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Alberto Longo  阿尔贝托·隆戈

Co-founder & Chief Championship Officer, Formula E
联合创始人兼首席锦标赛官,电动方程式

"The ABB FIA Formula E World Championship is the fastest - growing and most progressive motorsport series globally. We race in cities that directly align with our values, vision, and ethos of world-class racing in some of the most iconic cities on earth. We do this, though not only for some of the best motorsport entertainment but also to deliver positive change for local communities and the planet alike. We accelerate sustainable human progress.
"ABB 国际汽联电动方程式世界锦标赛是全球增长最快、最具进步性的赛车系列赛。我们在与我们的价值观、愿景和世界级赛车理念直接契合的城市中比赛,这些城市是地球上最具标志性的城市之一。我们这样做,不仅是为了提供一些最棒的赛车娱乐,也是为了为当地社区和地球带来积极的变化。我们加速可持续的人类进步。"
Bringing together the best minds from the automotive, motorsport, technology and energy sectors, combined with our unique partner group, we deliver the pinnacle of electric racing to more than 374 million people watching around the world. Whether collaborating on event delivery, freight, energy systems, food and beverage, infrastructure or technology, our partner receive, on average, a 1:4 return on their investment, creating value through our shared and cherished values.
我们汇聚了来自汽车、赛车、技术和能源领域的最佳人才,结合我们独特的合作伙伴群体,为全球超过 3.74 亿观众提供电动赛车的巅峰体验。无论是在赛事交付、货运、能源系统、食品和饮料、基础设施还是技术方面进行合作,我们的合作伙伴平均获得 1:4 的投资回报,通过我们共同珍视的价值观创造价值。
Our leading operational experts will work to deliver events alongside you and your team, ensuring world - class execution that is both enjoyed and recognised from all around the world. With nearly a decade of delivering high-profile events in many challenging conditions, our experience and track record enables us to be agile and flexible to suit each city’s needs. This includes our commitment to upholding the highest safety, security and event delivery standards. Working on a local, city, national and international level, our events showcase the best a host city has to offer and its part in delivering a globally-recognised sporting event.
我们的领先运营专家将与您和您的团队合作,确保世界级的执行,让全球各地的人们都能享受并认可。凭借近十年在多种挑战性条件下举办高规格活动的经验,我们的经验和业绩使我们能够灵活应对每个城市的需求。这包括我们致力于维护最高的安全、安保和活动交付标准。在地方、城市、国家和国际层面上工作,我们的活动展示了主办城市的最佳风貌及其在举办全球认可的体育赛事中的角色。
Now, in our 11 th 11 th  11^("th ")11^{\text {th }} Season and following the debut of our new GEN3EVO car - the most advanced electric race car ever built - more cities than ever want to be part of the Formula E journey, and I look forward to sharing our progress with you."
现在,在我们的 11 th 11 th  11^("th ")11^{\text {th }} 赛季中,随着我们全新的 GEN3EVO 赛车的首次亮相——这是有史以来最先进的电动赛车——比以往更多的城市希望成为 Formula E 旅程的一部分,我期待与您分享我们的进展。

Contents  目录

OY WMHAT IS FORMULA E
什么是 Formula E

O2 WVHY SHENZZHEN  O2 深圳
OS WNHY HOST A FORMULA ERACE
OS 举办一场方程式比赛

१. Economic impact  1. 经济影响
ฉ. Medila Impact  2. 媒体影响
3. Sustalnability Impact
3. 可持续性影响
O& NEXTT STEPS  下一步

01

WHATIS FORNUUAE?  什么是公式?

WE EXIST TO ACCELERATE SUSTAINABLEHUNAN PROGRESS.
我们存在的意义是加速可持续的人类进步。

WEARE ON A MISSION TO ACCELERATE ELECTRIC MOBILITY IN CITIES
我们的使命是加速城市中的电动出行

IN THE FIGHT AGAINST CLIMATE CHANGE.
在应对气候变化的斗争中。

WHAT IS FORMULA E?
什么是电动方程式?

Four pillars form our unique platform within global sport
四大支柱构成了我们在全球体育中的独特平台。

诚區T  诚區 T

sHow  展示


PURPOSE  目的
  • Single-seater, open-wheel racing
    单座、开放式车轮赛车
  • 100% electric, zero tailpipe racing
    100%电动,零尾气排放赛车
  • Dramatic street circuits
    戏剧性的街道赛道
  • Intense races within an hour
    一小时内激烈的比赛

  • Pioneering formats  开创性的赛制
  • Blending virtual & real
    虚拟与现实的融合
  • Optimised for fan engagement
    优化粉丝互动

  • World-class drivers  世界级车手
  • World-class teams  世界级团队
Attracting some of the world’s greatest racing brands
吸引了一些世界上最伟大的赛车品牌


NIS formutaticn  NIS   formutaticn  " NIS "_(" formutaticn ")\underset{\text { formutaticn }}{\text { NIS }}
NEOM MCLAREN FORMULA TEAM
NEOM 迈凯伦车队

π π pi\pi
ANDRETTI  安德雷蒂
FORMULAE  公式

rialinclra
소요  所需
WHATISFORMULAE
THE TECH
The pinnacle of high-performance electric racing

2014-2017
140 mph  140 英里/小时
190kW  190 千瓦
Single powertrain  单一动力系统
Half-race battery  半种族电池
2023 - current 200 mph
2023 - 当前 200 英里/小时

