Big picture question 大圖問題
What is the goal of a firm? 公司的目標是什麼?
make money 生財
societal good 社會公益
mission statement 使命聲明
spend money efficiently max ROI 有效運用資金,達到最大 ROI
Create Value for sharehoiders 為分享者創造價值
Prob of Success Capital budgeting “Pagback period” Givel these goals, how should firens choose projects in which to invest? uarr\uparrow 成功的概率 資本預算「Pagback period」 給出這些目標,firens 應該如何選擇投資的專案? uarr\uparrow
Diversity time to breakeven 多樣性達到收支平衡的時間
ROI 投資回報率
No loss ~ minimize loss seasonality 4 case! How to fund them? 不虧損 ~ 盡量減少虧損的季節性 4 案例!如何提供資金?
Debt / equity, /internal funds? 債務/股票/內部資金?
Choals a bruad awareness market share maximize Value ∼NPV\sim N P V 選擇一個bruad意識市場份額最大化價值 ∼NPV\sim N P V 。
How can we use the concept of present value to make better decisions? 我們如何使用現值的概念來做出更好的決策?
■ Many decisions (e.g. to invest in a new project or not) come down to a trade-off between costs and benefits. 許多決策 (例如是否投資新專案) 都需要在成本與效益之間權衡取捨。
Take actions for which the benefits outweigh the costs 採取利大於弊的行動
■ These costs and benefits often occur at different points in time. 這些成本和效益通常發生在不同的時間點。
Present value gives a consistent measure for such costs and benefits. 現值為此類成本和效益提供了一致的衡量標準。
Net Present Value (NPV): The present value of benefits minus the present of value of costs 淨現值 (NPV):效益的現值減去成本的現值
Learning objectives 學習目標
Goal:
How should firms invest their capital? 目標:公司應如何投資資本?
Fundamentals of Capital Budgeting 資本預算基礎
■ The NPV Rule NPV 規則
Free Cash Flow 自由現金流
■ Capital Budgeting in Practice 資本預算實務
Building the cash flow pro forma 建立現金流量預測
■ Alternatives to the NPV Rule NPV 規則的替代方案
Profitability Index 獲利指數
■ Internal Rate of Return 內部回報率
Payback Period 回本期
Warm up case: HG Surfboards 熱身箱HG 衝浪板
Rob HG owns a surfboard company and has $1\$ 1 million to invest in one of two projects: Rob HG 擁有一間衝浪板公司,並擁有 $1\$ 1 百萬元投資在兩個專案中的其中一個:
Option 1: The Custom Surfboard Machine HG currently holds a patent for a machine that can rapidly produce custom surfboards and be installed in any surf shop in the world. The technology combines a computer controlled (C&C) router with a new automated epoxy resin based fiberglassing module for a one-button production process. Rob estimates that by investing $150K\$ 150 \mathrm{~K} today he can develop the technology into a working prototype in one year. At the end of the year, he projects that he would be able to sell the technology to Firewire Surfboards (a larger surfboard manufacturer) for $480K\$ 480 \mathrm{~K}. 方案 1:客製化衝浪板機器 HG 目前擁有一種機器的專利,該機器可快速生產客製化衝浪板,並可安裝在世界上任何一家衝浪板店。該技術結合了電腦控制 (C&C) 刳刨機與新型自動化環氧樹脂基玻璃纖維模組,可實現一鍵式生產流程。Rob 估計,只要今天投資 $150K\$ 150 \mathrm{~K} ,他就能在一年內將這項技術發展成工作原型。到了年底,他預計可以 $480K\$ 480 \mathrm{~K} 的價格將這項技術賣給 Firewire Surfboards(一間較大的衝浪板製造商)。
Warm up case: HG Surfboards 熱身箱HG 衝浪板
Option 2: Retail Outlet HG Surfboards currently does not have a retail outlet, preferring to sell its quality surfboards exclusively over the internet. However, following the lead of other boutique internet brands like Warby Parker and Bonobos, Rob thinks that a bricks and mortar location in Venice Beach could do a lot to help him market his boards. He estimates that by investing $550K\$ 550 \mathrm{~K} today he could develop a retail shop. To keep his focus on designing great boards, he would sell the shop in one year for a price of $780K\$ 780 \mathrm{~K}. For simplicity, assume that the sales price includes the added profits that HG will get from selling more boards. 方案 2:零售店 HG Surfboards 目前沒有零售店,只選擇在網路上銷售高品質的衝浪板。然而,Rob 認為,效仿 Warby Parker 和 Bonobos 等其他精品網路品牌,在威尼斯海灘開設一家實體店面可以大大幫助推廣他的衝浪板。他估計,只要今天投資 $550K\$ 550 \mathrm{~K} ,他就可以發展一家零售店。為了讓他專注於設計很棒的衝浪板,他將在一年內以 $780K\$ 780 \mathrm{~K} 的價格賣掉這家店。為了簡單起見,假設銷售價格包含 HG 因銷售更多木板而獲得的額外利潤。
