I Built a Custom GPT That Creates an Audience Persona You Can Have a Natter With我建立了一个定制的 GPT，可以创建一个您可以交谈的观众角色

I have a love hate relationship with new briefs.
我对新简报有爱恨交加的感情。

Created by the author with Midjourney
由作者使用Midjourney创建

I’ve always enjoyed the thrill of starting a new project, understanding a new audience segment, but sometimes the data is just lacking.
我一直喜欢开始一个新项目的刺激，了解一个新的受众群体，但有时数据就是不足。

Or the brief is written in a really dry way.
或者简要描述得非常枯燥。

Or there’s too much “stuff” to sift through before you can understand who you should be speaking to.
或者有太多“东西”需要筛选，才能明白应该和谁交谈。

Sometimes you just want to meet the target audience. Like now!
有时候你只是想要见到目标受众。就像现在！

So I wondered if AI could help with this.
所以我想知道人工智能是否可以帮助解决这个问题。

Welcome to an insight into my dealings with chat bots.
欢迎了解我与聊天机器人的交往。

I Built a Tool to Make Customer Personas Come Alive with AI
我建立了一个工具，利用人工智能让客户画像栩栩如生

I know the whole idea of replacing people with machines is not what we want.
我知道用机器取代人的整个想法并不是我们想要的。

But hear me out. 但请听我说。

I’m not trying to do that.
我不是在尝试做那个。

I’ve never been in a position to meet the intended audience for any creative work at brief stage.
我从未有机会在创作的初期阶段与预期的观众见面。

This only really happens once a concept is ready for testing, by which time, if you don’t understand your audience, you’ve wasted significant resources.
一旦概念准备好进行测试，这种情况才会真正发生，到那时，如果你不了解你的受众，你就浪费了大量资源。

And even then, it depends on the culture of the agency and the willingness of a client to involve real people.
即使如此，这取决于机构的文化以及客户愿意让真实的人参与。

The idea of saying to my MD, “can we meet the audience before we start work?” is just silly.
对我的总经理说，“我们能在开始工作之前见见观众吗？”这个想法太愚蠢了。

So I wondered if there was a way to approximate it with AI.
所以我想知道是否有办法用人工智能来近似它。

Start Using AI Like a Grown Up
像成年人一样开始使用人工智能

Generative AI is evolving at a ludicrous pace and at the time of writing, you can do some truly amazing things to understand and create a strong emotional bond with your audience if you know how.
生成式人工智能正在以令人难以置信的速度发展，目前，如果你知道如何做，你可以做一些真正令人惊叹的事情，以理解并建立与你的观众之间的强烈情感联系。

But the flip side of this, is a massive knowledge gap.
但这背后的另一面是巨大的知识鸿沟。

Every day I see people who don’t know how to use it properly. Either, they haven’t bothered to put the time in or they are skeptical.
每天我都看到一些不知道如何正确使用它的人。要么，他们没有花时间去学习，要么他们持怀疑态度。

Using ChatGPT to approximate actually speaking with your target audience might smell of foolishness.
使用ChatGPT来近似实际与目标受众交谈可能显得愚蠢。

What if it hallucinates? 如果它产生幻觉呢？

These are carefully crafted prompts, using best practice, and released only after hours of extensive testing.
这些是经过精心制作的提示，采用最佳实践，并经过数小时的广泛测试后才发布。

I’ve tried this technique and it’s very reliable.
我尝试过这种技术，它非常可靠。

I would invite you to try it out.
我邀请你来试试看。

This is my first attempt, so I’m happy for feedback!
这是我的第一次尝试，所以我很乐意接受反馈！

Begin With a Rough Demographic and a Market Need
从粗略的人口统计和市场需求开始

All you need is a simple sentence:
你只需要一个简单的句子

People who fly a lot in the USA in the market for luxury luggage
在美国经常飞行的人们对奢侈行李感兴趣

I made a picture in Midjourney for fun:
我在Midjourney年做了一幅图画，只是为了好玩：

Our frequent flyer: Ever so slightly confrontational
我们的常客：略带对抗性

Marks and Spencer food shoppers in the UK in the market for spending less on their weekly shop with a cheaper supermarket brand
英国的 Marks and Spencer 食品购物者在市场上寻找以更便宜的超市品牌在他们每周购物上花费更少

