Behance is the best destination for discovering creative work. Our community of nearly 50 million diverse creatives shared work across every imaginable genre, from graphic design and photography to illustration and 3D art, UI/UX and web design, architecture, product design, crafts and more. 
Behance 是发现创意作品的最佳目的地。我们的社区拥有近 5000 万不同的创意人，他们分享的作品涵盖了所有可以想象到的类型，从平面设计和摄影到插图和三维艺术、用户界面/用户体验和网页设计、建筑、产品设计、手工艺等。

As 2023 draws to a close, we looked at thousands of top Behance projects to identify five visual trends that captivated the creative community in this year. 
2023 年即将过去，我们从 Behance 数以千计的顶级项目中找出了今年吸引创意界的五大视觉趋势。

1. Unearthly Delights 1.世外桃源

From left to right: work by Dan Lior, Polina Washington, Marcus Chaloner, Visual Operator, Dobromir Dyankov, Stevie Rees, Felix Chilvers, Joey Phinn, Martin Cusano, Sam Cividanis, Bryant Nichols, and Christopher Harrison
从左至右：Dan Lior、Polina Washington、Marcus Chaloner、Visual Operator、Dobromir Dyankov、Stevie Rees、Felix Chilvers、Joey Phinn、Martin Cusano、Sam Cividanis、Bryant Nichols 和 Christopher Harrison 的作品

From 3D scenes exploring the perplexing intricacies of nature to landscape photographs that toe the line between the real and the surreal, fantastical and otherworldly visions of our world have provided a powerful escape for creative minds this year. These vivid visual expressions incorporate vibrant color palettes and hyperreal details to mesmerize and transport the viewer to a familiar but supernatural realm.
从探索大自然错综复杂的三维场景，到介于真实与超现实之间的风景摄影作品，我们的世界充满了奇幻的异世界景象，为今年的创意人士提供了一个强大的避风港。这些生动的视觉表达融入了鲜艳的色调和超现实的细节，让观者如痴如醉，仿佛置身于一个熟悉而又超自然的领域。

“I enjoy blurring the lines between real and surreal — playing with contrasts or contradictions,” shares 3D designer and director Zachary Corzine. His series Unnatural World is an exploration of the hyperreal, inspired by the real. “The real world influences the way in which I ground the work. It needs to feel like something that could exist, which means it has to adhere to certain understandings we have about natural life.”  
"我喜欢模糊真实与超现实之间的界限--玩弄对比或矛盾，"三维设计师兼导演扎卡里-科尔辛分享道。他的系列作品《非自然世界》（Unnatural World）是对超现实的探索，灵感来源于现实。"现实世界影响着我为作品奠定基础的方式。它需要让人感觉是可能存在的东西，这意味着它必须符合我们对自然生命的某些理解"。

Unnatural World by Zachary Corzine
非自然世界》，扎卡里-科尔津著

Zachary combines familiar elements with the unexpected to create captivating visions of an otherworldly universe. “Perhaps the texture is something you're familiar with, but the structure in which it forms is unique. It's taking two elements and putting them in contrast to one another. I enjoy taking those understandings and either twisting them, or exaggerating them, to arrive somewhere new.”
扎卡里将熟悉的元素与意想不到的事物结合在一起，创造出令人着迷的异世界景象。"也许纹理是你所熟悉的，但它所形成的结构却是独一无二的。它采用了两种元素，并将它们相互对比。我喜欢将这些理解加以扭曲或夸张，以达到一种新的境界"。

The goal of Zachary’s surreal renders is to prompt the audience to reexamine their preconceptions: “My explorations are a way to invigorate and push the boundaries of expectations. I hope to bring some joy of discovery and little pockets of excitement to the viewer, to make them feel what I felt when creating them.”
扎卡里的超现实作品旨在促使观众重新审视自己的成见："我的探索是一种振奋精神和突破期望界限的方式。我希望能给观众带来一些发现的喜悦和小小的兴奋，让他们感受到我创作时的感受"。

