Review: Build goal statements
評論：制定目標陳述
You’ve learned that goal statements help designers to define and refine the solutions they want their designs to offer users.
你已經了解，目標陳述能幫助設計師明確並優化他們希望設計為使用者帶來的解決方案。
A goal statement is one or two sentences that describe a product and its benefits for the user.
目標陳述是用一到兩句話簡要說明產品及其為使用者帶來的益處。
It should address a problem the designer identified in a problem statement from earlier in their design process.
它應該針對設計師在設計過程早期所提出的問題陳述中所發現的問題。
In this review, you’ll explore how the CoffeeHouse app designer builds on their work from the empathize and define phases to arrive at a goal statement for one of their user personas.
在本次回顧中，您將了解 CoffeeHouse 應用程式設計師如何基於同理心與定義階段的成果，為其中一位使用者角色制定目標陳述。
Goal statement template 目標陳述範例模板
First, let’s briefly review the elements of a goal statement.
首先，我們來簡單回顧一下目標陳述的構成要素。
A goal statement can be written using this simple formula:
目標陳述可以透過這個簡單的公式來撰寫：
Product: Start with your product.
產品：從你的產品著手。
This could be an app, an object, or anything else.
這可以是一款應用程式、一個物品，或任何其他事物。
Action: Describe the specific action your product enables users to perform.
動作：說明您的產品讓使用者能夠執行的具體操作。
Audience: Describe who the action will primarily affect.
目標對象：說明這個動作主要會影響哪些人。
This could be the user themselves.
這可能就是使用者本人。Impact: Describe how the action will positively affect that person.
影響：說明這個動作將如何對那個人產生正面影響。Criteria: Describe how you’ll measure the action’s effectiveness.
標準：說明你將如何評估這項行動的成效。
If you need help identifying these attributes of your goal statement, the “who” can come from the persona, the “what” could come from the user story, and the “why” can come from the empathy map and user journey maps you have applied to this problem in the past. You may also use the information provided solely in the problem scenario.
如果您在識別目標陳述的屬性時需要幫助，「誰」可以從角色設定中取得，「什麼」則可來自用戶故事，而「為什麼」則可參考您過去針對此問題所使用的同理心地圖和用戶旅程地圖。此外，您也可以僅利用問題情境中提供的資訊。
If you would like to access the goal statement template, click the link below and select USE TEMPLATE.
如果您想使用目標陳述範本，請點擊下方連結，然後選擇「使用範本」。
Link to template: Goal statement template
連結至模板：目標聲明模板.
OR 或者
If you don’t have a Google account, you can download the template directly from the attachment below.
如果您沒有 Google 帳戶，也可以直接從下方附件下載範本。
CoffeeHouse goal statement
咖啡館的目標陳述
In the example we’re exploring, the CoffeeHouse app designer develops a goal statement for Anika, one of the project’s user personas.
在這個範例中，CoffeeHouse 應用程式的設計師為專案中的使用者角色之一 Anika 制定了一份目標陳述。
The designer uses the goal statement to present a solution to Anika’s problem statement.
設計師透過目標陳述，提出解決 Anika 問題的方案。
Anika problem statement: Anika is a busy marketing intern who needs a faster, more collaborative way to take many coffee orders at once because taking individual orders takes too long and isn’t a good use of Anika’s time.
Anika 問題陳述：Anika 是一位忙碌的行銷實習生，她需要一種更快速且能多人協作的方式來同時處理多杯咖啡訂單，因為逐一接單既耗時又無法有效利用她的時間。
Based on this problem statement, the designer develops this goal statement for users like Anika.
根據這個問題描述，設計師為像 Anika 這樣的使用者制定了這項目標陳述。
Goal statement: The CoffeeHouse app will let users place group orders in advance, which will affect users who have to make and pick up large orders by letting users skip the in-store order line and saving them time.
目標陳述：CoffeeHouse 應用程式將讓用戶能提前下團體訂單，幫助需要製作和取大型訂單的用戶跳過店內排隊，節省他們的時間。
We will measure effectiveness by tracking orders of 5+ items placed through the app.
我們會透過追蹤在應用程式中一次訂購 5 件以上商品的訂單數量來評估成效。
The goal statement is successful because it:
這個目標陳述之所以成功，是因為它：
Identifies the product: an app that will be created
確認產品：一款即將開發的應用程式Defines the action the product lets people perform: placing group orders in advance
定義產品允許用戶執行的功能：提前進行團體訂購Indicates who the action will affect: people who need to make and pick up large orders
指明此動作將影響的對象：需要製作及取貨大型訂單的人群Describes how the action will affect them: letting them skip the line and save time
說明這個動作如何影響他們：讓他們能夠跳過排隊，節省寶貴時間Defines how the app’s effectiveness will be measured: tracking orders placed through the app
定義如何衡量應用程式的效能：追蹤透過應用程式所下的訂單數量
After exploring multiple iterations of the CoffeeHouse app example, you should be noticing how earlier parts of the empathize and define phases lay foundations for later parts.
在多次探索 CoffeeHouse 應用程式範例的迭代過程中，你應該已經發現，同理與定義階段的早期工作為後續階段打下了堅實的基礎。
For instance, the goal statement above doesn’t mention Anika specifically, but the designer would have had a hard time arriving at that goal statement without defining a user persona like Anika.
例如，雖然上述目標陳述沒有特別提到 Anika，但設計師若沒有先定義像 Anika 這樣的使用者角色，就很難制定出這樣的目標陳述。
By encapsulating a large chunk of user information, this user persona helped the CoffeeHouse designer empathize with an important group of similar users and ultimately set a design goal to meet those users’ similar needs.
這個使用者角色整合了大量使用者資訊，幫助 CoffeeHouse 的設計師更能理解並同理一群重要且相似的使用者，進而設定設計目標來滿足他們共同的需求。
Review your goal statements
檢視您的目標陳述內容
When you’re ready to create goal statements for your portfolio projects, use the guidelines above and compare your completed work to the example.
當你準備為作品集專案撰寫目標陳述時，請參考上述指引，並將你的完成作品與範例做比較。
Have you met the five criteria for a successful goal statement?
你是否達到了成功目標陳述的五項標準？
Do your goal statements:
撰寫你的目標陳述：
Identify your product? 確認您的產品是什麼？
Describe the specific action your product will let users perform?
請描述您的產品將讓用戶能夠執行的具體動作？
Describe who the action will primarily affect?
請描述這個行動主要會影響哪些人？Describe how the action will positively affect that person?
請描述這個動作將如何對那個人產生正面影響？Describe how you’ll measure the action’s effectiveness?
請說明你將如何評估這個行動的成效？
If your goal statements meet each of these five criteria, nice job!
如果你的目標陳述符合這五項標準，恭喜你，表現出色！
If there are criteria you missed, then these are areas where you can improve your goal statements.
如果你遺漏了某些標準，這些就是你可以改進目標陳述的部分。
Go back and try re-writing your goal statements with these criteria in mind!
請回去並依照這些標準重新撰寫你的目標陳述！
Key takeaways 重要重點摘要
Goal statements are an essential step in the creation phase of your design process.
目標陳述是設計流程中創作階段不可或缺的一環。
Strong goal statements help you create the ideal solution for your designs, and this practice will help you with your portfolio projects in later course activities as well.
明確有力的目標陳述能幫助你為設計打造理想的解決方案，這項練習同時也會助益你在後續課程活動中的作品集項目。