350 kW  350 千瓦
840kg  840 公斤
Front & rear powertrains Fast charging
前后动力总成 快速充电

SEASON 11  第 11 季

2024-2026
0 60 mph 0 60 mph 0-60mph0-60 \mathrm{mph} in 1.82 seconds   0 60 mph 0 60 mph 0-60mph0-60 \mathrm{mph} 在 1.82 秒内
350kW  350 千瓦
859KG  859 公斤
All-wheel drive  全轮驱动
New Hankook iON tires (5-10% more grip)
全新韩泰 iON 轮胎(抓地力提高 5-10%)
Racing on the streets of some of the most iconic cities on the planet
在全球一些最具标志性的城市街道上赛车

SEASON 11 CALENDAR, 2024-25
2024-25 赛季第 11 季日历

WHATISFORMULAE
THE SHOW
Electrifying Your City: A Weekend of Sustainability and Action
什么是 FORMULAE 秀 为您的城市充电:可持续性与行动的周末

FRIDAY: Gearing Up for the Future
星期五:为未来做好准备

  • Community Day: Locals can get a taste of the track with special activities, fostering excitement and community spirit.
    社区日:当地居民可以通过特别活动体验赛道,激发兴奋感和社区精神。
  • Shakedown Session: Witness Formula E cars during a noncompetitive test run. This is a chance to see cutting-edge electric technology up close.
    试车环节:观看 Formula E 赛车在非竞争性测试中的表现。这是一个近距离接触尖端电动技术的机会。

SATURDAY: Race Day  周六:比赛日

  • 45-Minute Electric Frenzy: Captivating fans with the main event - a thrilling, 45-minute electric race featuring the world’s top drivers. Feel the energy and witness the future of racing first-hand.
    45 分钟电动狂潮:通过主要赛事吸引观众——一场激动人心的 45 分钟电动赛车比赛,汇集了世界顶级车手。感受能量,亲眼见证赛车的未来。
  • Sustainable Showcase: Experience a dynamic, one-day event focused on sustainable mobility and city development. Learn about the future of transportation and innovative urban solutions.
    可持续展示:体验一个专注于可持续交通和城市发展的充满活力的一日活动。了解未来交通和创新城市解决方案。

WHATISFORMULAE
THE SHOW
The Allianz Fan Village is our fan area during a race weekend
什么是 FORMULAE THE SHOW 安联球迷村是我们比赛周末的球迷区

Your Sustainable Playground
你的可持续游乐场

Explore a world of interactive exhibits and activities showcasing solutions to real-world environmental issues.
探索一个充满互动展览和活动的世界,展示解决现实世界环境问题的方案。
A vibrant hub of education and entertainment featuring top artists and first-class amenities.
一个充满活力的教育和娱乐中心,拥有顶级艺术家和一流的设施。
It’s where your city and sustainable lifestyle solutions come together for an unforgettable experience.
这是您的城市与可持续生活方式解决方案相结合的地方,为您带来难忘的体验。

Gaming  游戏
Arena  竞技场
Autograph  签名
Sessions and driver meet-ups
会议和车手聚会
Podium  领奖台
Ceremony  仪式
Live Performances of local and global artists
本地和全球艺术家的现场表演

We drive positive change and leave lasting impressions on our fans
我们推动积极变革,给粉丝留下持久印象

Clis Case Study: S10 London E-Prix
客户案例研究:S10 伦敦电动方程式大奖赛

RETURN VISITORS 55%  回头客 55%
Are more likely to return to London because of attending the race
因参加比赛而更有可能再次访问伦敦
CREATING IMPACT SHINING A SPOTLICHT
创造影响 闪耀聚光灯

65%

Believe that the race had o positive impact on British communities
相信比赛对英国社区产生了积极影响
Stated that the E-Prix showcased London as a positive and vibrant city
表示 E-Prix 展示了伦敦作为一个积极和充满活力的城市

positively INFLUENCING  积极影响

58%

Indicated that Formula E has positively influenced their attitudes towards sustainability
表明电动方程式对他们的可持续发展态度产生了积极影响
GENERATING NOISE  制造噪音

MHATISFORMULAE
THESHOW
The Emotion Club - an unrivalled B2B/B2G networking opportunity
电动方程式秀 情感俱乐部——无与伦比的 B2B/B2G 社交机会

OUR MOST EXCLUSIVE HOSPITALITY EXPERIENCE
我们最独特的款待体验

Fine dining, live music and entertainment, celebrity guests and unparalleled views of all the racing action.
精致餐饮、现场音乐和娱乐、名人嘉宾以及无与伦比的赛马场景观。

BUILD POLITICAL AND BUSINESS
建立政治和商业关系

RELATIONS  关系
Set the foundations for long-lasting cooperation between some of the biggest movers in business and politics.
为商业和政治领域的一些重要人物之间的长期合作奠定基础。

61%

of Formula E hospitality guests have budget responsibility in their role
在 Formula E 的接待客人中,有预算责任的人占多数

45%

of Formula E hospitality guests hold Director level positions or above
在 Formula E 的接待客人中,担任总监级别或以上职位的人占多数

34 % 34 % 34%34 \%

of Formula E hospitality guests are business owners or CEOs
在 Formula E 的接待客人中,企业主或 CEO 占多数
EMOTION  情感
CLUB  俱乐部

We have a powerful ecosystem of businesses and brands
我们拥有一个强大的企业和品牌生态系统

Partners  合作伙伴

Automotive brands  汽车品牌


Mclaren  迈凯伦

*YAMAHA  *雅马哈

WHATISFORMULAE  什么是公式

THE PURPOSE
Making impact through action
目的 通过行动产生影响

In support of UNICEF creating a sustainable, safe and clean environment for children through the SHE fund
支持联合国儿童基金会通过 SHE 基金为儿童创造一个可持续、安全和清洁的环境