B L I K A by Brynjar Agustsson
B L I K A 作者：Brynjar Agustsson

Photographer Brynjar Agustsson creates breathtaking images that challenge the conventions of landscape photography. He describes his approach to photography as the “visual void.” “By liberating my vision from the meaning, I can see the real reality,” he shares. 
摄影师布林雅-奥古斯丁松（Brynjar Agustsson）的作品令人叹为观止，挑战了风景摄影的传统。他将自己的摄影方法描述为 "视觉空白"。"他说："将我的视觉从意义中解放出来，我就能看到真正的现实。

Brynjar’s abstract take on nature illuminates new possibilities within our reality: “I utilize abstract patterns to craft images where the subject matter isn't immediately recognizable. My aim is to extend the visual concept beyond conventional recognition.” 
布林佳尔对大自然的抽象诠释，照亮了我们现实生活中的新可能性："我利用抽象图案来制作图像，图像的主题并不是一眼就能识别的。我的目标是将视觉概念扩展到传统认知之外"。

For his project B L I K A, Brynjar photographed a glacial river from an altitude of 1000 to 2000 feet above ground. “The dynamic sand patterns beneath the river's surface are continuously reshaped, creating new sand dunes influenced by the water's flow,” he explains. “I have acquired the skill of utilizing negative space, allowing the subject within the frame to exist within emptiness. This approach creates room for the viewer's imagination to complete the image. By amplifying imagination, which is much stronger than reality, we can create magnificent things.” 
在他的项目 B L I K A 中，布林佳尔从距离地面 1000 到 2000 英尺的高度拍摄了一条冰川河流。"他解释说："受水流影响，河面下的动态沙纹不断重塑，形成新的沙丘。"我已经掌握了利用负空间的技巧，让画面中的主体存在于虚空之中。这种方法为观众的想象力创造了空间，使画面更加完整。想象力比现实强大得多，通过放大想象力，我们可以创造出壮丽的事物"。

See more projects from our Unearthly Delights moodboard.
查看 Unearthly Delights moodboard 中的更多项目。

2. Periwinkle 2.长春花

Clockwise from left to right: work by NotReal, Valeria Moreiro, Carolina Carballo, Mechi Ginzo, Rob Juárez, Josefina Llano, Vitor Teixeira, Juan Cioffi, Yas N Vicente, Roberto Connolly, and Microsoft Design, Leo Natsume, Fugitiva, Cantone Studio and Jawad Zelmadi
从左至右：NotReal、Valeria Moreiro、Carolina Carballo、Mechi Ginzo、Rob Juárez、Josefina Llano、Vitor Teixeira、Juan Cioffi、Yas N Vicente、Roberto Connolly 以及 Microsoft Design、Leo Natsume、Fugitiva、Cantone Studio 和 Jawad Zelmadi 的作品

Periwinkle is a color that exudes an aura of calmness and tranquility. Its harmonious blend of lavender and blue creates a sense of peace and balance. This soothing color was a popular choice across a wide range of creative disciplines, from 3D art and motion projects to packaging and identity design and photography. 
长春花是一种散发着平静和安宁气息的颜色。薰衣草色和蓝色的和谐搭配营造出一种和平与平衡的感觉。从三维艺术和运动项目到包装、形象设计和摄影，这种舒缓的色彩在各种创意领域都很受欢迎。

Abstract Art by Mako Tsereteli
Mako Tsereteli 的抽象艺术作品

3D designer Mako Tsereteli creates abstract art that draws inspiration from her emotions, as well as the nature around her. In her Abstract 3D art series, she incorporated various shades of periwinkle in her palette. "Periwinkle is a calming color, and it brings me feelings of peace and relaxation. It can also call for a sense of innocence and nostalgia, like clear skies or delicate flowers.” 
三维设计师 Mako Tsereteli 的抽象艺术创作灵感来源于她的情感和周围的大自然。在她的抽象三维艺术系列中，她在调色板中加入了长春花的各种色调。"长春花是一种令人平静的颜色，能带给我平静和放松的感觉。它还能唤起一种纯真和怀旧的感觉，就像晴朗的天空或娇艳的花朵一样"。

These hues also present a symbolic contrast that add depth to Mako’s work: “Purple is often associated with creativity and luxury, while blush tones can represent tenderness. Combining them adds layers of meaning to my artwork.”
这些色调还呈现出一种象征性的对比，为 Mako 的作品增添了深度："紫色通常与创造力和奢华联系在一起，而胭脂色调则代表温柔。将它们结合在一起，我的作品就有了更多层次的含义"。