Warm up case: HG Surfboards 熱身箱HG 衝浪板
The opportunity cost of Rob’s time Rob estimates that either Option 1 or 2 will be a full time job for him and the opportunity cost of his time for a year of work is $150K\$ 150 \mathrm{~K} in present value terms. Also, because either project would take up all his time, he can’t do both. Rob 的時間機會成本 Rob 估計,無論是方案 1 還是方案 2,對他來說都是一份全職工作,以現值計算,他工作一年的時間機會成本為 $150K\$ 150 \mathrm{~K} 。此外,由於任一個專案都會佔據他所有的時間,因此他無法兩者兼顧。
Warm up case: HG Surfboards 熱身箱HG 衝浪板
Assume that Rob faces the interest rate of 20%20 \%, in other words that he can borrow and lend at 20% 假設 Rob 面臨 20%20 \% 的利率,換句話說,他可以以 20% 的利率借貸
Which project should Rob choose and why? Rob 應該選擇哪個專案,為什麼?
Should Rob just use the cash he has to buy a house for $1\$ 1 million on Kauai instead of growing his company? Why or why not? Assume the house creates zero financial NPV (but provides some emotional benefit). Rob 應該直接用他手頭的現金在考愛島上花 $1\$ 1 百萬元買一棟房子,而不是發展他的公司嗎?為什麼?假設這棟房子創造的財務淨現值為零(但提供一些情感上的好處)。
Buying the vacation home 購買度假屋
■ Rob should create the most value for his company in terms of NPV. 從淨現值的角度來看,Rob 應該為他的公司創造最大的價值。
■ We’ve assumed the house creates zero NPV for the company. 我們假設這棟房子為公司創造的淨現值為零。
That doesn’t mean he shouldn’t buy the house! He can then borrow against the value he has created investing in positive NPV projects to finance the purchase. 這並不表示他不應該買這棟房子!然後,他可以利用投資正 NPV 專案所創造的價值來借款,為購屋提供資金。
By using his opportunity cost of capital in our calculations, we’ve taken into account the cost the borrowing will impose on Rob. 透過在計算中使用他的資本機會成本,我們已經考慮到借貸對 Rob 造成的成本。
THe $1M that Rob has in cash doesn’t actually affect any of the decisions that Rob has to make. 羅伯持有的 100 萬美元現金實際上不會影響羅伯必須做出的任何決策。
Fundamentals of Capital Budgeting 資本預算基礎
The NPV rule NPV 規則
NPV Investment Rule: When making an investment decision, take the option with the highest NPV. Choosing this alternative is equivalent to receiving its NPV in cash today. NPV 投資規則:做出投資決策時,選擇淨現值最高的方案。選擇此選項等於今天以現金收取其淨現值。
But how do we quantify (measure) benefits and costs? 但我們如何量化(衡量)效益與成本?
Free Cash Flow: The incremental effect of a project on the firm’s available cash. 自由現金流: 項目對公司可用現金的增量影響。
Why remove changes in NWC, as given by 為什麼要移除 NWC 中的變更,如下所示 Delta NWC_(t)=NWC_(t)-NWC_(t-1)\Delta N W C_{t}=N W C_{t}-N W C_{t-1},
from unlevered net income? Change in NWC 來自非平均淨收入?NWC 變化
Cash tied up in project 項目中的現金結存
receirables ∼\sim sale but hasn 4 come in as W^(2)W^{2} 應收帳款 ∼\sim 銷售,但尚未以 W^(2)W^{2} 進帳。
Coca-Cola Energy Drink Case 可口可樂能量飲料案例
Applying Capital Budgeting Techniques 應用資本預算技術
Take a moment and read the document “Capital Budgeting Minicase: The Coca-Cola Company Energy Drink” 花點時間閱讀「資本預算迷你案例」文件:可口可樂公司能量飲料"
Download the excel template “coke_template.xlsx” 下載 excel 範本 "coke_template.xlsx"
Steps to calculate NPV 計算 NPV 的步驟
Use the template, it will make your life easier! 使用範本,它會讓您的生活更輕鬆!