NET ZERO  净零排放

SINCE DAY ZERO  从第一天开始
Net zero carbon since the inception of the championship in 2014
自 2014 年锦标赛成立以来,实现净零碳排放
We deliver our purpose through 4 commitments, made real through actions to support people and planet
我们通过 4 项承诺来实现我们的目标,这些承诺通过支持人类和地球的行动得以实现
GIRLS ON TRAC
Inspiring the next generation of girls into careers in the automotive and motorsport industries
激励下一代女孩投身汽车和赛车运动行业
FORMULAE  公式
PURPOSE  目的
Accelerating sustainable human progress through the power of electric racing
通过电动赛车的力量加速可持续的人类进步
RECOGNISED  公认

LEADER  领导者

The first motorsport with ISO20121 certification. Al race teams 3 3 3^(**)3^{*} rated in the FIA Environmental
第一个获得 ISO20121 认证的赛车运动。所有车队 3 3 3^(**)3^{*} 在 FIA 环境认证计划中获得评级

Accreditation Programme  认证计划
LEGACY PROJECTS  遗产项目
Positively impacting the communities we race in by supporting local charity, schoo and university initiatives
通过支持当地慈善、学校和大学倡议,积极影响我们比赛的社区

EVTECH  电动汽车技术

Pioneering and accelerating race to-road EV tech transfer by developing the world’s most sustainable race car
通过开发世界上最可持续的赛车,开创并加速赛道到道路的电动汽车技术转移

A week full of sustainability activations going beyond the racetrack
充满可持续发展活动的一周,超越了赛道

Projects that leave a long-lasting legacy within Host Cities.
在主办城市留下长期遗产的项目
A focus on supporting underrepresented communities and the environment
专注于支持弱势群体和环境保护

Change.Accelerated.Live is a worldclass sustainability conference
Change.Accelerated.Live 是一场世界级的可持续发展会议
Attracts thought leaders to discuss the future of sustainable mobility
吸引思想领袖讨论可持续交通的未来

+ 60 % + 60 % +60%+60 \% of the audience are key decision-makers in the industry
+ 60 % + 60 % +60%+60 \% 的观众是行业中的关键决策者

  • FIA Girls on Track is a true 360 360 360^(@)360^{\circ} project to empower young girls and promote gender equality in motorsport
    FIA Girls on Track 是一个真正的 360 360 360^(@)360^{\circ} 项目,旨在赋予年轻女孩力量并促进赛车运动中的性别平等
To date we have impacted over 2000 girls on their journey of exploring a career in motorsport
迄今为止,我们已经影响了超过 2000 名女孩,帮助她们探索赛车运动职业

  • We engage with local citizens with an ‘Inspiration Hour’
    我们通过“灵感时刻”与当地居民互动
  • Before each race, we host an on-site event, with a focus on supporting underrepresented communities
    在每场比赛之前,我们都会举办一个现场活动,重点是支持代表性不足的社区

02
WHY SHENZHEN?  02 为什么选择深圳?

WHYSHENZHEN
Nanshan, a global leader in technology, innovation and sustainable urban living, is the ideal district for a FE race
为什么选择深圳?南山,作为全球科技、创新和可持续城市生活的领导者,是举办 FE 赛事的理想区域。

TECH& INNOVATION POWERHOUSE
科技与创新中心

Nanshan is the heart of Shenzhen’s tech industry, home to giants like Tencent and DJI alongside countless innovative startups.
南山是深圳科技产业的核心,是腾讯和大疆等巨头以及无数创新初创企业的所在地。
Hosting Formula E would not only attract global attention but also foster
举办电动方程式不仅会吸引全球关注,还会促进

collaborations pushing the boundaries of electric vehicle technology.
推动电动汽车技术边界的合作。

2

GATEWAY TO HIGH-VALUETOURISM
通往高端旅游的门户
Nanshan’s vibrant coastal areas and Shekou district boast high-end hotels, restaurants, and entertainment. A Formula E race would attract a global audience, boosting local businesses and creating opportunities for strategic partnerships and investment in Nanshan’s service and entertainment sectors.
南山区充满活力的沿海地区和蛇口区拥有高端酒店、餐厅和娱乐设施。一场电动方程式比赛将吸引全球观众,促进当地商业发展,并为南山区的服务和娱乐行业创造战略合作和投资机会。

3

SHOWCASEFOR SMART CITY DEVELOPMENT
智慧城市发展展示
Nanshan leads in smart city initiatives and sustainable urban planning. Hosting
南山在智慧城市倡议和可持续城市规划方面处于领先地位。举办
Formula E would provide a powerful
电动方程式将提供一个强大的

platform to demonstrate these achievements, including its advanced
平台来展示这些成就,包括其先进的

transportation systems and energyefficient infrastructure. The event would reinforce Nanshan’s position as a model for the future of sustainable urban living.
交通系统和节能基础设施。该活动将巩固南山作为未来可持续城市生活典范的地位。

