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Adobe Max 2024: all the major announcements around design and AI

Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is no exception. The creative software giant has announced its first generative AI video model, which is already available in Premiere Pro — beating rival offerings like OpenAI’s Sora and Google’s Veo to the market.
Adobe 通常在每年的 MAX 大会上发布大量重要产品和更新,今年的设计大会也不例外。这家创意软件巨头宣布了其首款生成式 AI 视频模型,该模型已经在 Premiere Pro 中可用——击败了 OpenAI 的 Sora 和谷歌的 Veo 等竞争对手,率先推向市场。

Creative Cloud apps like Photoshop, Illustrator, and InDesign are getting some new features, and the Frame.io cloud collaboration platform has been overhauled with its biggest update since it was launched in 2015, according to Adobe.
创意云应用如 Photoshop、Illustrator 和 InDesign 新增了一些新功能,并且 Frame.io 云协作平台自 2015 年推出以来进行了最大规模的更新,据 Adobe 称。

We’re collecting all the biggest announcements below for you to follow along.
我们将所有最大的公告收集在下面,供您跟进。

  • Watch Adobe rotate a flat drawing of a bread basket as if it were a 3D object
    观看 Adobe 将一个平面面包篮的绘图旋转,就像它是一个 3D 物体一样

    A screenshot taken of Adobe’s Project Turntable demo for Illustrator.
    Project Turntable for Adobe Illustrator is capable of rotating vector images without warping the design elements.
    Image: Adobe
    Adobe Illustrator 的 Project Turntable 能够在不扭曲设计元素的情况下旋转矢量图像。图像:Adobe

    Adobe has been working on some experimental tech that could help speed up concept and planning work for graphic designers and audio engineers. Some of the “sneaks” previewed during Adobe’s Max event include tools that can turn sketches into a variety of polished designs and a feature for rotating 2D art as if it were a 3D object.
    Adobe 一直在研发一些实验性技术,这些技术可以帮助图形设计师和音频工程师加快概念和规划工作。在 Adobe 的 Max 活动期间展示的一些“预览”功能包括:可以将草图转化为多种精致设计的工具,以及一个可以将 2D 艺术作品旋转,就像它是 3D 对象一样的功能。

    “Project Turntable” is capable of the latter. The tool allows users to click a button and then drag a slider along to automatically view and snap a vector image into a different viewing perspective — something that would typically require an artist to redraw the image entirely from scratch. The examples demonstrated at the event retained their original designs when rotated without warping into a new overall shape. For example, the dragon’s yellow underbelly and tail remained in the same position throughout all the changes.
    “Project Turntable” 具备后者功能。该工具允许用户点击一个按钮,然后沿着滑块拖动以自动查看并将矢量图像快速固定到不同的视角——这通常需要艺术家从头完全重新绘制图像。在活动中展示的示例在旋转时保持了原始设计,而不会扭曲成新的整体形状。例如,龙的黄色腹部和尾巴在所有变化中始终保持在同一位置。

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  • What is a photo? (mashup edition).

    Adobe snuck another experimental tool demo into its MAX event that can blend multiple photographs together by just clicking a button.


    什么是照片?(混搭版)Adobe 在其 MAX 大会上悄悄展示了一个实验性工具演示,该工具可以通过点击一个按钮将多张照片混合在一起。

    The results look a little artificial, but it can take a while for “Sneaks” projects to actually appear in Adobe apps like Photoshop — so the capabilities may improve when (or if) it does get released to the public.
    结果看起来有些人工,但“Sneaks”项目真正出现在如 Photoshop 这样的 Adobe 应用程序中可能还需要一段时间——因此,当(或者如果)它公开发布时,其功能可能会得到改进。


  • Adobe’s experimental tool can identify an artist’s work online or on a tote bag
    Adobe 的实验性工具能够识别艺术家在网上或帆布袋上的作品

    Red artwork of the Adobe brand logo
    Project Know How builds on Adobe’s work with Content Credentials.
    Illustration by Alex Castro / The Verge
    项目知识建立在 Adobe 在内容凭证方面的工作之上。插图由 Alex Castro 绘制 / The Verge