1 Project Sales, COGS, SG&A, Depreciation using assumptions given in case 1 計劃銷售額、COGS、SG&A、折舊,使用案例中的假設。
12 Calculate: 12 計算:
EBIT (Earnings Before Interest and Taxes) EBIT(息稅前盈利)
Taxes 稅項
■ Unlevered Net Income 非平均淨收入
3 Project NWC and /_\NWC\triangle N W C 3 NWC 項目和 /_\NWC\triangle N W C
4 Calculate FCF 4 計算 FCF
5 Discount FCF to get NPV 5 折現 FCF 以獲得 NPV
{:[Yes],[NPr > 0]:}\begin{aligned}
& Y e s \\
& N P r>0
\end{aligned}
Projecting Sales 預測銷售額
Sales Projections 銷售預測
End of Year 年終
0
1
Units Sold (in 000's) 銷售單位 (單位:千)
5000
Avg. Price Per Unit 平均值每單位價格
$1.60\$ 1.60
Sales (in 0\boldsymbol{0} 000s) 銷售額 (單位: 0\boldsymbol{0} 000s)
$8,000\$ 8,000
== Units Sold*Avg Price Per Unit == 銷售單位*每單位平均價格
End of Year
0 1
Units Sold (in 000's) 5000
Avg. Price Per Unit $1.60
Sales (in 0 000s) $8,000 = Units Sold*Avg Price Per Unit| | End of Year | |
| :--- | :---: | ---: |
| | 0 | 1 |
| Units Sold (in 000's) | | 5000 |
| Avg. Price Per Unit | $\$ 1.60$ | |
| Sales (in $\boldsymbol{0}$ 000s) | $\$ 8,000$ | $=$ Units Sold*Avg Price Per Unit |
Coca-cola Energy Drink Case - Mutually exclusive production technologies Which production technology should Coca-cola use? Why? Coca-cola Energy Drink 個案 - 相互排斥的生產技術 Coca-cola 應該使用哪種生產技術?為什麼?
2ad one Greater NPV 2ad 一個更大的 NPV
Which production technology to choose? 選擇何種生產技術?
Cash Flow Pro Forma - Alternative Production Process 現金流量預測 - 替代生產流程
Coca-cola Energy Drink Case - Salvage value 可口可樂能量飲料盒 - 殘值
Would your recommendations change if Coca-cola can sell the equipment it used to produce the energy drink at the end of the product cycle? Why? 如果 Coca-cola 可以在產品週期結束時出售用於生產能量飲料的設備,您的建議會改變嗎?為什麼?
NPV uarr uarr uarr\uparrow \uparrow \uparrow
Salvage value and NPV 殘值與淨現值
Complexity / flexiblity Competition growth ratecoparapla, Enetgy Drink Case - Your thoughts 複雜性 / 靈活性 競爭成長率coparapla, Enetgy Drink Case - 您的想法
Are there any considerations soo think we have left out? Are there any considerations you think we have left out? synergies tares regulation Bud debt (receivables) 您認為我們遺漏了哪些考慮因素?您認為我們是否遺漏了任何考慮因素? 協同效應 稗子 法規 花蕾 債務(應收賬款)
New suppliers / 新供應商 /
Non fin cost 非翅片成本
new relationships 新關係
Cost of time 時間成本
Social impact production synergies 社會影響生產協同效益
brand equity 品牌價值
add to sales elsewtedre 加入銷售
cannibalize sales of rea. Coke 5 years of it ends? 蠶食 rea.可口可樂 5 年結束了嗎?
The Profitability Index 獲利指數
Profitability Index and Scarce Resources 獲利指數與稀缺資源
Investment opportunities often consume scarce resources within a firm, to maxmize the NPV created by new projects can use the 投資機會通常會消耗公司內部的稀缺資源,為了使新專案所創造的 NPV 最大化,可以使用
" Profitiability Index "=(" Value Created ")/(" Resource Consumed ")=(NPV)/(" Resource Consumed ")\text { Profitiability Index }=\frac{\text { Value Created }}{\text { Resource Consumed }}=\frac{N P V}{\text { Resource Consumed }}