CURRICULUM HANDBOOK
课程手册

BACHELOR DEGREE PROGRAMME EXPORT-ORIENTED MANAGEMENT
学士学位课程AMME出口导向管理

SANYA/QIONGZHOU
三亚/琼州

Version 1, Curriculum 8 Full-time
版本1，课程8全日制

Valid from the academic year 2020/21, based on the accredited bachelor programme “Export-oriented Management” (pursuant to the resolution of AQ Austria (Agency for Quality Assurance and Accreditation Austria) of
从2020/21学年起有效，基于经认证的学士学位课程“出口导向型管理”（根据奥地利质量保证和认证机构AQ的重新解决方案），

13.12.2011, GZ: 2011/673) Curriculum version 4 of 15.11.2014
2011年12月13日，GZ2011/673）2014年11月15日第4版课程

Content
内容

1 Introduction  2
一、导言

2 Overview  3
2概述3

3 Programme Profile   4
3方案简介4

4 The Dublin descriptors and Bloom’s taxonomy   7
4都柏林描述符和Bloom分类法7

4.1 The Dublin descriptors   7
4.1都柏林描述语7

4.2 Bloom’s taxonomy of the cognitive thinking   7
4.2布卢姆的认知思维分类法7

5 Assessment  10
5评估10

5.1 Forms of assessment  10
5.1评估形式10

6 Completing the degree programme 12
6完成学位课程12

7 Curriculum  13
7课程设置13

8 Overview of the competence levels  17
8.能力水平概述17

8.1 Specific Competences and Learning Outcomes  19
8.1具体能力和学习成果

9 Core Subject Areas  23
9个核心学科领域23

10 Course Descriptions 24
10课程描述24

10.1 Competence Area Business Administration  24
10.1业务管理能力领域24

10.2 Competence Area Export Management  33
10.2主管领域出口管理

10.3 Competence Area Mathematics and Statistics  38
10.3数学和统计学能力领域38

10.4 Competence Area Soft Skills and Personality Training  41
10.4能力领域软技能和个性训练41

10.5 Competence Area Scientific Methods and Tools  44
10.5能力领域科学方法和工具44

10.6 Competence area Language 48
10.6能力领域

10.7 Competence area Economics  50
10.7能力领域经济学

10.8 Competence area International Law & Geopolitical Affairs 52
10.8国际法地缘政治事务&

10.9 Competence area Practical Training  55
10.9能力领域实践培训

1 Introduction
1引言

This handbook outlines the curriculum for the Export-oriented Management full-time bachelor degree programme, as applicable from the winter semester 2020/21 at the Sanya University, Qiongzhou.
本手册概述自2020/21冬季学期起适用于琼州三亚大学的外向型管理全日制学士学位课程的课程。

The skills profile is based on the qualifications framework for the European Higher Education Area, which originated from the Dublin descriptors. The learning outcomes in the various fields of competences and courses reflect Bloom’schen Taxonomy for Cognitive Thinking.
技能配置文件基于欧洲高等教育区的资格框架，该框架源自都柏林描述符。不同领域的能力和课程的学习成果反映子布卢姆森认知思维分类法。

The three main components of the curriculum are:
课程的三个主要组成部分是：

● Business Administration and Economics
●工商管理和经济学

● Export Management, International Law and Geopolitical Affairs
●出口管理、国际法和地缘政治事务

● Methods, Tools and Training
●方法、工具和培训

The IMC Krems University of Applied Sciences Study and Examination Regulations as amended are applicable. For lecture-based courses, assessment takes the form of a final examination, while a minimum of two and maximum of three assessments are held for integrated courses (see the Study and Examination Regulations as amended). The syllabus provides students with information on the methods of assessment, the proportion of the final grade made up by each assessment, and the procedure for resit examinations.
经修订的IMC克雷姆斯应用科学大学学习和考试条例适用。讲授型课程的考核方式为期末考试，综合型课程的考核方式为两次以下、三次以下（见修订后的《学习和考试规定》）。 教学大纲为学生提供了有关评估方法、每次评估占最终成绩的比例以及补考程序的信息。

This handbook is supplemented by the IMC Krems University of Applied Sciences Academic Quality Assurance Guidelines as amended. It should be noted that assessments are designed to evaluate achievement of the specified learning outcomes, meaning that a wide variety of assessment methods may be used in addition to conventional written examinations.
本手册由IMC克雷姆斯应用科学大学学术质量保证指南补充修订。值得注意的是，评估旨在评估特定学习成果的实现情况，这意味着除了传统的笔试外，还可以使用各种各样的评估方法。