    One of Adobe’s most notable experiments this year could help combat misinformation and ensure artists are credited for their work, no matter where it appears online or offline. Announced during the Sneaks segment at Adobe Max, Project “Know How’ is an in-development tool that can link ownership of an image or video across any online platform, and a multitude of real-world surfaces like posters, tumblers, and textiles.
    今年 Adobe 最引人注目的实验之一可能有助于打击虚假信息,并确保无论艺术家的作品在网上还是网下出现,都能得到署名。在 Adobe Max 大会的“Sneaks”环节宣布的“知悉计划”是一个正在开发中的工具,它能够将图像或视频的所有权链接到任何在线平台,以及多种现实世界表面,如海报、水杯和纺织品。

    Project Know How builds on Adobe’s Content Credentials tech, which applies a digital tag to track where a piece of content has been posted, who owns it, and if/how it’s been manipulated. Providing an image or video has Content Credentials applied, the tool can help creators establish ownership over their content even if that authentication metadata has been stripped out. The demo I saw, while early in development, managed to display the Content Credentials data on an image just by recording it on a camera, even on a texture-heavy object like a tote bag.
    “Project Know How”基于 Adobe 的内容凭证技术构建,该技术通过应用数字标签来追踪内容的发布位置、归属者以及是否/如何被篡改。为图像或视频应用内容凭证后,该工具可以帮助创作者即使在认证元数据被移除的情况下,也能确立对其内容的所有权。我看到的演示虽然还处于开发初期,但已经能够通过摄像机记录显示图像上的内容凭证数据,即使在纹理丰富的对象,如购物袋上。

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  • Adobe teases AI tools that build 3D scenes, animate text, and make distractions disappear
    Adobe 展示了能够构建 3D 场景、动画化文本以及消除干扰的人工智能工具

    A screenshot taken of Adobe’s Project Clean Machine sneak.
    Project “Clean Machine” easily removes distracting flashes and corrects overexposed footage.
    Image: Adobe
    项目“清洁机器”轻松移除干扰性闪光并修正过曝画面。图片:Adobe

    Adobe is previewing some experimental AI tools for animation, image generation, and cleaning up video and photographs that could eventually be added to its Creative Cloud apps.
    Adobe 正在预览一些实验性的人工智能工具,用于动画制作、图像生成以及清理视频和照片,这些工具最终可能会被添加到其 Creative Cloud 应用程序中。

    While the tools apply to vastly different mediums, all three have a similar aim — to automate most of the boring, complex tasks required for content creation, and provide creatives more control over the results than simply plugging a prompt into an AI generator. The idea is to enable people to create animations and images, or make complex video edits, without requiring a great deal of time or experience.
    虽然这些工具适用于截然不同的媒介,但它们三个都有一个相似的目标——自动化大多数内容创作中枯燥、复杂的任务,并为创作者提供比简单地将提示输入 AI 生成器更多的控制权。这个想法是让人们能够创建动画和图像,或者进行复杂的视频编辑,而不需要大量时间或经验。

    Read Article > 阅读文章 >
  • Adobe looks to a new era for generative AI.

    After joking about “AI” being a drinking game trigger at MAX, Adobe’s chief product officer Scott Belsky said the company is moving away from the “prompt era” of the tech — which “cheapened and undermined the craft of creative professionals” by generating anything from text descriptions.


    Adobe 期待生成式 AI 的新时代。在 MAX 大会上开玩笑称“AI”是饮酒游戏触发词后,Adobe 的首席产品官 Scott Belsky 表示,公司正在远离技术的“提示词时代”——这一时代通过生成从文本描述的任何内容,“贬低和削弱了创意专业人士的手艺”。

    Instead, the new “control era” aims to improve creative workflows with AI in more specific ways within Creative Cloud apps.
    相反,新的“控制时代”旨在通过在 Creative Cloud 应用程序中以更具体的方式使用 AI 来改善创意工作流程。


    Scott Belsky on stage at Adobe MAX 2024
    Belsky says AI tools should help to remove frustrating labor-intensive tasks around content creation, and not produce a sloppy final product.
    Image: The Verge / Jess Weatherbed
    Belsky 表示,AI 工具应帮助消除内容创作中令人沮丧的劳动密集型任务,而不是产生一个粗制滥造的最终产品。图片:The Verge / Jess Weatherbed
  • Generative AI is coming for the Barbie collectors.