WHY SHENZHEN  为什么选择深圳

Nanshan aligns perfectly with Formula E's vision
南山与 Formula E 的愿景完美契合

1.Sustainability Leadership: Nanshan is committed to sustainable urban development and green initiatives. Hosting a Formula E race would reinforce Nanshan’s leadership in EV adoption and smart energy solutions.
1.可持续发展领导力:南山致力于可持续城市发展和绿色倡议。举办 Formula E 比赛将巩固南山在电动汽车采用和智能能源解决方案方面的领导地位。
2Smart Mobility Hub: As a hub for cutting-edge technology and smart city initiatives, Nanshan is at the forefront of next-gen transportation solutions. The race would showcase Nanshan as a model for the future of mobility.
智能交通枢纽:作为尖端技术和智慧城市计划的中心,南山处于下一代交通解决方案的前沿。这场赛事将展示南山作为未来交通的典范。
Strategic Location: With tech giants like Tencent and DJI, numerous research institutions, and a thriving startup ecosystem, Nanshan is a global hub for R&D in Al, robotics, and clean energy. A Formula E partnership could create opportunities for industry collaboration and the development of next-generation EV technologies.
战略位置:拥有腾讯和大疆等科技巨头、众多研究机构以及蓬勃发展的创业生态系统,南山是全球人工智能、机器人和清洁能源研发的中心。与 Formula E 的合作可以为行业协作和下一代电动汽车技术的发展创造机会。

Cultural Fit: Nanshan’s tech-savvy, entrepreneurial, and forward-thinking population aligns perfectly with Formula E’s fanbase. Hosting the race would position Nanshan as a city that embraces innovation-driven entertainment and sustainable mobility, creating a unique and exciting experience for residents and visitors alike.
文化契合:南山技术娴熟、富有创业精神和前瞻性思维的人群与 Formula E 的粉丝群体完美契合。举办这场赛事将使南山成为一个拥抱创新驱动娱乐和可持续交通的城市,为居民和游客创造独特而令人兴奋的体验。
CAN ELEVATE SHENZHEN ASA GLOBAL LEADER
可以将深圳提升为全球领导者

IN TECHNOLOGY, SMART CITY
在技术、智慧城市

DEVELOPMENT, AND ECONOMIC PROSPERITY, DRIVING INTERNATIONAL RECOGNITION
发展、经济繁荣中,推动国际认可

03

WHY HOST A FORMULA ERACE?
为什么要举办一级方程式赛车?

WHY HOST A FORMULA ERACE?
为什么要举办一级方程式赛车?

3 impactful reasons why cities decide to become Formula E Host Cities
城市决定成为 Formula E 主办城市的 3 个重要原因


Direct investment from Formula E, its ecosystem, and visitors
来自 Formula E、其生态系统和游客的直接投资

Q. 1 2 1 2 (1)/(2)\frac{1}{2} Indirect spend caused by hosting a AL Formula E race
问: 1 2 1 2 (1)/(2)\frac{1}{2} 由于举办 AL Formula E 比赛而导致的间接支出

Build valuable relationships with the biggest names in sports and business
与体育和商业领域的大牌建立宝贵的关系

Elevate your city to the global stage with our global fanbase and broadcasters
将您的城市推向全球舞台,借助我们的全球粉丝群和广播公司

Race with the world-renowned celebrities
与世界知名名人同场竞技
Shine a spotlight to your city & improve repeat tourism for years to come
为您的城市聚光灯,并提升未来多年的重复旅游

B. SUSTAINABILTY  B. 可持续性

Con  反对
Accelerating the adoption of EVs to drive cleaner air in your city
加速电动汽车的采用,为您的城市带来更清洁的空气
Showcase a sustainability lifestyle within your city
在您的城市展示可持续的生活方式
We race with no trace - the world’s first Net Zero carbon sport
我们比赛不留痕迹——世界上第一个净零碳运动

3.1

Economic Impact  经济影响

ECONOMIC IMPACT  经济影响

Formula E brings foreign investment into the economy with organising costs and from its ecosystem & visitors
电动方程式通过组织成本及其生态系统和游客为经济带来外国投资
Economic Impact  经济影响
Gross Value Added (GVA) Value of goods and services provided
增加值 (GVA) 提供的商品和服务的价值
Employment Number of FTE's
就业 全职员工人数
Direct inctect direase in economic coctivity due to the Formula (race  Direct inctect direase in economic coctivity due to the Formula   (race  {:[" Direct inctect direase in economic coctivity due to the Formula "],[" (race "]:}\begin{aligned} & \text { Direct inctect direase in economic coctivity due to the Formula } \\ & \text { (race } \end{aligned} Multiplier  乘数
The ripple effects in the economy caused by the initial
经济中由初始影响引起的连锁反应

