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修平科技大學 113 學年度第 1 學期 test02 考試試题
修平科技大學 113 學年度第 1 學期 test02 考試試題


1.以下關於 R\&D 的陳述中哪一項是錯誤的? (1)代表公司為創新和推出新產品而開展的活動 和服務,或改進其現有產品。 (2) 允許公司通過迎合新的需求或需求來保持領先地位 在市場上。 (3)探索性進步的廣泛方法,而應用研究則更面向 朝著更狹窄的範圍研究。 (4)研發成本的處理會計不會對公司的 損益表和資產負債表。
1.Which one is incorrect in the following statement about R\&D?
(1)represents the activities companies undertake to innovate and introduce new products
and services or to improve their existing offerings.
(2)allows a company to stay ahead of its competition by catering to new wants or needs
in the market.
(3)a broad approach to exploratory advancement,while applied research is more geared
towards researching a more narrow scope.
(4)The accounting for treatment for R\&D costs cannot materially impact a company's
income statement and balance sheet.
1.Which one is incorrect in the following statement about R\&D? (1)represents the activities companies undertake to innovate and introduce new products and services or to improve their existing offerings. (2)allows a company to stay ahead of its competition by catering to new wants or needs in the market. (3)a broad approach to exploratory advancement,while applied research is more geared towards researching a more narrow scope. (4)The accounting for treatment for R\&D costs cannot materially impact a company's income statement and balance sheet.| 1.Which one is incorrect in the following statement about R\&D? | | :--- | | (1)represents the activities companies undertake to innovate and introduce new products | | and services or to improve their existing offerings. | | (2)allows a company to stay ahead of its competition by catering to new wants or needs | | in the market. | | (3)a broad approach to exploratory advancement,while applied research is more geared | | towards researching a more narrow scope. | | (4)The accounting for treatment for R\&D costs cannot materially impact a company's | | income statement and balance sheet. |

2.關於研發的優勢,哪一個是錯誤的答案? (1)讓消費者保持忠誠(2)提高生產力(3)保持經濟 growth(4) 花費大量資金。
2.Which one is incorrect answer about the R\&D's advantages?
(1)allow consumers remain loyalty(2)improved productivity(3)remained economic
growth(4)costs lots of money.
2.Which one is incorrect answer about the R\&D's advantages? (1)allow consumers remain loyalty(2)improved productivity(3)remained economic growth(4)costs lots of money.| 2.Which one is incorrect answer about the R\&D's advantages? | | :--- | | (1)allow consumers remain loyalty(2)improved productivity(3)remained economic | | growth(4)costs lots of money. |

3.關於研發考慮,哪一個是錯誤的答案? (1)時機(2)成本(3)風險(4)利潤
3.Which one is incorrect answer about R\&D considerations?
(1)Timing(2)Cost(3)Risks(4)Profits
3.Which one is incorrect answer about R\&D considerations? (1)Timing(2)Cost(3)Risks(4)Profits| 3.Which one is incorrect answer about R\&D considerations? | | :--- | | (1)Timing(2)Cost(3)Risks(4)Profits |

4.根據羅傑斯 1962 年提出的創新擴散理論,可以分為 分為 5 個階段,在第一階段接受新想法的人,我們稱他們為: (1)創新者(2)早期採用者(3)早期多數(4)後期多數(5)落後者。
4.Based on Diffusion of Innovation Theory proposed by Rogers in 1962,it can be divided
into 5 stages.The people who accept the new ideas in the first stage,we call them as:
(1)Innovators(2)Early adopter(3)Early Majority(4)Late Majority(5)Laggards.
4.Based on Diffusion of Innovation Theory proposed by Rogers in 1962,it can be divided into 5 stages.The people who accept the new ideas in the first stage,we call them as: (1)Innovators(2)Early adopter(3)Early Majority(4)Late Majority(5)Laggards.| 4.Based on Diffusion of Innovation Theory proposed by Rogers in 1962,it can be divided | | :--- | | into 5 stages.The people who accept the new ideas in the first stage,we call them as: | | (1)Innovators(2)Early adopter(3)Early Majority(4)Late Majority(5)Laggards. |