Glamorous mum from Sheffield
来自谢菲尔德的迷人妈妈

Marketing Directors in the market for award winning Freelance Creative Directors in London to help them catapult their premium gin brand
市场上的营销总监正在寻找在伦敦获奖的自由创意总监，以帮助他们推动其高端杜松子酒品牌

Definitely had too many martinis last night. Will try and punch you before 3pm comes around
昨晚绝对喝了太多马丁尼。会尽量在下午 3 点之前找你算账。

A 25 year old female musician in the market for a paid-for Tidal account
市场上有一个 25 岁的女音乐家正在寻找一个付费的 Tidal 账户

Trendy extensions 时尚扩展

Agency leaders in the market for AI Trainers to help their team understand generative AI and produce better work with AI
市场上的机构领导正在寻找 AI 培训师，帮助他们的团队理解生成式人工智能，并利用人工智能产出更好的工作

This is the structure: 这是结构：

[audience] in the market for [product or service]
市场上需要[产品或服务]的观众

You could feed it a much richer demographic, but you don’t even need to.
您可以为其提供更丰富的人口统计数据，但您甚至都不需要。

It Will Start By Giving You a Rich Audience Persona
它将从为您提供丰富的受众角色开始

Over the past few years I’ve been using AI through IBM Watson and Audiense tools to provide a rich psychographic profile of any audience. The tools are expensive, but the data is incredible.
在过去几年里，我一直在使用 IBM Watson 和 Audiense 工具通过人工智能为任何受众提供丰富的心理画像。这些工具很昂贵，但数据非常惊人。
It allows you to get to the universal human truth about any audience and breaks everything down.
它让您能够了解任何观众的普遍人类真相，并将一切都分解开来。

The best thing about is, is that it scans billions of data points and uses the OCEAN framework to give you an idea of how to adjust your advertising to that audience.
最好的地方是，它扫描数十亿数据点，并使用 OCEAN 框架来为您提供如何调整广告以适应该受众的想法。

It never lies. 它从不说谎。

I baked some of that thinking into the Custom GPT so that it gives you an OCEAN score in a similar way.
我将其中一些思考融入到定制 GPT 中，以便以类似的方式为您提供 OCEAN 评分。

I’m really grateful to Keywords Everywhere. They have built a similar tool to create a buyer persona.
我真的很感激 Keywords Everywhere。他们已经建立了一个类似的工具来创建买家人设。

Watch their video here. 在这里观看他们的视频。

I was inspired by this persona but I wanted to build something simpler to use.
我受到这个角色的启发，但我想要构建一个更简单易用的东西。

Bring Your Audience to Life With AI
用人工智能让您的观众活跃起来

Now to the fun part.
现在到了有趣的部分。

What if I told you there’s a way to bring your audience personas to life so you can have a chat with them any time you want?
如果我告诉你有一种方法可以让你的受众角色栩栩如生，这样你可以随时与他们交谈，你会怎么想？

Sounds fake, right? 听起来假的，对吧？

Like the AI snake oil-smelling promises all hype and no substance cramming your Instagram feed.
就像人工智能蛇油一样，充斥着虚假承诺，没有实质内容，塞满了你的 Instagram 动态。

How do You Use My Live Customer Persona GPT?
您如何使用我的实时客户角色 GPT？

Try it: 尝试一下：

🤖 Live Customer Persona 🤖实时客户角色

This is just a picture of it, not the actual tool
这只是它的图片，不是实际的工具

Really simple. Just jump in, tap on the link, drop in your audience data, and start chatting.
非常简单。只需跳进去，点击链接，输入您的受众数据，然后开始聊天。

All you need to do is write something like this:
您只需要写一些类似这样的内容：

[audience] in the market for [product or service]
市场上需要[产品或服务]的观众

Replace the text in the square brackets.
替换方括号中的文本。

You Need to Have Audience Data First
您首先需要有观众数据

I designed the GPT so that it won’t start until you give it “Target Audience and Target Market” information. Sorry. Otherwise, it will be a wholly inaccurate exercise in generic guesswork.
我设计了 GPT，这样它不会启动，直到你提供“目标受众和目标市场”的信息。抱歉。否则，它将是一个完全不准确的泛泛猜测练习。

