Big picture question 大圖問題
What is the goal of a firm? 公司的目標是什麼?
make money 生財
societal good 社會公益
mission statement 使命聲明
spend money efficiently max ROI 有效運用資金,達到最大 ROI
Create Value for sharehoiders 為分享者創造價值
Prob of Success Capital budgeting “Pagback period” Givel these goals, how should firens choose projects in which to invest? uarr\uparrow 成功的概率 資本預算「Pagback period」 給出這些目標,firens 應該如何選擇投資的專案? uarr\uparrow
Diversity time to breakeven 多樣性達到收支平衡的時間
ROI 投資回報率
No loss ~ minimize loss seasonality 4 case! How to fund them? 不虧損 ~ 盡量減少虧損的季節性 4 案例!如何提供資金?
Debt / equity, /internal funds? 債務/股票/內部資金?
Choals a bruad awareness market share maximize Value ∼NPV\sim N P V 選擇一個bruad意識市場份額最大化價值 ∼NPV\sim N P V 。
How can we use the concept of present value to make better decisions? 我們如何使用現值的概念來做出更好的決策?
■ Many decisions (e.g. to invest in a new project or not) come down to a trade-off between costs and benefits. 許多決策 (例如是否投資新專案) 都需要在成本與效益之間權衡取捨。
Take actions for which the benefits outweigh the costs 採取利大於弊的行動
■ These costs and benefits often occur at different points in time. 這些成本和效益通常發生在不同的時間點。
Present value gives a consistent measure for such costs and benefits. 現值為此類成本和效益提供了一致的衡量標準。
Net Present Value (NPV): The present value of benefits minus the present of value of costs 淨現值 (NPV):效益的現值減去成本的現值
Learning objectives 學習目標
Goal:
How should firms invest their capital? 目標:公司應如何投資資本?
Fundamentals of Capital Budgeting 資本預算基礎
■ The NPV Rule NPV 規則
Free Cash Flow 自由現金流
■ Capital Budgeting in Practice 資本預算實務
Building the cash flow pro forma 建立現金流量預測
■ Alternatives to the NPV Rule NPV 規則的替代方案
Profitability Index 獲利指數
■ Internal Rate of Return 內部回報率
Payback Period 回本期
Warm up case: HG Surfboards 熱身箱HG 衝浪板
Rob HG owns a surfboard company and has $1\$ 1 million to invest in one of two projects: Rob HG 擁有一間衝浪板公司,並擁有 $1\$ 1 百萬元投資在兩個專案中的其中一個:
Option 1: The Custom Surfboard Machine HG currently holds a patent for a machine that can rapidly produce custom surfboards and be installed in any surf shop in the world. The technology combines a computer controlled (C&C) router with a new automated epoxy resin based fiberglassing module for a one-button production process. Rob estimates that by investing $150K\$ 150 \mathrm{~K} today he can develop the technology into a working prototype in one year. At the end of the year, he projects that he would be able to sell the technology to Firewire Surfboards (a larger surfboard manufacturer) for $480K\$ 480 \mathrm{~K}. 方案 1:客製化衝浪板機器 HG 目前擁有一種機器的專利,該機器可快速生產客製化衝浪板,並可安裝在世界上任何一家衝浪板店。該技術結合了電腦控制 (C&C) 刳刨機與新型自動化環氧樹脂基玻璃纖維模組,可實現一鍵式生產流程。Rob 估計,只要今天投資 $150K\$ 150 \mathrm{~K} ,他就能在一年內將這項技術發展成工作原型。到了年底,他預計可以 $480K\$ 480 \mathrm{~K} 的價格將這項技術賣給 Firewire Surfboards(一間較大的衝浪板製造商)。
Warm up case: HG Surfboards 熱身箱HG 衝浪板