5.我們通常如何稱呼允許銷售金額起飛的人 新產品的擴散過程? (1)創新者(2)意見領袖(3)超級明星(4)撒布者
5.How do we call the person who usually allow the sale amount to take off in the
diffusion process of new product?
(1)Innovator(2)Opinion Leader(3)Super star(4)Spreader
5.How do we call the person who usually allow the sale amount to take off in the diffusion process of new product? (1)Innovator(2)Opinion Leader(3)Super star(4)Spreader| 5.How do we call the person who usually allow the sale amount to take off in the | | :--- | | diffusion process of new product? | | (1)Innovator(2)Opinion Leader(3)Super star(4)Spreader |

6.基於波特競爭力模型,哪一個不屬於其 元件? (1)互補性的威脅性 (2)供應商的議價能力 (3)的議價能力 買家(4)新進入者的威脅
6.Based on the Porter's Competitive Forces Models,which one is not belong to its
components?
(1)Threat of Complementary(2)Bargaining power of Suppliers(3)Bargaining power of
Buyers(4)Threat of New Entrants
6.Based on the Porter's Competitive Forces Models,which one is not belong to its components? (1)Threat of Complementary(2)Bargaining power of Suppliers(3)Bargaining power of Buyers(4)Threat of New Entrants| 6.Based on the Porter's Competitive Forces Models,which one is not belong to its | | :--- | | components? | | (1)Threat of Complementary(2)Bargaining power of Suppliers(3)Bargaining power of | | Buyers(4)Threat of New Entrants |

7.根據波特通用策略,哪一個不屬於矩陣? (1)成本領先(2)差異化(3)成本重點(4)差異化重點(5)最大- 馬克西
7.Based on Porter's Generic Strategies,which one is not belong to the matrix?
(1)Cost leadership(2)Differentiation(3)Cost focus(4)Differentiation focus(5)Maxi-
Maxi
7.Based on Porter's Generic Strategies,which one is not belong to the matrix? (1)Cost leadership(2)Differentiation(3)Cost focus(4)Differentiation focus(5)Maxi- Maxi| 7.Based on Porter's Generic Strategies,which one is not belong to the matrix? | | :--- | | (1)Cost leadership(2)Differentiation(3)Cost focus(4)Differentiation focus(5)Maxi- | | Maxi |

8.《藍海戰略》一書的主要思想是: (1)創新(2)推進(3)改進(4)破壞
8.The main idea of"Blue Ocean Strategy"book is:
(1)Innovation(2)Promotion(3)Improvement(4)Destruction
8.The main idea of"Blue Ocean Strategy"book is: (1)Innovation(2)Promotion(3)Improvement(4)Destruction| 8.The main idea of"Blue Ocean Strategy"book is: | | :--- | | (1)Innovation(2)Promotion(3)Improvement(4)Destruction |

