PUSAT
PEMBENTUKAN
PENDIDIKAN 教育
LANJUTAN &
PROFESIONAL 专业
Course Code and Name:
EPPD 1053 FUNDAMENTALS OF AMAGEMENT 课程代码和名称：EPPD 1053 管理学基础
Assignment Title: 作业标题：
INTRODUCTION TO MANAGEMENT 管理导论
Group Name: 组名：
NO
NAME
MATRIC NO 学号
1.
LI MINGYAO 李明耀
A206510
2.
DING YUDUO 丁宇多
A207110
3.
WANG XINGYU 王星宇
A207227
4.
LIU CHANG 刘畅
A207456
5.
TAI YIHANG 泰易航
A208025
6.
CHENG XIAOYANG 程晓阳
A213273
NO NAME MATRIC NO
1. LI MINGYAO A206510
2. DING YUDUO A207110
3. WANG XINGYU A207227
4. LIU CHANG A207456
5. TAI YIHANG A208025
6. CHENG XIAOYANG A213273| NO | NAME | MATRIC NO |
| :---: | :--- | :---: |
| 1. | LI MINGYAO | A206510 |
| 2. | DING YUDUO | A207110 |
| 3. | WANG XINGYU | A207227 |
| 4. | LIU CHANG | A207456 |
| 5. | TAI YIHANG | A208025 |
| 6. | CHENG XIAOYANG | A213273 |
Lecturer: 讲师：
Ts.Dr.Mohd Nor Zamri M.
Session: 会话：
SEMESTER 1-2024/2025 2024/2025 学年第一学期
TABLE OF CONTENTS 目录
Halaman
1.0 Brief description of organization … 3. 1.0 组织的简要描述 … 3.
2.0 Management Functions Description7 2.0 管理职能描述 7
A. Planning A. 规划
3.0 B. Organizing … 9 3.0 B. 组织 … 9
4.0 C. Leading … 13 4.0 C. 领先 … 13
5.0 D. Controlling … 15 5.0 D. 控制 … 15
6.0 Reference … 19 6.0 参考 … 19
Part I．Brief description of the organization 第一部分．组织的简要描述
Sony Interactive Entertainment LLC，formerly known as Sony Computer Entertainment Inc．（ソニー・コンピュータエンタテインメント，Sony Computer Entertainment Inc．，abbreviated as SCEI or SCE），SONY is a game console，game software development，manufacturing and distribution manufacturer，established in Tokyo，Japan on November 16，1993，using the current 45 degree Angle tilt yellow square pattern as the company logo since 1994. 索尼互动娱乐有限责任公司，前身为索尼计算机娱乐公司（ソニー・コンピュータエンタテインメント，Sony Computer Entertainment Inc.，简称 SCEI 或 SCE），SONY 是一家游戏主机、游戏软件开发、制造和分销的制造商，成立于 1993 年 11 月 16 日，位于日本东京，自 1994 年以来使用当前的 45 度倾斜黄色方形图案作为公司标志。
Sony Interactive Entertainment 索尼互动娱乐
（Sony Interactive Entertainment log 0\log 0（2016）－索尼互动娱乐－维基百科，自由的百科全书）
On April 1，2016，Sony Computer Entertainment and Sony Network Entertainment merged to form Sony Interactive Entertainment．The headquarters was moved from Japan to SAN Mateo，California，USA（also the headquarters of SIE USA），the trademark used by SCE square trademark，and SONY＇s US subsidiary SONY America is responsible for man．Sony Interactive Entertainment（SIE）is a wholly owned subsidiary of Sony Group Corporation．Its ownership form belongs to the corporation system 在 2016 年 4 月 1 日，索尼计算机娱乐与索尼网络娱乐合并成立索尼互动娱乐。总部从日本迁至美国加利福尼亚州圣马特奥（也是 SIE USA 的总部），SCE 使用的商标为方形商标，索尼的美国子公司 SONY America 负责管理。索尼互动娱乐（SIE）是索尼集团公司的全资子公司。其所有权形式属于公司制度
Management Structure： 管理结构：
SIE operates under a hierarchical structure led by the President and CEO and a leadership team responsible for different business areas such as hardware，software， and online services．（Sony Interactive Entertainment Newsroom May 13，2024） SIE 在一个由总裁兼首席执行官领导的层级结构下运作，领导团队负责不同的业务领域，如硬件、软件和在线服务。（索尼互动娱乐新闻中心 2024 年 5 月 13 日）
Reporting Structure： 报告结构：
SIE reports directly to Sony Group Corporation，aligning with the overall strategy of the parent company．The PlayStation division plays a key role in Sony＇s Entertainment，Technology，and Services business segment，contributing significantly to its revenue． SIE 直接向索尼集团公司报告，符合母公司的整体战略。PlayStation 部门在索尼的娱乐、技术和服务业务板块中发挥着关键作用，为其收入做出了重要贡献
索尼互动娱乐 ceo－搜索 图片
Employee size： 员工规模：
SIE employs approximately 10,000 to 12,000 people worldwide（Datanyze 2017） SIE 在全球雇佣大约 10,000 到 12,000 人（Datanyze 2017）
Population Statistics：Employees are widely distributed，mainly in North America， Europe and Asia，but because of its targeting market，employees and studios are mostly European and American 人口统计：员工分布广泛，主要在北美、欧洲和亚洲，但由于其目标市场，员工和工作室主要是欧洲和美国的
Core Products： 核心产品：
1．Console： 1．控制台：
PlayStation game consoles such as PlayStation 5，PlayStation 4 PlayStation 游戏机，如 PlayStation 5，PlayStation 4
2．Digital Services： 2．数字服务：
PlayStation Network（PSN），PlayStation Plus membership PlayStation Network（PSN），PlayStation Plus 会员资格
Cloud gaming and subscription-based digital content services. ( PlayStation official website 2024) 云游戏和基于订阅的数字内容服务。（PlayStation 官方网站 2024）
3.Game: 3.游戏：
