Framework for Innovation 創新框架
Helping designers and non-designers across the globe tackle some of the most complex social, economic and environmental problems.
協助全球設計師與非設計師共同解決一些最複雜的社會、經濟與環境問題。
The framework is fundamental to our work
此框架為我們工作的基礎
It enables us to support the public, private and third sector organisations we work with transform the way they develop and deliver their services.
它使我們能夠支持我們合作的公共、私營及第三部門組織，改變其開發和提供服務的方式。
This work by the Design Council is licensed under a CC BY 4.0 license.
本作品由設計委員會製作，採用 CC BY 4.0 授權條款。
At the heart of the framework for innovation is Design Council’s design methodology, the Double Diamond – a clear, comprehensive and visual description of the design process. Launched in 2004, the Double Diamond has become world-renowned with millions of references to it on the web.
創新框架的核心是設計委員會的設計方法論——雙鑽石模型，一個清晰、全面且具視覺化的設計流程描述。該模型於 2004 年推出，已成為全球知名，網路上有數百萬次的引用。
As well as highlighting the design process, Design Council’s framework for innovation also includes the key principles and design methods that designers and non-designers need to take, and the ideal working culture needed, to achieve significant and long-lasting positive change.
除了強調設計流程外，設計委員會的創新框架還包括設計師與非設計師需要採取的關鍵原則與設計方法，以及為實現重大且持久的正向變革所需的理想工作文化。
The process: using the Double Diamond
流程：運用雙鑽石模型
Design Council’s Double Diamond clearly conveys a design process to designers and non-designers alike. The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
設計委員會的雙鑽石模型清楚地向設計師與非設計師傳達設計流程。這兩個鑽石象徵一個過程，先是更廣泛或更深入地探索問題（發散性思考），接著採取聚焦行動（收斂性思考）。
- Discover. The first diamond helps people understand, rather than simply assume, what the problem is. It involves speaking to and spending time with people who are affected by the issues.
發現。第一個鑽石幫助人們理解，而非僅僅假設問題所在。這涉及與受問題影響的人交談並花時間了解他們。 - Define. The insight gathered from the discovery phase can help you to define the challenge in a different way.
定義。從探索階段收集的洞見可以幫助你以不同的方式定義挑戰。 - Develop. The second diamond encourages people to give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people.
發展。第二個鑽石階段鼓勵人們對明確定義的問題提出不同的答案，從其他領域尋求靈感，並與各種不同的人共同設計。 - Deliver. Delivery involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.
交付。交付階段涉及在小規模上測試不同的解決方案，淘汰不可行的方案，並改進可行的方案。
This is not a linear process as the arrows on the diagram show. Many of the organisations we support learn something more about the underlying problems which can send them back to the beginning. Making and testing very early stage ideas can be part of discovery. And in an ever-changing and digital world, no idea is ever ‘finished’. We are constantly getting feedback on how products and services are working and iteratively improving them.
這不是一個線性過程，如圖中箭頭所示。我們支持的許多組織在過程中會對根本問題有更多的了解，這可能會使他們回到起點。製作和測試非常早期的想法也可以是探索的一部分。在不斷變化且數位化的世界中，沒有任何想法是「完成」的。我們持續獲得產品和服務運作的反饋，並不斷進行迭代改進。
The design principles 設計原則
The framework for innovation outlines four core principles for problem-solvers to adopt so that they can work as effectively as possible.
創新框架概述了四項核心原則，供問題解決者採用，以便他們能夠盡可能有效地工作。
- Put people first. Start with an understanding of the people using a service, their needs, strengths and aspirations.
以人為本。從了解使用服務的人、他們的需求、優勢與願望開始。 - Communicate visually and inclusively. Help people gain a shared understanding of the problem and ideas.
以視覺化且包容的方式溝通。幫助人們對問題和想法達成共識。 - Collaborate and co-create. Work together and get inspired by what others are doing.
合作與共創。共同工作，並從他人的作為中獲得靈感。 - Iterate, iterate, iterate. Do this to spot errors early, avoid risk and build confidence in your ideas.
反覆迭代。透過此方法及早發現錯誤，避免風險，並建立對自己想法的信心。
The methods bank
方法庫
We have authored, adapted or adopted a portfolio of design methods which help our clients to identify and address their challenges and achieve successful outcomes. We have structured these methods in three areas to help them use the design process to explore, shape or build:
我們編寫、改編或採用了一系列設計方法，協助客戶識別並解決其挑戰，達成成功的成果。我們將這些方法分為三個領域，幫助他們運用設計流程來探索、塑造或建構：
- Explore: challenges, needs and opportunities
探索：挑戰、需求與機會 - Shape: prototypes, insights and visions
塑造：原型、洞察與願景 - Build: ideas, plans and expertise
建構：構想、計畫與專業知識
Creating a culture of success
創造成功的文化
The problems we face today require more than one idea, they require working with other organisations and supporting people to be part of the solution. As important as the process and principles organisations we adopt, is the culture of an organisation and how it connects with citizens and partners.
我們今天面臨的問題不僅需要一個想法，更需要與其他組織合作並支持人們成為解決方案的一部分。與組織所採用的流程和原則同等重要的是組織的文化，以及它如何與公民和合作夥伴連結。
Leadership is needed to encourage innovation, build skills and capability, provide permission for experimentation and learning. Strong leadership also allows projects to be open and agile, showing results along the way and being able to change.
需要領導力來鼓勵創新、建立技能與能力，並提供實驗與學習的許可。強而有力的領導也使專案能夠保持開放與敏捷，展示過程中的成果並能夠進行調整。
Engagement is needed with people who are delivering the ideas and receiving them, but also with other partners who might have other ideas. Developing connections and building relationships is as important as creating ideas.
需要與提出想法和接受想法的人們互動，也需要與可能有其他想法的合作夥伴互動。發展連結與建立關係與創造想法同樣重要。
Love design? 熱愛設計嗎？
We are proud to publish our new book Eight Decades of British Design, encapsulating 80 years of British design history.
我們很榮幸出版新書《英國設計八十年》，濃縮了英國設計歷史的 80 年。
Everything from the creation of the Double Diamond to Margaret Calvert and Jock Kinneir’s iconic road signs, Vivienne Westwood’s punk revolution to James Dyson’s radical reinventions.
從雙鑽石模型的創立，到瑪格麗特·卡爾弗特與喬克·金尼爾標誌性的道路標誌，從薇薇安·韋斯特伍德的龐克革命，到詹姆斯·戴森的激進創新。
British design has continuously pushed boundaries and in this book we proudly present a richly layered portrait of an industry in perpetual evolution with insights from leading voices, including Deyan Sudjic, Penny Sparke, Max Fraser, and Priya Khanchandani.
英國設計持續突破界限，本書自豪地呈現一幅層次豐富的產業肖像，展現不斷演進的設計領域，並收錄包括 Deyan Sudjic、Penny Sparke、Max Fraser 及 Priya Khanchandani 等領軍人物的深刻見解。