2 Overview
2概述

Title of degree programme: Export-oriented Management
学位课程名称：出口导向管理

Organisation format: Full-time
组织形式：全日制

Duration of studies: 6 semesters
学习时间：6个学期

Number of study places: 20
研究名额：20

Academic degree: Bachelor of Arts in Business
学位：商业文学学士

Programme director: Christopher Schwand
项目主任：ChristopherSchwand

Programme Administrator Andrea Stopajnik
方案管理员Andrea Stopajnik

3 Programme Profile
3方案简介

Bachelor programme Export-oriented Management: skills profile
学士课程出口导向管理：技能简介

The skills profile for graduates of the Export-oriented Management bachelor programme is equivalent to level 1 of the EHEA qualifications framework as well as level 6 of the EQF- LLL1, covering knowledge and understanding, applying knowledge and understanding, making judgements, communication and learning skills (self-study skills). The profile also maps onto Bloom’s taxonomy of cognitive learning objectives. The qualifications to be achieved in the degree programme and the skills profile for graduates are described below in the programme profile prepared in accordance with the ECTS Users’ Guide 2015
出口导向管理学士学位课程毕业生的技能概况相当于EHEA资格框架的1级以及EQF-LLL 1的6级，涵盖知识和理解，应用知识和理解，做出判断，沟通和学习技能（自学技能）。该配置文件还映射到布卢姆的认知学习目标的分类。根据ECTS用户指南2015编写的课程简介中描述了学位课程所需达到的资格和毕业生的技能概况.

Programme profile in accordance with the ECTS Users’ Guide as amended (June 2015)2
课程简介与经修订的ECTS用户指南（2015年6月）2

Programme profile
方案简介

The bachelor programme aims to provide students with broad-based, interdisciplinary education in the core subjects of business administration, economics and law, as well as specialist skills related to export and trade. As a result, students are in a position to assume operational management responsibilities in public and private organisations in their home country or abroad. The continuous development of language skills (English as the language of instruction) and of abilities in cross-cultural management, international law, various
学士课程旨在为学生提供基础广泛的跨学科教育，包括工商管理，经济学和法律的核心学科，以及与出口和贸易相关的专业技能。 因此，学生能够在本国或国外的公共和私人组织中承担运营管理责任。 不断发展语言技能（英语作为教学语言）和跨文化管理、国际法、

1European Qualifications Framework for Lifelong Learning
欧洲终身学习资格框架

2 European Union (2015), ECTS Users’ Guide; http://ec.europa.eu/education/library/publications/2015/ects-users-
2欧盟（2015年），ECTS用户指南;http://ec.europa.eu/education/library/publications/2015-

guide_en.pdf(accessed on 9 June 2015)
guide_en. pdf于2015年6月9日访问）

page 4
第4页

aspects of foreign trade and soft skills help to prepare graduates for careers in a rapidly changing interdisciplinary and multicultural environment.
对外贸易和软技能方面有助于毕业生在快速变化的跨学科和多元文化环境中为职业做好准备。

After completing the bachelor programme, students are entitled to enrol in a master degree programme.
完成学士学位课程后，学生有权参加硕士学位课程。

Key learning outcomes and graduate profile
主要学习成果和毕业生概况

The graduate skills profile for the Export-oriented Management bachelor programme is based on the Framework for Qualifications of the European Higher Education Area, which is founded on the five dimensions of the Dublin descriptors – knowledge and understanding, application of knowledge and understanding, making judgements, communication and learning skills3 – and corresponds with4 level 6 of the European Qualifications Framework (EQF)5
面向出口的MBA学士学位课程的毕业生技能概况基于欧洲高等教育区资格框架，该框架建立在都柏林描述符的五个维度上-知识和理解，知识和理解的应用，判断，沟通和学习技能</span>3-与欧洲资格框架（EQF）5的6级相对应 .

The Dublin descriptors are geared towards the achievement of learning outcomes in relation to professional, methods-based and social skills. For this reason, Bloom’s taxonomy for cognitive competences is used to describe the learning outcomes associated with these skills. The three levels – knowledge and understanding (Dublin descriptor of the same name), application (Dublin descriptor: application of knowledge and understanding), and analysis, synthesis and evaluation (Dublin descriptors: making judgements and communication) – form a direct link to the descriptors and to the skills and abilities that bachelor programme graduates are expected to develop.
都柏林描述符是针对与专业、基于方法和社会技能有关的学习成果的实现。出于这个原因，布鲁姆的认知能力分类法被用来描述与这些技能相关的学习成果。 三个层次-知识和理解（都柏林描述符同名）、应用（都柏林描述符：知识和理解的应用）以及分析、综合和评估（都柏林描述符：做出判断和交流）-形成了与描述符<span>的直接联系。 id=72>以及学士学位课程毕业生应发展的技能和能力。

