Kaito: The Distribution Layer of Crypto
What makes Kaito Campaigns different?
Kaito is pioneering a new era of distribution in crypto - one where community-driven attention is measurable, targeted, and rewarded. Our platform helps projects not only identify their most valuable contributors (โYappersโ) but activate them at scale through creative campaign formats. From personalized referral codes, to regional expansion, and usage-driven tasks, Kaito enables projects to turn attention into conversion and action in a measurable way.
Kaito is already leaning heavily into the user-conversion side via Kaito Earn, leveraging our high signal and highly engaged Yappers and ecosystem. Soon with our capital launchpad, we will be able to work on using our AI analytics for capital formation. All the different working parts will come together.
We break down some of the successful recent campaigns - what worked, why it worked, and how teams can take inspiration from their successes.
Recent Creative Campaigns
Magic Newton
- was one of the first projects that did a โJust for Meโ campaign on Kaito (personalized codes for Yappers)
- Milestone-based incentives + working product
- Announcements during every milestone/ reward unlock - a good way to keep re-engaging with the community and to drive the campaign forward
Kaito reached a milestone last week, referring 33,699 of 108k activated agents 
next milestone: 50k!
If you want to unlock the next reward & haven't shared your Kaito code yet, now's the time. You're close.
next milestone: 50k!
If you want to unlock the next reward & haven't shared your Kaito code yet, now's the time. You're close.0:00 / 0:15
- Full 75bps of NEWT rewards unlocked on June 4 - 1/3 of all activated agents from Kaito community (Yappers, referrers, Kaito eco)
The Kaito community has now unlocked the full 75bps of NEWT rewards from !
Now at over 58,000 agents activated by all of you - with over 20,000 added in the past week
Yappers, referrers & the Kaito eco will be rewarded going into their TGE, so your activity is
Yappers, referrers & the Kaito eco will be rewarded going into their TGE, so your activity is
- In June 12, Newton also announced a surprise supply bonus rewards which aims to target active Korean and Chinese Yappers. 15bps of supply bonus โ 5bps goes to top200 korean yappers, 5bps goes to top200 chinese yappers, and 5bps goes to thought-leaders discussing agentic ai/ crypto UX/ abstraction/ autofi etc. As a result, a lot of the Korean Yappers were activated
It's great to see so many from the wider Korean community in crypto getting more involved with Kaito.
More teams like are also acknowledging our growing community with dedicated rewards too!
์ ์ ๋ ๋ง์ ํ๊ตญ ํฌ๋ฆฝํ ์ปค๋ฎค๋ํฐ ๋ถ๋ค์ด ์นด์ดํ ์ ์ฐธ์ฌํด์ฃผ์
์ ๋๋ฌด
- For campaigns to be successful, there should be a โusageโ element to it, given yappers want something to do. In Newtonโs case, there was a necessity for users to activate their agents (which requires depositing money to create their own agents). The product was dead simple too - itโs a DCA bot
Be early to Newton.xyz and see how our vision for crypto & AI will change everything 
Activate your first verifiable agent
Set hourly, daily, weekly or monthly buys
Enjoy extremely low fees & simpler UX
Newton Protocol coming soon 
Activate your first verifiable agent
Set hourly, daily, weekly or monthly buys
Enjoy extremely low fees & simpler UX
Newton Protocol coming soon 
- 281x increase in mindshare over the past 1.5 months
- Distributed Virgen points to Yappers and Kaito stakers >5000 sKAITO
- Evangelizing top loyal Kaito stakers by incentivizing them participate in a new ecosystem
- We've seen huge activation of Kaito aligned yapper and stakers deploying into Virtuals
- Many of the top yappers on Kaito started participating in their campaign and started using the points that theyโve gotten through Kaito to pledge for new genesis launches
- By rewarding our yappers and Kaito eco, especially our stakers โ these are the diamond handed part of yappers (our yapper + staker overlap is significant), you activate the entire Kaito community will vouch heavily for you
Creatorbid
- Creatorbid has an interesting mechanism, where in order to participate in Creatorbidโs upcoming V2 agent launches, you need a BID level. The higher your level, the higher your allocation in each launch.