    If you like showing off dolls in their original packaging, you might soon be showcasing work from Adobe’s Firefly AI tools. Mattel and Adobe claim AI-generated (and human-refined) backdrops have “greatly shortened the time it takes to get toys into stores” by cutting out parts of the design process, and the results will hit stores soon.


    生成式 AI 即将面向芭比收藏家。如果你喜欢展示原包装的玩偶,你可能很快就会展示 Adobe 的 Firefly AI 工具的作品。美泰和 Adobe 宣称,AI 生成(并经人工完善)的背景图已经“大大缩短了玩具进入商店的时间”,通过省略设计过程中的部分环节,成果即将在商店上架。

    A holiday-themed Barbie doll against a picture frame backdrop and a sports-themed doll against an image of a basketball court.
    Do you really need AI to make a picture of a basketball court?
    Image: Mattel
    您真的需要用 AI 来画一个篮球场的图片吗?图片:美泰(Mattel)
  • You can now use Lightroom mobile like Google’s Magic Editor.

    Adobe has added a bunch of new AI “quick actions” that automatically apply effects for retouching backgrounds, teeth, eyes, skin, and more.


    您现在可以像使用谷歌的魔法编辑器一样使用 Lightroom 移动版。Adobe 添加了一系列新的 AI“快速操作”,可以自动应用效果来修整背景、牙齿、眼睛、皮肤等。

    Lightroom’s mobile apps also now have the “Generative Remove” feature that was introduced to the desktop editor in May — making it easier to delete annoying objects from your images on the go.
    Lightroom 的移动应用现在也具备了“生成式移除”功能,该功能于五月份在桌面编辑器中推出——使得在移动过程中更容易从您的图片中删除烦人的物体。


    It's kinda like a semi-professional version of the popular Facetune app.
    It's kinda like a semi-professional version of the popular Facetune app.
    Image: Adobe
    这有点像流行的 Facetune 应用的半专业版本。图片:Adobe
  • Adobe’s next AI Image generator update will make editing easier.

    Teased during the demo for Project Concept, Adobe says V4 of its Firefly Image Model will allow users to highlight areas of a generated image to adjust without making it again from scratch— for example, adding a guitar to a specific surface.


    Adobe 的下一个 AI 图像生成器更新将使编辑更加简单。在 Project Concept 项目的演示中简要展示,Adobe 表示其 Firefly 图像模型的 V4 版本将允许用户高亮生成图像的特定区域进行调整,而无需从头开始重新制作——例如,向特定表面添加一把吉他。

    V3 has only just rolled out to Creative Cloud apps but this latest update will be available soon according to Adobe.
    V3 刚刚推出到 Creative Cloud 应用程序,但根据 Adobe 的说法,这个最新更新很快就会可用。


    Firefly Image V4 is already powering generative AI features in Adobe’s incoming Project Concept planning tool.
    Firefly Image V4 is already powering generative AI features in Adobe’s incoming Project Concept planning tool.
    Image: The Verge / Jess Weatherbed
    火萤图像 V4 已经在 Adobe 即将推出的 Project Concept 规划工具中支持生成式 AI 功能。图片:The Verge / Jess Weatherbed
  • This Adobe project resembles one of Figma’s best features.

    Dubbed “Project Concept,” this in-development planning app allows multiple creatives to hash out ideas in real time by mind-mapping inspirational images — just like Figma’s mood board tools.