El Idealista by Fugitiva
理想主义者》（El Idealista），作者 Fugitiva

“For me, periwinkle is a very peaceful tone,” shares Marisol Ambriz, founder of Fugitiva. For Marisol, the color periwinkle also has personal significance: “I grew up on the west side of Mexico, and I have always been drawn to the captivating and serene pink-purple sunsets that can be seen there, especially on the Pacific coast.”
"Fugitiva 的创始人 Marisol Ambriz 说："对我来说，长春花色是一种非常平和的色调。对玛丽索尔来说，长春花色也具有个人意义："我在墨西哥西部长大，我一直被那里迷人而宁静的粉紫色日落所吸引，尤其是在太平洋沿岸。

Marisol incorporated periwinkle as an accent color in her branding and packaging design for her client El Idealista. “The purpose of selecting this color was to create harmony within the color palette. It is subtle but has a strong personality. When you combine it with the electric blue, you get a peaceful and calm atmosphere.”
玛丽索尔在为客户 El Idealista 设计品牌和包装时，将长春花色作为点缀色。"选择这种颜色的目的是为了在调色板中创造和谐。它很微妙，但个性十足。当你把它与电光蓝结合在一起时，你就会感受到一种宁静祥和的氛围"。

Central to the branding strategy for El Idealista was telling the story of the founder of the pastry shop, Rubén. “We want to transmit Rubén’s story to this character, who, before working in the pastry world, was a juggler and who found in pastry the passion to overcome personal obstacles,” Marisol explains. El Idealista is a story of joy and resilience. Our color palette works as a statement of these emotions. It’s a celebration of life.” 
El Idealista 品牌战略的核心是讲述糕点店创始人鲁文的故事。"玛丽索尔解释说："我们希望将鲁文的故事传递给这个人物，他在进入糕点界工作之前是一名杂耍演员，在糕点中找到了克服个人障碍的激情。El Idealista 是一个关于快乐和坚韧的故事。我们的调色板就是这些情感的表达。这是对生命的赞美。

See more projects from our Periwinkle moodboard.
查看长春花心情板中的更多项目。

3. Doodled Details 3.涂鸦细节

From left to right: Hatch Design, Harrys Designs, and Futura
从左至右：Hatch Design、Harrys Designs 和 Futura  

A recurring theme we observed in graphic, branding, and packaging design was the incorporation of organic, doodle-like illustrations. These hand-drawn elements add a light-hearted, human dimension that helps the audience to form a warmer connection with the brand. Doodled Details bring a sense of approachability and playfulness, and when combined with bold or elegant fonts, create engaging and memorable visual experiences.
在平面设计、品牌设计和包装设计中，我们注意到一个反复出现的主题，那就是融入有机的、类似涂鸦的插图。这些手绘元素增添了轻松愉快的人文色彩，有助于受众与品牌形成更温暖的联系。涂鸦细节给人一种平易近人、俏皮可爱的感觉，与粗体或优雅的字体相结合，能创造出引人入胜、令人难忘的视觉体验。

“Handmade drawings applied with good art direction are a widely used element in many projects of different categories. They are perfect for brands that want to refresh their identity due to the energy they radiate, the authenticity and minimalism they bring to projects,” says Argentina-based art director Lina Aragon. 
"在许多不同类别的项目中，手绘都是一种广泛应用的元素。它们散发出的活力、真实性和简约性为项目带来了新的形象，是希望刷新品牌形象的品牌的最佳选择，"来自阿根廷的艺术总监 Lina Aragon 说道。

Kettle Coffee Shop by Lina Aragon
水壶咖啡店 by Lina Aragon

When Lina was presented with the challenge of redesigning the identity for Kettle Coffee Shop, she knew she had to create something different and unique to ensure that the brand would stand out in a highly competitive market.
当 Lina 接到为 Kettle Coffee Shop 重新设计品牌形象的挑战时，她知道自己必须创造出与众不同、独一无二的品牌形象，才能确保该品牌在竞争激烈的市场中脱颖而出。

