Learn more about goal statements
深入了解目標陳述內容

It’s time to merge the insights from empathy maps, personas, user stories, and user journey maps to come up with a focused scope for your designs.
現在是時候整合同理心地圖、角色設定、用戶故事和用戶旅程地圖的洞察，為您的設計確定一個明確的範圍。
You’ll transition from the problem the user is facing to the solution we can create as UX designers.
你會從使用者遇到的問題出發，轉而提出我們作為使用者體驗設計師能夠打造的解決方案。
To focus the scope of your designs, you’ll create a goal statement.
為了明確你的設計範圍，你需要撰寫一份目標陳述。
 

A goal statement is one or two sentences that describe a product and its benefits for the user.
目標陳述是用一到兩句話簡要說明產品及其為使用者帶來的益處。
In other words, the goal statement provides the ideal solution for your design challenge.
換言之，目標陳述為您的設計挑戰提供了理想的解決方案。
Goal statements cover who the product will serve, what the product will do, and why the product solves the user’s need.
目標陳述說明產品的服務對象、產品的功能，以及產品如何滿足使用者的需求。
 

Let’s explore how you can create a goal statement for your own design project.
讓我們一起了解如何為你自己的設計專案撰寫目標陳述。

1.
Revisit your problem statement. 
再次檢視你的問題描述。

You need to understand the problem that users are facing before you can design a solution to address that problem.
在設計解決方案之前，你必須先了解使用者所遇到的問題。
As a reminder, here is the template you can use to create a problem statement: 
提醒您，以下是可用來撰寫問題陳述的範本：

[User name] is a/an [user characteristics] who needs [user need] because [insight].
[使用者名稱] 是一位具有 [使用者特徵] 的使用者，因為 [洞察]，所以需要 [使用者需求]。

Here’s an example of a problem statement from earlier in the certificate program that you might remember:
這裡有一個你可能還記得的早期證書課程中的問題陳述範例：

Sawyer is a construction business owner who needs to attend local trade conferences because they need to network to find more clients.
Sawyer 是一位建築業老闆，必須參加當地的貿易會議，藉此拓展人脈，尋找更多客戶。
 

If you didn't create a problem statement, you can still get the answers you need to create a goal statement.
即使你沒有撰寫問題陳述，也能獲得製作目標陳述所需的答案。
You can pull the who, what and why into your goal statement from various other parts of your research and work to date.
你可以從目前為止的研究和工作中，提取「誰」、「什麼」和「為什麼」這些要素，並將它們整合到你的目標陳述中。
You can find the who using the information from your persona.
你可以透過你的人物設定中的資訊來找出目標對象。
The user story can provide the what.
使用者故事可以說明「做什麼」。
And the empathy map and user journey maps will help you answer the why
同理心地圖和用戶旅程地圖能幫助你釐清背後的原因.

2.
Transition from identifying the problem to defining the goal. 
從找出問題轉向明確設定目標。

At this point, it's time to transition from the problem that users are facing to the solution we can design to meet their needs.
現在是時候從使用者所遇到的問題，轉向我們能設計出來以滿足他們需求的解決方案。
This can be a single, specific goal or a greater idea that you’ve chosen to be the focus of your design.
這可以是一個明確的單一目標，或是一個你選擇作為設計重點的更宏觀理念。
 

Remember, the goal statement should be just one or two sentences that describes the product and its benefits for the user.
請記得，目標陳述應簡潔明瞭，僅用一到兩句話說明產品及其為使用者帶來的益處。
 Your goal statement needs to address the problem that you identified earlier in the problem statement.
您的目標陳述應該針對您之前在問題陳述中提出的問題。
A strong goal statement:
一份有力的目標陳述：

• Describes a specific action users can take or what the product will do.
  說明使用者可以執行的具體操作或產品所提供的功能。
  

• Defines who the action will affect.
  說明此動作會影響哪些對象。
  

• States the positive impact of the action or why the product solves the user's need.
  說明該動作帶來的正面影響，或解釋產品如何滿足使用者的需求。

• Outlines success in measurable terms.
  以具體可衡量的標準來描述成功。

To create a goal statement, you can fill in this template:
若要撰寫目標陳述，你可以使用以下範本填寫：

Our [product] will let users [perform specific actions] which will affect [describe who the action will affect] by [describe how the action will positively affect them].
我們的[產品]將讓用戶能夠[執行特定動作]，並透過這些動作正面影響[描述受影響對象]。
We will measure effectiveness by [describe how you will measure the impact].
我們將透過[說明您將如何評估影響]來衡量成效。

Using this template, we can quickly write a goal statement that addresses the user problem identified in the problem statement above:
利用這個範本，我們能迅速撰寫出一份目標陳述，有效回應前述問題陳述中所指出的使用者需求：

Our TradeConference app will let users expand their business which will affect how business owners connect with new clients by giving them the ability to connect with clients at local trade shows.
我們的 TradeConference 應用程式將幫助用戶擴展業務，改變商業業主與新客戶建立聯繫的方式，讓他們能夠在當地的交易展覽會上輕鬆接觸到客戶。
We will measure effectiveness by analyzing show attendance.
我們會透過分析節目觀眾人數來評估成效。

That's it!  就是這樣！
You now know how to create a great goal statement.
你現在已經知道如何撰寫一份出色的目標陳述。
With a little bit of practice, you’ll be able to write goal statements that confidently guide the product development process.
只要稍加練習，你就能寫出自信且清晰的目標陳述，有效引導產品開發流程。