    这个 Adobe 项目与 Figma 的最佳功能之一相似。被称为“概念项目”,这个正在开发中的规划应用程序允许多个创意人士通过思维导图的方式实时讨论灵感图片的想法——就像 Figma 的情感板工具一样。

    Project Concept also includes a built-in generative AI “remix” feature that blends together aspects from multiple reference images. It’s not available yet, but Adobe says we’ll know more “in the near future.”
    项目概念还包括一个内置的生成式 AI“混搭”功能,该功能将多个参考图像的方面融合在一起。目前此功能尚不可用,但 Adobe 表示我们将在“不久的将来”了解更多信息。


    <em>Judging by the live demo presented at Adobe Max, the mood board canvas in Project Canvas can be MASSIVE.</em>

    1/2

    Judging by the live demo presented at Adobe Max, the mood board canvas in Project Canvas can be MASSIVE.
    Image: The Verge / Jess Weatherbed

    通过在 Adobe Max 上展示的实时演示来判断,Project Canvas 中的情绪版画布可以非常巨大。图片:The Verge / Jess Weatherbed
  • Frame.io’s camera-to-cloud integration is mind-blowingly fast.

    Some audience pictures snapped by Adobe Principal Director Terry White at today’s Max event started appearing in Frame.io in real-time as he was taking them, without needing to connect the camera to a computer.


    Frame.io 的摄像头到云的集成速度令人惊叹。在今天 Max 活动上,Adobe 首席总监 Terry White 拍摄的观众照片在他拍摄的同时就开始实时出现在 Frame.io 上,无需将相机连接到电脑。

    And because his account was synced with Lightroom, they appeared there too — meaning there’s basically no delay for photographers to get their snaps ready for editing.
    而且由于他的账户与 Lightroom 同步,照片也出现在那里——这意味着摄影师基本上可以立即将他们的快照准备好进行编辑。


    The pictures were appearing on the big screen within 1-2 seconds.
    The pictures were appearing on the big screen within 1-2 seconds.
    Image: The Verge / Jess Weatherbed
    图片在 1-2 秒内出现在大屏幕上。图片:The Verge / Jess Weatherbed
  • ‘BOOM, WHATUP HOMIES’

    Adobe design evangelist Michael Fugoso was so excited to demo Project Neo — an Illustrator-like app for 3D design that was teased last year — that it felt like Bill and Ted had taken to the stage.


    “砰,大家好啊伙伴们”Adobe 设计布道者迈克尔·富古索展示 Neo 项目——一个类似于 Illustrator 的 3D 设计应用程序,该项目去年进行了预告——激动得仿佛比尔和泰德登上了舞台。

    Project Neo is available as a free beta right now but we’ll hear more about general availability in the coming months.
    Project Neo 目前作为免费公测版本提供,但我们将在接下来的几个月内了解更多关于其全面上市的信息。


    A picture taken of the Project Neo demo at Adobe Max 2024
    ‘We’re in a 3D space homies! Sick!’
    Image: The Verge / Jess weatherbed
    我们在 3D 空间里,伙计们!太棒了!图片:《The Verge》/ Jess weatherbed
  • Photoshop is getting a bunch of new AI tools
    Photoshop 将获得一批新的 AI 工具

    The updated Remove Tool in Photoshop can now find and remove common distractions for you.
    The updated Remove Tool in Photoshop can now find and remove common distractions for you.
    Image: Adobe
    更新后的 Photoshop 移除工具现在可以为您找到并移除常见的干扰元素。图片:Adobe

    Adobe is kicking off its annual Adobe Max conference today with the launch of new AI-powered features across its Creative Cloud apps. New AI features for Photoshop, like automatic background distraction removal and a more powerful Firefly generative AI model, are the biggest announcements, with Illustrator, InDesign, and Premiere Pro also getting new features that can help to speed up traditionally labor-intensive design tasks.
    Adobe 今日启动了其年度 Adobe Max 大会,发布了全新的人工智能驱动功能,这些功能将应用于其 Creative Cloud 应用程序。Photoshop 新增的 AI 功能,如自动背景干扰移除和一个更强大的 Firefly 生成式 AI 模型,是最重要的宣布,而 Illustrator、InDesign 和 Premiere Pro 也获得了新功能,这些功能可以帮助加快传统上劳动密集型的设计任务。