Graduates are expected to have science-based knowledge in the core areas of business administration and foreign trade, and to be able to use this knowledge in specific situations related to their professional area of responsibility and for a reasoned selection of suitable methods for dealing with professional tasks.
毕业生应具备工商管理和外贸核心领域的科学知识，并能够在与其专业责任领域相关的特定情况下使用这些知识，并合理选择合适的方法来处理专业任务。

Graduates are in a position to assess the present and future significance of economic regions and to employ marketing tools in the fields of domestic and international export marketing and market research. They are able to provide support in the award of contracts, tenders and contract formulation, and have an understanding of the frameworks, risks, standards and financial instruments connected with foreign trade. They are also in a position to use analytical tools to gain an understanding of the capital markets and capital market instruments.
毕业生能够评估经济区域的当前和未来意义，并在国内和国际出口营销和市场研究领域使用营销工具，他们能够在奖项中提供支持。pan id=42>合同投标和合同制定，并了解与对外贸易有关的框架，风险，标准和金融工具。他们还能够使用分析工具来了解资本市场和资本市场工具。

Graduates are in a position to assess the present and future significance of economic regions and to employ marketing tools in the fields of domestic and international export marketing and market research. They are able to provide support in the award of contracts
毕业生能够评估经济区域的当前和未来意义，并在国内和国际出口营销和市场研究领域使用营销工具，他们能够在授予合同方面提供支持。,

3Seehttp://www.eucen.eu/EQFpro/GeneralDocs/FilesFeb09/STATEofPLAY.pdf , accessed on 6 October 2016, 10:15am
Seeehttp://www.eucen.eu/EQFpro/GeneralDocs/FilesFeb09/STATEofPLAY.pdf，accessed on 6 October2016，10：15am

4Seehttps://ec.europa.eu/ploteus/sites/eac-eqf/files/brochexp_en.pdf, accessed on 6 October 2016, 10:30am 5See European Qualifications Frameworks - National Qualifications Frameworks; Annex 1:
See eehttps://ec.europa.eu/ploteus/sites/eac-eqf/files/brochexp_en.pdf，accessed on 6 October2016，10：30amSeeEuropean QualificationsFrameworks -NationalQualificationsFrameworks; Annex1：

http://www.eucen.eu/EQFpro/GeneralDocs/FilesFeb09/STATEofPLAY.pdf, accessed on 6 October 2016, 10:40am
http://www.eucen.eu/EQFpro/GeneralDocs/FilesFeb09/STATEofPLAY.pdf，accessed on 6 October2016，10：40am

tenders and contract formulation, and have an understanding of the frameworks, risks, standards and financial instruments connected with foreign trade. They are also in a position to use analytical tools to gain an understanding of the capital markets and capital market instruments.
投标和合同的制定，了解与外贸有关的框架、风险、标准和金融工具。他们还能够使用分析工具来了解资本市场和资本市场工具。

After completing the programme, students are able to take on responsibilities in specific areas of management, including in human resources, international project management, production, procurement, logistics and organisational development, to assess and apply instruments designed to safeguard a company’s financial performance, and to justify and play a part in the implementation of concepts related to sustainability and entrepreneurship. Graduates are expected to use their knowledge of legal topics related to their area of responsibility.
在完成该计划后，学生能够承担管理的具体领域，包括人力资源，国际项目管理，生产，采购，物流和组织发展的责任，以评估和应用旨在维护一个国际组织的d=39>公司的财务业绩，并证明和发挥有关的可持续发展和企业家精神的概念的实施的一部分毕业生预计将使用他们的法律的主题与他们的责任领域的知识。

They are also expected to be able to use suitable software tools and ERP systems for a variety of tasks, communicate in a manner tailored to specific target groups, and carry out independent research on professional issues with the help of academic literature and methods, as well as drawing conclusions and justifying their findings. Graduates have the skills needed to work and communicate effectively in international situations, as well as taking international factors into account in the course of their work.
他们还将能够使用合适的软件工具和ERP系统来完成各种任务，以适合特定目标群体的方式进行沟通，并在学术文献和方法的帮助下对专业问题进行独立研究，以及得出结论并将其结果进行合理化。毕业生具备在国际环境中有效工作和沟通所需的技能，并在工作过程中考虑国际因素。

