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BA (HONS) BUSINESS MANAGEMENT COURSE
商业管理(荣誉)文学士课程

Module Code:
模块代码:

MN6076SR

Module Title:
模块名称:

Leading Innovation
引领创新

Assessment Title:
评估标题:

Pair Assignment – Case study analysis
配对分配 – 案例研究分析

Assessment weight:
评估权重:

100%

Instructor Name:
讲师姓名:

Mr Lee Junior
Lee Junior 先生

London Met Student
伦敦大都会学生

ID Number:
身份证号码:

Student Name:
学生姓名:

Assessment due date:
评估截止日期:

Friday, 31 May 2024 before 11:59 pm SGT
2024 年 5 月 31 日星期五晚上 11:59 之前 SGT

Student Declaration:
学生声明:

By submitting this assignment, I/we confirm that I/we have not sourced or used any information from any online ‘essay’ provider nor any other third party not acknowledged in my/our assignment. I/ We declare that the work submitted is my/our own.
通过提交此作业,我/我们确认我/我们没有从任何在线“论文”提供商或任何其他未在我/我们的作业中注明的第三方获取或使用任何信息。本人/我们声明所提交的作品是本人/我们自己的。

All students should note that the University has a formal policy on plagiarism which can be found at https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/
所有学生都应该注意,大学有关于剽窃的正式政策,可以在 https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/ 上找到

Table of Contents
目录

Introduction
介绍

Studies over the past two decades have provided important information on children health.In the history of development economics, food has been thought of as a key factor in kids development process.Although extensive research has been carried out on children food health,no single study exists which is without flaws.The main issues discussed in this paper are the strengths and weaknesses of the two cases of Food Dudes(https://www.thensmc.com/resources/showcase/food-dudes)and Successful Students Through Healthy Food Policies(https://www.then-s-m-c. com/resources/showcase/successful-students-through-healthy-food-policies )and how to come about to enhance their shortcomings.Outlining the structure:The first part introduces the theme and the reasons for choosing it, as well as the selected planning stage. In the main section, explain their strengths, weaknesses and commonalities.In the final section, evaluate the overview of the topic and provide suggestions for improving the effectiveness of the method.
过去二十年的研究提供了有关儿童健康的重要信息。在发展经济学的历史上,食物一直被认为是孩子发展过程中的关键因素尽管对儿童食品健康进行了广泛的研究,但没有一项研究是没有缺陷的。本文讨论的主要问题是 Food Dudes(https://www.thensmc.com/resources/showcase/food-dudes Successful StudentsThrough Healthy FoodPolicies https://www) 这两个案例的优势和劣势 then-s-m-c.com/resources/showcase/successful-students-through-healthy-food-policies以及如何来增强他们的缺点概述结构:第一部分介绍了主题和选择它的原因,以及选定的规划阶段。在主要部分,我们阐明了他们的长处、短处和共同点在最后一部分,评估该主题的概述并提供提高方法有效性的建议。

Paragraph 1
第 1 段

First of all, the subject of the two cases I chose is food. With the development of today's society, food health issues are also the focus of attention, especially for children's health issues have played an important impact.
首先,我选择的两个案例的主题是食物。随着当今社会的发展,食品健康问题也是人们关注的焦点,尤其是对儿童健康问题产生了重要影响。

Both cases focused on improving the dietary health of specific populations. "Food Dudes" tend to boost fruit and vegetable intake in children (ages 4-11); "Successful Students Through Healthy Food Policies"pushes schools to develop and enforce nutrition policies that increase the availability of healthy foods to students. In conclusion, both cases are studies of dietary health, and their studies have certain strengths and of course flaws.
这两个案例都侧重于改善特定人群的饮食健康。“Food Dudes” 往往会增加儿童(4-11 岁)的水果和蔬菜摄入量;“通过健康食品政策成功的学生”推动学校制定和执行营养政策,以增加学生获得健康食品的机会。总之,这两个案例都是对饮食健康的研究,他们的研究有一定的优势,当然也有缺陷