spending associated with the Formula E race.
与电动方程式比赛相关的支出。
Fan and divistor event and out-oferevent spend Organisational Formula Eand ecossstem spend  Fan and divistor event and   out-oferevent spend   Organisational   Formula Eand ecossstem   spend  {:[" Fan and divistor event and "],[" out-oferevent spend "]:}_({:[" Organisational "],[" Formula Eand ecossstem "],[" spend "]:})\underset{\substack{\text { Organisational } \\ \text { Formula Eand ecossstem } \\ \text { spend }}}{\substack{\text { Fan and divistor event and } \\ \text { out-oferevent spend }}} Indirect Increased supply chain demand from companies involved in the race
间接增加的供应链需求来自参与比赛的公司
Examples  示例 Exampess  示例 Excme  卓越
Venve rentolfees  文维租金费用 Supply purchoses  供应采购 Locil frocery stor  本地杂货店
- Security semices  - 安全服务
- Rocolirsesturunts  - 餐厅推荐
Teconicer support senvices
技术支持服务
Gross Value Added (GVA) Value of goods and services provided Employment Number of FTE's " Direct inctect direase in economic coctivity due to the Formula (race " MultiplierThe ripple effects in the economy caused by the initialspending associated with the Formula E race. https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=223&width=501&top_left_y=917&top_left_x=2567 {:[" Fan and divistor event and "],[" out-oferevent spend "]:}_({:[" Organisational "],[" Formula Eand ecossstem "],[" spend "]:}) Indirect Increased supply chain demand from companies involved in the race https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=228&width=468&top_left_y=1207&top_left_x=1953 Examples Exampess Excme Venve rentolfees Supply purchoses Locil frocery stor - Security semices https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=77&width=335&top_left_y=1624&top_left_x=1335 - Rocolirsesturunts https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=89&width=903&top_left_y=1694&top_left_x=174 Teconicer support senvices https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=89&width=348&top_left_y=1694&top_left_x=1947 | Gross Value Added (GVA) Value of goods and services provided | | Employment Number of FTE's | | | :---: | :---: | :---: | :---: | | $\begin{aligned} & \text { Direct inctect direase in economic coctivity due to the Formula } \\ & \text { (race } \end{aligned}$ | MultiplierThe ripple effects in the economy caused by the initialspending associated with the Formula E race. | | ![](https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=223&width=501&top_left_y=917&top_left_x=2567) | | $\underset{\substack{\text { Organisational } \\ \text { Formula Eand ecossstem } \\ \text { spend }}}{\substack{\text { Fan and divistor event and } \\ \text { out-oferevent spend }}}$ | Indirect Increased supply chain demand from companies involved in the race | ![](https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=228&width=468&top_left_y=1207&top_left_x=1953) | | | Examples | Exampess | Excme | | | Venve rentolfees | Supply purchoses | Locil frocery stor | | | - Security semices | ![](https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=77&width=335&top_left_y=1624&top_left_x=1335) | - Rocolirsesturunts | | | ![](https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=89&width=903&top_left_y=1694&top_left_x=174) | Teconicer support senvices | ![](https://cdn.mathpix.com/cropped/2025_03_24_5f71587c4f1ad0b6dfbeg-25.jpg?height=89&width=348&top_left_y=1694&top_left_x=1947) | |

=CONOMICINTPACT  =经济影响

Independent andysis shows how the Hong Kong E-Prix electrified the economy
独立分析显示香港电动方程式如何为经济注入活力


WHYHOST AFORMULAERACE
=CONOMCIMPACT
We'll bring top global business leaders into the heart of your city
为什么举办一场电动方程式赛车 = 经济影响 我们将全球顶尖商业领袖带入您的城市中心

A city E-Prix brings the public and private sectors together.
一场城市电动方程式赛事将公共和私营部门聚集在一起。
When we race, we bring business leaders from our Teams & Partners ecosystem and beyond, which makes it a unique opportunity for B2G and B2B networking.
当我们举办赛事时,我们会带来来自我们车队和合作伙伴生态系统及其他领域的商业领袖,这为 B2G 和 B2B 网络提供了一个独特的机会。
This is an unparalleled opportunity to bring foreign investment to your city.
这是一个无与伦比的机会,为您的城市带来外国投资。

WHYHOST AFORMULAERACE
MEDIA IMPACT
为什么要举办一级方程式赛车 媒体影响

We'll help you elevate your city to the global stage, spark local pride, and enhance your reputation
我们将帮助您将您的城市提升到全球舞台,激发当地自豪感,并提升您的声誉。

Putting your city in the spotlight of millions of fans worldwide, enhancing its global profile and attracting international visitors, boosting tourism and local businesses.
将您的城市置于全球数百万粉丝的聚光灯下,提升其全球形象,吸引国际游客,促进旅游业和本地企业的发展。
A powerful demonstration of your city’s commitment to sustainability and innovation.
你的城市对可持续发展和创新的承诺的有力展示。

CLOBAL  全球
BROADCASTERS  广播公司
We have the fastest growing global motorsport fanloase
我们拥有增长最快的全球赛车粉丝基础。

A powerful and global network of media partners
强大而全球化的媒体合作伙伴网络

MEDIA IMPACT  媒体影响力

We can put the name of your city in front of 500 million people
我们可以将您城市的名字展示在 5 亿人面前

WHYHOSTAFORMULAERACE
MEDIAIMPACT Racing with the stors
为什么要举办一级方程式赛车 媒体影响力 与明星一起赛车

The glamour of Formula E race events is enhanced by the attendance of global stars, attracted by the positive charge of the World Championship. They will bring the eyes of their fans from around the world to your city.
国际明星的出席增强了电动方程式赛车赛事的魅力,他们被世界锦标赛的正能量所吸引。他们将把全球粉丝的目光带到你的城市。



42 m Instagram followers  4200 万 Instagram 粉丝


MEDIA IMPACT  媒体影响力

Media exposure translates into quantifiable economic impact for your city
媒体曝光转化为可量化的城市经济影响

MEDIA IMPACT  媒体影响力

A powerful way to promote your commitment to sustainability and enhance your reputation at a global scale
一种强大的方式来推广您对可持续发展的承诺,并在全球范围内提升您的声誉
Formula E  电动方程式
Prime Minster  首相
Japan  日本
Yuriko Koike  小池百合子

3.3

Sustainability  可持续性

Impact  影响

A Formula Erace isn't just on event, it's a chance to solidify your city'sposition as a pioneer in the sustainalibe future of Urban living.
一场电动方程式比赛不仅仅是一个活动,它是一个巩固你所在城市作为可持续城市生活未来先驱地位的机会。

SUSTAINABILTTY IMPACT  可持续性影响

Formula E popularity mojps to EV sales since its inception
电动方程式自成立以来对电动汽车销售的推动作用

[7] Electric vehicle sales volumes and FE live TV audience show similar, strong growth since 2015
[7] 自 2015 年以来,电动汽车销量和电动方程式直播观众人数显示出相似的强劲增长

SUSTAINABILITY IMPACT  可持续性影响

More than just a race - we educate people about living sustaindioly
不仅仅是一场比赛——我们教育人们如何可持续地生活