That would surely be useless to you.
那对你肯定是没用的。

The GPT I built needs input.
我建立的 GPT 需要输入。

You need to tell it who your audience is, and any insights you have, particularly the market and product you are trying to communicate, with any barriers, successes you know of.
您需要告诉它您的受众是谁，以及您拥有的任何见解，特别是您试图传达的市场和产品，以及您所知道的任何障碍和成功。

Give it everything. The more the better, below 1000 words.
全力以赴。越多越好，不超过 1000 字。

With current generative AI tools there is a balance to be struck between asking the chatbot to tell you what it knows, to dig deep into the data it’s been trained on and the data you own.
使用当前的生成式人工智能工具时，需要在要求聊天机器人告诉您它所知道的信息、深入挖掘它所接受训练的数据以及您拥有的数据之间取得平衡。

More and more I’m seeing the value of having good, proprietary data, which you can feed ChatGPT.
越来越多地看到拥有优质的专有数据的价值，您可以进行ChatGPT。

Talk to your Audience 与您的观众交谈

This is the fun part. I thought why stop there? If ChatGPT knows everything about this audience, why can’t they stay in character?
这是有趣的部分。我想为什么停在这里？如果ChatGPT对这个观众了如指掌，为什么不能保持角色？

This was the “aha” moment for me.
这是我的“啊哈”时刻。

Once you have your persona:
一旦您拥有了您的角色：

The GPT will then say hello to you in character.
GPT 会以角色的方式向您打招呼。

It will choose a name for this particular fictional customer, and start speaking to you like them.
它将为这个特定的虚构客户选择一个名字，并开始像他们一样与您交谈。

Talk to them. 和他们说话。

Ask them what they like to do at weekends.
问问他们周末喜欢做什么。

What do they love? 他们喜欢什么？

Fear? 恐惧？

Think of it like having a personal WhatsApp chat with your audience.
把它想象成与您的观众进行一场私人的 WhatsApp 聊天。

Persona Examples 人物角色示例

Screenshot by the author 作者截图

Screen 2 屏幕 2

Screen 3 屏幕 3

Screen 4 屏幕 4

You get the idea. 你明白了。

It’s a simple copy paste job to put that into a beautiful looking deck.
这只是一个简单的复制粘贴工作，将其放入一个漂亮的幻灯片中。

It takes seconds and is really robust. I use it for every brief I work on.
它只需几秒钟，非常稳健。我在每个我工作的简报中都使用它。

Response Examples 响应示例

Here is just one conversation I had with the tool for one of the personas.
这里只是我与其中一个角色的工具进行的一次对话。

I’m not going to comment on the responses below. I’ll let you judge them. You’ll see what I was driving at.
我不打算评论下面的回复。我会让你来判断。你会明白我的意图。

Frequent Flyer Fiona 常客飞行员菲奥娜

(not the most original title, need to fine tune that)
（不是最原创的标题，需要微调）

Does a lot of flying, likes shiny things
经常飞行，喜欢闪亮的东西

ChatGPT 4’s output: ChatGPT 4 的输出：

Openness: 75% 开放性：75%

Frequent Flyer Fiona scores high on openness, reflecting her curiosity and willingness to embrace new experiences and ideas. This trait is evident in her adventurous spirit and interest in diverse cultures, which align with her frequent travels.
常旅客菲奥娜在开放性方面得分很高，反映了她的好奇心和愿意接受新经验和新想法的态度。这种特质在她的冒险精神和对不同文化的兴趣中表现出来，与她频繁的旅行相吻合。

User Description 用户描述

Fiona is a successful marketing executive based in New York City who travels frequently for both business and pleasure. Her lifestyle demands high-quality, stylish luggage that can withstand constant travel. Fiona values products that enhance her travel efficiency and style.
Fiona 是一位成功的营销主管，常驻纽约，经常出差兼度假。她的生活方式要求高质量、时尚的行李箱，能经受常旅行的考验。Fiona 重视能提升她旅行效率和风格的产品。