“These illustrations have a unique and authentic line of the person who draws them — even if another person tries to copy the same line, it will surely not turn out the same.” Lina combined these illustrations with a vivid color palette and a pared down logo to create a one of a kind visual identity system.
"这些插图有着画者独特而真实的线条--即使其他人试图复制同样的线条，结果也肯定不会一样"。Lina 将这些插图与生动的色调和简洁的徽标相结合，创造出独一无二的视觉识别系统。

VACA Branding by Micaela Gushiken, Agustina In, and Florencia Souto
Micaela Gushiken、Agustina In 和 Florencia Souto 打造的 VACA 品牌

Micaela Gushiken, Agustina In, and Florencia Souto also created organic, hand-drawn illustrations for their collaborative branding effort for vegan cafe Vaca. “The use of these doodles generates a closeness and a tone of kindness to customers, reflecting a relaxed and fun place where they can go to enjoy a delicious meal,” shares graphic designer and illustrator Micaela. The freeland illustrations were also designed to reflect the lightness of vegan gastronomy and its playful flavors and colors. 
Micaela Gushiken、Agustina In 和 Florencia Souto 还为素食咖啡馆 Vaca 的合作品牌设计创作了有机的手绘插图。"平面设计师兼插图画家 Micaela 分享说："这些涂鸦的使用产生了一种亲近感和对顾客的亲切感，反映了一个轻松有趣的地方，顾客可以去那里享受美味佳肴。弗里兰插图的设计还反映了素食美食的轻盈及其俏皮的味道和色彩。

The appeal of these doodle-like illustrations may lie in the fact that they remind and connect us to a simpler time — our childhood. “People are very attracted to these elements because they used to be elements applied to children's brands with a lot of color, but when they are used in a monochrome they are loaded with another meaning that puts them in a more mature world of consumption for adults,” says Lina.
这些类似涂鸦的插图之所以吸引人，可能在于它们让我们想起并联想到一个更简单的时代--我们的童年。"人们之所以对这些元素情有独钟，是因为它们曾经是儿童品牌的元素，色彩丰富，但当它们被用于单色设计时，就被赋予了另一种含义，使它们进入了一个更成熟的成人消费世界，"莉娜说。

See more projects from our Doodled Details moodboard. 
查看 Doodled Details moodboard 中的更多项目。

4. Groovy Type 4.Groovy 类型

From left to right: Fibra, Daniela Barrio de Mendoza, Andrea Gálvez, and Bicho Raro, Mel Cerri and Closer&Closer Artists, andstudio agency, Deimante Saulyte, Augustinas Paukste, and Greta Griniūtė
从左至右Fibra, Daniela Barrio de Mendoza, Andrea Gálvez, and Bicho Raro, Mel Cerri and Closer&Closer Artists, andstudio agency, Deimante Saulyte, Augustinas Paukste, and Greta Griniūtė

Design and fashion trends are often cyclical, and 2023 embraced the bohemian vibes of Groovy Type. Curvy, bold typefaces that encapsulated the carefree spirit of the 70’s made a strong comeback, appearing in branding, packaging, and poster design projects. These unapologetically attention-demanding fonts infuse designs with confidence and whimsy, helping brands stand out in an increasingly competitive landscape.  
设计和时尚潮流往往是循环往复的，2023 年的波西米亚风潮就与 Groovy Type 不谋而合。弧形、大胆的字体体现了 70 年代无忧无虑的精神，在品牌、包装和海报设计项目中强势回归。这些毫不掩饰地吸引眼球的字体为设计注入了自信和奇思妙想，帮助品牌在竞争日益激烈的环境中脱颖而出。

“We’re currently living in a very nostalgic era in contemporary graphics. The allure of nostalgia lies in its ability to evoke powerful emotions tied to fond memories and collective experiences, even for audiences that weren’t even a part of that generation,” say Karla Márquez and Manuel Vargas of Ochodias Studio.
"我们目前正生活在一个非常怀旧的当代图形时代。怀旧的魅力在于它能够唤起与美好回忆和集体经历相关联的强烈情感，即使是对于甚至不是那一代人的观众来说也是如此，"Ochodias Studio 的 Karla Márquez 和 Manuel Vargas 说。

