We and our vendors use cookies and similar methods to recognize visitors and remember their preferences, for analytics, to measure our marketing effectiveness and to target and measure the effectiveness of ads, among other things. To learn more about these methods, view our Cookie Policy and Privacy Policy. By clicking ‘Accept all,’ you consent to the processing of your data by us and our vendors using the above methods. You can always change your preferences by clicking on Manage Privacy Preferences in our website footer or in your app Privacy Settings. Your preferences here are unrelated to Apple’s App Tracking Transparency Framework. 我们和我们的供应商使用 cookie 和类似方法来识别访问者并记住他们的偏好,用于分析、衡量我们的营销效果以及定位和衡量广告效果等。要了解有关这些方法的更多信息,请查看我们的 Cookie 政策和隐私政策。点击“全部接受”,即表示您同意我们和我们的供应商使用上述方法处理您的数据。您始终可以通过单击我们网站页脚或应用程序隐私设置中的“管理隐私首选项”来更改您的首选项。您在此处的首选项与 Apple 的 App Tracking Transparency Framework 无关。
343
Vendors using consent 使用同意的供应商314
Vendors using legitimate interest 利用合法利益的供应商83
Precise geolocation data, and identification through device scanning 精确的地理位置数据,并通过设备扫描进行识别
Precise geolocation and information about device characteristics can be used. 可以使用精确的地理位置和有关设备特征的信息。
Personalised advertising, advertising measurement, audience research and services development 个性化广告、广告测量、受众研究和服务开发
Advertising can be personalised based on your profile. Your activity on this service can be used to build or improve a profile about you for personalised advertising. Advertising performance can be measured. Reports can be generated based on your activity and those of others. Your activity on this service can help develop and improve products and services. 您可以根据您的个人资料进行个性化广告。您在此服务上的活动可用于建立或改进有关您的个人资料,以便投放个性化广告。广告效果是可以衡量的。可以根据您的活动和其他人的活动生成报告。您在此服务上的活动有助于开发和改进产品和服务。
Purposes 目的
Use limited data to select advertising 使用有限的数据来选择广告
Create profiles for personalised advertising 创建用于个性化广告的档案
Use profiles to select personalised advertising 使用档案选择个性化广告
Measure advertising performance 衡量广告效果
Understand audiences through statistics or combinations of data from different sources 通过来自不同来源的统计数据或数据组合来了解受众
Develop and improve services 开发和改进服务
Store and/or access information on a device 在设备上存储和/或访问信息
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. Cookie、设备或类似的在线标识符(例如基于登录的标识符、随机分配的标识符、基于网络的标识符)以及其他信息(例如浏览器类型和信息、语言、屏幕尺寸、支持的技术等)可以存储在您的设备上或,以便在每次连接到应用程序或网站时识别它,用于此处介绍的一个或多个目的。
en 中文
Manage Privacy Preferences 管理隐私首选项
We and our vendors use cookies and similar methods (“Cookies”) to recognize visitors and remember their preferences. We also use them for a variety of purposes, including analytics, to measure marketing effectiveness and to target and measure the effectiveness of ads. You can accept or reject the use of Cookies for individual purposes below. If you previously accepted these methods through our prior banner, then we will use your data for targeting. Your preferences here are unrelated to Apple’s App Tracking Transparency Framework. 我们和我们的供应商使用 Cookie 和类似方法(“Cookie”)来识别访问者并记住他们的偏好。我们还将广告投放广告用于各种目的,包括分析、衡量营销效果以及定位和衡量广告效果。您可以接受或拒绝将 Cookie 用于以下个人目的。如果您之前通过我们之前的横幅接受了这些方法,那么我们将使用您的数据进行定位。您在此处的首选项与 Apple 的 App Tracking Transparency Framework 无关。
Below, you will find a list of the purposes and special features for which your data is being processed. You may exercise your rights for specific purposes, based on consent or legitimate interest, using the toggles below. 您将在下面找到处理您的数据的目的和特殊功能的列表。您可以基于同意或合法利益,使用以下切换开关为特定目的行使您的权利。
Purposes 目的
Store and/or access information on a device 在设备上存储和/或访问信息
On 上
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. Cookie、设备或类似的在线标识符(例如基于登录的标识符、随机分配的标识符、基于网络的标识符)以及其他信息(例如浏览器类型和信息、语言、屏幕尺寸、支持的技术等)可以存储在您的设备上或,以便在每次连接到应用程序或网站时识别它,用于此处介绍的一个或多个目的。
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time). 本声明中说明的大多数目的都依赖于在您使用应用程序或访问网站时存储或访问您设备中的信息。例如,供应商或出版商可能需要在您首次访问网站时在您的设备上存储一个 Cookie,以便在您下次访问时能够识别您的设备(通过每次访问此 Cookie)。
Vendors 供应商178 vendor(s) 178 供应商
6sense 六感
A.Mob A.Mob 手机
ADventori 阿文托里
Aarki Aarki 公司
AcuityAds 敏锐广告
AdElement Media Solutions AdElement 媒体解决方案
AdGear 广告齿轮
AdKernel AdKernel 公司信息
AdSpirit AdServer AdSpirit 广告服务器
AdTheorent AdTheorent 公司
1-10 / 178
Use limited data to select advertising 使用有限的数据来选择广告
On 上
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). 在此服务上向您展示的广告可能基于有限的数据,例如您正在使用的网站或应用程序、您的非精确位置、您的设备类型或您正在(或曾经)与之互动的内容(例如,为了限制向您展示广告的次数)。