    For example, a new “Distraction Removal” feature has been added to the Remove Tool. Remove already works a bit like Google’s Magic Eraser feature on Pixel phones, allowing users to quickly remove unwanted objects from their images by brushing over them. The new Distraction Removal feature, which Adobe teased last year, makes it even more like Magic Eraser by automatically identifying common distractions for you, like people, wires, and cables, and removing them with a single click.
    例如,"干扰消除"新功能已被添加到移除工具中。移除工具已经有点像谷歌 Pixel 手机上的魔法橡皮擦功能,允许用户通过刷过图像来快速移除不需要的物体。Adobe 去年预告的这项新的干扰消除功能,通过自动识别常见的干扰元素,如人物、电线和电缆,并一键移除,使其更像魔法橡皮擦。

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  • Frame.io’s massive productivity update is now available for everyone
    Frame.io 的大幅生产力更新现在对所有用户开放

    A screenshot of Frame.io V4
    Frame.io V4 aims to make collaborating on large projects much easier by removing the need to jump between different apps.
    Image:Adobe
    Frame.io V4 旨在通过消除在不同应用程序之间切换的需求,使得在大型项目上的协作变得更加容易。图片:Adobe

    The latest version of Frame.io, Adobe’s review and collaboration platform for Video and photography, is rolling today, making it easier to manage sprawling creative projects in a single app. Available for all users on web, iPhone, and iPad, Frame.io V4 is the biggest update to the platform since it was launched in 2015, according to Adobe, and adds new tagging and collaboration features that make it feel more like a workflow management tool, such as Trello and Asana.
    Frame.io 的最新版本,Adobe 的视频和摄影审阅与协作平台,今日起开始推出,使得在单一应用中管理庞大的创意项目变得更加容易。该版本适用于网页、iPhone 和 iPad 上的所有用户,Frame.io V4 是自 2015 年平台推出以来最大的更新,据 Adobe 称,新增了标签和协作功能,使其更像一个工作流管理工具,例如 Trello 和 Asana。

    It includes the “metadata” tagging model that was introduced in beta earlier this year, which allows users to assign custom tags like media type, assignee, due date, social media platform, and more to their files, making them easier to manage and review. Projects can also be broken down into new “Collections” folders that automatically update to reflect any changes or comments made to work, creating a smoother collaboration process for teams or multiple users.
    它包括今年早些时候推出的“元数据”标签模型,该模型允许用户为文件分配自定义标签,如媒体类型、指派人、截止日期、社交媒体平台等,使其更易于管理和审核。项目还可以被分解为新的“集合”文件夹,这些文件夹会自动更新以反映对工作所做的任何更改或评论,为团队或多用户之间的协作流程创造更顺畅的体验。

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  • Adobe’s AI video model is here, and it’s already inside Premiere Pro
    Adobe 的 AI 视频模型已经到来,并且它已经内置在 Premiere Pro 中

    Adobe’s Firefly Video Model can generate a range of styles, including ‘realism’ (as pictured).
    Adobe’s Firefly Video Model can generate a range of styles, including ‘realism’ (as pictured).
    Image: Adobe
    Adobe 的 Firefly 视频模型可以生成多种风格,包括“现实主义”(如图所示)。图片:Adobe

    Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.
    Adobe 正在进入生成式人工智能视频领域。该公司自今年早些时候以来一直备受期待的 Firefly 视频模型,今天将在一系列新工具中推出,包括一些直接集成在 Premiere Pro 中的工具,这些工具将允许创意人士扩展视频片段,并从静态图像和文本提示生成视频。

    The first tool — Generative Extend — is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that’s slightly too short, or make adjustments mid-shot, such as to correct shifting eye-lines or unexpected movement.
    第一个工具——生成性扩展(Generative Extend)正在为 Premiere Pro 进行公测。它可用于延长稍显过短的片段开头或结尾,或者在镜头中间进行调整,例如校正移位的视线或意外的动作。

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