Survey design 调查设计
Learning objectives 学习目标
- By the end of the session you should understand how to develop and design a questionnaire, including:
到会末尾，你应该了解如何开发和设计问卷，包括：
- An awareness of the types of questions
对问题类型的认识
- Appropriate wording of questions
适当的问题措辞
- Appropriate layout and flow
适当的布局和流程
- Increasing response rate
提高响应率
- Coping with non-response
应对无响应
- Biases that may infiltrate surveys
可能渗入调查的偏见
- Outline the considerations involved in designing questionnaires
概述设计问卷所涉及的考虑因素
What's a Questionnaire? 什么是问卷？
A set of questions designed to generate the data necessary to accomplish the objectives of the research project; it is a formalised schedule for collecting information from respondents.
一套旨在生成完成研究项目目标所需数据的问卷；它是从受访者收集信息的正式日程安排。
(McDaniel and Gates 2007)
（麦克丹尼尔和盖茨，2007）
A structured technique for data collection consisting of a series of questions written or verbal that a respondent answers.
一种由一系列书面或口头问题组成的结构化数据收集技术，受访者回答这些问题。
(Malhotra and Birks 2006)
(马尔霍特拉和伯克斯 2006)