Exclusive games such as the God of War series, The Last of Us series, Horizon: Zero Dawn series 独占游戏如《战神》系列、《最后的生还者》系列、《地平线：零之曙光》系列
Third party exclusive games on the platform for a limited time such as Final Fantasy 7, Blade 平台上的第三方独占游戏在有限时间内，例如《最终幻想 7》，《刀锋》
Main facilities: 主要设施：
In addition to its headquarters in the United States, SIE has regional offices in Tokyo (Japan), London (UK) and other key cities. An research and development center focused on hardware innovation and software development. ( PlayStation official website 2024) 除了在美国的总部外，SIE 在东京（日本）、伦敦（英国）和其他主要城市设有区域办公室。一个专注于硬件创新和软件开发的研发中心。（PlayStation 官方网站 2024）
Important resources and technologies 重要资源和技术
1.Technical Resources: 1.技术资源：
Specific hardware designed for the PlayStation console, such as the development of a dedicated cpu in collaboration with AMD, and the development of VR glasses to enrich the gaming experience. 专为 PlayStation 控制台设计的特定硬件，例如与 AMD 合作开发的专用 CPU，以及开发虚拟现实眼镜以丰富游戏体验。
2.Human Resources: 2.人力资源：
A highly skilled team of engineers, designers and marketers. Close collaboration with third-party developers and studios. (SIE Newsroom May 11, 2004) 一支高技能的工程师、设计师和市场营销人员团队。与第三方开发者和工作室的紧密合作。(SIE Newsroom 2004 年 5 月 11 日)
3.Financial Resources: 3. 财务资源：
Strong support from the SONY Group ensures the resource and development investment and global marketing activities. 索尼集团的强大支持确保了资源和开发投资以及全球营销活动。
Competitors: 竞争对手：
1.Microsoft Xbox: 1.微软 Xbox:
Competes with PlayStation in the console market (Xbox series sand x ) and subscription services such as Xbox Game Pass. 在游戏机市场与 PlayStation 竞争（Xbox 系列沙子 x）以及订阅服务如 Xbox Game Pass。
2.Nintendo: 2.任天堂:
Known for its innovative and family-friendly strategy. 以其创新和家庭友好的战略而闻名。
3.PC gaming market: 3. PC 游戏市场：
Platforms like Steam and Epic Games Store offer a wider selection of gaming platforms. 像 Steam 和 Epic Games Store 这样的平台提供了更广泛的游戏选择。
Customers and clients: 客户和客户：
1.Main customers: 1.主要客户：
Gamers aged 12 to no upper limit range from casual gamers to hardcore gamers. 年龄在 12 岁及以上的玩家从休闲玩家到 hardcore 玩家不等。
2.User base: 2.用户基础：
More than 100 million active PlayStation Network users demonstrate a large and customer base. (SIE Newsroom January 7, 2020) 超过 1 亿活跃的 PlayStation Network 用户展示了一个庞大的客户基础。(SIE Newsroom 2020 年 1 月 7 日)
Business environment 商业环境
1.External: 1.外部:
Game development costs are increasing and production cycles are getting longer, most games are showing digital tendencies, new console like PS5Pro do not have disk drive and there is competitive pressure for exclusive games and next generation technologies.(SIE official website 2024) 游戏开发成本正在增加，制作周期变得更长，大多数游戏显示出数字化趋势，像 PS5Pro 这样的新主机没有光盘驱动器，并且在独占游戏和下一代技术方面面临竞争压力。(SIE 官方网站 2024)
2.Internal: 2.内部:
employs experts, focuses on innovation, and is committed to providing a high quality gaming experience, constantly improving hardware, software, and user interface. (SIE Newsroom August 24, 2023) 聘请专家，专注于创新，并致力于提供高质量的游戏体验，不断改善硬件、软件和用户界面。（SIE Newsroom 2023 年 8 月 24 日）
Part II: Management Functions Description 第二部分：管理职能描述
A. Planning A. 规划
Vision and Mission 愿景与使命
1.Vision: 1.愿景：
To become the most influential interactive entertainment brand in the world through innovative technology and good user experience. 通过创新技术和良好的用户体验，成为全球最具影响力的互动娱乐品牌。
2.Mission: 2.使命：
To provide gamers worldwide with best-in-class consoles, immersive entertainment experiences, and diverse digital content to drive the continued growth and prosperity of the gaming industry (SONY Interactive Entertainment, 2024). 为全球玩家提供一流的游戏机、沉浸式娱乐体验和多样化的数字内容，以推动游戏行业的持续增长和繁荣（SONY Interactive Entertainment, 2024）。
Organizational goals and strategies 组织目标和战略
1.Goals: 1.目标：
Increase PlayStation’s market share and brand awareness in the global gaming market. Expand the user base of PlayStation Plus and PlayStation Network to drive growth in digital content sales and subscription services. 提高 PlayStation 在全球游戏市场的市场份额和品牌知名度。扩大 PlayStation Plus 和 PlayStation Network 的用户基础，以推动数字内容销售和订阅服务的增长。
Maintain a leading position in gaming hardware, exclusive game content, virtual reality and more. 在游戏硬件、独占游戏内容、虚拟现实等领域保持领先地位。
2. Strategy: 2. 策略：
