MrBeast is called the internet's nicest man - now he faces 54-page lawsuit
MrBeast 被称为互联网上最好的人 - 现在他面临 54 页的诉讼
Half a billion fans, a multi-million dollar personal fortune and a global business empire.
5 亿粉丝、数百万美元的个人财富和全球商业帝国。
It would take a lot to dethrone YouTube's biggest influencer Jimmy Donaldson, aka MrBeast.
要推翻 YouTube 最大影响者吉米·唐纳森(又名 MrBeast)需要付出很大的努力。
But a 54-page court document could be his toughest test yet.
但一份 54 页的法庭文件可能是他迄今为止最严峻的考验。
Five female contestants on upcoming Prime Video show Beast Games are launching legal action against his production company MrB2024 and Amazon in Los Angeles.
即将推出的 Prime Video 节目 Beast Games 的五名女选手正在对他位于洛杉矶的制作公司 MrB2024 和亚马逊发起法律诉讼。
Billed as the largest ever reality competition series, 1,000 contestants are set to compete for a $5m (£3.7m) prize when the show airs - or if it airs.
被誉为有史以来规模最大的真人秀竞赛系列节目,1,000 名参赛者将在节目播出时或节目播出后角逐 500 万美元(370 万英镑)的奖金。
The lawsuit has plunged the show into crisis.
该诉讼使该剧陷入危机。
Among many redacted pages, the legal document includes allegations that they "particularly and collectively suffered" in an environment that "systematically fostered a culture of misogyny and sexism".
在许多经过编辑的页面中,该法律文件包括指控,称他们在“系统地培育厌女症和性别歧视文化”的环境中“特别且集体地遭受痛苦”。
It cuts to the core of MrBeast's image as one of the nicest guys on the internet.
它切入了野兽先生作为互联网上最好的人之一的形象的核心。
I flicked through the document, which includes suggestions that participants were "underfed and overtired".
我快速浏览了这份文件,其中包括参与者“营养不良和过度疲劳”的建议。
Meals were provided "sporadically and sparsely" which "endangered the health and welfare" of the contestants, it is claimed.
据称,膳食供应“零星且稀疏”,这“危及了参赛者的健康和福利”。
In one section where almost all of the claims are redacted from public view, it says the defendants "created, permitted to exist, and fostered a culture and pattern and practice of sexual harassment including in the form of a hostile work environment".
在几乎所有指控都从公众视野中删除的部分中,它说被告“创造、允许存在并培育了一种性骚扰文化、模式和做法,包括以敌对工作环境的形式”。
Back in August, the New York Times spoke to more than a dozen of the (yet unreleased) show's participants, and reported there were "several hospitalisations" on the set, with one person telling the paper they had gone over 20 hours without being fed.
早在 8 月份, 《纽约时报》就采访了十多名该剧(尚未公布)的参与者,并报道称片场有“多人住院治疗”,其中一人告诉该报,他们已经 20 多个小时没有进食了。
Contestants also alleged they had not received their medication on time.
参赛者还声称他们没有按时收到药物。
The BBC has approached MrBeast and Amazon - he has not yet publicly commented.
BBC 已与 MrBeast 和亚马逊接洽,但他尚未公开发表评论。
So will these latest allegations hurt the king of YouTube's popularity?
那么这些最新指控是否会伤害YouTube的人气之王呢?
Rising fame and philanthropy
名气和慈善事业不断上升
MrBeast is no stranger to controversy this year - and has managed to come out unscathed each time.
《野兽先生》今年对争议并不陌生,而且每次都毫发无伤。
In July, the 26-year-old American said he had hired investigators after his former co-host Ava Kris Tyson was accused of grooming a teenager.
今年 7 月,这位 26 岁的美国人表示,在他的前搭档艾娃·克里斯·泰森 (Ava Kris Tyson) 被指控诱骗一名青少年后,他已聘请调查人员。
Ava denied the allegations, but has apologised for "past behaviour" which was "not acceptable".
艾娃否认了这些指控,但为“过去的行为”道歉,这是“不可接受的”。
MrBeast said he was "disgusted" by the "serious allegations".