Mushroom Compadres by Ochodias Studio
Ochodias Studio 的《蘑菇伙伴

To create a distinctive brand for their client Mushroom Compadres, Ochodias chose to “move away from the somewhat neutral and clean aesthetic of organic products and design an identity that was less conventional but more honest, fun, and quirky.”
为了给客户 Mushroom Compadres 打造一个与众不同的品牌，Ochodias 选择 "摒弃有机产品略显中性和简洁的审美，设计一个不那么传统，但更诚实、有趣和古怪的品牌形象"。

The organic and irregular nature of mushrooms served as the foundational inspiration for their design concept, from typography selection to color palettes and composition layouts. “Building upon this foundation, we sought a font that embodied a sense of playfulness, aiming to be both fun and quirky enough to ensure the brand’s distinctiveness,” explain Karla and Manuel. 
蘑菇的有机性和不规则性是他们设计理念的基本灵感来源，从字体选择到调色板和构图布局都是如此。"卡尔拉和曼努埃尔解释说："在此基础上，我们寻求一种能体现俏皮感的字体，力求既有趣又古怪，以确保品牌的独特性。

They landed on Cooper Nouveau, and selected Railroad Gothic and Karrik as complementary typefaces to achieve balance. “We selected secondary typographies that not only echoed the organic essence of the project but also played a pivotal role in composing a brand with a ‘fun but serious’ approach.” 
他们最终选择了 Cooper Nouveau，并选用 Railroad Gothic 和 Karrik 作为互补字体，以达到平衡。"我们选择的辅助字体不仅与项目的有机本质相呼应，而且在以'有趣但严肃'的方式组成品牌的过程中发挥了关键作用"。

Oddworks Coffee by andstudio agency
Oddworks 咖啡 by andstudio agency

“The impact of Groovy Text on packaging designs and viewers is significant,” says Domas Mikšys, partner and art director at andstudio agency. For their branding redesign for Oddworks Coffee, the studio developed a custom funky typeface that embraced the quirky and expressive qualities of their client. 
"andstudio 公司的合伙人兼艺术总监 Domas Mikšys 说："Groovy Text 对包装设计和观众的影响是巨大的。在为 Oddworks Coffee 重新设计品牌时，该工作室开发了一种定制的时髦字体，体现了客户古怪而富有表现力的特质。

“Our central concept revolved around a custom-made, organic blob form for the typography. This unique typeface became the focal point for expressing the odd and unperfected experimental feeling, connecting it to the taste and experimentation associated with the coffee taste,” Domas explains. 
"我们的核心理念围绕着一个定制的、有机的圆球形字体。Domas 解释说："这种独特的字体成为表达奇特和不完美的实验感的焦点，并将其与咖啡的味道和实验性联系起来。

As a secondary font, andstudio chose the functional and classic Neue Haas Grotesk. “It served as a counterweight to the expressive primary font, considering the client’s needs, licensing, and practical use of fonts. The Adobe Font library emerged as the ideal choice, offering a variety of gorgeous fonts.”
作为辅助字体，andstudio 选择了实用而经典的 Neue Haas Grotesk。"考虑到客户的需求、字体许可和字体的实际使用情况，它可以与表现力强的主字体相抗衡。Adobe 字体库提供了各种华丽的字体，是理想的选择"。

See more projects from our Groovy Type moodboard.
查看 Groovy Type moodboard 中的更多项目。

5. Color Block 5.色块

From left to right: VML Branding, Bernardo Majer and Mariana Lancastre, Sebastian Curi, Gabriel M. Ramos and Mapoteca Studio
从左至右VML Branding、Bernardo Majer 和 Mariana Lancastre、Sebastian Curi、Gabriel M. Ramos 和 Mapoteca Studio

Color Block is a simple but impactful technique for creating bold compositions. The strategic combination of colors results in a vibrant and eye-catching display that emphasizes the harmony and relationship between shades and shapes. From poster designs to branding projects and illustrations, creatives used minimal visual elements to direct the viewer’s attention to the message at hand.
色块是创造大胆构图的一种简单而有冲击力的技术。通过对色彩的策略性组合，可以营造出生动醒目的效果，强调色调和形状之间的和谐关系。从海报设计到品牌项目和插图，创意人员使用最少的视觉元素将观众的注意力引向手头的信息。