Launch a new generation of PlayStation consoles, such as the PlayStation 5PRO, equipped with cloud gaming and VR technology to enhance the user experience. 推出新一代 PlayStation 主机，如 PlayStation 5PRO，配备云游戏和虚拟现实技术，以提升用户体验。
Enhance brand competitiveness by collaborating with third-party developers to produce exclusive games (SONY Interactive Entertainment, 2024). 通过与第三方开发者合作制作独占游戏（SONY Interactive Entertainment，2024）来增强品牌竞争力。
Expand business presence in new markets and improve global user coverage. 在新市场扩大业务存在并改善全球用户覆盖。
Porter's Five Forces Analysis 波特五力分析
1.Supplier bargaining power: Chip and hardware suppliers have a lot of leverage, but SONY’s size and brand diminish that leverage. 1.供应商议价能力：芯片和硬件供应商拥有很大的影响力，但索尼的规模和品牌削弱了这种影响力。
2.Buyer bargaining power: Price-sensitive game users push SONY to offer a diverse product portfolio. 2.买方议价能力：对价格敏感的游戏用户迫使 SONY 提供多样化的产品组合。
3.The threat of new entrants: high entry barriers; SONY mitigated the risk through technology and content differentiation. 3. 新进入者的威胁：高进入壁垒；SONY 通过技术和内容差异化来降低风险。
4.Threat of substitutes: Free-to-play mobile and PC games are the main substitutes; SONY lured users with exclusive games and innovative technology. 4.替代品威胁：免费游戏的手机和 PC 游戏是主要的替代品；SONY 通过独占游戏和创新技术吸引用户。
5.Industry competition: Fierce competition with Microsoft and Nintendo; SONY maintains its edge through hardware innovation and exclusive games(Porter, 1980). 5.行业竞争：与微软和任天堂的激烈竞争；索尼通过硬件创新和独占游戏保持其优势（波特，1980）。
Competitive Strategies 竞争策略
1.Cost leadership: Optimize supply chain and production processes to reduce hardware manufacturing costs while offering multiple price tiers for different groups. 2.Differentiating: Developing exclusive games, PlayStation VR technology and ecosystem services. 1. 成本领先：优化供应链和生产流程，以降低硬件制造成本，同时为不同群体提供多个价格层次。 2. 差异化：开发独占游戏、PlayStation VR 技术和生态系统服务。
3.Focus: Focus on core markets and growth markets, providing tailored content and services (Sony Interactive Entertainment, 2024). 3.关注：专注于核心市场和增长市场，提供量身定制的内容和服务（索尼互动娱乐，2024）。
Resources Required to Achieve Goals 实现目标所需的资源
1.Hr: Attract and develop top game designers, engineers, and data analysts. 1.Hr: 吸引和培养顶尖游戏设计师、工程师和数据分析师。
2.Technical resources: Increase investment in cloud games and virtual reality research and development. 2.技术资源：增加对云游戏和虚拟现实研发的投资。
3.Financial resources: Allocate higher budgets for marketing and research and development to ensure the successful launch of new products. 3. 财务资源：为市场营销和研发分配更高的预算，以确保新产品的成功推出。
4.Partnerships: Build long-term relationships with independent game studios and technology companies to improve core competencies in content and technology (Johnson, 2023). 4. 合作伙伴关系：与独立游戏工作室和技术公司建立长期关系，以提高内容和技术的核心能力（Johnson, 2023）。
SWOT Analysis SWOT 分析
Strengths: 优势：
1.Brand Authority: PlayStation has a long-standing reputation for quality and innovation in the gaming industry, only Xbox and Switch can compete with it. 品牌权威：PlayStation 在游戏行业享有长期的质量和创新声誉，只有 Xbox 和 Switch 可以与之竞争。
2.Technological Advancements: The integration of cutting-edge technology such as 4 K graphics, high-speed SSDs will make enjoy faster loading speed and ray racing will bring good sense of reality for player. 2. 技术进步：集成尖端技术，如 4K 图形和高速 SSD，将使玩家享受更快的加载速度，而光线追踪将为玩家带来良好的现实感。
3．PSN Membership：In order to deal with the influence which Microsoft Xbox＇s XGP make a lot of player turn to the Xbox platform，the PlayStation push out PSN membership to make players use less money to have a lot of game temporary＇s rights of play． 3．PSN 会员：为了应对微软 Xbox 的 XGP 对许多玩家转向 Xbox 平台的影响，PlayStation 推出 PSN 会员，让玩家花更少的钱获得大量游戏的临时游戏权利
4．Dual sense controller：Unique controller will bring new experience for players． 4．双感控制器：独特的控制器将为玩家带来全新的体验
Weakness： 弱点：
1．Compatibility Issues：Limited backward compatibility for older game libraries （such as PS4 games）might deter some players． 1．兼容性问题：对旧游戏库（如 PS4 游戏）的有限向后兼容性可能会阻碍一些玩家
2．Small number of games：Right now，many games which push out recently just can play by PC platform，the player of PS platform cannot play these games by controller． 2．少量游戏：现在，许多最近推出的游戏只能在 PC 平台上玩，PS 平台的玩家无法通过手柄玩这些游戏
Opportunities： 机会：