Here are their pros and cons and what they have in common.
以下是它们的优缺点以及它们的共同点。

Food Dudes
美食家伙

Significant behavior change effects
显著的行为改变影响

Significant changes in children's eating habits can also increase children's intake of fruits and vegetables, and significantly reduce the consumption of unhealthy snacks. This phenomenon can be seen in different regions and different socio-economic backgrounds (universality).
儿童饮食习惯的显着改变也可以增加儿童对水果和蔬菜的摄入量,并显着减少不健康零食的消费。这种现象可以在不同的地区和不同的社会经济背景(普遍性)中看到。

Effective implementation and promotion
有效实施和推广

Successfully rolled out in multiple countries and regions, each project is managed and monitored by a dedicated coordinator. Adjustments are made during the implementation process, such as adjusting rewards based on health and safety considerations, to ensure that the project can adapt to different environments and needs.
该项目在多个国家和地区成功推出,每个项目都由专门的协调员管理和监控。在实施过程中进行调整,例如根据健康和安全考虑调整奖励,以确保项目能够适应不同的环境和需求。

Successful Students Through Healthy Food Policies
通过健康食品政策培养成功的学生

Multi-dimensional resource support
多维度资源支持

The project develops a wealth of resources to support policy development and implementation. This includes providing printed policy and nutrition guidelines for school board members, and training at conferences and professional workshops. At the same time, it also expanded the influence of the project through advertising, article publication and other ways to provide strong support for the promotion of the project.
该项目开发了丰富的资源来支持政策的制定和实施。这包括为学校董事会成员提供印刷版政策和营养指南,以及在会议和专业研讨会上进行培训。同时,还通过广告宣传、文章发表等方式扩大了项目的影响力,为项目的推广提供了有力的支持。

Community involvement and mobilization
社区参与和动员

The program focuses on community engagement and mobilization, training regional coordinators to work with community partners of health professionals, food service directors, parents and students to influence school district policy development. Guidance on how to work effectively with school board members has also been developed, increasing community participation and influence in driving school nutrition policies.
该计划侧重于社区参与和动员,培训区域协调员与卫生专业人员、食品服务主管、家长和学生的社区合作伙伴合作,以影响学区政策的发展。还制定了有关如何与学校董事会成员有效合作的指南,增加了社区参与和在推动学校营养政策方面的影响力。

Common advantages of both projects
两个项目的共同优势

Carry out projects based on research
开展基于研究的项目

Both projects are supported by solid research foundations. "Successful Students Through Healthy Food Policies" conducted a second study to evaluate the current school policies, contracts, reports, etc., and a study to understand the relevant situation of the school board members; Food Dudes uses numerous studies to determine the psychological factors that influence children's food choices. These studies provide the basis for the design, implementation and goal setting of the project, and ensure the scientificity and effectiveness of the project.
这两个项目都有坚实的研究基础支持。“通过健康食品政策成功的学生”进行了第二次研究,以评估当前的学校政策、合同、报告等,并进行了一项研究以了解学校董事会成员的相关情况;Food Dudes 使用大量研究来确定影响儿童食物选择的心理因素。这些研究为项目的设计、实施和目标设定提供了基础,保证了项目的科学性和有效性。

Application of social marketing methods
社交营销方法的应用

Both programs use social marketing; "Food Dudes"influences children's individual behaviors through role modeling and rewards, while Successful Students Through Healthy Food Policiesinfluences school board policy development through education and resource support. Both use the “4 P's” of social marketing (product, price, place, and promotion) to promote healthy eating behaviors through a multidimensional approach.
这两个项目都使用社交营销;“Food Dudes”通过榜样和奖励影响孩子的个人行为,而通过健康食品政策成功的学生通过教育和资源支持影响学校董事会的政策制定。两者都使用社交营销的“4P”(产品、价格、地点和促销)通过多维方法促进健康的饮食行为。