Option 2: Retail Outlet HG Surfboards currently does not have a retail outlet, preferring to sell its quality surfboards exclusively over the internet. However, following the lead of other boutique internet brands like Warby Parker and Bonobos, Rob thinks that a bricks and mortar location in Venice Beach could do a lot to help him market his boards. He estimates that by investing $550K\$ 550 \mathrm{~K} today he could develop a retail shop. To keep his focus on designing great boards, he would sell the shop in one year for a price of $780K\$ 780 \mathrm{~K}. For simplicity, assume that the sales price includes the added profits that HG will get from selling more boards. 方案 2:零售店 HG Surfboards 目前沒有零售店,只選擇在網路上銷售高品質的衝浪板。然而,Rob 認為,效仿 Warby Parker 和 Bonobos 等其他精品網路品牌,在威尼斯海灘開設一家實體店面可以大大幫助推廣他的衝浪板。他估計,只要今天投資 $550K\$ 550 \mathrm{~K} ,他就可以發展一家零售店。為了讓他專注於設計很棒的衝浪板,他將在一年內以 $780K\$ 780 \mathrm{~K} 的價格賣掉這家店。為了簡單起見,假設銷售價格包含 HG 因銷售更多木板而獲得的額外利潤。
Warm up case: HG Surfboards 熱身箱HG 衝浪板
The opportunity cost of Rob’s time Rob estimates that either Option 1 or 2 will be a full time job for him and the opportunity cost of his time for a year of work is $150K\$ 150 \mathrm{~K} in present value terms. Also, because either project would take up all his time, he can’t do both. Rob 的時間機會成本 Rob 估計,無論是方案 1 還是方案 2,對他來說都是一份全職工作,以現值計算,他工作一年的時間機會成本為 $150K\$ 150 \mathrm{~K} 。此外,由於任一個專案都會佔據他所有的時間,因此他無法兩者兼顧。
Warm up case: HG Surfboards 熱身箱HG 衝浪板
Assume that Rob faces the interest rate of 20%20 \%, in other words that he can borrow and lend at 20% 假設 Rob 面臨 20%20 \% 的利率,換句話說,他可以以 20% 的利率借貸
Which project should Rob choose and why? Rob 應該選擇哪個專案,為什麼?
Should Rob just use the cash he has to buy a house for $1\$ 1 million on Kauai instead of growing his company? Why or why not? Assume the house creates zero financial NPV (but provides some emotional benefit). Rob 應該直接用他手頭的現金在考愛島上花 $1\$ 1 百萬元買一棟房子,而不是發展他的公司嗎?為什麼?假設這棟房子創造的財務淨現值為零(但提供一些情感上的好處)。
Buying the vacation home 購買度假屋
■ Rob should create the most value for his company in terms of NPV. 從淨現值的角度來看,Rob 應該為他的公司創造最大的價值。
■ We’ve assumed the house creates zero NPV for the company. 我們假設這棟房子為公司創造的淨現值為零。
That doesn’t mean he shouldn’t buy the house! He can then borrow against the value he has created investing in positive NPV projects to finance the purchase. 這並不表示他不應該買這棟房子!然後,他可以利用投資正 NPV 專案所創造的價值來借款,為購屋提供資金。
By using his opportunity cost of capital in our calculations, we’ve taken into account the cost the borrowing will impose on Rob. 透過在計算中使用他的資本機會成本,我們已經考慮到借貸對 Rob 造成的成本。
THe $1M that Rob has in cash doesn’t actually affect any of the decisions that Rob has to make. 羅伯持有的 100 萬美元現金實際上不會影響羅伯必須做出的任何決策。
Fundamentals of Capital Budgeting 資本預算基礎
The NPV rule NPV 規則
NPV Investment Rule: When making an investment decision, take the option with the highest NPV. Choosing this alternative is equivalent to receiving its NPV in cash today. NPV 投資規則:做出投資決策時,選擇淨現值最高的方案。選擇此選項等於今天以現金收取其淨現值。
But how do we quantify (measure) benefits and costs? 但我們如何量化(衡量)效益與成本?