1．Global Market Growth：Release the prohibition of game machine at China mainland by time，it will bring formal sell channel to that 1.4\mathbf{1 . 4} billion people market． 1．全球市场增长：随着中国大陆解除对游戏机的禁令，将为这个 1.4\mathbf{1 . 4} 亿人口的市场带来正式的销售渠道
2．Partnerships and Collaborations：Partnering with third－party developers for exclusive games enhances competitive edge，such as 《Blade》 and 《Final fantasy7：reburn》 2．合作与协作：与第三方开发者合作开发独占游戏增强了竞争优势，例如《Blade》和《Final fantasy7：reburn》
Threats： 威胁：
1．Intense Competition：Rival consoles like Xbox Series X\mathbf{X} and PC gaming platforms pose significant competition． 1．激烈的竞争：竞争对手的游戏机如 Xbox Series X\mathbf{X} 和 PC 游戏平台构成了重大竞争
2．Technological Advancements：Rapid tech evolution might make current systems obsolete sooner or the console＇s disposition can not afford large game in 4k\mathbf{4 k} 60FPS 2．技术进步：快速的技术演变可能会使当前系统更快过时，或者控制台的配置无法支持在 4k\mathbf{4 k} 60FPS 下运行大型游戏
B．Organizing B．组织
Task and structure 任务和结构
PlayStation is the core brand of SONY Interactive Entertainment (SIE) and uses a divisional organizational structure to meet the needs of different markets, thereby increasing the efficiency of global operations. This structure divides the business by geographic region (North America, Europe, and Asia) and product category (hardware, software, and services), enabling fast decision making and execution.(Sony Interactive Entertainment, 2023) PlayStation 是索尼互动娱乐（SIE）的核心品牌，采用部门化组织结构以满足不同市场的需求，从而提高全球运营的效率。该结构按地理区域（北美、欧洲和亚洲）和产品类别（硬件、软件和服务）划分业务，使快速决策和执行成为可能。（索尼互动娱乐，2023）
Core task 核心任务
1.Hardware development 1.硬件开发
Develop game hardware (such as PlayStation game consoles), design and manufacture game equipment; 开发游戏硬件（如 PlayStation 游戏机），设计和制造游戏设备；
2.Software and Games 2.软件和游戏
The development team designs and develops the game, releases the game on the app market, or collaborates with other game companies or studios to co-produce the game. 开发团队设计和开发游戏，在应用市场发布游戏，或与其他游戏公司或工作室合作共同制作游戏。
3.Digital service 3.数字服务
Manage platforms such as PlayStation Network (PSN) and subscription services such as PlayStation Plus and PlayStation Now to provide users with a smooth gaming experience. 管理平台，如 PlayStation Network (PSN)和订阅服务，如 PlayStation Plus 和 PlayStation Now，以为用户提供顺畅的游戏体验。
4.Departmental collaboration 4.部门协作
Hardware and software teams - Establish a good cooperation mechanism to ensure that software and hardware have a high degree of real match to improve the game experience 硬件和软件团队 - 建立良好的合作机制，以确保软件和硬件高度匹配，从而改善游戏体验
Marketing team and development team – The Marketing Department surveys users and the market according to the products that have been developed, and formulates rich marketing strategies and means to increase the sales of new products. 市场团队和开发团队 - 市场部根据已开发的产品对用户和市场进行调查，并制定丰富的营销策略和手段，以增加新产品的销售。
Facility layout 设施布局
1.Head office 1. 总部
SAN Mateo, CA, USA - Responsible for strategic planning and key product decisions. Research and development center 圣马特奥，加利福尼亚州，美国 - 负责战略规划和关键产品决策。研究与开发中心
2.Tokyo Japan main task when developing hardware, constantly updating research and development to adapt to consumer needs of the hard. Focusing on hardware innovation, the design of the next generation of game consoles and controllers. 2.东京 日本 在开发硬件时的主要任务是不断更新研发，以适应消费者的需求。专注于硬件创新，设计下一代游戏机和控制器。
3.London United Kingdom - A research centre for Artificial Intelligence and Virtual Reality has been established with the main aim of enhancing immersive experiences for users.(Digital Foundry, 2021). 3.伦敦 英国 - 一个人工智能和虚拟现实的研究中心已经建立，主要目的是增强用户的沉浸体验。(Digital Foundry, 2021)。
4.San Diego USA - Develop cloud infrastructure to enhance the scalability and performance of PSN 4.圣地亚哥 美国 - 开发云基础设施以增强 PSN 的可扩展性和性能
Positions and responsibilities 职位和职责
1.manage 1.管理
Responsible for setting corporate strategy, overseeing global operations and ensuring that all departments work together. 负责制定公司战略，监督全球运营，并确保所有部门协同工作。
R&d team (Sony, 2023) 研发团队（索尼，2023）
Design and optimize console hardware and software to improve gaming performance. 设计和优化控制台硬件和软件，以提高游戏性能。
2.Marketing team 2.市场营销团队
Use data analytics to develop marketing strategies and increase brand awareness. 使用数据分析来制定营销策略并提高品牌知名度。
4.Customer support team 4.客户支持团队