Focus on the characteristics of the target group
关注目标群体的特点

In the design of the project, the characteristics of the target group are considered. "Successful Students Through Healthy Food Policies" takes into account the school board members' interest in youth well-being, their desire to give back to the community, and the knowledge, difficulties, and support barriers they face in the decision-making process to develop targeted programs; Food Dudes is designed to take advantage of the fact that children are praised, recognized, incentivized, and influenced by role models and peers.
在项目设计中,考虑了目标群体的特点。“通过健康食品政策成功的学生”考虑了学校董事会成员对青少年福祉的关注、他们回馈社区的愿望,以及他们在制定针对性计划的决策过程中面临的知识、困难和支持障碍;Food Dudes 旨在利用儿童受到榜样和同龄人表扬、认可、激励和影响的事实。

Food Dudes
美食家伙

Sustainability of incentive schemes
激励计划的可持续性

The program uses incentives to encourage children to try new foods, but such incentives may have sustainability issues. Children may become overly dependent on rewards, and once rewards are reduced or stopped, it may affect their motivation to continue healthy eating behaviors, leading to behavioral rebound.
该计划使用激励措施来鼓励儿童尝试新食物,但此类激励措施可能存在可持续性问题。孩子可能会变得过度依赖奖励,一旦奖励减少或停止,可能会影响他们继续健康饮食行为的动力,导致行为反弹。

High dependence on resources
对资源的高度依赖

The implementation of the project requires a significant investment of resources, including the production of DVDS, the purchase of incentives, training, and research and evaluation. This can limit the scale-up and sustainability of programs in low-resource areas to reach all groups of children in need.
该项目的实施需要大量资源投资,包括 DVD 的制作、奖励的购买、培训以及研究和评估。这可能会限制资源匮乏地区项目的规模和可持续性,以覆盖所有有需要的儿童群体。

Brand competition pressure
品牌竞争压力

In order to appeal to children, the project needed to build a strong brand image to compete with the many branded foods on the market that are high in sugar, fat and salt. This requires continuous investment in a lot of energy and resources for brand promotion and maintenance, facing greater market competition pressure.
为了吸引儿童,该项目需要建立强大的品牌形象,以与市场上许多高糖、高脂肪和高盐的品牌食品竞争。这需要不断投入大量的精力和资源进行品牌推广和维护,面临更大的市场竞争压力。

Successful Students Through Healthy Food Policies
通过健康食品政策培养成功的学生

Limited coverage
有限保修

Although the project has achieved some results, there are limitations in the geographical coverage. For example, in a large state with a large population such as California, limited school board members can be covered by training mechanisms, and many members cannot participate in the training due to long-distance travel and other reasons, which affects the overall promotion and effect of the project.
虽然该项目取得了一些成果,但地理覆盖范围存在局限性。例如,在加州这样人口众多的大州,有限的学校董事会成员可以被培训机制覆盖,很多成员由于长途旅行等原因无法参加培训,影响了项目的整体推广和效果。

Potential obstacles to policy implementation
政策实施的潜在障碍

The project mainly promotes policy development, but may face some potential problems in policy implementation. While policy guidelines and samples are provided, schools may be subject to a variety of factors in the actual implementation process, such as marketing pressure from large multinational fast food and soda companies, as well as school budget considerations and student and parent attitudes toward healthy food, which can hinder effective implementation of the policy.
该项目主要促进政策制定,但在政策实施中可能会面临一些潜在问题。虽然提供了政策指南和样本,但学校在实际实施过程中可能会受到各种因素的影响,例如来自大型跨国快餐和苏打水公司的营销压力,以及学校预算考虑和学生和家长对健康食品的态度,这些都可能阻碍政策的有效实施。

Insufficient attention to the individual
对个人的关注不足

The project focuses on promoting change at the policy level, with relatively little direct attention and intervention at the individual level of students. Although the ultimate goal of the policy is for the health of students, there is a lack of detailed design on how to develop individual eating habits of students and how to guide students to accept healthy food.
该项目的重点是促进政策层面的变革,在学生个人层面的直接关注和干预相对较少。尽管该政策的最终目标是为了学生的健康,但对于如何培养学生的个人饮食习惯以及如何引导学生接受健康食品,缺乏详细的设计。