Free Cash Flow: The incremental effect of a project on the firm’s available cash. 自由現金流: 項目對公司可用現金的增量影響。
Why remove changes in NWC, as given by 為什麼要移除 NWC 中的變更,如下所示 Delta NWC_(t)=NWC_(t)-NWC_(t-1)\Delta N W C_{t}=N W C_{t}-N W C_{t-1},
from unlevered net income? Change in NWC 來自非平均淨收入?NWC 變化
Cash tied up in project 項目中的現金結存
receirables ∼\sim sale but hasn 4 come in as W^(2)W^{2} 應收帳款 ∼\sim 銷售,但尚未以 W^(2)W^{2} 進帳。
Coca-Cola Energy Drink Case 可口可樂能量飲料案例
Applying Capital Budgeting Techniques 應用資本預算技術
Take a moment and read the document “Capital Budgeting Minicase: The Coca-Cola Company Energy Drink” 花點時間閱讀「資本預算迷你案例」文件:可口可樂公司能量飲料"
Download the excel template “coke_template.xlsx” 下載 excel 範本 "coke_template.xlsx"
Steps to calculate NPV 計算 NPV 的步驟
Use the template, it will make your life easier! 使用範本,它會讓您的生活更輕鬆!
1 Project Sales, COGS, SG&A, Depreciation using assumptions given in case 1 計劃銷售額、COGS、SG&A、折舊,使用案例中的假設。
12 Calculate: 12 計算:
EBIT (Earnings Before Interest and Taxes) EBIT(息稅前盈利)
Taxes 稅項
■ Unlevered Net Income 非平均淨收入
3 Project NWC and /_\NWC\triangle N W C 3 NWC 項目和 /_\NWC\triangle N W C
4 Calculate FCF 4 計算 FCF
5 Discount FCF to get NPV 5 折現 FCF 以獲得 NPV
{:[Yes],[NPr > 0]:}\begin{aligned}
& Y e s \\
& N P r>0
\end{aligned}
Projecting Sales 預測銷售額
Sales Projections 銷售預測
End of Year 年終
0
1
Units Sold (in 000's) 銷售單位 (單位:千)
5000
Avg. Price Per Unit 平均值每單位價格
$1.60\$ 1.60
Sales (in 0\boldsymbol{0} 000s) 銷售額 (單位: 0\boldsymbol{0} 000s)
$8,000\$ 8,000
== Units Sold*Avg Price Per Unit == 銷售單位*每單位平均價格
End of Year
0 1
Units Sold (in 000's) 5000
Avg. Price Per Unit $1.60
Sales (in 0 000s) $8,000 = Units Sold*Avg Price Per Unit| | End of Year | |
| :--- | :---: | ---: |
| | 0 | 1 |
| Units Sold (in 000's) | | 5000 |
| Avg. Price Per Unit | $\$ 1.60$ | |
| Sales (in $\boldsymbol{0}$ 000s) | $\$ 8,000$ | $=$ Units Sold*Avg Price Per Unit |
Coca-cola Energy Drink Case - Mutually exclusive production technologies Which production technology should Coca-cola use? Why? Coca-cola Energy Drink 個案 - 相互排斥的生產技術 Coca-cola 應該使用哪種生產技術?為什麼?
2ad one Greater NPV 2ad 一個更大的 NPV
Which production technology to choose? 選擇何種生產技術?
Cash Flow Pro Forma - Alternative Production Process 現金流量預測 - 替代生產流程
Coca-cola Energy Drink Case - Salvage value 可口可樂能量飲料盒 - 殘值
Would your recommendations change if Coca-cola can sell the equipment it used to produce the energy drink at the end of the product cycle? Why? 如果 Coca-cola 可以在產品週期結束時出售用於生產能量飲料的設備,您的建議會改變嗎?為什麼?
NPV uarr uarr uarr\uparrow \uparrow \uparrow
Salvage value and NPV 殘值與淨現值
Complexity / flexiblity Competition growth ratecoparapla, Enetgy Drink Case - Your thoughts 複雜性 / 靈活性 競爭成長率coparapla, Enetgy Drink Case - 您的想法
Are there any considerations soo think we have left out? Are there any considerations you think we have left out? synergies tares regulation Bud debt (receivables) 您認為我們遺漏了哪些考慮因素?您認為我們是否遺漏了任何考慮因素? 協同效應 稗子 法規 花蕾 債務(應收賬款)
New suppliers / 新供應商 /
Non fin cost 非翅片成本
new relationships 新關係
Cost of time 時間成本
Social impact production synergies 社會影響生產協同效益
brand equity 品牌價值
add to sales elsewtedre 加入銷售
cannibalize sales of rea. Coke 5 years of it ends? 蠶食 rea.可口可樂 5 年結束了嗎?