Occupational profile
职业概况

Graduates have the qualifications required to assume decision-making responsibility or play a supporting role in areas such as management controlling, finance, marketing, logistics, purchasing and customer acquisition, and in time to take on managerial functions in various sectors, including insurance, financial services, banking and retail, and with public sector or international organisations.
毕业生具有承担决策责任或在管理控制，财务，营销，物流，采购和客户获取等领域发挥支持作用所需的资格，并及时承担各部门的管理职能，包括保险，金融服务，银行和零售，并具有<span id=36>公共部门或国际组织。

Key features
关键特征

The programme is a full-time degree with courses taught entirely in English. It emphases developing business competence - skills and knowledge -for exporting and international business activity. Next to business subjects the programme incorporates legal and cultural aspects as well as courses dedicated to skill development. The practical training semester in semester 4 establishes the practical relevance of the degree programme. In semester 5 and 6 students are required to write the bachelor paper in the course of regular teaching, as specified in the University of Applied Sciences Studies Act as amended. The programme concludes with a final oral committee examination.
该计划是一个全日制学位，课程完全用英语授课。它强调发展出口和国际商业活动的商业能力-技能和知识。除了商业科目，该计划还包括法律的和文化方面，以及专门用于技能发展的课程。第四学期的实践训练学期建立了学位课程的实际相关性。在第5和第6学期，学生必须在常规教学过程中撰写学士论文，如经修订的应用科学研究法大学所规定。该计划以最后的口语委员会考试结束。

4 The Dublin descriptors and Bloom’s taxonomy
图4都柏林描述符和布卢姆分类法

4.1 The Dublin descriptors
4.1都柏林描述符

The Dublin descriptors outline the interdisciplinary competencies that students are expected to acquire in the course of a bachelor or master degree programme. As part of the Bologna process it was agreed that the qualification to be obtained should be geared towards employability, in conjunction with an academic component. As a result, degree programmes should not be seen purely as vocational training. The focus is on preparing students for professional life and a wide variety of occupations, as well as laying the foundations for further study.
都柏林描述符概述了学生在学士或硕士学位课程中应获得的学科间能力。 作为博洛尼亚进程的一部分，人们同意，所获得的资格应与学术成分相结合，以就业能力为导向。因此，学位课程不应被视为纯粹的职业培训。 重点是为学生的职业生活和各种职业做好准备，并为学生的学习奠定基础。

4.2 Bloom’s taxonomy of the cognitive thinking
4.2布卢姆的认知思维分类

Bloom’s taxonomy is widely used to formulate learning outcomes as it provides a ready- made structure and a list of verbs related to the various levels of competence. When
布卢姆的分类法被广泛用于制定学习成果，因为它提供了一个现成的结构和一个与不同水平的能力相关的动词列表。当

talking about education, Bloom always urged teachers and assessors to bear in mind that learning is a process, and that the aim should steer the students’ thought processes
在谈到教育时，布卢姆总是敦促教师和评估人员记住，学习是一个过程，目标应该引导学生的过程

towards the higher levels of synthesis and evaluation.
迈向更高层次的综合和评估。

In the descriptions of competence fields, the various learning outcomes are allocated to particular levels of competence using a numerical system ranging from 1 to 5 (see table below).
在能力领域的描述中，各种学习成果使用1至5的数字系统分配给特定的能力水平（见下表）。

This allocation is mainly designed to support the preparation of assessments, laying the groundwork for the achievement of defined learning outcomes and of the desired skills profile.
这笔拨款主要用于支持评估的准备工作，为实现确定的学习成果和理想的技能概况奠定基础。

Figure 1 : Bloom´s taxonomy adapted to the new skills (2017)
图1Bloom的分类法适应了新技能（2017年）

Coherence between cognitive skills and learning methods
认知技能与学习方法的一致性

Figure 2 : Bloom´s taxonomy vs. the NTL´s learning pyramid
图2布卢姆的分类y与NTL的学习金字塔

Cognitive competence acquisition and learning and teaching methods are directly interlinked as the two pictures show. This implies that teaching and teaching methods as well as assessment tools and methods must be coherent to the intended learning outcomes of a course, a module and the programme.
认知能力的获得与学与教的方法有着直接的联系，就像两幅图画的如何。这意味着教学和教学方法以及评估工具和方法必须与课程、单元和课程的预期学习成果相一致。

Table 1 : Combination of the Dublin descriptors and Bloom’s taxonomy; own table
表1：都柏林描述符和Bloom的taxonomy的组合;自己的表

5 Assessment
5个评估

5.1 Forms of assessment
5.1评估形式

In line with the Dublin descriptors and Bloom’s taxonomy, the following possible forms of assessment may be used for the different levels of competence:
根据都柏林描述符和布卢姆的分类法，以下可能的评估形式可用于不同的能力水平：

