How to Create the Perfect Instagram Images to Sell Your Brand
如何创建完美的Instagram图像来销售您的品牌

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for future adventures.
照片是情感时期的机器：它们将我们带到了我们只梦到的地方，使我们想起了过去的经历，并为未来的冒险带来了灵感。

It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them.
不是照片本身引起了这些情绪，而是我们与它们相关的记忆和愿望。

Instagram is a visual platform, so the best brands on Instagram understand the images they share are essential components to building their brands.
Instagram是一个视觉平台，因此Instagram上最好的品牌了解他们共享的图像是建立品牌的重要组成部分。

Access Now: 22 Free Business Instagram Templates
立即访问：22个免费业务Instagram模板

But beautiful images of their products aren't enough.
但是他们产品的美丽图像还不够。

Instead, great brands use Instagram to share images that create genuine connections between their products, and the hopes and ambitions of their followers.
取而代之的是，伟大的品牌使用Instagram共享图像，这些图像在其产品之间建立了真正的联系以及追随者的希望和野心。

Tell a Captivating Story  讲一个迷人的故事

Instagram is the perfect tool to create an emotional connection to your brand.
Instagram是与您的品牌建立情感联系的理想工具。

Instead of posting images that merely showcase your products, share images to evoke the feelings, dreams, and ideals you want associated with your brand.
与其发布仅显示您的产品的图像，不如分享图像以唤起您想要与品牌相关的感觉，梦想和理想。

Today, it’s fairly easy to compose and post beautiful images, but unfortunately, aesthetic beauty is not enough to be successfully marketable on Instagram.
如今，构图和发布精美的图像非常容易，但是不幸的是，美学之美不足以在Instagram上成功销售。

The key to establishing a loyal and enthusiastic following is to use your Instagram images to tell a story that captivates and engages your followers and allows them to be part of the adventure.
建立忠实和热情的关注者的关键是使用您的Instagram图像来讲述一个吸引并吸引您的追随者的故事，并允许他们成为冒险的一部分。

Achieving both of these goals -- composing beautiful images and sharing them in an engaging and emotional way -- takes some work. But with preparation and attention, you have the potential to curate a dazzling feed that will keep your followers scrolling.
实现这两个目标 - 构成美丽的图像并以引人入胜且情感上的方式分享 -需要一些工作。但是，有了准备和注意力，您有可能策划令人眼花feed乱的饲料，以使您的追随者滚动。

Preparing Your Images for Instagram
为Instagram准备图像

There are four main ways your images can help or engage your followers. They can:
您的图像可以帮助或吸引您的追随者有四种主要方法。他们可以：

• Educate your followers  教育您的追随者
• Entertain your followers  招待您的追随者
• Assist your followers in solving a problem
  协助您的追随者解决问题
• Motivate or inspire your followers
  激励或激发您的追随者

To attract attention, make sure your images tick at least one of the five categories below:
为了吸引注意力，请确保您的图像至少在以下五个类别中勾选：

• Timely or topical: post about an upcoming event or festival that connects to your following
  及时或局部：发布有关即将举行的活动或节日的发布
• Trending: post the type of content that is currently hot and trending on Instagram
  趋势：在Instagram上发布当前热门和趋势的内容类型
• Original: post unique and imaginative content to set yourself apart
  原始：之后独特而富有想象力的内容使自己与众不同
• Snackable: post content that is easily digestable while your followers scroll their feeds
  零食：张贴内容在您的关注者滚动供稿时很容易消化的内容
• Actionable: include a call-to-action in your post, directing your followers to like, share, or comment on your image
  可操作：在您的帖子中包含电话，指示您的追随者喜欢，分享或评论您的图像

Instagram Themes  Instagram主题

To curate an appealing, cohesive feed, it’s important to select a consistent style for your posts. From crisp minimalism to bold and colorful, there are thousands of accounts you can draw inspiration from.
为了策划一个吸引人的凝聚力，重要的是为您的帖子选择一致的样式。从简洁的极简主义到大胆而丰富多彩的，您可以从中汲取数千个帐户。

Here are some examples:  这里有一些例子：

Minimalism  极简主义

@serjios

Black and white  黑白

@jl_saez

Colorful  丰富多彩的

@aurelycerise

Collage  拼贴画

@anderson._paak

Staging and Composing Your Images
舞台并构成图像

Now that you’ve decided on the style and emotion of your images, it’s time to introduce some basic photography tips to help you compose visually-appealing images that fit the tone of your account.
现在，您已经决定了图像的样式和情感，现在该引入一些基本摄影技巧，以帮助您撰写适合您帐户基调的视觉吸引力的图像。

Size  尺寸

Instagram images are 1080 x 1080 pixels. Instagram then resizes the images to 612 x 612 pixels, which display in users’ feeds as 510 x 510 pixels. On Instagram, quality beats quantity, so you should post photos that are at least 1080 x 1080 pixels. If you’re tempted to share smaller pictures, it’s better to do so on other social media platforms.
Instagram图像是1080 x 1080像素。然后，Instagram将图像调整为612 x 612像素，这些像素显示为510 x 510像素。在Instagram上，质量击败数量，因此您应该发布至少1080 x 1080像素的照片。如果您想共享较小的图片，最好在其他社交媒体平台上这样做。

Color Scheme  配色方案

When choosing a color palette, keep it simple. Share photos that use only a few main colors. These colors should remain consistent throughout your feed.
选择调色板时，请保持简单。共享仅使用几种主要颜色的照片。这些颜色在整个饲料中应该保持一致。