The Profitability Index 獲利指數
Profitability Index and Scarce Resources 獲利指數與稀缺資源
Investment opportunities often consume scarce resources within a firm, to maxmize the NPV created by new projects can use the 投資機會通常會消耗公司內部的稀缺資源,為了使新專案所創造的 NPV 最大化,可以使用
" Profitiability Index "=(" Value Created ")/(" Resource Consumed ")=(NPV)/(" Resource Consumed ")\text { Profitiability Index }=\frac{\text { Value Created }}{\text { Resource Consumed }}=\frac{N P V}{\text { Resource Consumed }}
■ Examples of scarce resources: capital, production capacity, human resources, etc 稀有資源的例子:資本、生產能力、人力資源等
Profitability Index Rule: Take the projects with the highest profitability index until the scarce resource is consumed. 獲利指數規則:採取獲利指數最高的專案,直到稀有資源耗盡為止。
Example: Using the Profitability Index 範例:使用獲利指數
Suppose you must choose how to invest $60\$ 60 million in capital among the following investment opportunities 假設您必須在下列投資機會中選擇如何投資 $60\$ 60 百萬資金
Project 專案
NPV
Initial Investment 初始投資
Profitability Index 獲利指數
A
10.1
10
1.01
B
19.0
15
1.27
C
22.0
15
1.47
D
25.0
22
1.14
E
60.2
30
2.01
Project NPV Initial Investment Profitability Index
A 10.1 10 1.01
B 19.0 15 1.27
C 22.0 15 1.47
D 25.0 22 1.14
E 60.2 30 2.01| Project | NPV | Initial Investment | Profitability Index |
| :---: | :---: | :---: | :---: |
| A | 10.1 | 10 | 1.01 |
| B | 19.0 | 15 | 1.27 |
| C | 22.0 | 15 | 1.47 |
| D | 25.0 | 22 | 1.14 |
| E | 60.2 | 30 | 2.01 |
Use the profitability index to choose the project(s) in which should you invest. 使用獲利指數選擇您應該投資的專案。
Example Solution 解決方案範例
Suppose you must choose how to invest $60\$ 60 million in capital among the following investment opportunities 假設您必須在下列投資機會中選擇如何投資 $60\$ 60 百萬資金
Project 專案
NPV
Initial Investment 初始投資
Profitability Index 獲利指數
Rank 等級
累計已用資本
Cumulative
Capital Used
Cumulative
Capital Used| Cumulative |
| :---: |
| Capital Used |
E
60.2
30
2.01
1
30
C
22.0
15
1.47
2
45
B
19.0
15
1.27
3
60
D
25.0
22
1.14
4
82
A
10.1
10
1.01
5
92
Project NPV Initial Investment Profitability Index Rank "Cumulative
Capital Used"
E 60.2 30 2.01 1 30
C 22.0 15 1.47 2 45
B 19.0 15 1.27 3 60
D 25.0 22 1.14 4 82
A 10.1 10 1.01 5 92| Project | NPV | Initial Investment | Profitability Index | Rank | Cumulative <br> Capital Used |
| :---: | :---: | :---: | :---: | :---: | :---: |
| E | 60.2 | 30 | 2.01 | 1 | 30 |
| C | 22.0 | 15 | 1.47 | 2 | 45 |
| B | 19.0 | 15 | 1.27 | 3 | 60 |
| D | 25.0 | 22 | 1.14 | 4 | 82 |
| A | 10.1 | 10 | 1.01 | 5 | 92 |
Shortcomings of the Profitability Index 獲利指數的缺點
The ultimate goal of an capital budgeting analysis is to create the most NPV for the firm. The profitability index is an algorithm to find the set of projects that achieves that goal. But it only works if 資本預算分析的最終目標是為公司創造最大的 NPV。盈利能力指數是一種運算方法,用來找出能達到該目標的專案集。但它只有在以下情況下才有效
1 The set of projects selected by the profitability index completely exhausts the available resources. 1 由獲利指數選出的專案集完全耗盡可用資源。
2 There is only one resource constraint. 2 只有一個資源限制。
If either of these two criteria fail, then you have to go back to old fashion guessing and checking. 如果這兩個標準中的任何一個失敗,那麼您就必須回到老式的猜測和檢查。
