基于惊喜的产品

US Academy 美国学院

Policy Center 政策中心

Seller 卖家

Product Listings and Reviews
产品清单和评论

Surprise-Based Products 基于惊喜的产品

02/06/2024

Listing Restrictions 上市限制

What are surprise-based products?
什么是基于惊喜的产品？

To comply with local regulations and promote user protection, TikTok Shop has specific requirements regarding the promotion and sale of surprise-based products. TikTok Shop considers products to be surprise-based if an element of mystery or surprise is an integral part of the product that the user is purchasing.
为遵守当地法规并促进用户保护，TikTok商店对基于惊喜的产品的促销和销售有特定要求。如果产品中包含神秘或惊喜元素，并且这是用户购买产品的重要部分，TikTok商店将认为这些产品是基于惊喜的。

Note: Surprise-based products must never offer a consequential upside or downside in the form of 'lost' or 'gained' items of monetary or collectible value. Examples include, but are not limited to, Mystery Boxes, Advent Calendars, or Golden Eggs.
注意：基于惊喜的产品绝不能以“丢失”或“获得”的货币或可收藏价值物品形式提供任何后果性的正面或负面影响。示例包括但不限于神秘盒子、圣诞倒数日历或金蛋。

Keep in mind that while surprise-based products can be sold on TikTok Shop, sellers and creators must abide by our TikTok Shop Gambling Policy when selling or creating content.
请记住，尽管基于惊喜的产品可以在TikTok商店上销售，但销售者和创作者在销售或创建内容时必须遵守我们的TikTok商店赌博政策。

Surprise-based Products 基于惊喜的产品	Not Surprised-based Products 非基于惊喜的产品
Allowed with Restrictions 受限制允许	Not Allowed 不允许
Mystery Box 神秘盒	Casino-style games: Roulette, Slot Machine, Claw Machine, Wager, Lotteries, Raffles, and Sweepstakes 赌场风格的游戏：轮盘赌、老虎机、抓娃娃机、赌注、彩票、抽奖、和抽奖活动
Blind Box 盲盒	Oyster Opening 开蚝
Bundles 捆绑包	Lucky Scoop 幸运勺
Golden Egg 金蛋	Lucky Draw 抽奖
Advent Calendar 圣诞倒计历	Lucky Spin and Wheel Spin 幸运转盘和轮盘旋转
Surprise Trading Card Pack 惊喜交易卡包	Giveaway Entry 赠品参与

