The University of Southern Mississippi
南密西西比大学
Beth E. S. Wuest  贝丝 ES 维斯特
Texas State University  德克萨斯州立大学
Ellen L. Flottman  艾伦·弗洛特曼
Previously Affiliated with University of North Texas
以前隶属于北德克萨斯大学
Marian H. Jernigan  玛丽安·杰尼根
Previously Affiliated with Texas Woman’s University
以前隶属于德克萨斯女子大学

Editorial Director: Vernon Anthony Acquisitions Editor: Sara Eilert Associate Editor: Laura Weaver Editorial Assistant: Doug Greive Director of Marketing: David Gesell Senior Marketing Manager: Harper Coles Senior Marketing Coordinator: Alicia Wozniak Marketing Assistant: Crystal Gonzalez
编辑总监： Vernon Anthony Acquisitions 编辑： Sara Eilert 副编辑： Laura Weaver 编辑助理： Doug Greive 营销总监： David Gesell 高级营销经理： Harper Coles 高级营销协调员： Alicia Wozniak 营销助理： Crystal Gonzalez
Production Manager: Holly Shufeldt
制作经理： Holly Shufeldt
Senior Art Director: Jayne Conte
高级艺术总监：Jayne Conte
Manager, Rights and Permissions: Mike Lackey
权限经理：Mike Lackey
Cover Designer: Suzanne Behnke
封面设计师：Suzanne Behnke
Cover Image: Thinkstock  封面图片：Thinkstock
Full-Service Project Management/Composition: Moganambigai Sundaramurthy, Integra Software Services, Pvt. Ltd. Printer/Binder: Edwards Brothers Cover Printer: Lehigh-Phoenix Color Corp.
全方位服务项目管理/排版：Moganambigai Sundaramurthy， Integra Software Services， Pvt. Ltd. 印刷商/装订商：Edwards Brothers 封面印刷商：Lehigh-Phoenix Color Corp.

Photo Credits: Chapter 1: p. 2, Comstock Images/Thinkstock. Chapter 2: p. 16, Creatas/Thinkstock. Chapter 3: p. 42, Jirsak/Shutterstock. Chapter 4: p. 78, © Fancy Collection/SuperStock. Chapter 5: p. 102, Marilook/Shutterstock. Chapters 6: p. 140, Stockbyte/Thinkstock. Chapter 7: p. 172, Jupiterimages/Thinkstock. Chapter 8: p. 206, Yuri Arcurs/Shutterstock.com. Chapter 9: p. 254, Digital Vision/Thinkstock.
图片来源：第 1 章：第 2 页，Comstock Images/Thinkstock。第 2 章：第 16 页，Creatas/Thinkstock。第 3 章：第 42 页，Jirsak/Shutterstock。第 4 章：第 78 页，© Fancy Collection/SuperStock。第 5 章：第 102 页，Marilook/Shutterstock。第 6 章：第 140 页，Stockbyte/Thinkstock。第 7 章：第 172 页，Jupiterimages/Thinkstock。第 8 章：第 206 页，尤里·阿库尔斯/Shutterstock.com。第 9 章：第 254 页，数字视觉/Thinkstock。

Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within the text.
从其他来源借用并经许可转载于本教科书中的致谢和致谢将显示在文本的相应页面上。

Copyright © 2013, 2008, 2003, 1992, 1984 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey, 07458. All rights reserved. Manufactured in the United States of America.
版权所有 © 2013、2008、2003、1992、1984 Pearson Education， Inc.，出版名称为 Prentice Hall， One Lake Street， Upper Saddle River， New Jersey， 07458。保留所有权利。在美国制造。
This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey, 07458.
本出版物受版权保护，在以任何形式或任何方式（电子、机械、影印、录制或类似方式）进行任何禁止的复制、存储在检索系统中或传输之前，应获得出版商的许可。要获得使用本作品资料的许可，请向 Pearson Education， Inc. 提交书面请求，地址为 Permissions Department， One Lake Street， Upper Saddle River， New Jersey， 07458。

Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps.
制造商和销售商为区分其商品而使用的许多名称都声称是商标。如果这些名称出现在本书中，并且出版商知道商标声明，则这些名称已以首字母大写或全部大写形式印刷。

Merchandising mathematics for retailing / Cynthia R. Easterling … [et al.]. - 5th ed.
零售的推销数学 / Cynthia R. Easterling ...[et al.].- 第 5 版
p. cm.  P. 厘米。

Includes bibliographical references and index.
包括参考书目和索引。
ISBN-13: 978-0-13-272416-6
国际标准书号-13： 978-0-13-272416-6
ISBN-10: 0-13-272416-2  国际标准书号-10： 0-13-272416-2

HF5429.E18 2013  HF5429 的。E18 2013 年
381.01’513-dc23  381.01'513-DC23

2011042909

10987654321

PEARSON  皮尔森