Hi, my name is Fiona, I’m 38. Ask me anything!
嗨，我叫 Fiona，我今年 38 岁。问我任何问题吧！

Chomoi: So what do you think of Away’s suitcases?
Chomoi：你觉得 Away 的行李箱怎么样？

Fiona: I’ve looked into Away suitcases before, especially since they’re quite stylish and I’ve seen them around a lot. They seem great for casual travellers because they’re pretty, functional, and have those useful built-in chargers.
Fiona：我以前查过 Away 的行李箱，特别是因为它们非常时尚，我经常看到它们。它们似乎非常适合休闲旅行者，因为它们漂亮、实用，并且有那些有用的内置充电器。
However, I tend to lean towards brands with a proven track record in durability and elite customer service, like Tumi or Rimowa, given the amount I travel and the quick turnarounds I often need. Away might be good for my shorter, less demanding trips though!
然而，考虑到我经常旅行和经常需要快速周转的情况，我倾向于选择在耐用性和顶级客户服务方面拥有良好记录的品牌，比如 Tumi 或 Rimowa。不过对于我较短、要求较低的旅行来说，Away 可能更适合！

Chomoi: Great. Can I ask you about our marketing plans? It’s a brand new luxury case called Flightplan that we think you will like but we are not sure.
Chomoi: 太好了。我可以问一下关于我们的营销计划吗？这是一个全新的豪华箱子，名为 Flightplan，我们认为你会喜欢，但我们不确定。
We have an idea for a live demo of our indestructible American Aircraft grade aluminium cases where we give Billie Eilish a sledge hammer, and challenge her to smash it before the end of her latest song “What Was I Made For?” ends — It’s about 4 minutes long.
我们有一个想法，即现场演示我们的不可摧毁的美国飞机级铝箱，我们会给比莉·艾利什一个大锤，并挑战她在她最新歌曲“我为什么而生”结束之前将其砸碎 - 这首歌大约 4 分钟长。
We’d put this video on social platforms like TikTok, Instagram and Youtube. We think it would be funny to contrast the soft music with her shouting and swinging the sledgehammer violently but we need your opinion. Would you watch that? Would you like it?
我们会把这个视频放在像 TikTok、Instagram 和 Youtube 这样的社交平台上。我们认为将柔和的音乐与她的尖叫和猛烈挥舞大锤形成对比会很有趣，但我们需要您的意见。您会观看吗？您会喜欢吗？

Fiona: That sounds like a very engaging and memorable marketing stunt! Billie Eilish has a huge following, and her involvement would certainly draw attention to the Flightplan brand.
菲奥娜：这听起来是一个非常引人入胜和令人难忘的营销噱头！比莉·艾利什拥有庞大的粉丝群，她的参与肯定会吸引人们关注 Flightplan 品牌。
The contrast between the softness of her song and the intensity of the task would definitely stand out and make for compelling content.
她歌声的柔和与任务的强度之间的对比肯定会脱颖而出，成为引人入胜的内容。

I would definitely watch that.
我肯定会看的。
It’s clever because it not only highlights the durability of your suitcases in a dramatic way but also taps into the entertainment value that goes viral on social platforms. If the suitcase withstands the challenge, that sends a strong message about its quality.
这很聪明，因为它不仅以戏剧性的方式突出了你的手提箱的耐用性，还利用了在社交平台上病毒式传播的娱乐价值。如果手提箱经得住挑战，那就传递了关于其质量的强烈信息。
Plus, leveraging a popular figure like Billie Eilish can definitely amplify your reach and appeal, especially to a younger demographic who might be looking to invest in their first pieces of high-quality luggage.
此外，利用像比莉·艾利什这样的知名人物，肯定可以扩大您的影响力和吸引力，尤其是对那些可能正在寻找投资于高品质行李的年轻人群。
Make sure to clearly communicate the features and advantages of the Flightplan suitcase in the campaign to maximise the impact.
确保在宣传中清晰地传达 Flightplan 行李箱的特点和优势，以最大程度地提高影响力。

Chomoi: Would you leave a comment on that video? Please be honest. If so, can you give me some examples?
Chomoi：你会在那个视频上留下评论吗？请诚实回答。如果会的话，你能给我一些例子吗？

Fiona: Honestly, if the video impressed me, I would likely leave a comment! It’s a fun and unique approach, and I tend to engage with content that resonates with my interests or surprises me in a good way. Here are a few examples of comments I might leave:
Fiona：老实说，如果视频给我留下深刻印象，我很可能会留下评论！这是一种有趣而独特的方式，我倾向于参与那些与我的兴趣相关或以一种好的方式让我感到惊喜的内容。以下是我可能会留下的一些评论示例：

