00:00this is a visualization of each country 这是一个每个国家的可视化表示
00:01in the world's most desired careers do 在世界上最令人向往的职业中
00:04you see a theme and if you look at the 你看到一个主题，如果你仔细观察
00:05Google search data how to be a writer is 谷歌搜索数据如何成为作家
00:07the second most popular career search in 第二大热门职业搜索
00:09the world after only how to be a pilot 世界之后如何只成为一名飞行员
00:11but we're always told that writers can't 但我们总是被告知作家不能
00:13make money this article shows they only 这篇文章展示了他们只赚钱
00:14make a couple of hundred a year but if 每年赚几百块，但如果
00:16you think that that's all there is to 你觉得就这样而已吗？
00:17being a writer then this book might just 如果成为一名作家，那么这本书可能正好适合你
00:18change your mind it's called the art and 改变你的想法，这被称为艺术
00:20business of online writing and it's by 在线写作业务，由
00:22multi-millionaire online writer Nicholas 千万富翁网络作家尼古拉斯
00:24Cole now Cole is one of the most read 科尔现在 科尔现在是阅读量最大的
00:25writers on the entirety of the internet 互联网上的所有作家
00:27he's wrapped up hundreds of millions of 他包裹了数亿个
00:28views he's been the number one writer on 他一直是最顶尖的作家
00:30quora he's been paid tens of thousands 他得到了数万美元的报酬
00:31of dollars as a speech writer and ghost 作为一名演讲稿撰写者和幕后写手，我赚了数十万美元
00:33writer and now he's built his online 他以前是作家，现在建立了自己的在线平台
00:35writing business Shi 30 for 30 to 写作商业时，30 针对 30
00:36millions of dollars in Revenue anyone 数百万美元的收入任何人
00:38can become a writer all of these skills 可以成为作家所有这些技能
00:40are easy to learn so in this episode of 这期节目很容易学习
00:41book club the ongoing series will we 读书俱乐部的持续系列，我们将会
00:43distill and discuss highlights and
00:44summaries from some of my favorite books
00:45we're going to use Nicholas Cole's
00:46journey and model to talk about three
00:48things firstly we're going to talk about
00:49what online writing is and what online
00:51writing isn't secondly we're going to
00:52talk about the tools that you need to do
00:53to do it effectively and thirdly we're
00:55going to talk about how you can start to
00:56make money from online writing and thank
00:58you to Shopify for sponsoring this video
01:00but more on them later so firstly what
01:02is digital online writing and why have
01:04most people never heard of it well the
01:05easiest way to explain it is to explain
01:07what online writing is not I don't know
01:09what to write online writing isn't
01:11grinding for years on your new book idea
01:12and waiting for traditional Publishers
01:14to come along and give you the approval
01:15to be a professional writer online
01:17writing is not slaving away for years on
01:19your blog or website in the hope that a
01:20few people might stumble across it on
01:22Google why is life so hard online
01:24writing is about publishing where the
01:25readers already are I.E social media
01:28platforms and that's why most people
01:29haven't heard of it because we've all
01:30grown up on the idea of Legacy writing
01:33for example you probably know the story
01:34of how JK Rowling got rejected by 12
01:36different Publishers before one finally
01:38took on Harry Potter now the Legacy
01:39writing business relies on these
01:41Gatekeepers these Publishers and these
01:43editors that tell people when they are
01:44allowed to be a professional writer
01:46because back in the day you couldn't
01:47make money unless you had a traditional
01:49publishing deal I think Legacy writing
01:51has this elitism to it where it's like
01:53not everyone can do it and you have to
01:55suffer and you have to stack rejection
01:56letters and you know you're you only are
01:59rewarded if you're brilliant and like
02:01it's there's all this red tape and the
02:04world of digital writing now is anyone
02:06can become a writer all of these skills
02:08are easy to learn now obviously Legacy
02:10writing does have its place and in fact
02:11my book Feelgood productivity is being
02:13published by penguin in the UK and
02:15worldwide and McMillan in the US which
02:16are very traditional Publishers but for
02:18most people if you're actually trying to
02:19make money as a writer the answer is not
02:21to try and land a traditional Legacy
02:23publishing deal the answer is online
02:25writing so unlike traditional forms of
02:27writing you have the ability to generate
02:28a hell of a lot more money by using the
02:30leverage of the internet which I'll
02:31break down in a minute and not only can
02:33you get paid better than most other
02:34writers out there but you can also build
02:36a personal brand and an audience while
02:37you're doing it along the journey which
02:39also opens up your freedom to monetize
02:40in different ways further down the line
02:42if you really want to for example pachy
02:43mccormik began online writing with his
