Stacy Lin  林斯黛西

Digital Marketing Specialist
數位行銷專家

SKILLS 技能

• Digital Marketing 數位行銷
• Social Media Marketing 社群媒體行銷
• Marketing Strategy 行銷策略
• Content Creation 內容創作
• Video Creation 影片創作
• WordPress
• SEO Keyword Content SEO關鍵字內容
• Creative and Problem-Solving
  創造性和解決問題的能力
• Communication Skill 溝通技巧

EDUCATION 教育

BA in Foreign Languages and Literature
外國語言文學士

CERTIFICATIONS 認證

LANGUAGES 語言

PROFILE 輪廓

• As a Digital Marketing Coordinator at New Dream Media, I develop, evaluate, and implement communication strategies. I draft and oversee marketing materials, consult with clients on their marketing strategies, and conduct online marketing and website promotions.
  身為 New Dream Media 的數位行銷協調員，我負責制定、評估和實施溝通策略。我起草和監督行銷資料，諮詢客戶的行銷策略，並進行線上行銷和網站促銷。
• Previously, I gained valuable experience through group projects, creating marketing strategies for real clients. This sparked my passion for marketing strategy, campaigns, and video creation. I am adaptable, creative, and dedicated to helping businesses achieve their goals.
  在此之前，我透過小組專案為真實客戶制定行銷策略獲得了寶貴的經驗。這激發了我對行銷策略、活動和影片創作的熱情。我適應力強、富有創造力，並致力於幫助企業實現目標。

EXPERIENCE 經驗

Digital Marketing Coordinator
數位行銷協調員

1. Client 1: Northern Icons Canada
   客戶 1：Northern Icons Canada

• Managed social media accounts(Instagram, Facebook); created engaging content.
  管理社群媒體帳號（Instagram、Facebook）；創造了引人入勝的內容。
• Developed an Instagram reel through a collaboration(my Canadian story) with a friend, achieving 5,195 views and an engagement rate of 241.91%.
  透過與朋友合作開發了 Instagram reel（我的加拿大故事），獲得了 5,195 次觀看和 241.91% 的參與率。
• Boosted website’s organic monthly traffic from 4 to 152 and organic keywords from 26 to 507 through SEO.
  透過 SEO，將網站的有機月流量從 4 提高到 152，有機關鍵字從 26 提高到 507。
• Managed Google and Meta ads, resulting in online orders.
  管理 Google 和 Meta 廣告，產生線上訂單。

2. Client 2: Flower & Horse in Spring
   客戶2：春花馬

• Managed social media accounts(Instagram, Facebook, Xiaohongshu); collaborated with Instagram food influencers.
  管理社群媒體帳號（Instagram、Facebook、小紅書）；與 Instagram 美食影響者合作。
• Collaborated with multiple foodies for cross-posted reels, with the highest viewed reel from one foodie achieving 21.4 K views and an engagement rate of $7.54\mathrm{\%}$$7.54\mathrm{\%}$7.54%7.54 \%.
  與多個美食家合作交叉發布捲軸，其中一位美食家觀看次數最高的捲軸達到 21.4 K 次觀看，參與率 $7.54\mathrm{\%}$$7.54\mathrm{\%}$7.54%7.54 \% 。
• Built a WordPress website with e-commerce functionality.
  建立了一個具有電子商務功能的 WordPress 網站。
• Designed menus and promotional materials.
  設計菜單和宣傳品。

3. Administrative Responsibilities
   行政職責

• Handled client inquiries and Administrative Tasks.
  處理客戶詢問和行政任務。
• Assisted in drafting marketing materials.
  協助起草行銷資料。

• MPM Math Tutor Assistant MPM數學導師助理
• Designs Posters: Creates posters for course schedules, registration, Mother’s Day, and Xiaohongshu social media posts.
  設計海報：為課程安排、註冊、母親節和小紅書社交媒體貼文建立海報。
• Content Creation for Xiaohongshu(Social Media Platform)
  小紅書內容創作
• Have increased likes and collects on Xiaohongshu from 1.1K to 1.2K.
  小紅書的按讚數和收藏數從 1.1K 增加到 1.2K。

Administrator 行政人員

• Worked at an international office from Aug 2022/in the Department of Performing and Media Arts from Aug 2020
  2022年8月起在國際辦公室工作/2020年8月起在表演與媒體藝術系工作
• Assisting with various activities/orientation organized by the department
  協助部門組織的各種活動/指導
• Updating the web page and managing Facebook fan page for the department
  更新部門網頁並管理Facebook粉絲頁面
• Administrative Tasks 行政任務