“Wow, didn’t expect that suitcase to survive Billie Eilish and a sledgehammer! 😱 Might need to get one for my next trip! #indestructible”
“哇，没想到那个手提箱能经得住比莉·艾利什和一把大锤的考验！😱也许需要为我的下一次旅行买一个！#坚不可摧”

“Is there anything this suitcase can’t handle? Definitely adding Flightplan to my travel essentials list! 👏🧳”
这个手提箱有什么是它不能应付的吗？肯定要把“航班计划”加入我的旅行必备清单！👏🧳

“That was epic! Love seeing products tested in real time. If it can handle Billie, it can handle my travel schedule for sure! 🌍✈️”
那太棒了！喜欢看产品在实时测试中的表现。如果它能应对比利，那肯定能应对我的旅行计划！🌍✈️

These types of comments show my enthusiasm and might also help other viewers see the product’s value from a frequent traveler’s perspective.
这些类型的评论显示了我的热情，也可能帮助其他观众从经常旅行者的角度看到产品的价值。

Chomoi: I know you don’t have all the information about our new Flightplan suitcase, but of 100, what percentage would you rate this video stunt idea for the following: I intend to purchase this product if the price is right; I love this product; I would share this video with a friend; I think this is the product for me.
Chomoi: 我知道你对我们的新 Flightplan 行李箱并不掌握所有信息，但在 100 分中，你会给以下视频宣传点子打多少分：如果价格合适，我打算购买这个产品；我喜欢这个产品；我会和朋友分享这个视频；我认为这个产品适合我。
We are confident the case will withstand the demo! Let’s pretend it does.
我们有信心这个案例会经得起演示！让我们假装它能。

Fiona: Based on the scenario where the Flightplan suitcase withstands the demo with Billie Eilish and a sledgehammer, here are my ratings out of 100 for each aspect:
Fiona: 根据 Flightplan 手提箱在比莉·艾利什和一把大锤的演示中经受住考验的情况，以下是我对每个方面的评分（满分 100 分）：

I intend to purchase this product if the price is right: 85/100
如果价格合适，我打算购买这个产品：85/100

The demonstration would significantly raise my interest in purchasing, especially if the price aligns with the value demonstrated.
示范将显著提高我的购买兴趣，特别是如果价格与所展示的价值相符。

I love this product: 80/100
我喜欢这个产品：80/100

Seeing the suitcase survive such an extreme test would definitely increase my affection for the product, assuming it also meets other personal preferences like style and functionality.
看到这个手提箱经受住如此极端的测试，肯定会增加我对这个产品的喜爱，前提是它还满足其他个人偏好，比如风格和功能性。

I would share this video with a friend: 90/100
我会和朋友分享这个视频：90/100

The uniqueness and entertainment value of the video would make it highly shareable, especially among my travel-savvy friends or those who enjoy novel marketing approaches.
视频的独特性和娱乐价值会使其在我的旅行达人朋友中或喜欢新颖营销方式的人群中极具分享价值。

I think this is the product for me: 75/100
我认为这是适合我的产品：75/100

Assuming the suitcase also meets my needs in terms of size, features, and style, seeing it withstand such a rigorous test would strongly influence my perception that this could be a suitable choice for my frequent travels.
假设手提箱在尺寸、功能和风格方面也符合我的需求，看到它经受如此严格的测试会强烈影响我对它可能成为我频繁旅行的合适选择的看法。

These ratings reflect my enthusiasm and the potential influence of such a creative marketing stunt on my purchasing behavior and engagement with the brand.
这些评级反映了我对这种创意营销噱头的热情以及其对我的购买行为和与品牌互动的潜在影响。

Chomoi: You are very enthusiastic which is great. However I would like you to be as pessimistic as possible. What are some of the things you don’t like about this video? What are we missing? Are there any other outstanding questions or worries you have about this suitcase brand?
Chomoi：你非常热情，这很棒。但我希望你尽可能悲观。你对这个视频有什么不喜欢的地方？我们缺少什么？你对这个行李箱品牌还有其他突出问题或担忧吗？

