from the AppleTV+ series For All Mankind displayed on the iPhone 16 Pro

iOS 18

iOS 18. Customize. Stylize. Mesmerize.

Learn more about iOS 18

Apple Intelligence

Built for Apple Intelligence.

Apple Intelligence starting in
U.S. English later this year1

Animation demonstrating Apple Intelligence functionality on iPhone 16 Pro

iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Learn more about Apple Intelligence

Safety

In an emergency, iPhone has your back.

Designed to make a difference.

Environment

All Apple data centers run on 100% renewable electricity.

iPhone 16 Pro uses more recycled metals than ever:
over 95% recycled lithium in the battery.9
100% recycled gold in the plating of the USB-C connector and camera wires.
100% recycled copper foil in the MagSafe inductive charger.

The packaging for iPhone 16 Pro is 100% fiber based for the first time.10 And it’s thinner, which reduces the carbon impact for shipping.11

Learn about Apple and the environment

Privacy

The new Passwords app makes it even easier to access account passwords, passkeys, Wi-Fi passwords, two-factor authentication codes, and more. It stores them securely and syncs across your devices with end-to-end encryption.

You can also control which contacts to share with an app, rather than giving it access to all your contacts. And you can choose to share more contacts over time.

Apple Intelligence protects your privacy at every step. With on-device processing and Private Cloud Compute, no one but you can access your data — not even Apple.

Learn about Apple and privacy

Accessibility

Eye Tracking makes it possible to navigate your iPhone and use your favorite apps just by moving your eyes, thanks to the power of machine learning and the front-facing camera.

Music Haptics matches the iPhone Taptic Engine with the rhythm of songs. So people who are deaf or hard of hearing can enjoy the Apple Music catalog in a whole new way.

Vocal Shortcuts helps people with severe atypical speech record sounds that trigger specific actions on iPhone — set a timer, take a screenshot, scroll up and down, and more.

Learn about Apple and accessibility

Significant others.

  • With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

    Demonstration of the Continuity feature with iPhone and Mac.

Why Apple is the best
place to buy iPhone.

Keep exploring iPhone.

  • New

    iPhone 16 Pro

    • Desert Titanium
    • Natural Titanium
    • White Titanium
    • Black Titanium
    • +more

    From HK$8,599

    Currently viewing, iPhone 16 Pro
    Buy

    A18 Pro chip
    with 6‑core GPU

    Built for Apple Intelligenc1

    Camera Control

    • Pro camera system
       

    • Our most advanced
      48MP Fusion
      camera

    • 5x Telephoto camera

    • 48MP Ultra Wide camera

    Up to 33 hours video playback13

  • New

    iPhone 16

    • Ultramarine
    • Teal
    • Pink
    • White
    • Black
    • +more

    From HK$6,899

    Learn more Buy

    A18 chip
    with 5‑core GPU

    Built for Apple Intelligenc1

    Camera Control

    • Advanced dual‑camera
      system

    • Advanced 48MP
      Fusion camera
       

    • 2x Telephoto

    • 12MP Ultra Wide camera

    Up to 27 hours video playback13