What they lack in common
它们缺乏的共同点

Sustainability is challenged
可持续性面临挑战

Dependence on External support: Both projects rely to some extent on external funding, resources and policy environment support. Successful Students Through Healthy Food Policies, for example, is funded by multiple agencies, and Food Dudes also needs money to make materials, purchase bonus items, and more. Once external support is reduced, the continued progress of the project may be affected.
依赖外部支持:这两个项目在一定程度上都依赖于外部资金、资源和政策环境支持。例如,Successful Students Through Healthy Food Policies 由多个机构资助,Food Dudes 也需要钱来制作材料、购买奖励物品等。一旦外部支持减少,项目的持续进展可能会受到影响。

Long-term maintenance uncertainty: Although both projects have achieved some results in the short term, there is uncertainty about long-term maintenance. "Food Dudes" may face problems with children's behavior rebounding as they age or reward mechanisms change; "Successful Students Through Healthy Food Policies" may be difficult to ensure the effective implementation of policies and the continuous development of students' healthy eating habits for a long time due to various interfering factors during the implementation of policies.
长期维护的不确定性:虽然两个项目在短期内都取得了一些成果,但长期维护存在不确定性。“Food Dudes”可能会面临儿童行为随着年龄的增长而反弹或奖励机制发生变化的问题;由于政策实施过程中的各种干扰因素,“通过健康食品政策成功的学生”可能难以确保政策的有效实施和学生健康饮食习惯的长期持续发展。

Face external competition and interference
面对外部竞争和干扰

Market competition pressure: The "Food Dudes" have to compete with many brands that are high in sugar, fat, and salt in the children's food market. It is a great challenge to create a brand image and attract children. "Successful Students Through Healthy Food Policies" pushes for school nutrition policies in the face of marketing pressure from large multinational fast food and soda companies that may influence school decisions in a variety of ways that impede the implementation of healthy food policies.
市场竞争压力: “Food Dudes” 不得不在儿童食品市场上与许多高糖、高脂、高盐的品牌竞争。创造品牌形象和吸引孩子是一个巨大的挑战。面对来自大型跨国快餐和苏打水公司的营销压力,“通过健康食品政策成功学生”推动学校营养政策,这些压力可能会以各种方式影响学校决策,阻碍健康食品政策的实施。

Influence of social perceptions and attitudes: Both projects are influenced by social perceptions and attitudes. Food Dudes may be influenced by parents' beliefs about what children should eat, and if parents don't value healthy eating themselves, it may undermine the program's effectiveness in families. During the implementation of "Successful Students Through Healthy Food Policies", school board members, parents and community members pay different attention to nutrition issues, some of them may lack relevant knowledge or be influenced by traditional concepts. Unsupportive or negative attitudes toward healthy food policies.
社会观念和态度的影响:这两个项目都受到社会观念和态度的影响。Food Dudes 可能会受到父母对孩子应该吃什么的信念的影响,如果父母自己不重视健康饮食,可能会破坏该计划在家庭中的有效性。在实施“健康食品政策 助学成”期间,学校董事会成员、家长和社会成员对营养问题的关注程度不同,其中一些人可能缺乏相关知识或受到传统观念的影响。对健康食品政策持不支持或消极的态度。

The difficult balance between pertinence and universality
相关性和普遍性之间的艰难平衡

Lack of individual pertinence: Both projects have some room for improvement in the pertinence of focus groups. "Successful Students Through Healthy Food Policies" focuses on promoting changes at the level of school policies, and does not pay enough attention to and guide students' individual eating habits. Although the "Food Dudes" is aimed at children, consideration on individual differences may not be comprehensive enough. For example, there may be differences between different children in response to rewards and preference for food flavors, etc., but these differences may not be fully taken into account in the implementation of the project for personalized adjustments.
缺乏个人针对性:这两个项目在焦点小组的针对性方面都有一定的改进空间。“通过健康食品政策培养成功的学生”侧重于推动学校政策层面的变化,并没有对学生的个人饮食习惯给予足够的关注和指导。虽然 “Food Dudes” 是针对儿童的,但对个体差异的考虑可能不够全面。例如,不同孩子在响应奖励和对食物口味的偏好等方面可能存在差异,但在进行个性化调整的项目实施中,这些差异可能没有得到充分考虑。