9.“藍海戰略”提出的新價值有四種形成方式。 哪一個是錯誤的? (1)提高(2)發明(3)減少(4)消除
9.There are four methods to form the new value proposed by"Blue Ocean Strategy".
Which one is incorrect?
(1)Raise(2)Invent(3)Reduce(4)Eliminate
9.There are four methods to form the new value proposed by"Blue Ocean Strategy". Which one is incorrect? (1)Raise(2)Invent(3)Reduce(4)Eliminate| 9.There are four methods to form the new value proposed by"Blue Ocean Strategy". | | :--- | | Which one is incorrect? | | (1)Raise(2)Invent(3)Reduce(4)Eliminate |
10.Which is not belong to financial statements?
10.哪些不屬於財務報表?
(1)Balance sheet(2)Income statement(3)Retained Profits(4)Statement of cash flow.
(1)資產負債表(2)利潤表(3)留存損益表(4)現金流量表。
"1.Which one is incorrect in the following statement about R\&D? (1)represents the activities companies undertake to innovate and introduce new products and services or to improve their existing offerings. (2)allows a company to stay ahead of its competition by catering to new wants or needs in the market. (3)a broad approach to exploratory advancement,while applied research is more geared towards researching a more narrow scope. (4)The accounting for treatment for R\&D costs cannot materially impact a company's income statement and balance sheet." "2.Which one is incorrect answer about the R\&D's advantages? (1)allow consumers remain loyalty(2)improved productivity(3)remained economic growth(4)costs lots of money." "3.Which one is incorrect answer about R\&D considerations? (1)Timing(2)Cost(3)Risks(4)Profits" "4.Based on Diffusion of Innovation Theory proposed by Rogers in 1962,it can be divided into 5 stages.The people who accept the new ideas in the first stage,we call them as: (1)Innovators(2)Early adopter(3)Early Majority(4)Late Majority(5)Laggards." "5.How do we call the person who usually allow the sale amount to take off in the diffusion process of new product? (1)Innovator(2)Opinion Leader(3)Super star(4)Spreader" "6.Based on the Porter's Competitive Forces Models,which one is not belong to its components? (1)Threat of Complementary(2)Bargaining power of Suppliers(3)Bargaining power of Buyers(4)Threat of New Entrants" "7.Based on Porter's Generic Strategies,which one is not belong to the matrix? (1)Cost leadership(2)Differentiation(3)Cost focus(4)Differentiation focus(5)Maxi- Maxi" "8.The main idea of"Blue Ocean Strategy"book is: (1)Innovation(2)Promotion(3)Improvement(4)Destruction" "9.There are four methods to form the new value proposed by"Blue Ocean Strategy". Which one is incorrect? (1)Raise(2)Invent(3)Reduce(4)Eliminate" 10.Which is not belong to financial statements? (1)Balance sheet(2)Income statement(3)Retained Profits(4)Statement of cash flow. | | 1.Which one is incorrect in the following statement about R\&D? <br> (1)represents the activities companies undertake to innovate and introduce new products <br> and services or to improve their existing offerings. <br> (2)allows a company to stay ahead of its competition by catering to new wants or needs <br> in the market. <br> (3)a broad approach to exploratory advancement,while applied research is more geared <br> towards researching a more narrow scope. <br> (4)The accounting for treatment for R\&D costs cannot materially impact a company's <br> income statement and balance sheet. | | :--- | :--- | | 2.Which one is incorrect answer about the R\&D's advantages? <br> (1)allow consumers remain loyalty(2)improved productivity(3)remained economic <br> growth(4)costs lots of money. | | | 3.Which one is incorrect answer about R\&D considerations? <br> (1)Timing(2)Cost(3)Risks(4)Profits | | | 4.Based on Diffusion of Innovation Theory proposed by Rogers in 1962,it can be divided <br> into 5 stages.The people who accept the new ideas in the first stage,we call them as: <br> (1)Innovators(2)Early adopter(3)Early Majority(4)Late Majority(5)Laggards. | | | 5.How do we call the person who usually allow the sale amount to take off in the <br> diffusion process of new product? <br> (1)Innovator(2)Opinion Leader(3)Super star(4)Spreader | | | 6.Based on the Porter's Competitive Forces Models,which one is not belong to its <br> components? <br> (1)Threat of Complementary(2)Bargaining power of Suppliers(3)Bargaining power of <br> Buyers(4)Threat of New Entrants | | | 7.Based on Porter's Generic Strategies,which one is not belong to the matrix? <br> (1)Cost leadership(2)Differentiation(3)Cost focus(4)Differentiation focus(5)Maxi- <br> Maxi | 8.The main idea of"Blue Ocean Strategy"book is: <br> (1)Innovation(2)Promotion(3)Improvement(4)Destruction | | 9.There are four methods to form the new value proposed by"Blue Ocean Strategy". <br> Which one is incorrect? <br> (1)Raise(2)Invent(3)Reduce(4)Eliminate | | | 10.Which is not belong to financial statements? | | | (1)Balance sheet(2)Income statement(3)Retained Profits(4)Statement of cash flow. | |