02:45newsletter not boring in 2019 and just 2
02:48years later his thousands of subscribers
02:50were helping him pull in a million
02:51dollars of Revenue a year as a
02:53ridiculously successful writer just
02:54working from his home office and there's
02:56a reason that only online writing is
02:57able to do this so quickly and that's in
02:59a word word feedback feedback is the key
03:01to starting and sustaining and
03:02monetizing your online writing Journey
03:04so with Legacy writing you have
03:05absolutely no idea how your work is
03:07going to resonate with the audience
03:08until the final product is released
03:10which is pretty mental so Legacy world
03:12of writing Hemingway sits down he spends
03:14four years writing a novel sells it to a
03:16publisher he has to wait another 18
03:18months for it to get published then he
03:19has to wait another 12 months for the
03:20magazine reviews to come out and then he
03:22has to go to a pub down the street and
03:23then he overhears some person being like
03:25anyways novel was terrible right that's
03:28the feedback loop whereas with online
03:29writing you can work smarter and faster
03:31and you can constantly iterate on what
03:32you put out there into these social
03:34Gardens platforms like Twitter and
03:35Linkedin and quora and places like that
03:37by sharing smaller bite-sized pieces of
03:39work that are judged by the masses you
03:40can see what's working on the journey
03:42and you don't run the risk of spending
03:43years on your big projects only for them
03:45to be released with no response you can
03:47find out instantly if an idea is going
03:48to hit or not the feedback loop is I
03:50have an idea I write a tweet a thread an
03:53AIC essay a LinkedIn post I publish it
03:56and I get feedback 3 minutes later now
03:58this very short feedback loop is
03:59ultimately what helps build the online
04:01personal brand and the online audience
04:02as people watch you practice in public
04:04are you're putting your writing out
04:05there onto these social platforms the
04:07ones that really Vibe with your stuff
04:08will then join you on the journey and
04:09then when you're ready to write the book
04:11or do your magnum opus or ship that
04:13fully-fledged work then what's amazing
04:14is that you've already got this built-in
04:16audience of people that already Vibe
04:17with your stuff the little bits and Bobs
04:19you've been releasing over time and
04:21therefore those people are way more
04:22likely to actually pay for your work and
04:23then also read it whereas in the Legacy
04:25publishing world if you're a first-time
04:26author generally most people have no
04:28idea who you are so how do you actually
04:30go about online writing and then how do
04:31you do it well well we can kind of break
04:33this down into three parts and these are
04:34represented by this little funnel so
04:36imagine you're setting off on your
04:37journey to become a successful online
04:39writer and make your own pot of gold now
04:41Cole explains that the first step is to
04:42generate lots of ideas and publish
04:44consistently personally I like to think
04:46of this as the forest of ideas at this
04:48point in the process we have absolutely
04:50no idea what sort of content is going to
04:51resonate with an audience we also have
04:53no idea what sort of stuff we would
04:54actually enjoy writing and so the point
04:55of the forest of ideas is to generate
04:57lots and lots of ideas and to write lots
04:59and lots of things and put them out
05:00there and see what happens now in terms
05:01of where you're going to post this
05:02writing there are a bunch of different
05:03options but be careful you're not making
05:05the big mistake that Cole says that
05:07writers often make when starting out so
05:08some examples of good places to write
05:10are for example Twitter which is now
05:12weirdly known as X where another Deep
05:13dive guest CLE Bloom blew up his writing
05:15career we've got LinkedIn for more busy
05:17content we've got whatpad for fiction
05:19this is where Anna Todd famously started
05:21we've got quora we've got Reddit we've
05:22got medium essentially any platform
05:24where there is already an audience the
05:26key thing is to make sure that you are
05:27not starting your online writing Journey
05:29on a blog or a website now there is
05:31obviously a place for the kind of
05:32writing that you would put on a blog or
05:34a website but in the book Cole talks
05:35about how this is often more suited to
05:37businesses and Brands rather than to
05:38individuals trying to build a personal
05:40brand so if you want to be known as a