We influence EV adoption…
我们影响电动汽车的采用……

59 % 59 % 59%59 \% of fans say Formula E actively influences the transition to electric vehicles
59 % 59 % 59%59 \% 的粉丝表示,电动方程式积极影响了向电动汽车的过渡
40% of fans say Formula E has make them more likely to purchase an EV in the future
40%的粉丝表示,电动方程式使他们更有可能在未来购买电动汽车

…and make sustainable living mainstream.
…并使可持续生活成为主流。

55 % 55 % 55%55 \% of fans say they have learned more about key topics of sustainability from Formula E
55 % 55 % 55%55 \% 的粉丝表示他们从电动方程式中学到了更多关于可持续发展的关键话题

52 % 52 % 52%52 \% of fans say Formula E has positively influenced their own attitude towards sustainability
52 % 52 % 52%52 \% 的粉丝表示电动方程式对他们的可持续发展态度产生了积极影响

SUSTAINABILITY IMPACT
The only ISO20121 certified sport - we leave no trace behind.
SUSTAINABILITY IMPACT 唯一获得 ISO20121 认证的运动——我们不留痕迹。

Environmental  环境

We minimise our environmental footprint throughout the race weekend. This includes using renewable energy sources to power the event, minimizing waste generation, and promoting sustainable transportation.
我们尽量减少整个比赛周末对环境的影响。这包括使用可再生能源为赛事供电,减少废物产生,并推广可持续交通方式。

Social  社交

We foster positive social where we race. We actively partner with local educational institutions to promote environmental awareness and educate communities about sustainable living with interactive exhibits, school visits, or educational workshops.
我们在竞赛中培养积极的社会氛围。我们积极与当地教育机构合作,通过互动展览、学校访问或教育研讨会,提高环保意识,教育社区了解可持续生活。

Economic  经济

We aim to create a sustainable economic impact on the Host City. We achieve this by prioritising local businesses and workers for race operations, from
我们的目标是对主办城市产生可持续的经济影响。我们通过优先考虑本地企业和工人来运营赛事,从而实现这一目标,从

construction and catering to security and logistics.
建筑和满足安全和物流需求。

04 Next Steps  04 下一步

NEXTSTEPS

Application process  申请流程
Applicant Phase (July - October)
申请阶段(七月 - 十月)

The Applicant Phase is for dialogue with Formula E and gives prospective hosts the information they need to understand the opportunity and to provide Formula E with the information required to ensure interested cities are able to meet the minimum requirements for hosting an E-Prix.
申请阶段旨在与 Formula E 进行对话,为潜在主办方提供必要信息,使其了解机会,并向 Formula E 提供所需信息,以确保感兴趣的城市能够满足举办 E-Prix 的最低要求。
Formula E’s Cities Development team will be available during the Applicant Phase and throughout the process to respond to questions and discuss the unique opportunity Formula E presents to a host city.
Formula E 的城市发展团队将在申请阶段及整个过程中随时待命,解答问题并讨论 Formula E 为主办城市带来的独特机遇。
Candidate Phase (October - March)
候选人阶段(十月 - 三月)

The timeline is set by the FIA, the world governing body of motorsport.
时间表由国际汽车联合会(FIA)制定,FIA 是世界赛车运动的管理机构。
Any new event must be included in a list of prospective dates submitted to the FIA by Formula E for the World Motorsport Council meeting in March of the year in which the season begins.
任何新赛事都必须包含在 Formula E 提交给 FIA 的潜在日期列表中,以供在赛季开始年份的 3 月举行的世界汽车运动理事会会议审议。

NEXTSTEPS
Application timeline
NEXTSTEPS 申请时间表

Appllcant Phase  申请人阶段

July Onwards Formal expression and letter of interest
7 月起 正式表达及意向书
October - February  十月 - 二月
Feasibility study dates  可行性研究日期
(fee £150,000), visit and implementation)
(费用 £150,000),访问和实施)

Candidate Phase  候选人阶段

January - March  一月 - 三月
Long-form agreement  长期协议
March  三月
FIA approval at World
国际汽联在世界上的批准

Motor Sports Counci  汽车运动理事会

Marc  马克

Formula E board approval
电动方程式董事会批准

NEXT STEPS
Commercial Model - Formula E 'turnkey event'
下一步 商业模式 - 电动方程式“一站式赛事”

Model - Host City funds the event, Formula E assumes risk and keeps revenue.
模式 - 主办城市为赛事提供资金,电动方程式承担风险并保留收入。
Formula E will create a Local Operating Team in the race market responsible for the production and management of the race in return for a fee paid to Formula E by the Host City.
电动方程式将在比赛市场创建一个本地运营团队,负责赛事的制作和管理,作为回报,主办城市向电动方程式支付费用。
The fee covers the costs of the following elements:
费用涵盖以下要素的成本:
  • Global Championship costs - Expenses for international logistics, global TV production, event branding, sporting fees, technology, and championship prize money.
    全球锦标赛成本 - 包括国际物流、全球电视制作、赛事品牌、体育费用、技术和锦标赛奖金的费用。
  • Local production costs - Expenses vary by circuit layout and venue design, including local logistics, setup, and operational expenses for hosting the event.
    本地制作成本 - 费用因赛道布局和场地设计而异,包括本地物流、设置和举办赛事的运营费用。
  • Circuit infrastructure - CAPEX and OPEX investment for the production of necessary concrete blocks and safety fences in line with FIA regulations and FE specifications.
    赛道基础设施 - 按照国际汽联(FIA)和电动方程式(FE)的规范,生产必要的混凝土块和安全围栏的资本支出(CAPEX)和运营支出(OPEX)投资。
Further VIK investment from the Host City should be provided to cover:
主办城市应提供进一步的 VIK 投资以覆盖:
  • Civil enabling works - Infrastructure improvements such as road resurfacing and modifications required to meet event specifications.
    民用配套工程 - 基础设施改善,如道路重铺和修改,以满足活动要求。
  • Municipal services - Local services including permits, safety, and security measures needed to support the event.
    市政服务 - 包括许可证、安全和安保措施在内的本地服务,以支持活动。

NEXT STEPS
How to submit a bid?
下一步 如何提交投标?