Best Practices When Listing Surprise-based Products
列出基于惊喜的产品时的最佳实践

	Best Practice 最佳实践	Example 1 例子1	Example 2 例子2
A	Clearly define the Product Name & Category. 清晰定义产品名称和类别。	Product Name: Mystery Box 产品名称：神秘盒 Category: Beauty & Personal Care 美容与个人护理	Product Name: Mystery Box 神秘盒 Category: Toys & Hobbies 类别：玩具与爱好
B	Clearly include the following information in the product listing description: 在产品清单描述中明确包含以下信息： All visual images showing all possible products. 展示所有可能产品的所有视觉图像。 Quantity, category, and variation of products included. 产品的数量、类别和种类。 Odds or probability of any specific products. 任何特定产品的赔率或概率。 Value of the products. 产品的价值。	All items are skin care products that range between $10-30 in value. Customers will receive at least three products and no more than six products for a total value of $80 in each mystery box. Available items are: 所有物品都是护肤品，价值在10-30美元之间。每个神秘盒子中的物品数量至少为三个，最多不超过六个，总价值为80美元。可供选择的物品有： Liquid Exfoliant - Full Size (50ml) (odds: 2/18) 液体去角质剂 - 全尺寸（50毫升）（几率：2/18） Vanilla Shampoo - Full Size (100ml) (odds: 1/18) 香草洗发水 - 全尺寸（100毫升）（几率：1/18） Moisturizing Cream SPF 30 - Full Size (50ml) (odds: 1/18) 保湿霜 SPF 30 - 全尺寸（50毫升）（赔率：1/18） Extra Volume Mascara - Black (25ml) (odds: 2/18) 额外浓密睫毛膏 - 黑色（25毫升）（赔率：2/18） Sea Salt Body Scrub - Deluxe Size (150ml) (odds: 1/18) 海盐身体磨砂膏 - 豪华装（150毫升）（赔率：1/18） Aloe Vera Sheet Maks (odds: 2/18) 芦荟面膜（赔率：2/18） Lip Gloss and Pencil combo - Rose or Red (30m) (odds: 3/18) 唇彩和唇线笔套装 - 玫瑰色或红色（30m）（赔率：3/18） Makeup Setting Spray - Deluxe Size (100ml) (odds: 3/18) 化妆定妆喷雾 - 豪华装（100毫升）（赔率：3/18） Liquid Eyeliner - Blue, Black or Brown (20ml) (odds: 3/18) 液体眼线笔 - 蓝色、黑色或棕色（20毫升）（赔率：3/18）	All items are figurine products with different characters. Each mystery box contains 1 random figure for a total value of $20 in each mystery box. This collection contains four possible characters: 所有物品都是不同角色的公仔产品。每个神秘盒子包含1个随机公仔，总价值为每个神秘盒子20美元。此系列包含四种可能的角色： Character A name (odds: 1/8 or 12.5%) 角色A的名字（几率：1/8或12.5%） Character B name (odds: 2/8 or 25%) 角色B的名字（赔率：2/8或25%） Character C name (odds: 2/8 or 25%) 角色C名称（赔率：2/8或25%） Character D name (odds: 3/8 or 37.5%) 角色D名称（赔率：3/8或37.5%）
C	Surprise-based product sales are limited to products priced at $100 or less. 惊喜产品销售仅限于售价100美元或以下的产品。	The price of the Mystery Box is $40, which is less than $100. 神秘盒子的价格是40美元，低于100美元。	The price of the Mystery Box is $15, which is less than $100. 神秘盒子的价格是15美元，低于100美元。
D	If the surprise-based product contains any products that are restricted or invite-only, the seller should provide the necessary qualifications or additional information. Refer to the TikTok Shop Restricted Products Policy for detailed information on the qualifications required for specific product categories. 如果基于惊喜的产品包含任何受限制或仅限邀请的产品，卖家应提供必要的资格或额外信息。有关特定产品类别所需资格的详细信息，请参考TikTok商店受限制产品政策。	For this example, beauty and personal care products that have medical claims are restricted and may be required to submit additional qualification documents. 对于这个例子，具有医疗声明的美容和个人护理产品受到限制，可能需要提交额外的资质文件。	For this example, products that are categorized as "children's products" are invite-only. Sellers who have not been onboarded and approved for the specific children's product categories are prohibited from listing, sharing, or promoting products within these categories. Approved sellers may also be required to submit documents showing that the products are safe and compliant with relevant laws and regulations. 对于这个例子，被归类为“儿童产品”的产品是邀请制的。未被接受并批准进入特定儿童产品类别的卖家不得在这些类别中列出、分享或推广产品。已批准的卖家可能还需要提交文件，证明产品是安全的，并符合相关法律法规。

How to list a Surprise-based Product in TikTok Shop
如何在TikTok商店中列出基于惊喜的产品

Select "Products," then click Manage Products.
选择“产品”，然后点击管理产品。

Click Add new product. 点击添加新产品。

Under "Basic information," add the following information:
在“基本信息”下，添加以下信息：

Product name: Clearly define the product name
产品名称：明确定义产品名称

Category: Select the accurate product category
选择准确的产品类别

If the surprise-based product contains any products that are restricted or invite-only, the seller should provide the necessary qualifications or additional information. Refer to the TikTok Shop Restricted Products Policy for detailed information on the qualifications required for specific product categories.
如果基于惊喜的产品包含任何受限制或仅限邀请的产品，卖家应提供必要的资格或额外信息。有关特定产品类别所需资格的详细信息，请参考TikTok商店受限制产品政策。

Product Attributes 产品属性

Under "Product details," add the following information:
在“产品详情”下添加以下信息：

Product images: all visual images showing all possible products
产品图片：展示所有可能产品的所有视觉图片

Product Description: 产品描述：

Quantity, category, and variation of products included
产品的数量、类别和种类

Odds or probability of any specific products
任何特定产品的赔率或概率

Value of the products listed
所列产品的价值

Video (Optional) 视频（可选）

Under "Sales information," add the following information:
在“销售信息”下添加以下信息：

Under "Price & Stock," add the retail price and quantity. Participation in surprise-based product sales are limited to products priced at $100 or less.
在“价格和库存”下，添加零售价格和数量。参与基于惊喜的产品销售仅限于售价低于100美元的产品。

Under "Shipping & Warranty," add the following information:
在“运输和保修”下，添加以下信息：

Add the product weight (including packaging)
添加产品重量（包括包装）

Product dimensions (such as height, width, and length)
产品尺寸（如高度、宽度和长度）

Under "Product Certification," add any recommended and required product testing reports and certificates.
在“产品认证”下，添加任何推荐和必需的产品测试报告和证书。

Click Publish. 点击发布。

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TikTok Shop Negative Review Rate Policy
TikTok商店负面评价率政策

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What are surprise-based products?
什么是基于惊喜的产品？
Best Practices When Listing Surprise-based Products
列出基于惊喜的产品时的最佳实践
How to list a Surprise-based Product in TikTok Shop
如何在TikTok商店中列出基于惊喜的产品