05:41solar writer who's known for their
05:43original creative insights or stories or
05:44thoughts to ultimately build your own
05:46personal brand then the key is to write
05:48stuff on the social platforms where
05:49there is already a built-in viewership
05:51or readership so that was step one
05:53creating the forest of ideas and then
05:54step two is that wherever you decide to
05:56post these step two is to get feedback
05:58from the audience and I like like to
05:59call this step the feedback cave now why
06:02is there a troll that you have to get
06:03past in this phase well Cole talks about
06:05how facing feedback with online writing
06:06is really hard and creates anxiety as
06:08you might get comments from social media
06:09trolls and also just normal people in
06:11social media who might not Vibe with
06:13your stuff and unlike with Legacy
06:14writing methods you can't really just
06:16camp out in your forest in the woods and
06:18not have to face any feedback for your
06:19writing until after your product is
06:22released you're doomed now in the online
06:24writing world this feedback is going to
06:25be immediate and obviously this can be
06:27daunting because now you have nowhere to
06:28hide but it's also a very good thing
06:30because this feedback loop this rapid
06:32feedback loop is ultimately what makes
06:33online writing way more effective than
06:35Legacy writing in fact as Cole says in
06:37the book there are two types of writers
06:38today those who use data to inform and
06:40improve their writing and those who fail
06:42so now that you've posted your writing
06:43and you started to get data in terms of
06:45quantitative and qualitative performance
06:47and comment metrics it's time to then
06:49analyze the data and this is where we
06:51get to the pool of analysis now this is
06:53what people like Hemingway and people
06:54like JK Rowling never had which is
06:56genuine feedback on which ideas are
06:57valuable and which ones are not and now
06:59this point based on the fact that you've
07:00been generating all these ideas and
07:02writing about them consistently over
07:03time in the forest of ideas you've gone
07:05through the feedback cave to actually
07:06look at the comments and the data that
07:07you're getting and now you're analyzing
07:09it it's now your job to try and spot
07:11patterns within the data and this is
07:13exactly what ridiculously rich and
07:14bestselling author Mark Manson did when
07:16it came to writing his first book Mark
07:18Manson didn't sit down and go I'm going
07:19to write this insanely amazing
07:21best-selling book you know Sellar of not
07:23giving right but what happened is the
07:26publisher goes to him and goes well you
07:27have a big blog you have a big audience
07:29you should write a book he goes great
07:30what should it be about they go we don't
07:32know what's your biggest most viral blog
07:35post he goes well it's a blog post
07:36called the subtle art of not giving a
07:38right and what did he do he just
07:39expanded the blog post into a book this
07:42example applies to Ryan holiday as well
07:43so Ryan holiday initially began his
07:45career as a marketing writer but after a
07:47blog post he wrote about stoicism went
07:49totally viral he decided to double down
07:51on the topic which ultimately ended up
07:53creating his Empire of books about
07:54stoicism newsletters and even physical
07:57products and now Ryan holiday makes
07:58absolutely Millions every year selling
08:00his writing he's one of the most
08:02financially successful writers that
08:03you're likely to come across now at some
08:05point in your writing career you might
08:06actually have a product that you want to
08:08sell or start a business around your
08:09writing and a great resource to use is
08:11Shopify who are very kindly sponsoring
08:13this video Shopify Powers businesses by
08:15giving you all the tools that you need
08:16to create your business wherever you are
08:18in the world letting your sell online or
08:19in person or across any social platform
08:22it's a fantastic way of starting your
08:23first business or your side hustle
08:24without needing to learn how to code or
08:26to make a website Shopify Powers more
08:28entrepreneurs and businesses than anyone
08:29else with millions of businesses using
08:31Shopify in over 175 countries their
08:34mission is to reduce the barriers to
08:35business ownership to make Commerce
08:37better for everyone which is a pretty
08:38good goal if you ask me and we've
08:39actually been using Shopify to sell our
08:41own stationary brand and also our own
08:42online courses and even if you're a