Fiona: Taking a more critical perspective, here are some potential drawbacks and concerns about the video idea:
Fiona：从更加批判的角度来看，以下是关于视频创意的一些潜在缺点和担忧：

1. Relevance to Everyday Use: While the video effectively demonstrates the durability of the suitcase against extreme conditions, it might not address the more practical, everyday concerns of travelers, such as weight, maneuverability, storage capacity, and TSA compliance.
1. 与日常使用的相关性：虽然视频有效地展示了行李箱在极端条件下的耐用性，但可能没有解决旅行者更实际、日常关注的问题，如重量、操纵性、存储容量和符合 TSA 规定。
Viewers might wonder how it performs under normal travel conditions.
观众可能会想知道它在正常旅行条件下的表现如何。

2. Perception of Gimmickry: There’s a risk that the stunt could be seen as more of a gimmick than a testament to quality. This might detract from the perceived professionalism and sophistication typically associated with luxury brands, potentially alienating a more conservative, upscale market.
2. 技巧的认知：有风险，这一特技可能被视为更多的噱头，而非对质量的证明。这可能会削弱与奢侈品牌通常相关联的专业性和精致性的认知，潜在地疏远更保守、高档的市场。

3. Brand Alignment: Using Billie Eilish and a sledgehammer could attract a younger audience but might not resonate as well with older, more affluent consumers who are the typical purchasers of high-end luggage.
3. 品牌定位：使用比莉·艾利什和一把大锤可能会吸引年轻观众，但可能不会与更年长、更富裕的消费者产生共鸣，他们通常是高端行李的典型购买者。
The tone and approach could seem misaligned with their expectations for luxury brand communications.
音调和方式可能与他们对奢侈品牌沟通的期望不符。

4. Environmental and Ethical Concerns: In today’s climate, consumers are increasingly aware of and concerned about environmental impact and sustainability. The demonstration might raise questions about wastefulness or the environmental implications of creating such a robust product.
4. 环境和道德关注：在当今的环境中，消费者越来越关注和担心环境影响和可持续性。这种演示可能会引发对浪费或创建如此强大产品的环境影响的问题。

5. Functionality vs. Durability: While durability is a fantastic feature, the video might leave out information about other essential features like the interior design, security features, or innovative technology that aids travelers.
5. 功能性 vs. 耐用性：耐用性是一个很棒的特点，但视频可能会忽略其他重要功能，比如内部设计、安全功能或帮助旅行者的创新技术。
Consumers might wonder if the focus on durability compromises other important features.
消费者可能会想知道，对耐用性的关注是否会影响其他重要特性。

Outstanding Questions or Worries:
未解决的问题或担忧：
- Material and Construction Details: What materials are used in the suitcase? Are they sustainable or ethically sourced?
- 材料和施工细节：手提箱使用了什么材料？它们是否可持续或道德来源？
- After-Sales Service: What kind of warranties or repair services does the brand offer? High-end luggage buyers expect excellent customer service.
售后服务：该品牌提供什么样的保修或维修服务？高端行李购买者期望卓越的客户服务。
- Price Justification: Given that the suitcase can withstand extreme conditions, is it significantly heavier or more cumbersome than other luxury suitcases? How does the price compare to other luxury brands that offer more than just durability?
- 价格理由：鉴于这个手提箱可以经受极端条件，它是否比其他豪华手提箱更重或更笨重？价格与其他提供不仅耐用性的豪华品牌相比如何？
- **Brand Heritage and Reviews:** As a new brand, how has Flightplan established trust with its consumers? Are there any reviews from trusted sources or testimonials from frequent travelers?
- **品牌传承和评价：** 作为一个新品牌，Flightplan 如何与消费者建立信任？是否有来自可信来源的评论或经常旅行者的推荐？

These points could help refine the marketing strategy to ensure it not only captures attention but also thoroughly addresses the needs and concerns of the target market.
这些要点可以帮助完善营销策略，确保不仅吸引注意力，而且彻底解决目标市场的需求和关注点。

Chomoi: OK. That’s great. Can you remind me what you like to do at the weekend?
Chomoi: 好的。太好了。你能提醒我周末喜欢做什么吗？