Provide multi-language service, 24 -hour customer service calls to solve player problems, improve user experience.(NPD Group, 2022). 提供多语言服务，24 小时客服热线解决玩家问题，提升用户体验。(NPD Group, 2022)。
5.Security team 5.安全团队
Comply with laws and regulations and be responsible for the protection of user data. 遵守法律法规，负责保护用户数据。
Human resource management 人力资源管理
1.Job offer 1. 工作邀请
Attract talents through various channels such as advertising and campus recruitment. Strict selection process, pre-employment interview, professional testing. 通过广告和校园招聘等多种渠道吸引人才。严格的选拔过程，入职面试，专业测试。
2.Train 2.火车
Provide professional technical and management skills training to employees after entry. Make the right career plan for each employee. 为员工入职后提供专业的技术和管理技能培训。为每位员工制定正确的职业规划。
3.Employee retention 3.员工留任
Generous salary and benefits, flexible working hours. Increase employee satisfaction and reduce employee turnover. 慷慨的薪水和福利，灵活的工作时间。提高员工满意度，减少员工流失。
4.Organizational advantage 4.组织优势
PlayStation’s flexible organizational structure and collaboration between its various divisions allow it to respond quickly to market changes and remain competitive, and the company is constantly innovating, such as introducing new technologies such as the DualSense controller, to enhance the user experience. In addition, PlayStation operates in more than 50 countries around the world, with a strong market share. PlayStation 灵活的组织结构和各个部门之间的协作使其能够快速响应市场变化并保持竞争力，公司不断创新，例如推出 DualSense 控制器等新技术，以提升用户体验。此外，PlayStation 在全球 50 多个国家运营，拥有强大的市场份额。
Challenges and solutions 挑战与解决方案
1.Product quality 1. 产品质量
PlayStation ensures consistent product quality through uniform quality control. PlayStation 通过统一的质量控制确保产品质量的一致性。
2.Competitive pressure 2.竞争压力
The company has increased investment in research and development, increased game content, improved product cost performance, and enhanced competitiveness. 公司增加了对研发的投资，增加了游戏内容，提高了产品性价比，并增强了竞争力。
3.Network security 3.网络安全
Network security systems are regularly updated and reviewed to ensure the safety of user data. 网络安全系统定期更新和审查，以确保用户数据的安全。
Conclusion 结论
PlayStation’s organizational structure, resource allocation and strategic synergies solidify its leadership position in the gaming industry. By driving innovation, focusing on user needs and optimizing management operations, PlayStation continues to set the standard for the industry PlayStation 的组织结构、资源分配和战略协同巩固了其在游戏行业的领导地位。通过推动创新、关注用户需求和优化管理运营，PlayStation 继续为行业设定标准。
C. Leading
In order to ensure that members of the organisation are able to effectively achieve the strategic objectives of Sony Interactive Entertainment (SIE) and its PlayStation division, the company has implemented a number of effective leadership strategies into its management practices. These strategies include the appropriate use of power, scientific motivation and a variety of leadership styles to maximise the potential of employees and drive the business forward. 为了确保组织成员能够有效实现索尼互动娱乐（SIE）及其 PlayStation 部门的战略目标，公司在管理实践中实施了一系列有效的领导策略。这些策略包括适当使用权力、科学激励以及多种领导风格，以最大限度地发挥员工的潜力并推动业务发展。
Types of motivation 动机的类型
1 Legitimate Power 1 合法权力
SIE’s leadership consists of the President and Chief Executive Officer, as well as department heads responsible for hardware, software and online services. This authority stems from the company’s clear hierarchical structure and positions, which ensures that employees are aware of their responsibilities and goals through clear delineation of duties. The existence of legitimate authority provides the power to implement company decisions and ensure that work is carried out effectively. SIE 的领导层由总裁兼首席执行官以及负责硬件、软件和在线服务的部门负责人组成。这种权威源于公司的明确层级结构和职位，确保员工通过明确的职责划分了解自己的责任和目标。合法权威的存在提供了实施公司决策的权力，并确保工作有效进行。
2 The right to be remunerated 2 有权获得报酬
In order to motivate employees to pursue excellence, SIE often rewards outstanding performance through performance bonuses, promotion opportunities and skills training. For example, teams that successfully develop new products (e.g., PlayStation 5) or publish popular exclusive games (e.g., God of War and The Last Survivor series) are rewarded with additional incentives. This strategy not only increases employee motivation, but also improves the overall performance of the company. 为了激励员工追求卓越，SIE 经常通过绩效奖金、晋升机会和技能培训来奖励杰出的表现。例如，成功开发新产品（如 PlayStation 5）或发布受欢迎的独占游戏（如《战神》和《最后的幸存者》系列）的团队会获得额外的奖励。这一策略不仅提高了员工的积极性，还改善了公司的整体表现。