Design seeds is a great place to find inspiration for your color palette. In addition to this, you can also use Coolors.
设计种子是为您的调色板找到灵感的好地方。除此之外，您还可以使用冷却器。

Lighting  灯光

The best photos are taken in bright and natural light. If you’re outside, avoid shooting in direct sunlight. The best lighting conditions exist in early morning, early evening, and overcast days.
最好的照片以明亮自然的光线拍摄。如果您在外面，请避免在直射的阳光下射击。最好的照明条件在清晨，傍晚和阴天都存在。

Image by Felix Russell Saw
Felix Russell Saw的图像

Image by Chirobocea Nicu
Chirobocea NICU的图像

Subject  主题

The rule of simplicity also applies when choosing a subject. Some of the best shots feature a single, appealing subject. Because your photo will feature just one subject, it’s worth spending extra time to stage and restage the shot to ensure that you capture your subject from the most interesting perspective.
选择主题时，简单性也适用。一些最好的镜头具有一个吸引人的主题。因为您的照片只会有一个主题，所以值得花更多的时间进行舞台并重新射击，以确保您从最有趣的角度捕捉主题。

Image by Kelly Sikkema
凯利·西克玛（Kelly Sikkema）的图像

Image by Ronald Cuyan
罗纳德·库扬的图像

Negative Space  负空间

Many skilled photographers follow the rule-of-thirds when shooting their subjects, meaning they dedicate one-third of the frame to the subject and two-thirds of the frame to negative space. This helps draw attention to your subject.
许多熟练的摄影师在拍摄主题时遵循三分之二的规则，这意味着他们将框架的三分之一献给了对象，而框架的三分之二则献给了负空间。这有助于引起您对主题的关注。

Utilize the grid feature on your phone or camera to better understand the space within your frame and balance the space between your subject and background.
利用手机或相机上的网格功能更好地了解框架内的空间，并平衡主题和背景之间的空间。

Image by Trey Ratcliff
Trey Ratcliff的图像

As you can see from the photo above, the photographer used the grid lines to divide the photo into nine equal parts, placing the subject of the photo on an intersection of four grid lines. These intersections are naturally the most appealing focal points within a photo.

Your use of negative space can transform a good photo into an excellent one. Consider restaging the same photo a few times, to play with negative space, as well as different angles and different depths.

Images by: Lance Asper, Daniel Von Appen, Zia Syed, Simone Hutsch

Optical Illusions and Shapes

Take advantage of natural illusions like reflections to attract your viewer and create a sense of marvel and curiosity.

Image by David Marcu

Image by Ng

You can use leading lines to focus your viewer’s attention on a specific part of an image. These lines can be straight, wavy, or circular. Great examples of this principle in action are railroad tracks, spiral staircases, or forest trails.

Image by Sam Poullain

Image by Tobias Van Schneider

Creating symmetry in your photos is another way to draw attention to your images. Symmetrical images are people-pleasers, and very simple to compose.

Image by Steve Harley

Image by Vincent van Zalinge

Repetitive patterns, geometrical shapes, and abstract textures are visually appealing effects you should use in your images. Consider mosaic tabletops, building facades, or fraying fabrics. Naturally-occurring patterns and symmetry are also very photogenic: think about the veins on leaves or a spider web.

Image by Andrew Ridley

Image by thr3 eyes

Begin paying attention to the photogenic details of your everyday life. With the appropriate use of lighting and negative space, you have the capacity to transform an intricate detail into a very powerful image.

Image by Pawel Blazewicz

Image by Darren Nunis

Post-Production

Filters

Now that you’ve staged and shot your image, it’s time to discuss the best way to apply Instagram’s filters. To create consistency within your feed, you should stick to using the same few filters for all of your posts.

Check out this video for a helpful tutorial on editing photos directly from your phone:

Using filters will help distinguish and draw attention to your Instagram photos. Take a look at these examples of types of filters:

Desaturated

Saturated

Image by Kyler Nixon

Bright and Minimalistic

Before

After

Image by Bench Accounting

Balancing Your Feed

Once you’ve chosen your filters and edited your photos, you’ll want to look at your feed in its entirety to be sure that, as a whole, it looks uniform and balanced.

Instagram is less about creating individual images, and more about curating a complete, coordinated, and consistent feed that captures the emotions you hope to communicate.

@passion_shake

One of the easiest ways to ensure that your feed has a uniform feel and flow is to consider each new image you post in the context of the images surrounding it within your feed.

By focusing your attention on your previous photos, you will relieve yourself of the burden of considering whether each new photo you post matches the style of your entire feed.

Another way to create a good balance within your feed is to look at the level of detail in your previous images when you post a new image. If the previous photos are less detailed, consider posting a “busier” photo next.

Graphics

You can draw more attention to your images by adding graphic elements that overlay your photo:

Canva and Easil are two web apps that will help you create fast and simple graphics to enhance your images.

If you choose to overlay your image with text graphics, limit yourself to one or two fonts, and make sure the font styles complement the feel and tone of your account.

Fontpair and Typ help explain which font styles work well together.

Take-away

In today’s world of high-quality smartphone cameras and dozens of photo-editing apps, it is becoming easier to create visually-pleasing images to share on Instagram.

But to sell your product and attract new followers, it is imperative that you compose and share photos that create emotional associations with your brand.

This requires both preparation and creative execution, but by following the simple tips above, you’ll have new followers scrolling and day-dreaming in no time.