Fiona: I enjoy a mix of activities over the weekend that help me relax and recharge for the week ahead. Yoga is a big part of my routine; it keeps me centered and physically fit.
Fiona：我喜欢在周末进行各种活动，帮助我放松身心，为接下来的一周充电。瑜伽是我日常生活的重要组成部分；它让我保持平静，保持身体健康。
I also love getting lost in a good book, and when the weather’s nice, I might go out for some travel photography around the city. These hobbies not only keep me entertained but also enrich my creative and personal life.
我也喜欢沉浸在一本好书中，天气好的时候，我可能会出去城市周围拍摄一些旅行照片。这些爱好不仅让我娱乐，还丰富了我的创意和个人生活。

Chomoi: What brands do you like?
Chomoi：你喜欢哪些品牌？

Fiona: I tend to gravitate towards brands that align with my lifestyle and values, focusing on quality, style, and innovation. For my professional and travel needs, I really like Tumi and Rimowa for their durable and stylish luggage options. In terms of fashion, I appreciate brands like Theory and Vince for their sleek, professional attire. For technology, I rely on Apple for its user-friendly and high-quality products that seamlessly integrate into both my personal and professional life. These brands consistently deliver the reliability and style I need, whether I’m at work or exploring new destinations.
Fiona：我倾向于选择与我的生活方式和价值观相契合的品牌，注重质量、风格和创新。在职业和旅行需求方面，我非常喜欢 Tumi 和 Rimowa，因为它们提供耐用且时尚的行李选择。在时尚方面，我欣赏 Theory 和 Vince 等品牌的时尚专业服装。在科技方面，我依赖 Apple 的用户友好和高质量产品，这些产品可以无缝地融入我的个人和职业生活。这些品牌始终为我提供我所需的可靠性和风格，无论我是在工作还是探索新目的地。

Chomoi: What type of content do you like on social media and are there any influencers you follow?
Chomoi：您喜欢社交媒体上的哪种内容，有没有关注的意见领袖？

Fiona: On social media, I enjoy content that’s both inspirational and informative, especially when it ties into my interests like travel, fashion, and technology. I love seeing travel vlogs or posts about unique destinations; they often give me ideas for my next trip.
Fiona：在社交媒体上，我喜欢那些既有启发性又有信息性的内容，尤其是当它们与我的兴趣如旅行、时尚和科技相关时。我喜欢看旅行视频博客或关于独特目的地的帖子；它们经常给我下一次旅行的灵感。
Also, I appreciate fashion and lifestyle tips that blend professional attire with travel-friendly versatility.
此外，我欣赏将专业着装与适合旅行的多功能性相结合的时尚和生活方式建议。

As for influencers, I follow a few who align with my tastes and lifestyle. For instance, I enjoy the content from Jessica Stein (@tuulavintage) for her stunning travel photography and fashion insights. I also follow Vanessa Hong (@thehautepursuit) for her minimalist fashion advice which is perfect for my professional life. In the tech space, I like to keep up with Marques Brownlee (@MKBHD) for his straightforward and thorough tech reviews, which help me stay informed about the latest gadgets and trends. These influencers provide a mix of entertainment, information, and inspiration that resonates with my daily life and aspirations.
至于影响者，我关注一些与我的口味和生活方式相符的人。例如，我喜欢 Jessica Stein（@tuulavintage）的内容，她的惊人旅行摄影和时尚见解让我着迷。我也关注 Vanessa Hong（@thehautepursuit），她的极简时尚建议非常适合我的职业生活。在科技领域，我喜欢关注 Marques Brownlee（@MKBHD），他直接且全面的科技评论帮助我了解最新的设备和趋势。这些影响者提供了娱乐、信息和灵感的混合，与我的日常生活和愿望产生共鸣。

Note: I made the brands bold above, and added the actual influencer links. ChatGPT found the handles.
注意：我在上面加粗了品牌，并添加了实际的影响者链接。ChatGPT找到了手柄。

https://www.instagram.com/tuulavintage/

https://www.instagram.com/vanessahong

https://twitter.com/MKBHD

Well done for making it this far down. Here’s a freebie.
做得好，能走到这一步真不容易。这是一个免费赠品。

Midjourney Photography Prompt
Midjourney 摄影提示

You could then take these descriptions into Midjourney with a nice photography prompt like I did.
然后，您可以像我一样，将这些描述带入Midjourney中，配上一个漂亮的摄影提示。