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone. 一家汽车制造商希望在下班后向居住在城市中的具有环保意识的用户推广其电动汽车。广告会在下午 6:30 之后显示在包含相关内容(例如关于气候变化行动的文章)的页面上,展示给位置不精确表明他们位于城市区域的用户。
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often. 一家大型水彩颜料生产商希望为其最新的水彩画系列开展在线广告活动,使其受众多样化,以覆盖尽可能多的业余和专业艺术家,并避免在不匹配的内容(例如,有关如何粉刷房屋的文章)旁边展示广告。系统会检测并限制广告呈现给您的次数,以避免过于频繁地展示广告。
Vendors44 vendor(s)
6sense
AcuityAds
AdGear
AdKernel
Adform
Advanced store
Amazon Ad Server
Appier
AudienceProject
Bannernow
1-10 / 44
Create profiles for personalised advertising
On
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Vendors130 vendor(s)
6sense
A.Mob
Aarki
AcuityAds
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
AdTheorent
AdTiming
1-10 / 130
Use profiles to select personalised advertising
On
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Vendors128 vendor(s)
6sense
A.Mob
ADventori
Aarki
AcuityAds
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
AdTheorent
1-10 / 128
Measure advertising performance
On
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Vendors77 vendor(s)
6sense
Aarki
AcuityAds
AdGear
AdKernel
Adelaide
Adform
Adikteev
Adloox
Adnami
1-10 / 77
Understand audiences through statistics or combinations of data from different sources
On
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Vendors28 vendor(s)
AdGear
Amazon Ad Server
Amobee (Nexxen)
Appier
AudienceProject
Bombora
Clinch
Crimtan
Emerse
Google Ads
1-10 / 28
Develop and improve services
On
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Vendors50 vendor(s)
6sense
Aarki
AcuityAds
AdGear
Adelaide
Adform
Admixer
Amazon Ad Server
Amobee (Nexxen)
Appier
1-10 / 50
Below, you will find a list of the features for which your data is being processed. You may exercise your rights for special features using the toggles below.
Features
Match and combine data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Vendors109 vendor(s)
6sense
A.Mob
AdGear
AdTheorent
Adara (Rate Gain)
Adelaide
Adex (Virtual Minds)
Adform
Admixer
AdsWizz
1-10 / 109
Link different devices
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Vendors109 vendor(s)
6sense
A.Mob
AcuityAds
AdElement Media Solutions
AdGear
AdTheorent
Adara (Rate Gain)
Adex (Virtual Minds)
Adform
Adikteev
1-10 / 109
Identify devices based on information transmitted automatically
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Vendors127 vendor(s)
6sense
A.Mob
Aarki
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
AdTheorent
Adacado
Adara (Rate Gain)
1-10 / 127
Special features
Use precise geolocation data
On
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Vendors66 vendor(s)
A.Mob
AdElement Media Solutions
AdGear
AdKernel
AdTheorent
Adacado
Admixer
Adrule mobile
AdsWizz
Airtory Inc
1-10 / 66
Actively scan device characteristics for identification
On
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Vendors24 vendor(s)
A.Mob
AdKernel
AdTheorent
Adcell (Firstlead)
Cheq
Clickagy
Dentsu Product & Services GmbH
Fraudlogix
Human
Hybrid
1-10 / 24
Below, you will find a list of vendors processing your data and the purposes or features of processing they declare. You may exercise your rights for each vendor based on the legal basis they assert.
IAB TCF Vendors
6senseIAB TCF
On
6sense stores cookies with a maximum duration of about this many days: 730. This vendor also uses other methods like "local storage" to store and access information on your device.
Ensure security, prevent and detect fraud, and fix errors
400 day(s)
Deliver and present advertising and content
400 day(s)
Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically
Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
A.MobIAB TCF
On
A.Mob stores cookies with a maximum duration of about this many days: 395. This vendor also uses other methods like "local storage" to store and access information on your device.
Understand audiences through statistics or combinations of data from different sources
395 day(s)
Develop and improve services
395 day(s)
Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically
Special features
Use precise geolocation data
Actively scan device characteristics for identification
Data categories
IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices
ADventoriIAB TCF
On
ADventori stores cookies with a maximum duration of about this many days: 90. These cookies may be refreshed. This vendor also uses other methods like "local storage" to store and access information on your device.