MrBeast 表示,他对这些“严重指控”感到“厌恶”。
Later, further allegations about business practices surfaced on an anonymous YouTube channel, claiming to be a former employee.
后来,有关商业行为的进一步指控出现在一个自称是前雇员的匿名 YouTube 频道上。
The BBC has not been able to independently verify the claims or this person's identity.
BBC 无法独立核实这些说法或此人的身份。
Some of his philanthropic efforts - such as building wells in Africa, and paying for surgery for people with reduced sight and hearing - have drawn criticisms around exploitation.
他的一些慈善努力——例如在非洲打井,以及为视力和听力受损的人支付手术费用——引起了对剥削的批评。
"Deaf people like me deserve better than MrBeast’s latest piece of inspiration porn," one person told the Independent last year.
“像我这样的聋人应该得到比野兽先生最新的灵感色情片更好的东西,”去年一位人士告诉《独立报》 。
But his empire continues to grow.
但他的帝国仍在不断壮大。
The day before the lawsuit emerged on Wednesday, he revealed a team-up with fellow famous faces KSI and Logan Paul - a new food line designed to challenge Lunchables.
周三诉讼曝光的前一天,他透露了与 KSI 和 Logan Paul 等著名面孔的合作——一个旨在挑战 Lunchables 的新食品系列。
And as I wrote in an article about his meteoric rise last year, he has made his millions through hard work.
正如我去年在一篇关于他迅速崛起的文章中所写的那样,他通过努力工作赚了数百万美元。
His videos are big budget experiences, with his most popular - viewed 652 million times - recreating the Netflix hit Squid Game in real life with a $456,000 (£342,000) prize.
他的视频是大预算的体验,其中最受欢迎的视频(观看次数为 6.52 亿次)在现实生活中重现了 Netflix 热门《鱿鱼游戏》 ,奖金为 456,000 美元(342,000 英镑)。
Most of his philanthropy is less controversial - including giving away houses, cash and cars - which has worked to create an image of him being one of the internet's good guys.
他的大部分慈善事业都没有那么引起争议——包括赠送房屋、现金和汽车——这有助于塑造他作为互联网好人之一的形象。
According to his website, he has delivered more than 25 million meals to the needy around the world.
根据他的网站,他已向世界各地有需要的人提供了超过 2500 万份餐食。
People continue to flock to his social channels.
人们继续涌向他的社交渠道。
In June, he gained enough subscribers to make his YouTube channel the largest in the world.
六月,他获得了足够的订阅者,使他的YouTube 频道成为世界上最大的频道。
According to stats-checker Socialblade, MrBeast picked up an extra five million subscribers in the last 30 days alone.
根据统计数据检查机构 Socialblade 的数据,MrBeast 仅在过去 30 天内就增加了 500 万订阅者。
That’s just one metric - we can’t tell how many people unsubscribed from his channel, for example.
这只是一个指标 - 例如,我们无法知道有多少人取消订阅他的频道。
What is certain is that the number of people who’ve actively decided to stop watching his videos has been eclipsed by those who’ve decided to subscribe.
可以肯定的是,主动决定停止观看他的视频的人数已经超过了决定订阅的人数。
The YouTube apology YouTube 的道歉
He wouldn't be the only YouTuber whose popularity holds through controversy - others have faced far more significant storms than MrBeast, with few facing many consequences outside of a public apology.
他并不是唯一一个因争议而声名鹊起的 YouTuber——其他人都面临着比 MrBeast 更严重的风暴,除了公开道歉之外,很少有人面临许多后果。
Logan Paul faced a massive backlash in 2018 after he uploaded a video to his 15 million subscribers which showed the body of a person who had apparently taken their own life.
2018 年,洛根·保罗 (Logan Paul) 向他的 1500 万订阅者上传了一段视频,视频中显示了一具显然是自杀者的尸体,随后他遭到了强烈反对。
After removing the original video, he shared a less than two-minute apology titled simply: "So sorry."
在删除原始视频后,他分享了一段不到两分钟的道歉,标题很简单:“非常抱歉。”
Now, he has 23 million subscribers, owns an incredibly popular sports drink, and up until August was the WWE United States champion.