Here a nice, natural photography Midjourney prompt I used. Try it!
这是我用过的一个不错的、自然的摄影Midjourney提示。试试看吧！

Medium head and body shot of a woman, 25 years old mixed race, half asian half caucasian, looks like Lalisa Manoban, dark same length bob hairstyle with bright orange ends, a small mole, greenish grey eyes, freckles, natural brown color makeup, cinematic, high key photo, every day photo using iphone on a plain white studio background — v 6.0 — style raw — ar 16:9
一名 25 岁的混血女性，半亚洲半高加索人种，中等头部和身体镜头，看起来像 Lalisa Manoban，黑色同长度的鲍勃发型，发橙色发梢，一个小痣，绿灰色眼睛，雀斑，自然棕色妆容，电影感，高关键度照片，使用 iphone 在纯白色工作室背景下拍摄的日常照片 — v 6.0 — 风格原始 — ar 16:9

New Ways of Working 新的工作方式

Using this method does take a little mind-shift. Imagine you’re working on a brief for a new tech product (or whatever) and you need to understand how and where your audience are most likely to encounter a pain point that leads them to seek out a solution.
使用这种方法确实需要一点思维转变。想象一下，你正在为一个新的科技产品（或其他任何产品）撰写简报，你需要了解你的受众最有可能在哪里遇到痛点，从而导致他们寻求解决方案。
No more trawling forums or sifting through survey data. Just ask ChatGPT 4.
不再在论坛上搜索或筛选调查数据。只需问ChatGPT 4。

Role-play different scenarios and ask them how they’d react or what might convince them to make a purchase. Any time, day or night, fire off a question and get an instant response.
角色扮演不同情景，并询问他们会如何反应，或者什么可能会说服他们进行购买。无论何时，白天或黑夜，提出问题并立即获得回应。

How Do I Use GPTs?
我如何使用 GPTs？

Currently as of March 2024, my understanding is that you need to have a Plus account (or higher) to access GPTs. The owner or builder of the GPT needs to either share the link with you or publish their GPT as Open on the platform.
截至 2024 年 3 月，我了解到您需要拥有 Plus 账户（或更高级别）才能访问 GPT。GPT 的所有者或构建者需要与您分享链接或在平台上将其 GPT 公开。
My GPT is currently “link share only” as I am developing it. I offer it up to you for testing. I welcome any feedback!
我的 GPT 目前只能“分享链接”，因为我正在开发它。我把它提供给你进行测试。我欢迎任何反馈！

What next? 接下来呢？

Maybe some of you will be thinking this all sounds a little too good to be true. Believe me, I was sceptical at first. But having used this method on multiple projects now with a range of different clients and strategists, I can honestly say it has revolutionised my workflow.
也许你们中的一些人会认为这一切听起来太好不真实了。相信我，起初我也持怀疑态度。但是现在我已经在多个项目中使用了这种方法，与不同的客户和策略师合作，我可以诚实地说，这种方法彻底改变了我的工作流程。

What used to take days or even weeks of research and analysis can now be achieved in a matter of minutes. I will share the method so you can try it out yourself.
过去需要数天甚至数周的研究和分析现在可以在几分钟内完成。我将分享这种方法，让您自己尝试一下。

If you’re looking for a way to gain deeper insights into your target market, I urge you to give this method a try. The possibilities are endless and the results will speak for themselves. After all, wouldn’t you like to ask your target market anything?
如果您正在寻找一种深入了解目标市场的方法，我建议您尝试这种方法。可能性是无限的，结果将不言而喻。毕竟，您不想向您的目标市场提问吗？

Now you can. 现在你可以。

Do you have your own idea for a tool? I’m always looking for ideas for Custom GPTs that can help in the creative strategy space.
您有自己的工具想法吗？我一直在寻找可以帮助创意战略领域的定制 GPT 的想法。

Message me. 给我发消息。

For more insights into how you can use generative AI in your creative practice join my email list, Adhacker https://go.chomoi.co.uk/adhackers
要了解如何在创意实践中使用生成式人工智能的更多见解，请加入我的电子邮件列表 Adhacker https://go.chomoi.co.uk/adhackers

Note: I do sometimes use the help of AI tools to get stuff done.
注意：我有时候会使用 AI 工具来完成一些事情。