Example: When the Profitability Index Doesn't work 範例:當盈利指數失效時
Suppose you must choose how to invest $60\$ 60 million in capital among the following investment opportunities 假設您必須在下列投資機會中選擇如何投資 $60\$ 60 百萬資金
Project 專案
NPV
Initial Investment 初始投資
Profitability Index 獲利指數
Rank 等級
累計已用資本
Cumulative
Capital Used
Cumulative
Capital Used| Cumulative |
| :---: |
| Capital Used |
A
50
40
1.25
1
40
B
30
30
1
2
70
C
25
+30
.83
3
100
Project NPV Initial Investment Profitability Index Rank "Cumulative
Capital Used"
A 50 40 1.25 1 40
B 30 30 1 2 70
C 25 +30 .83 3 100| Project | NPV | Initial Investment | Profitability Index | Rank | Cumulative <br> Capital Used |
| :---: | :---: | :---: | :---: | :---: | :---: |
| A | 50 | 40 | 1.25 | 1 | 40 |
| B | 30 | 30 | 1 | 2 | 70 |
| C | 25 | +30 | .83 | 3 | 100 |
A is the most profitable, but uses too much capital to be combined with any other project. A 的利潤最高,但使用的資本太多,無法與其他專案結合。
Investing in both B and C creates more value than investing in A alone. 同時投資 B 和 C 比單獨投資 A 創造更多價值。
The Internal Rate of Return IRR 內部回報率 IRR
Internal Rate of Return 內部回報率
Internal Rate of Return: The interest rate that sets the NPV of a project to zero. If yy is IRR, then yy solves 內部回報率:將專案的 NPV 設定為零的利率。如果 yy 是 IRR,則 yy 解得
Internal Rate of Return Rule: Take any investment opportunity where the IRR exceeds the opportunity cost of capital (hurdle rate). Turn down any opportunity whose IRR is less than the opportunity cost of capital 內部回報率規則:把握任何內部回報率超過資本機會成本(階段回報率)的投資機會。拒絕任何內部回報率低於資本機會成本的投資機會。
IRR∼ < (480)/(300)=1+y\underset{\sim}{I R R}<\frac{480}{300}=1+y
Example: Simple IRR Calculation 範例:簡單 IRR 計算
Suppose you have project with the following free cash flows: 假設您有以下自由現金流量的專案:
We don’t have enough information to decide if we should take the project. We don’t know our opportunity cost of capital! 我們沒有足夠的資訊來決定是否應該接下這個專案。我們不知道我們的資本機會成本!
IRR and NPV 內部回報率與淨現值
■ Is there a difference between the IRR rule and the NPV Rule for the preceding example? ■ 前述範例的 IRR 規則與 NPV 規則是否有差異?
■ Is there a reason to use one over the other? 是否有理由使用其中一種而非另一種?
Example: IRR and lending or borrowing 範例:內部回報率與借貸
Suppose you have two projects with the following free cash flows: 假設您有兩個專案,其自由現金流量如下:
Calculate the IRR of each project. If your opportunity cost of capital is 10%10 \% which project should you take? 計算每個專案的 IRR。如果您的資本機會成本是 10%10 \% ,您應該選擇哪一個項目?
Project AA extra return =13.07%-10%=3.07%=13.07 \%-10 \%=3.07 \% 專案 AA 額外回傳 =13.07%-10%=3.07%=13.07 \%-10 \%=3.07 \%
Project BB extra return =10%-13.07%=-3.07%=10 \%-13.07 \%=-3.07 \% 專案 BB 額外回傳 =10%-13.07%=-3.07%=10 \%-13.07 \%=-3.07 \%
Take project A ! 以專案 A !
Solution 解決方案
Example: IRR and clean up costs 範例:內部回報率和清理成本
Suppose you have two mutually exclusive projects with the following free cash flows: 假設您有兩個互斥的專案,其自由現金流量如下:
Calculate the IRR of each project. If your opportunity cost of capital is 15%15 \% which project(s) should you take? 計算每個專案的 IRR。如果您的資本機會成本是 15%15 \% ,您應該選擇哪一個項目?