3 Expertise 3 专业知识
Most of SIE’s leaders and team members are industry leaders with extensive experience in technology innovation, game design and marketing. For example, the hardware development team worked with AMD on the development of new processors and VR technology, demonstrating the strength of expert power. This kind of power gives employees more trust in the leader’s decisions and effectively contributes to the achievement of goals. SIE 的大多数领导者和团队成员都是在技术创新、游戏设计和市场营销方面拥有丰富经验的行业领袖。例如，硬件开发团队与 AMD 合作开发新处理器和虚拟现实技术，展示了专家力量的强大。这种力量使员工对领导者的决策更加信任，并有效地促进了目标的实现。
4 Power of Reference 4 参考的力量
The global prestige of the PlayStation brand has a powerful influence on the company’s leaders. SIE’s leaders have earned the respect and trust of employees through the brand and outstanding market performance, further motivating team members to work tirelessly to achieve the organisation’s goals. PlayStation 品牌的全球声望对公司的领导者产生了强大的影响。SIE 的领导者通过品牌和卓越的市场表现赢得了员工的尊重和信任，进一步激励团队成员不懈努力以实现组织的目标。
Approaches to Motivation 激励的方法
1 Maslow's Hierarchy of Needs Theory 1 马斯洛需求层次理论
(1) Physiological and safety needs: SIE offers competitive compensation and benefits to ensure that employees’ basic needs are met. (1) 生理和安全需求：SIE 提供有竞争力的薪酬和福利，以确保员工的基本需求得到满足。
(2) Social needs: SIE enhances co-operation and communication among employees through teamwork projects and interactive activities in regional offices. (2) 社会需求：SIE 通过团队项目和区域办公室的互动活动增强员工之间的合作与沟通。
(3) Respect and self-realisation: SIE encourages employees to realise their personal values through skills enhancement, internal promotion and innovative projects (e.g. participation in next-generation game console development projects). (3) 尊重与自我实现：SIE 鼓励员工通过技能提升、内部晋升和创新项目（例如参与下一代游戏机开发项目）来实现个人价值。
2 Expectation Theory 2 期望理论
SIE closely links employees’ work goals with rewards. Clear performance standards and a corresponding reward system, such as performance bonuses or career development opportunities, convince employees that their efforts will bring tangible rewards, thus increasing their motivation. SIE 将员工的工作目标与奖励紧密联系。明确的绩效标准和相应的奖励系统，例如绩效奖金或职业发展机会，使员工相信他们的努力会带来实实在在的回报，从而提高他们的积极性。
3 Goal-Oriented Approach 3 目标导向方法
SIE emphasises setting clear goals, such as launching new PlayStation games, optimising the user interface and expanding the PlayStation Network user base. SIE 强调设定明确的目标，例如推出新的 PlayStation 游戏、优化用户界面和扩大 PlayStation Network 用户基础。
Regular feedback and milestone assessments help employees focus on specific tasks and drive overall goal achievement. 定期反馈和里程碑评估帮助员工专注于特定任务并推动整体目标的实现。
Leadership Style 领导风格
1 Transformational Leadership 1 变革型领导
SIE’s leaders focus on driving technological innovation and product upgrades. For example, the release of the PS5 and the use of VR technology typify a SIE 的领导者专注于推动技术创新和产品升级。例如，PS5 的发布和虚拟现实技术的使用就是一个典型的例子。
transformational leadership style. This style drives the organisation forward by inspiring employees to take on challenges and realise innovative visions. 变革型领导风格。这种风格通过激励员工迎接挑战和实现创新愿景来推动组织向前发展。
2 Transactional Leadership 2 交易型领导
On a day-to-day basis, SIE uses clear task allocation and reward and punishment mechanisms to ensure that work proceeds as planned. For example, milestones are set and assessed during the project development cycle and clear incentives are provided to improve efficiency and quality. 在日常工作中，SIE 使用明确的任务分配和奖惩机制，以确保工作按计划进行。例如，在项目开发周期中设定和评估里程碑，并提供明确的激励措施以提高效率和质量。
3 Servant Leadership 3 仆人式领导
SIE’s leadership pays close attention to the career development and personal needs of its employees. For example, the company provides skills training, open communication platforms and resource support to help employees better realise their self-worth and enhance organisational cohesion. SIE 的领导层密切关注员工的职业发展和个人需求。例如，公司提供技能培训、开放的沟通平台和资源支持，以帮助员工更好地实现自我价值并增强组织凝聚力。
D. Controlling D. 控制
Application of control strategies 控制策略的应用
PlayStation can apply the following strategies to ensure that the behavior of organization members is in line with its values and standards: PlayStation 可以采取以下策略，以确保组织成员的行为与其价值观和标准一致：
