The 5 Most Effective Ways to Gain Consumer Trust & Confidence
获得消费者信任和信心的5种最有效方法

Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down.
消费者倾向于像对待其他人一样对待企业——以一定的标准要求他们，并与他们信仰的人建立关系。他们善于表达自己的钱，并希望与不会让他们失望的公司合作。

So what does that mean for you? Well, with those trends in mind, the question becomes, "How can I demonstrate that my business is one of the good ones?" How can you prove to customers that you have their best interests in mind? What does it take to gain customer trust and confidence?
那么这对您意味着什么？好吧，考虑到这些趋势，问题就变成了，“我如何证明我的企业是好的企业之一？您如何向客户证明您考虑到了他们的最大利益？如何获得客户的信任和信心？

Here, we'll go over the steps you can take to build that kind of faith, and address those questions and concerns.
在这里，我们将介绍您可以采取的步骤来建立这种信仰，并解决这些问题和疑虑。

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1. Provide top-notch customer service.
1. 提供一流的客户服务。

One of the most, if not the most, important ways businesses gain customer trust and confidence is through customer service. It's the most immediate forum for interaction between both parties and, in turn, the biggest show-and-prove moment for a business to demonstrate value and legitimacy.
企业获得客户信任和信心的最重要方式之一（如果不是最重要的）是通过客户服务。这是双方互动的最直接论坛，反过来，也是企业展示价值和合法性的最大展示和证明时刻。

Exceptional customer service demonstrates compassion, a commitment to customer interests, and a focus on accountability. It shows that your company cares enough about its customers to patiently and reliably walk them through any issues they might be having with your product or service.
卓越的客户服务表现出同情心、对客户利益的承诺和对问责制的关注。它表明您的公司足够关心其客户，可以耐心可靠地引导他们解决他们可能遇到的产品或服务的任何问题。

It lets them know they can expect to be in good hands should they run into trouble, and that, in itself, is what trust is fundamentally built on.
它让他们知道，如果他们遇到麻烦，他们可以期望得到很好的照顾，而这本身就是建立信任的根本基础。

2. Share positive reviews and testimonials.
2. 分享正面评价和推荐。

Consumers tend to trust their fellow customers more than the businesses they're buying from. Real customers' experiences are often seen as more objective and hold more weight than a company's clear-cut marketing.
消费者往往更信任他们的其他客户，而不是他们购买产品的商家。真实客户的体验通常被视为比公司明确的营销更客观、更有分量。

That's why it serves you to promote and project satisfied customers' positive experiences by asking for reviews and sharing testimonials. If you have real customers vouching for your product, service, or customer experience, you can add a certain legitimacy to your offering and messaging.
这就是为什么它可以帮助您通过请求评论和分享推荐来促进和投射满意的客户的积极体验。如果您有真正的客户为您的产品、服务或客户体验提供担保，您可以为您的产品和消息传递添加一定的合法性。

Most customers don't have an agenda. They don't have anything to gain or lose by offering their input. Their fellow consumers understand that, so if you can borrow some of your customers' credibility, you can cultivate some trust with your target base.
大多数客户没有议程。他们提供自己的意见并没有什么可得或得的。他们的其他消费者明白这一点，因此，如果您能借用一些客户的信誉，您就可以与目标客户群建立一些信任。

3. Be honest and transparent.
3. 诚实透明。

Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, "I trust this brand because its parent company is really good at lying to me and burying all of its mistakes."
几乎没有消费者抱怨过他们购买的公司不够阴暗和欺骗。从来没有人说过，“我信任这个品牌，因为它的母公司真的很擅长对我撒谎并掩盖所有错误。

No, consumers trust honest, transparent companies — that trend extends across your organization. Your marketing can't be misleading. Don't make promises in your sales copy that you can't or won't deliver on.
不，消费者信任诚实、透明的公司 — 这种趋势延伸到您的整个组织。您的营销不能具有误导性。不要在你的销售文案中做出你不能或不会兑现的承诺。

And be straightforward and ethical beyond that. Your sales team has to be upfront about pricing and how your offering can legitimately help prospects. If your organization makes a significant misstep, own it, and address it as quickly as possible.
除此之外，要直截了当和合乎道德。您的销售团队必须坦率地了解定价以及您的产品如何合法地帮助潜在客户。如果您的组织犯了重大错误，请承认并尽快解决。

Be sincere in your commitment to working for consumers' best interests, and prove it by keeping them in the loop and remaining as open and honest as possible.
真诚地致力于为消费者的最大利益而努力，并通过让他们了解情况并尽可能保持开放和诚实来证明这一点。