- The key factor boosting someoneโs BID level is their Social Score (15% weight in BID level); the social score is determined by the performance on the CreatorBid Kaito leaderboard.
CreatorBid ร Kaito: the Yapper Playbook
The CreatorBid Leaderboard is live on @KaitoAI and it's time to share the Yapper Playbook for our ecosystem!
This article will walk you through why yapping about CreatorBid matters, how it impacts...
- Special campaigns to keep the campaign fresh and fun
Infinex
- introduced โYaprunโ - a seasonal campaign (4 seasons, ~8 weeks each)
Just claimed a bunch of uPatrons on Infinex for having staked Kaito tokens.
Extremely impressed by how responsive the wallet linking was. UX for Kain's product remains unmatched across a ton of 'do everything' apps I've tried.
- Theyโve carved out 1B ยตPatrons (1% of total Patron supply) to be distributed to Yappers and Kaito eco
- Interesting strategy that they had a separate leaderboard ranking (which shows all the top list of Yappers from each season), and it also ties in with their app as well
- As a result, Infinex has been consistently sitting at Top1-3 in pre-TGE mindshare leaderboard over the past few months, with a significant growing uptrend in mindshare over time
- Users didnโt just talk about the product, they tested and are avid users of the protocol - specifically โswidgeโ their in-app chain abstraction tool that lets users move chains without bridging headaches
- Itโs a case where attention converted because the product works and users loved it
Polkadot
- was one of the first ecosystem campaigns we hosted
- Polkadot used to run their own KOL campaign in the past, after utilizing Kaito, they were able to slash KOL spend by 50%, but by broadening participation for any Yappers to join. Previously, they were only working with 17 KOLs with no clear metrics to measure ROI
To my knowledge Polkadot was the first "major" ecosystem mindshare campaign to launch.
I think it's worth considering how it played out...and to see if there are lessons to be learned for other well funded chains/ecos when approaching mindshare marketing.
We're nearing the end
Arbitrum
- , an established L2 ecosystem, launched their own yapper campaign where the top50 yappers on the Arbitrum Leaderboard will be able to earn their share of 400k ARB tokens.
- They are also planning to drop monthly Yap Challenges to keep the momentum going
Sei Network
- Outcomes for SEI from the campaign: smart follower growth from 14k โ 35k, 379 new creators onboarded
What's Ahead?
- Increasingly, there will be a focus on incorporating on-chain reputation to further filter out AI slops and reward high-quality creators. The thesis is that we think there will be a massive premium for *real* human creators with reach.
- Continue to think of how Yappers can play a bigger role in terms of conversion, and broadening the overall number of Yappers within the ecosystem. posted an interesting idea where "fan mindshare could potentially bootstrap real liquidity", giving your top yappers an exclusive opportunity to invest with liquidity.
What if fan mindshare could bootstrap real liquidity?
Yappers arenโt just hype parrots; they are power users who ingest every doc, replay every commit, and model the end state in their heads until it runs on a loop.
That filtering effect means the โTop Yapperโ badge
- Continue to work with all the projects that are part of our ecosystem to brainstorm innovative, creative campaigns
- Kaito's capital launchpad will be bridging the gap of using AI analytics for capital formation, optimizing for long-term alignment, value-add, coverage, etc.
- Expanding outside of X to broaden the distribution pipeline
- Providing Yappers and Kaito ecosystem with more opportunities overall!
- Our algo update is also in effect (and will continue to roll out) to continue cutting out more engagement farmers and slop across leaderboards, as we make sure to have the best data possible for projects
The algo update (forward looking from when it went live) already cutting out more engagement farmers and slop across leaderboards.
We're constantly focusing on improvements and additional features to make sure real, quality discussions are prioritized.
Real users and genuine
Quote
Kaito AI 
@KaitoAI
Following wider-community feedback, we've just rolled out some new upgrades to our algo - focuses:
1) Posts that only mention rewards or ranking, without providing any insight or commentary on the project will no longer earn mindshare
2) Reduced default max weekly mindshare
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-Pocket Universe
-Pocket Universe