Application of Balanced Scorecard 平衡计分卡的应用
The Balanced Scorecard is a comprehensive strategic management tool that assesses performance in four dimensions: financial, customer, internal processes, and learning and growth. 平衡计分卡是一种全面的战略管理工具，评估四个维度的绩效：财务、客户、内部流程，以及学习与成长。
1. Financial dimension 1. 财务维度
-Objective: Increase revenue and optimize operating costs. -目标：增加收入并优化运营成本。
-Specific measures: Ensure effective use of resources to reduce cost wastage through refined budget management and regular financial audits. -具体措施：通过精细的预算管理和定期的财务审计，确保有效利用资源以减少成本浪费。
-Example: When launching the PS5 mainframe, we strictly control the cost of production and logistics, not only to meet customer demand but also to ensure the profitability of the company’s brand. -示例：在启动 PS5 主机时，我们严格控制生产和物流成本，不仅为了满足客户需求，还为了确保公司的品牌盈利能力。
2. Customer Dimension 2. 客户维度
-Objective: Increase players’ satisfaction and love for the game. -目标：提高玩家对游戏的满意度和热爱。
-Specific measures: Use user surveys, player communities and social media to collect feedback from users and optimize the brand’s service and product quality. -具体措施：使用用户调查、玩家社区和社交媒体收集用户反馈，优化品牌的服务和产品质量。
-Example: Introducing free monthly game experiences and increased cloud storage in the PlayStation Plus subscription service to satisfy more of the players’ needs and increase the probability of renewal of players’ subscriptions. -示例：在 PlayStation Plus 订阅服务中引入免费的每月游戏体验和增加的云存储，以满足更多玩家的需求并提高玩家续订的概率。
3. Internal process dimensions 3. 内部过程维度
-Objective: Optimize the game development and publishing process to ensure high quality and timely delivery and increase customer satisfaction. Specific measures: Adopt agile development methods. -目标：优化游戏开发和发布流程，以确保高质量和及时交付，并提高客户满意度。具体措施：采用敏捷开发方法。
-Specific measures: Adopt agile development methods, regularly assess development progress, and ensure rational allocation of resources. -具体措施：采用敏捷开发方法，定期评估开发进度，确保资源的合理分配。
-Practical example: PlayStation reduced project delays in the console and game development process through cross-departmental collaboration. - 实际例子：PlayStation 通过跨部门协作减少了控制台和游戏开发过程中的项目延迟。
4. Learning and Growth Dimension 4. 学习与成长维度
-Objective: Improve employee skills in development and innovative practices in the organization. -目标：提高员工在组织中的开发和创新实践技能。
-Measures: Regular technical training and professional development program to encourage innovation and practice. -措施：定期的技术培训和专业发展计划，以鼓励创新和实践。
-Practice example: Provide training for the development team on the latest VR technology and support the team to develop innovative VR games to attract more fans. -实践示例：为开发团队提供最新 VR 技术的培训，并支持团队开发创新的 VR 游戏，以吸引更多粉丝。
Application of Feedback Control Model (FCM) 反馈控制模型（FCM）的应用
The Feedback Control Model ensures that employees’ behavior is in line with the company’s values and standards through monitoring, feedback and adjustment: 反馈控制模型通过监控、反馈和调整确保员工的行为与公司的价值观和标准一致：
1. Monitoring 1. 监控
-Methodology: Use data analysis tools and performance management systems to track KPIs on a regular basis. -方法论：使用数据分析工具和绩效管理系统定期跟踪 KPI。
-Practical example: PlayStation regularly monitors the number of PS Plus subscriptions at regular intervals so as to understand user activity and player satisfaction and ensure that the service is aligned with its objectives. - 实际例子：PlayStation 定期监控 PS Plus 订阅的数量，以了解用户活动和玩家满意度，并确保该服务与其目标保持一致。
2. Feedback 2. 反馈
-Methodology: Use internal performance evaluations and user feedback to understand problems and make corresponding improvements. -方法论：使用内部绩效评估和用户反馈来理解问题并进行相应的改进。
-Practical example: At the beginning of the PS5 launch, PlayStation quickly optimized the UI based on player feedback to improve user experience satisfaction. - 实际例子：在 PS5 发布之初，PlayStation 迅速根据玩家反馈优化了用户界面，以提高用户体验满意度。
3. Adjustment 3. 调整
-Method: Adjust the corresponding strategy according to the feedback results, optimize the process and resource allocation. -方法：根据反馈结果调整相应策略，优化流程和资源配置。
-Practical example: During the development of The Last Survivor 2, PlayStation modified part of the game plot and level design according to the feedback from test players, thus further optimizing the game quality. - 实际例子：在《最后的幸存者 2》的开发过程中，PlayStation 根据测试玩家的反馈修改了部分游戏情节和关卡设计，从而进一步优化了游戏质量。