STEP 1: Formal Expression of Interest Letter
第一步:正式意向书

  • The first practical step is to send a signed letter of intent demonstrating the political and financial support of the City in hosting a Formula E event, pledging the support of all necessary state services required to facilitate the delivery of a major event. This must be signed by the highest possible authority responsible for authorising the event to take place
    第一个实际步骤是发送一封签名的意向书,表明市政府在举办 Formula E 赛事方面的政治和财务支持,并承诺提供所有必要的国家服务以促进大型赛事的顺利举办。该意向书必须由负责授权赛事举行的最高权力机构签署。

8/2/2 STEP 2: Concepts for the Formula E Circuit
8/2/2 第二步:Formula E 赛道概念

  • With the letter of intent validating local interest, we require the City to enter a contract with Formula E to have the Formula E technical feasibility team conduct a study on the preferred race circuit and event venue you suggested.
    在确认当地兴趣的意向书后,我们要求市政府与 Formula E 签订合同,以便 Formula E 技术可行性团队对您建议的首选赛道和赛事场地进行研究。
  • The fee for the technical feasibility study is a non-refundable 8 1 5 0 , 0 0 0 8 1 5 0 , 0 0 0 8150,000\mathbf{8 1 5 0 , 0 0 0} and will see representatives from the Formula E technical track and overlay team, as well as event management and commercial specialists, visit for two to three days to visit and survey the locations and meet with local stakeholders to gauge the prospects for a race.
    技术可行性研究的费用是不可退还的 8 1 5 0 , 0 0 0 8 1 5 0 , 0 0 0 8150,000\mathbf{8 1 5 0 , 0 0 0} ,并将看到来自 Formula E 技术赛道和覆盖团队的代表,以及活动管理和商业专家,进行两到三天的访问和调查,以评估举办比赛的前景。
  • The Formula E legal team will draft a feasibility contract to complete and send back. Formula E will issue an invoice, which must be paid before the study takes place.
    Formula E 法律团队将起草一份可行性合同,完成并发送回来。Formula E 将出具发票,必须在研究进行之前支付。
  • Ahead of the feasibility study, it is recommended you identify two or three routes ranked in order of preference and send me the indicative locations on Google Earth or equivalent so that Formula E can carry out a desktop analysis and identify any potential issues. Provision of local maps and indicative circuit routes/areas, ideally in CAD/DWG files, of the areas in question makes for a far more accurate and efficient project.
    在可行性研究之前,建议您确定两到三条按偏好顺序排列的路线,并将指示性位置发送给我,以便 Formula E 可以进行桌面分析并识别任何潜在问题。提供当地地图和指示性赛道路线/区域,最好是 CAD/DWG 文件,可以使项目更加准确和高效。

NEXT STEPS
How to submit a bid?
下一步 如何提交投标?

, 3 3 ^(3){ }^{3} STEP 2: Concepts for the Formula E Circuit (cont.)
, 3 3 ^(3){ }^{3} 第二步:Formula E 赛道概念(续)

Whilst Formula E does not require detailed track concepts at this stage, applicants should be aware when identifying relevant areas of the city that a suitable circuit will need to meet the following criteria:
虽然 Formula E 目前不需要详细的赛道概念,但申请者在确定城市的相关区域时应意识到,合适的赛道需要满足以下标准:

Track characteristics  赛道特性

  • FIA Grade 3 circuit
    FIA 三级赛道
  • Length: 2.5 to 3 km (optimum 2.5.)
    长度:2.5 至 3 公里(最佳 2.5 公里)
  • Starting line width 12 metres minimum
    起跑线宽度至少 12 米
  • First turn after starting line: 250 metres
    起跑线后的第一个转弯:250 米
  • Turn one: 12 metres width minimum
    第一个转弯:宽度至少 12 米
  • Maximum straight line length: 600 metres
    最大直线长度:600 米

Facility requirements  设施要求

  • Paddock: 7,000 m2  围场:7,000 平方米
  • Fan Village: 10 , 000 m 2 10 , 000 m 2 10,000m^(2)10,000 m^{2} for global partner activations
    粉丝村: 10 , 000 m 2 10 , 000 m 2 10,000m^(2)10,000 m^{2} 用于全球合作伙伴活动
  • Support Paddock (for ancillary events): 4 , 500 m 2 4 , 500 m 2 4,500m^(2)4,500 m^{2} where required
    支持围场(用于辅助活动):在需要时 4 , 500 m 2 4 , 500 m 2 4,500m^(2)4,500 m^{2}
  • Grandstand seats: minimum 10,000 (subject to
    看台座位:至少 10,000 个(视情况而定)
  • Smooth surface on track
    赛道表面平滑
  • Pit in/out lane: 5 metres width
    进/出站车道:宽度 5 米
  • Pitlane: 20 metres width/300 metres length
    维修区:宽度 20 米/长度 300 米
  • Overtaking zone - minimum of one - width 12 metres minimum
    超车区 - 至少一个 - 宽度至少 12 米
  • Event electricity requirements: Cumulative 8.6 megawatts/3 phases
    活动电力需求:累计 8.6 兆瓦/3 相
  • Car charging electricity requirement: 1.8 megawatts & 3 phases at the garage location.
    汽车充电电力需求:1.8 兆瓦 & 3 相在车库位置

NEXT STEPS
How to submit a bid?
下一步 如何提交投标?