Limited universality: At the same time, both projects also face some problems in terms of universality. When "Successful Students Through Healthy Food Policies" was implemented in California, it could not cover all school board members due to factors such as vast territory and large population, which affected the universality of the program. Because of its high dependence on resources, "Food Dudes" may be difficult to promote in resource-poor regions, limiting its universality.
有限的普遍性:同时,这两个项目在普遍性方面也面临着一些问题。在加州实施“通过健康食品政策成功学生”时,由于领土辽阔、人口众多等因素,无法覆盖所有学校董事会成员,影响了该计划的普遍性。由于对资源的高度依赖,“Food Dudes”可能难以在资源匮乏地区推广,从而限制了其普遍性。

Common Experience of Project Success
项目成功的共同经验

Research-based decision making
基于研究的决策

Both projects emphasize the importance of research in project development. An in-depth understanding of the characteristics, needs, motivations, and obstacles faced by school board members or children provides a solid basis for project design, strategy development, and resource development.
这两个项目都强调了研究在项目开发中的重要性。深入了解学校董事会成员或儿童面临的特征、需求、动机和障碍,为项目设计、战略制定和资源开发奠定了坚实的基础。

Effective publicity and promotion
有效的宣传和推广

The common experience of the two projects is to attach importance to the publicity and promotion of the projects. The dissemination of information about the project through publications, websites, conferences, etc., and the use of targeted means (such as training materials for school board members, DVDS for children, etc.) can increase the visibility and impact of the project and attract more attention and participation.
两个项目的共同体魟是重视项目的宣传和推广。通过出版物、网站、会议等传播有关项目的信息,以及使用有针对性的手段(如学校董事会成员的培训材料、儿童的 DVD 等)可以提高项目的知名度和影响力,并吸引更多的关注和参与。

Focus on the needs of the target group
关注目标群体的需求

Taking into account the characteristics and needs of the target group is one of the key factors for the success of the project. School board members concerned about the lack of knowledge and resources faced by the community and young people, as well as the ways in which children are praised and rewarded, designed corresponding project contents and intervention measures, which improved the acceptance and participation of the target group.
考虑目标群体的特点和需求是项目成功的关键因素之一。学校董事会成员关注社区和年轻人面临的知识和资源匮乏,以及孩子受到表扬和奖励的方式,设计了相应的项目内容和干预措施,提高了目标群体的接纳和参与度。

Project effectiveness evaluation
项目效果评估

The evaluation of the project effect is an important link in both projects. Through the scientific evaluation method, we can understand the progress and implementation effect of the project in time, find the problems and deficiencies, and provide the basis for the adjustment and improvement of the project.
项目效果的评估是两个项目的重要环节。通过科学的评价方法,及时了解项目的进度和实施效果,发现问题和不足,为项目的调整和改进提供依据。

Conclusion
结论

Overall strategy
总体策略

Strengthen evidence-based practice: Continue to strengthen the research foundation of the project, regularly evaluate new data and feedback during the project implementation process, adjust and optimize the project methodology based on the latest research results and practical experience, and ensure that the project is always based on scientific evidence.
加强循证实践:继续加强项目的研究基础,在项目实施过程中定期评估新的数据和反馈,根据最新的研究成果和实践经验调整和优化项目方法论,确保项目始终以科学证据为基础。

Integrate resources and cooperation: Explore more ways to integrate resources and strengthen cooperation with different departments, institutions and stakeholders. The "Successful Students Through Healthy Food Policies" project can further unite the education sector, the health sector and community organizations to form a stronger driving force; The Food Dudes program is designed to work more closely with food suppliers, children's health research institutions, and more.
整合资源与合作:探索更多方式整合资源,加强与不同部门、机构和利益相关者的合作。“通过健康食品政策成功学生”项目可以进一步团结教育部门、卫生部门和社区组织,形成更强大的驱动力;Food Dudes 计划旨在与食品供应商、儿童健康研究机构等更紧密地合作。