Lectures 5 & 6
Chapter Five:
Corporate
Social
Responsibility
第 5 和第 6 讲
第五章
企业
社会
责任
Decision Making for Personal Integrity
诚信决策
& Social Responsibility 社会责任
诚信决策
& Social Responsibility 社会责任
Mc 麦克
Graw 格劳
Laura Hartman • Joseph DesJardins - Chris MacDonald
劳拉-哈特曼 - 约瑟夫-德雅尔丹 - 克里斯-麦克唐纳
Graw 格劳
Laura Hartman • Joseph DesJardins - Chris MacDonald
劳拉-哈特曼 - 约瑟夫-德雅尔丹 - 克里斯-麦克唐纳
Chapter Objectives 章节目标
After reading this chapter, you will be able to:
阅读本章后，您将能够
阅读本章后，您将能够
- Define corporate social responsibility.
定义企业社会责任。 - Distinguish key components of the term responsibility.
区分责任一词的关键组成部分。 - Describe and evaluate each of the three models of corporate social responsibility: the economic model, the stakeholder model, and the integrative model.
分别描述和评价企业社会责任的三种模式：经济模式、利益相关者模式和综合模式。 - Explain the role of reputation management as motivation behind CSR.
解释声誉管理作为企业社会责任背后动力的作用。 - Evaluate the claims that CSR is “good” for business.
评估企业社会责任对企业 "有利 "的说法。
Corporate Social Responsibility
企业社会责任
Business has to take account of its responsibilities to society in coming to its decisions, but society has to accept its responsibilities for setting the standards against which those decisions are made.
企业在做出决定时必须考虑到其对社会的责任，但社会也必须承担其责任，为做出这些决定制定标准。
企业在做出决定时必须考虑到其对社会的责任，但社会也必须承担其责任，为做出这些决定制定标准。