If your opportunity cost of capital is 15%15 \% which project should you take? 如果您的資本機會成本是 15%15 \% ,您應該選擇哪個專案?
What if your cost of capital is 22%22 \% ? 如果您的資本成本是 22%22 \% 呢?
Example solution 解決方案範例
A
B
C
D
1
EOY
2
0
1
2
3
Project AC_EOY 專案 AC_EOY
-2000
1500
1500
4
Project B C_EOY 專案 B C_EOY
-5000
1000
6500
5
6
IRR Project A IRR 專案 A
31.87% =IRR(B3:E3)
7
IRR Project B 內部回報率專案 B
24.46% =IRR(B4:E4)
A B C D
1 EOY
2 0 1 2
3 Project AC_EOY -2000 1500 1500
4 Project B C_EOY -5000 1000 6500
5
6 IRR Project A 31.87% =IRR(B3:E3)
7 IRR Project B 24.46% =IRR(B4:E4) | | A | B | C | D |
| :---: | :---: | :---: | :---: | :---: |
| 1 | EOY | | | |
| 2 | | 0 | 1 | 2 |
| 3 | Project AC_EOY | -2000 | 1500 | 1500 |
| 4 | Project B C_EOY | -5000 | 1000 | 6500 |
| 5 | | | | |
| 6 | IRR Project A | 31.87% =IRR(B3:E3) | | |
| 7 | IRR Project B | 24.46% =IRR(B4:E4) | | |
IRR can be misleading, these projects have different sizes! IRR rule does not say choose project with highest IRR! IRR 可能會產生誤導,這些專案有不同的規模!IRR 規則並沒有說要選擇 IRR 最高的專案!
Example solution 解決方案範例
Which project has higher NPV depends on the opportunity cost of capital. 哪個專案的 NPV 較高,取決於資本的機會成本。
The Payback Rule 回報規則
The Payback Rule 回報規則
Payback investment rule: Accept a project if its cash flows pay back its initial investment within the payback period. 回報投資規則:如果一個專案的現金流能在投資回收期內收回其初始投資,則接受該專案。
This investment rule ignores important features of a given project: 這種投資規則忽略了特定專案的重要特點:
The cost of capital. 資本成本。
Long term cash flows. 長期現金流量。
It also relies on an ad hoc payback period. 它還依賴於臨時投資回收期。
Example: Applying the Payback Rule 範例:應用投資回收法則
Your company has set a pay back period of 5 years. 貴公司設定的還款期為 5 年。
You have access to a project that will require $60\$ 60 million capital investment at EOY 0 . The project will produce a free cash flow of $10\$ 10 million a year for 10 years beginning at EOY 1. 您可以獲得一個項目,該項目在 EOY 0 時需要 $60\$ 60 百萬資本投資。從 EOY 1 開始的 10 年中,該項目將每年產生 $10\$ 10 百萬的自由現金流。
Your discount rate is 8%8 \%. 您的貼現率為 8%8 \% 。
Apply the payback rule to this project. What is the NPV of this project? 將回收期規則應用於此專案。這個專案的 NPV 是多少?
Why do Firms Use the Payback Rule 公司為何使用回報率規則
Provides some information about the length of time capital will be committed to a project. 提供一些有關資金投入專案時間長度的資訊。
With a short payback period, most projects that satisfy the payback rule will also be positive NPV. 由於投資回收期短,符合投資回收規則的多數專案也會是正淨現值。
It’s very simple. 非常簡單。
Concept Check 概念檢查
Capital Budgeting: Concept Check 資本預算:概念檢查
The rules of capital budgeting 資本預算規則
NPV: The present value of benefits minus the present value of costs NPV:效益的現值減去成本的現值
The NPV rule: Choose projects with the highest NPV NPV 法則:選擇 NPV 最高的專案
Correctly accounts for the time value of money 正確計算貨幣的時間價值
Corresponds to value creation in measured dollars today 相對應於今日以計量美元計算的價值創造
Free Cash Flow: The cash available to distribute to investors, the right way to measure costs and benefits. 自由現金流: 可分配給投資者的現金,衡量成本與效益的正確方法。
Allocating scarce resources: the profitability index. 分配稀缺資源:獲利能力指數。