Practical Application Cases 实际应用案例
1.Case: PlayStation Plus Service Optimization 1.案例：PlayStation Plus 服务优化
2.Background: PlayStation Plus is PlayStation’s subscription service that aims to enhance players’ online experience and drive revenue growth. However, the early version had unresolved issues with a single service and low renewal rate. 2.背景：PlayStation Plus 是 PlayStation 的订阅服务，旨在提升玩家的在线体验并推动收入增长。然而，早期版本存在单一服务和低续订率的问题。
Strategy Implementation: 战略实施：
Balanced scorecard: 平衡计分卡：
1.Financial dimension: adjusted the pricing strategy by introducing quarterly and annual packages to attract more subscribers through price concessions. 1. 财务维度：通过引入季度和年度套餐调整定价策略，以通过价格优惠吸引更多订阅者。
2.Customer dimension: Understand players’ needs through surveys, add monthly free games and exclusive discounts to create benefits for players. 2.客户维度：通过调查了解玩家的需求，增加每月的免费游戏和独家折扣，为玩家创造福利。
3.Internal Process Dimension: Optimize server stability to ensure smooth multiplayer online gaming experience and enhance gaming experience. 3.内部流程维度：优化服务器稳定性，以确保顺畅的多人在线游戏体验并提升游戏体验。
4.Learning and growth dimension: train our technical team to improve service maintenance and player support so that timely server maintenance and game version updates can be done. 4.学习与成长维度：培训我们的技术团队，以提高服务维护和玩家支持，从而能够及时进行服务器维护和游戏版本更新。
Feedback control: 反馈控制：
1.Real-time monitoring: analyze user login data, online time and activities. 1. 实时监控：分析用户登录数据、在线时间和活动。
2.Feedback collection: Learn what players say about new features through player communities and social media. 2.反馈收集：通过玩家社区和社交媒体了解玩家对新功能的看法。
Dynamic Adjustment: Gradually increase cloud storage space 动态调整：逐步增加云存储空间
Results: Optimized to grow the number of PS Plus subscribers from 34 million in 2018 to more than 50 million in 2023, and to significantly increase user satisfaction and loyalty. 结果：优化将 PS Plus 订阅者数量从 2018 年的 3400 万增长到 2023 年的 5000 万以上，并显著提高用户满意度和忠诚度。
Conclusions and recommendations 结论和建议
By combining the Balanced Scorecard and the Feedback Control Model, PlayStation was able to effectively translate its strategic objectives into concrete action plans and ensure that organizational members’ behaviors were aligned with the company’s values. This approach not only improved employee execution, but also drove improvements in the company’s overall performance. 通过结合平衡计分卡和反馈控制模型，PlayStation 能够有效地将其战略目标转化为具体的行动计划，并确保组织成员的行为与公司的价值观保持一致。这种方法不仅提高了员工的执行力，还推动了公司整体绩效的改善。
It is recommended that PlayStation further incorporate artificial intelligence and big data analytics in the future to more efficiently achieve real-time monitoring and feedback to ensure that the company’s core values are implemented at all levels. 建议 PlayStation 在未来进一步融入人工智能和大数据分析，以更高效地实现实时监控和反馈，确保公司的核心价值观在各个层面得到落实。
Part III. Summary and Conclusion 第三部分。总结与结论
Management functions are crucial for organizational success, encompassing planning, organizing, leading, and controlling. In businesses, these functions work in concert not to help achieve strategic goals but also to enhance overall operational efficiency and competitiveness. For instance, Sony Interactive Entertainment has become a leader in the interactive entertainment field by driving development through clear planning, cross-departmental collaboration, and innovation. 管理职能对组织成功至关重要，包括规划、组织、领导和控制。在企业中，这些职能相辅相成，不仅帮助实现战略目标，还提升整体运营效率和竞争力。例如，索尼互动娱乐通过明确的规划、跨部门协作和创新，成为互动娱乐领域的领导者。
Conclusion Management functions are a key driving force behind organizational progress. Effective planning ensures the reasonable of resources, optimizing 结论 管理职能是推动组织进步的关键动力。有效的规划确保资源的合理配置，优化
organizational structure improves execution efficiency, leading inspires team potential, and controlling ensures goal achievement. By continuously improving management functions, companies can face market challenges seize development opportunities, and achieve long-term competitive advantages. 组织结构提高执行效率，激励团队潜力，控制确保目标实现。通过不断改善管理职能，公司可以应对市场挑战，抓住发展机遇，实现长期竞争优势。
Part IV. References and Appendix 第四部分。参考文献和附录
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