4. Ask for and act on feedback.
4. 征求反馈并采取行动。

Consumers are willing to trust businesses they have some kind of stake in — companies that sincerely believe their customers matter. And one of the best ways to demonstrate that your organization fits that bill is to ask for and act on customer feedback.
消费者愿意信任他们有某种利益的企业——那些真诚地相信客户很重要的公司。证明您的组织符合该要求的最佳方法之一是询问客户反馈并采取行动。

Issue surveys, ask for feedback after any survey call, find ways to let customers contribute to and improve your operations. It's one of the more effective avenues for letting customers know you value them for more than their money.
发布调查，在任何调查电话后征求反馈，想方设法让客户为您的运营做出贡献并改善您的运营。这是让客户知道您重视他们的比他们的钱更重要的更有效途径之一。

Hear what they have to say, and if something they bring up strikes a chord with you — or enough customers are raising similar points or issues — do something about it. Improve your business based on your customers' insight.
听听他们怎么说，如果他们提出的事情引起了您的共鸣 — 或者有足够多的客户提出了类似的观点或问题 — 请采取行动。根据客户的洞察改进您的业务。

It's an excellent way to demonstrate that your relationship goes both ways — helping develop trust by letting your customers know you're willing to hear them out.
这是证明你们的关系是双向的一个很好的方式——通过让您的客户知道您愿意倾听他们的意见来帮助建立信任。

5. Be reachable. 5. 可联系到。

When a customer contacts you with an issue with your product or service, it's in your best interest to have a support rep in touch with them as quickly as possible. This point is underscored by a recurring theme on this list — letting your customers know they matter.
当客户就您的产品或服务遇到问题与您联系时，尽快让支持代表与他们取得联系符合您的最大利益。此列表中反复出现的主题强调了这一点 — 让您的客户知道他们很重要。

Be reliably reachable. Don't keep them on hold too long. And when they do connect with your support team, make sure the help they get is thorough, thoughtful, patient, and respectful. Your service reps need to be as composed and professional as possible — no matter how agitated a customer might be.
可靠可达。不要让他们等待太久。当他们与您的支持团队联系时，请确保他们获得的帮助是彻底的、周到的、耐心的和尊重的。您的服务代表需要尽可能沉着和专业 — 无论客户多么激动。

Providing them with readily accessible, exemplary customer service will show them that you value their business well beyond their initial purchase. If customers know you care, they'll be more inclined to trust you.
为他们提供易于访问的模范客户服务将向他们表明，您重视他们的业务，远远超过他们最初的购买。如果客户知道您的关心，他们就会更倾向于信任您。

How can you build customer trust?
如何建立客户信任？

So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them.
那么，这一切是如何结合在一起的呢？建立客户信任的秘诀是什么？好吧，正如我在上面的整个列表中所提到的，关键之一是重视您的客户并深思熟虑地将这种感激之情传达给他们。

Take the time and effort to serve and delight them at every possible touchpoint. Demonstrate that you know they're savvy and sensible through honest marketing.
花时间和精力在每一个可能的接触点服务并取悦他们。通过诚实的营销证明您知道他们是精明和明智的。

Be considerate through your sales process, and don't cast them by the wayside once they become customers. Provide the kind of customer service that they'll want to talk about.
在整个销售过程中要体贴，一旦他们成为客户，就不要把他们抛在一边。提供他们想要谈论的那种客户服务。

And once you've generated that goodwill and company fandom, do what you can to project it to the world around you. Consumers want to hear from other consumers.
一旦你产生了这种善意和公司粉丝，就尽你所能将其投射到你周围的世界。消费者希望听到其他消费者的意见。

If your customer base is delighted and vocal, you need to get their message out there. Ask for reviews, put together well-crafted testimonials, and let any interested prospects know that real people trust your business — and they should too!
如果您的客户群很高兴并直言不讳，您需要将他们的信息传播出去。询问评论，整理精心制作的推荐信，并让任何感兴趣的潜在客户知道真正的人信任您的业务——他们也应该这样做！

In an age where consumers have unprecedented access to information and a massive platform to air out opinions and grievances, generating and maintaining customer trust and confidence is essential. That's why you need to do everything in your power to serve, delight, and empower your customer base.
在消费者拥有前所未有的信息获取渠道和发泄意见和不满的庞大平台的时代，建立和维护客户的信任和信心至关重要。这就是为什么您需要尽一切努力服务、取悦和增强您的客户群。