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Survey design 调查设计

Learning objectives 学习目标

  • By the end of the session you should understand how to develop and design a questionnaire, including:
    到会末尾,你应该了解如何开发和设计问卷,包括:
  • An awareness of the types of questions
    对问题类型的认识
  • Appropriate wording of questions
    适当的问题措辞
  • Appropriate layout and flow
    适当的布局和流程
  • Increasing response rate
    提高响应率
  • Coping with non-response
    应对无响应
  • Biases that may infiltrate surveys
    可能渗入调查的偏见
  • Outline the considerations involved in designing questionnaires
    概述设计问卷所涉及的考虑因素

What's a Questionnaire? 什么是问卷?

A set of questions designed to generate the data necessary to accomplish the objectives of the research project; it is a formalised schedule for collecting information from respondents.
一套旨在生成完成研究项目目标所需数据的问卷;它是从受访者收集信息的正式日程安排。

(McDaniel and Gates 2007)
(麦克丹尼尔和盖茨,2007)

A structured technique for data collection consisting of a series of questions written or verbal that a respondent answers.
一种由一系列书面或口头问题组成的结构化数据收集技术,受访者回答这些问题。

(Malhotra and Birks 2006)
(马尔霍特拉和伯克斯 2006)