UEFA EURO 2024 by VML Branding, Bernardo Majer, and Mariana Lancastre
2024 年欧洲杯由 VML 品牌设计公司、Bernardo Majer 和 Mariana Lancastre 设计

“Colors are one of the strongest elements in the UEFA Euro 2024 brand idea,” says Hélder Pombinho, creative director of VML Branding. VML distilled the colors of all the national flags of European countries for their identity design for UEFA Euro’s 2024 season.
"VML 品牌创意总监 Hélder Pombinho 说："色彩是 2024 年欧洲杯品牌理念中最强烈的元素之一。VML 提炼出了欧洲各国国旗的颜色，用于 2024 年欧洲杯的形象设计。

“If we eliminate intermediate tones, only six basic colors are used in national flags. The challenge in using these colors is creating combinations that work in terms of contrast, complementarity and balance. With such strong tones, there is always the danger of creating combinations that don't work, just spots competing for our attention,” Hélder explains. 
"如果剔除中间色调，国旗中只使用六种基本色。使用这些颜色所面临的挑战是如何在对比、互补和平衡方面创造出有效的组合。Hélder 解释说："由于色调如此强烈，因此总是有可能创造出没有效果的组合，只是一些斑点在争夺我们的注意力。

“The way we combine colors was, is and always will be a fascinating challenge for any designer,” says Hélder. “It is not only what the choice of color represents through its cultural meaning and the way it makes us feel, but also what results from the combination with other colors.” For VML and UEFA Euro 2024, the colors have a deeper meaning: “It represents diversity and unity at the same time.” 
"赫尔德说："对于任何设计师来说，色彩的组合方式过去是、现在是、将来也会是一个令人着迷的挑战。赫尔德说："这不仅是色彩选择所代表的文化内涵和带给我们的感受，也是与其他色彩组合的结果"。对于 VML 和 2024 年欧洲杯来说，这些颜色还有更深层次的含义："它同时代表了多样性和统一性"。

Fleurs 2.0 - Pop Art Flowers by Laura Normand
Fleurs 2.0 - 劳拉-诺曼德创作的波普艺术花朵

Art director and digital artist Laura Normand takes a more fluid and exploratory approach to colors to arrive at dynamic compositions. “I like to play with shapes without necessarily knowing where to go,” Laura shares. 
艺术总监兼数字艺术家劳拉-诺曼德（Laura Normand）对色彩的运用更流畅，更具有探索性，从而创造出充满活力的构图。"劳拉说："我喜欢在不知道该往哪里走的情况下玩弄各种形状。

Laura’s fluid, organic illustrations and typography projects are often inspired by nature, and color always plays a central role in her work. “My color palette changed a thousand times since I started drawing these flowers, but  right from the start I drew in color because the contrast of these shapes is so important,” Laura explains about her floral illustration series Fleurs 2.0.
劳拉流畅、有机的插图和排版项目往往受到大自然的启发，色彩在她的作品中始终占据着核心地位。"自从我开始绘制这些花卉以来，我的调色板变了无数次，但从一开始我就用彩色来绘画，因为这些形状的对比是如此重要，"劳拉在谈到她的花卉插图系列《Fleurs 2.0》时解释道。

The key to Color Block is understanding the relationship between the colors and the shapes and the impact that they have on one another. “The colors play an essential role, and are chosen to bring out and understand each shape, Using Color Block gives contrast and visibility to designs and illustrations, with a playful touch.” 
色块的关键在于理解颜色和形状之间的关系以及它们之间的相互影响。色块 "的关键在于理解色彩与形状之间的关系，以及它们之间的相互影响。"色彩起着至关重要的作用，选择色彩是为了突出和理解每种形状。

See more projects from our Color Block moodboard. 
查看 "色块心情板 "中的更多项目。

See the best projects from Behance 
查看来自 Behance 的最佳项目

See all the top projects from Behance in our Best of 2023 moodboard. We can’t wait to see all the inspirational creative work you will share with our community in the new year! 
在我们的 "2023 年最佳作品 "心情板中查看来自 Behance 的所有顶级项目。我们迫不及待地想看到您在新的一年里与我们的社区分享的所有灵感创意作品！