现在,他拥有 2300 万订阅者,拥有一种非常受欢迎的运动饮料,并且直到 8 月为止都是 WWE 美国冠军。
He's had quite a few pay-per-view boxing bouts, too.
他也参加过不少按次付费的拳击比赛。
Other high-profile YouTubers, including Pewdiepie, James Charles, and Jeffree Star have all had their own controversies, and got on with their careers after uploading apology videos.
其他备受瞩目的 YouTube 用户,包括 Pewdiepie、James Charles 和 Jeffree Star,都曾引发过争议,但在上传道歉视频后又继续了自己的事业。
A more modern example is Herschel "Guy" Beahm, known online as Dr Disrespect, who admitted he sent messages to "an individual minor" in 2017.
一个更现代的例子是赫歇尔·“盖伊”·比姆(Herschel Beahm),他在网上被称为“不尊重博士”(Dr Disrespect),他承认自己在 2017 年向“一名未成年人”发送了信息。
He stressed that "nothing illegal happened, no pictures were shared, no crimes were committed" and went offline for two months after posting the statement.
他强调“没有发生任何违法行为,没有分享照片,没有犯罪行为”,并在发布声明后下线两个月。
His comeback livestream earlier this month attracted more than three million views, despite criticism from other high-profile streamers.
尽管受到其他知名主播的批评,他本月早些时候的复出直播吸引了超过 300 万次观看。
Dr Disrespect remains the second-most watched streamer in the US this year, according to Streams Charts.
根据 Streams Charts 的数据,《Dr Disrespect》仍然是今年美国收视率第二高的主播。
The point is: YouTubers tend to be forgiven quickly.
关键是:YouTuber 往往很快就会被原谅。
What next for MrBeast? 野兽先生的下一步是什么?
While MrBeast's fanbase has continued growing, controversy is swirling once again - and his next move could determine his long-term success.
虽然野兽先生的粉丝群持续增长,但争议再次掀起——他的下一步行动可能决定他的长期成功。
James Lunn, chief strategy officer at Savvy Marketing, says the star is "in an incredibly unique position" with a "multi-faceted" brand spanning many industries.
Savvy Marketing 首席战略官詹姆斯·伦恩 (James Lunn) 表示,这位明星“处于极其独特的地位”,拥有跨越多个行业的“多面”品牌。
"We are indeed in uncharted waters," he says, and "a proactive approach, addressing the issues transparently and ensuring accountability, could protect his brand".
“我们确实处于未知领域,”他说,“采取积极主动的方法,透明地解决问题并确保问责制,可以保护他的品牌”。
Brand expert Catherine Shuttleworth says the "sheer scale" of MrBeast’s fame may act as a buffer against backlash, but the latest lawsuit could be difficult.
品牌专家凯瑟琳·沙特尔沃思 (Catherine Shuttleworth) 表示,MrBeast 的名声“巨大”可能会起到缓冲作用,防止强烈反对,但最新的诉讼可能会很困难。
"When it comes to his business ventures, particularly those targeting families and children - like Feastables chocolate bars or Lunchly - it’s a different story," she says.
“当谈到他的商业企业时,尤其是那些针对家庭和儿童的商业企业——比如 Feastables 巧克力棒或 Lunchly——那就是另一回事了,”她说。
"Parents, who often hold the purchasing power, tend to be less tolerant of controversies involving safety, fairness, and ethics."
“父母往往掌握着购买力,他们往往不太能容忍涉及安全、公平和道德的争议。”
Back in August 2023, when writing about MrBeast, I predicted he would soon take the YouTube crown despite him having half as many subscribers then.
早在 2023 年 8 月,当我撰写有关 MrBeast 的文章时,我就预测他很快就会夺得 YouTube 桂冠,尽管他的订阅人数只有当时的一半。
He is now facing extra challenges as his fame rises, and a lot of the internet is eagerly awaiting his reply to what is, so far, one side of a complex story.
随着名气的上升,他现在面临着额外的挑战,互联网上的很多人都在热切地等待着他对迄今为止这个复杂故事的一方面的答复。