STEP 3: Option for site visit dates
步骤 3:选择现场考察日期

  • Applicants should submit a range of date options for the two site visits between September and February.
    申请人应提交九月至二月之间两次现场考察的日期范围选项。
  • The site visits may take place separately or at the same time. The political site visit will be an opportunity for Formula E representatives to engage a wide range of stakeholders across a variety of relevant government departments, including major events, infrastructure, energy/ environment, business/innovation, and any other funding or guaranteeing parties.
    现场考察可以分开进行,也可以同时进行。政治性现场考察将是 Formula E 代表与各相关政府部门广泛利益相关者互动的机会,包括重大活动、基础设施、能源/环境、商业/创新以及其他任何资助或担保方。
  • During this time, conversations will also be held with any potential promoters who would partner with the public sector to deliver the E-Prix. This site visit is anticipated to last approximately two to three days.
    在此期间,还将与任何潜在的推广者进行对话,他们将与公共部门合作举办 E-Prix。此次现场访问预计将持续大约两到三天。
  • With the study complete, Formula E will share the Event Specification, the manual for producing a Formula E event, with which the potential host city can start to evaluate cost requirements for producing an event.
    研究完成后,Formula E 将分享《活动规范》,这是制作 Formula E 活动的手册,潜在的主办城市可以开始评估制作活动的成本要求。
  • The resulting report from the feasibility study will be back 4 weeks after the visit. There will then be a period of 4 weeks maximum during which time we can advise on event production issues, agree on an ideal event date and discuss the structure of the City Agreement.
    可行性研究的最终报告将在访问后 4 周内返回。然后将有最多 4 周的时间,在此期间我们可以就活动制作问题提供建议,商定理想的活动日期,并讨论城市协议的结构。
  • At the end of the four-week period after the feasibility study either a contract is signed at which point the City becomes an official candidate city, or the City opts not to proceed.
    在可行性研究结束后的四周内,要么签订合同,此时该城市成为官方候选城市,要么该城市选择不继续推进。

NEXT STEPS  下一步

How to submit a bid?
如何提交投标?

STEP 4: Submission Full Applicant
第 4 步:提交完整申请人
  • Submissions should be sent via email to CitiesDevelopment@fiaformulae.com by the end of February.
    提交应通过电子邮件发送至 CitiesDevelopment@fiaformulae.com,截止日期为二月底。
  • If an agreement is signed, Formula E will submit the City in the proposed list of calendar dates to the FIA in March of the year preceding the start of the Championship in question. The FIA is ultimately responsible for selecting the Championship calendar.
    如果签署了协议,Formula E 将在锦标赛开始前一年的三月向国际汽车联合会(FIA)提交拟议的赛历日期中的城市。FIA 最终负责选择锦标赛的赛历。

Assessment and evaluation
评估与评审

Formula E will consider all formally submitted bids and will feedback to candidate cities with an assessment offering clarity and transparency on all decisions made, taking into account the following areas:
Formula E 将考虑所有正式提交的投标,并向候选城市提供反馈,评估所有决策的清晰性和透明度,并考虑以下方面:

1. Financial Offer  1. 财务报价

The strength of the potential host’s commercial proposal.
潜在主办方的商业提案的强度。

2. Partnership Approach  2. 合作方式
Commitment to working with ABB FIA
致力于与 ABB FIA 合作

Formula E World Championship.
电动方程式世界锦标赛。

3. Operational Factors  3. 运营因素
The ease with which ABB FIA Formula E
ABB 国际汽联电动方程式世界锦标赛进入城市的便利性

World Championship can access the city.
世界锦标赛可以进入城市的便利性

4. Event Attendance  4. 活动出席率
The ability to drive significant attendance to the Allianz Fan Village and throughout the event.
能够为安联球迷村及整个活动带来显著的参与人数。

5. Commercial Factors  5. 商业因素

The strength of potential commercial opportunities (local sponsorship, broadcast and hospitality).
潜在商业机会的强度(本地赞助、广播和接待)。

6. Financial Stability  6. 财务稳定性
The strength of the financial guarantees from the bidder’s economy and public sector.
投标人经济和公共部门的财务担保力度。

7. Environmental Strategy
7. 环境战略
A commitment to the environment and sustainability.
对环境和可持续发展的承诺。

8. Event Delivery Model
8. 活动交付模式
The strength of the proposed delivery model.
所提出的交付模式的强度。

9. City Street Circuit
9. 城市街道赛道
The ability to deliver a successful city street circuit.
成功交付城市街道赛道的能力。

10. Sporting Considerations
10. 体育考虑因素
A geographic and climatic suitability for the ABB FIA Formula E World Championship calendar.
ABB 国际汽联电动方程式世界锦标赛赛历的地理和气候适宜性。

11. City Image And Character
11. 城市形象与特色
The overall status of the city and its ability to enhance the Championship.
城市的整体状况及其提升锦标赛的能力。

12. Hosting Experience  12. 举办经验
The ability to host a large,
举办大型活动的能力,

international event  国际活动

  1. Note: GMV represents how much it would cost an advertiser to buy an equivalent amount of TV spot time at the rate of card cost for that particular programme.
    注:GMV 代表广告主以该特定节目的卡成本费率购买等量电视广告时间所需的成本。