08:44fairly small business like ours is or
08:45you're an absolutely massive
08:46multi-billion dollar Corporation Shopify
08:49has you covered shopify's also got tools
08:50for new business owners like the
08:52business name generator and Shopify
08:53learn which is their online learning
08:54platform for all things related to
08:56business and they also give new
08:57entrepreneurs the really easy to use Stu
08:59data plan where you can create an online
09:00store in literally minutes if any of
09:02this sounds up your street and you're
09:03interested in trying out Shopify for
09:04your business then head over to
09:05shopify.com for/ Al abdal and that link
09:08which is also in the video description
09:09will let you sign up to a completely
09:10free trial of Shopify so you can try it
09:12out and see if it Vibes with you so
09:13thank you so much Shopify for powering
09:15our business and for sponsoring this
09:16video now at this point you might be
09:17wondering okay cool but how will all of
09:19this ultimately make money and broadly
09:21there are three specific ways of going
09:23about making money from your online
09:25writing so the first and least lucrative
09:26of these is the advertising model also
09:28known as the attention model now as we
09:30all know on the internet attention is
09:31the ultimate currency and it's exactly
09:33the same for online writers as it is for
09:35people like Mr Beast if you can generate
09:36online writing that grabs attention you
09:38can make money by earning from clicks
09:40selling ad space within your own content
09:41becoming an affiliate where you get a
09:42commission each time you recommend a
09:44product or Landing brand sponsorships
09:46now the upside of the advertising model
09:47is that it's very simple to understand
09:49and apply so for example if you're
09:50writing on medium the more people that
09:52click and read your articles the more
09:53money you're going to get paid as you
09:55can see from this screenshot from James
09:56Julian his article do these four
09:58exercises and you'll you'll be in the
09:59best shape of your life got 38,000 views
10:01which has generated him
10:03$1,741 from medium similarly jacked Rob
10:06low revealed the one harsh truth about
10:07staying fit at 60 got 25,000 views and
10:11$1,114 that's not bad at all but to make
10:14the advertising model work and to quote
10:15Cole you need a ton of attention so
10:17when Cole was writing articles for Inc
10:19magazine for example those articles
10:20might be getting hundreds of thousands
10:22of views every single month but he would
10:23only be making like $11,000 from it on
10:25top of that people generally don't like
10:26lots of ads being thrown at them and the
10:28revenue can be volatile too sure you can
10:30earn pretty well one month on medium but
10:32the next month may be much less for a
10:33bunch of reasons that are outside of
10:34your control and that's why potentially
10:36a better way to make money through
10:37writing is the pay wall or the
10:38exclusivity model now this is the
10:40opposite of the ad model in the ad model
10:42you put your content out there for free
10:43and you monetize through advertising on
10:44the platforms whereas in the pay wall
10:46model instead of giving open access to
10:47your content you charge for some of it
10:49and this can come in many forms for
10:51example you can write behind a pay wall
10:52like newspapers like the New York Times
10:53do or you can put writing behind a
10:55premium newsletter mini pay wall for
10:57example the popular business substack
10:59account no opinion pulls in about a
11:00million dollar per year via subscribers
11:02who want to pay for access to his two
11:04pay World posts per week and a good idea
11:06to keep in mind here is Kevin Kelly's
11:08famous 1,000 true fans Mantra now if you
11:10haven't come across this before
11:11basically the idea is that if you want
11:13to earn a living you don't need millions
11:14of people to follow your stuff you just
11:16need 1,000 true fans 1,000 people out
11:18there in the world who'd be willing to
11:20pay let's say $100 per year to get
11:22access to your stuff your writing your
11:24merch your band albums all this stuff
11:25and it's way more doable getting a
11:27thousand true fans than it is to try and
11:28go for an audence of millions of people
11:30alternatively another example of a
11:31payall method would be creating a course
11:33like I did with my parttime YouTuber
11:34Academy or you can create a product like
11:35online writer Daniel Vaso did with his
11:38Amazon FBA ebook So Daniel had been
11:40writing online for a while and building