Knowledge and comprehension
知识和理解

The ability to understand, explain and interpret learned materials.
理解、解释和诠释所学材料的能力。

● Written/oral examination with open questions, comments or, where appropriate, multiple choice questions
●笔试/口试，包括开放式问题、评论或多项选择题（如适用）

● Analysis and/or interpretation of a model, certain criteria, as well as theories and their main characteristics
分析和/或解释模型、某些标准以及理论及其主要特征

● Comments on a situation based on the student’s knowledge
●根据学生的知识对情况进行评论

● Putting theories into practice using examples
●用实例将理论付诸实践

Application
应用

The ability to use acquired knowledge in new situations, e.g. applying ideas and concepts in order to solve problems, and justifying such ideas and concepts.
在新的情况下使用获得的知识的能力，例如应用思想和概念来解决问题，并证明这些思想和概念的合理性。

● Project paper (e.g. working in groups) and presentation of findings
*项目文件（例如分组工作）和介绍调查结果

● Written paper in answer to a set question
●书面回答问题

● Interpretation and application of a theory or concept in response to a set question
●对一个理论或概念的解释和应用，以回答一个问题

● Written/oral examination with open questions, case studies, preparing brief concepts on the basis of theories and models, etc.
●书面/口头考试与开放性问题，案例研究准备理论和模型的基础上简要的概念，等等。

● Report on a specific work or learning situation
●报告具体的工作或学习情况

● Preparing information for a specific target group, reports
*为特定目标群体编写信息报告

Analysis, forming judgements, and synthesis
分析、形成判断和综合

The ability to apply theories and methods and break down information into its component parts, e.g. in order to identify relationships, make distinctions and interpret data and situations.
应用理论和方法并将信息分解为组成部分的能力，例如。以便识别关系，区分和解释数据和情况。

● Written work (outlining solutions to problems using acquired knowledge, comparing two theories or approaches, analysing or refining a theory, or analysing practical significance) based on a set case study, either in the form of a take-home or a formal examination
●以家庭作业或正式考试的形式，在一组案例研究的基础上进行书面作业（利用所学知识概述问题的解决方案，比较两种理论或方法，分析或提炼理论，或分析实际意义）

● Discussion of a case study in the form of an oral examination (outlining solutions to problems using acquired knowledge, comparing two theories or approaches, analysing or refining a theory, or analysing practical significance)
●以口头考试的形式讨论案例研究（概述使用获得的知识解决问题的方法，比较两种理论或方法，分析或改进理论，或分析实际意义）

● Discussion of an academic article (face-to-face or in groups), evaluation of the article and presentation of findings
●学术论文讨论（面对面或小组讨论）、论文评价和成果展示

● Preparing a business plan or project plan
●制定商业计划或项目计划

● Preparing a communications plan or preventive action plan
●制定沟通计划或预防行动计划

Communication
通信

The ability to explain conclusions and underlying knowledge and principles to experts and non-professionals.
向专家和非专业人士解释结论和基本知识和原则的能力。

● Oral examinations and interviews
●口语考试和面试

● Presentation using various media, and aimed at various target groups
*利用各种媒体，针对各种目标群体进行介绍

● Prepare messages and reports tailored to specific target groups and situations
●准备针对特定目标群体和情况的信息和报告

Learning
学习

The ability to carry out research, perform studies and answer questions independently on the basis of acquired learning strategies.
能够在习得的学习策略的基础上独立进行研究、学习和回答问题。

● Introductory seminar and seminar paper
●介绍性研讨会和研讨会文件

● Work on a complex case study, either in the form of a take-home or a formal examination
●以带回家或正式考试的形式进行复杂的案例研究

● Work on an academic or practical question, either in the form of a take-home or a formal examination
●以带回家或正式考试的形式研究学术或实践问题

6 Completing the degree programme
6完成学位课程

The Export-oriented Management bachelor degree programme concludes with a committee examination. Students wishing to take the committee examination must receive a positive grade for their bachelor paper.
出口导向管理学士学位课程以委员会考试结束。希望参加委员会考试的学生必须获得学士论文的正分数。

The regulations for writing a bachelor paper and detailed information on the bachelor examination can be found in the Guidelines for the Bachelor Paper and Bachelor Examination as amended.
学士论文的写作规则和学士考试的详细信息可以在修订后的学士论文和学士考试指南中找到。

7 Curriculum
7课程设置

The table below shows the allocation of fields of competences and courses to the various core subjects.
下表显示了各核心科目的竞争领域和课程分配情况。