11:41an audience such that when he released
11:43his ebook he was able to make $40,000 in
11:45just 16 days and this is the crazy power
11:47of online writing and product creation
11:49the beauty of productizing your service
11:53is that you like we were talking about
11:54earlier you're removing the constraint
11:56of uh being paid for time that's the
12:00whole that's like the biggest challenge
12:02is as long as you're being paid for your
12:07outcome it's really hard to have some
12:09sort of exponential jump in income now
12:12generally with the pay model the content
12:14that you would charge people for might
12:15be the same sort of topics as the stuff
12:17that you're writing online for free but
12:19you're may be going into them in way
12:20more depth in detail and then finally
12:22we've got the services model also known
12:23as the I'll do it for you model now in
12:26this method you're not directly making
12:27money by writing for an audience but
12:29you're offering writing as a service to
12:31businesses or to individuals who are
12:32willing to pay for that service and this
12:33is things like content writers and ghost
12:35writers and speech writers these are
12:37people who are making a living using
12:38their writing but offering it as a
12:39service now these can be ridiculously
12:41well-paying like some ghost writers for
12:43example who write autobiographies for
12:45celebrities and CEOs and Executives and
12:46stuff can be charging up to a million
12:49dollars for a single book potential
12:50ghost writing quote unquote clients are
12:52everywhere they exist everywhere anyone
12:54with a big YouTube channel probably
12:56needs a ghost writer anyone with a big
12:57podcast probably needs a ghost writer
12:58anyone with a company probably needs a
13:00ghost writer but there's also way
13:01smaller ways of doing this if you think
13:03of ghost writing or content writing for
13:04businesses now Nicholas Cole actually
13:05has a new book about this called the art
13:07and business of ghost writing I've not
13:08read it yet it's on my Tob read list but
13:10I'll put a link down below if you want
13:11to check it out if you're interested in
13:13potentially making money from Ghost
13:14writing his writing is fantastic so I'm
13:16sure the book is going to be amazing
13:17even though I've not yet read it and the
13:18cool thing about ghost writing is that
13:19it also helps you build your own network
13:21while you're doing the thing but when it
13:22comes to offering writing as a service
13:24the real money is often made in a field
13:25called copywriting and copywriting is
13:27writing that is designed to sell
13:28something kind of product and the reason
13:29why copywriting can often be more
13:31lucrative than any other form of writing
13:33is because you can potentially earn a
13:34percentage of the upsite for example
13:36there are famous copywriters like Gary
13:37Halbert who apparently can make millions
13:39of dollars from just a single piece of
13:41copywriting how you break into upper six
13:43figures seven figure plus territory is
13:46you have to not be compensated for the
13:49effort but for the outcome that you
13:50drive the way that a lot of uh really
13:53successful sales copywriters structure
13:54their deals is they go okay let's take a
13:57product or let's take an ex existing
13:59funnel here's the average amount of
14:02Revenue that you're doing right now if I
14:04can write things that lift the revenue
14:0825% 50% I get a piece of that so now
14:12you're being compensated on the outcome
14:13you drive not on the I spent 20 hours
14:17rewriting the landing page right so
14:18that's a bit of an introduction to the
14:19world of online writing you should
14:20definitely check out the book it's
14:21really good I've read it I think three
14:23times and each time I've taken lots of
14:25tips away that I can apply to my own
14:27business and my own YouTube channel even
14:28outside outside of the world of writing
14:29and if you enjoyed this video you're
14:30going to absolutely love the long form
14:32podcast episode that I did where I
14:33interviewed Nicholas Cole where we
14:35talked about the five specific methods
14:36that you can earn up to a million
14:38dollars as an online writer that'll be
14:40linked right over there and it's also
14:41available on Spotify Apple app podcast
14:43iTunes everywhere you get podcasts but
14:45you should watch it over there because
14:46that's a YouTube video version so you
14:47can see what's going on in real life as
14:49well thank you so much for watching and
14:50I'll see you hopefully in the next video
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