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MK7040 数字时代的营销和企业社会责任作业 2024 年 9 月

作业“自我检查”问题 2024 年 9 月

部分 自我检查时要问哪些问题?
目录(含页码)
- 此部分为可选部分(但可改善书面陈述的流畅度)
- 此部分不计入字数
- 此部分为可选部分(但可改善书面陈述的流畅度) - 此部分不计入字数| - 此部分为可选部分(但可改善书面表达的流畅度)| | :--- | | - 此部分不计入字数|
介绍(选择该组织进行讨论和分析的理由和依据)
-(4,000 字数从这里开始!记得在讨论内容中使用引文!)
- 选择您想要调查的所选行业(例如零售、酒店、银行和金融)内的组织。
- 该组织是否有(最好是国际性的)营销和企业社会责任 (CSR) 实践?
- 该组织应该在“数字时代”之前(2000 年之前)就已存在
- 该组织应充分建立,以提供适当和充分的证据来说明和支持讨论
-(4,000 字数从这里开始!记得在讨论内容中使用引文!) - 选择您想要调查的所选行业内的组织(例如:零售、酒店、银行和金融)。 - 该组织是否有(最好是国际性的)营销和企业社会责任 (CSR) 实践? - 该组织应该在“数字时代”之前(2000 年之前)就已存在 - 该组织应该充分建立,以提供适当和充分的证据来说明和支持讨论| - (4,000 字数从这里开始!请记住在讨论内容中使用引文!)| | :--- | | - 选择您想要调查的所选行业(例如:零售、酒店、银行和金融)内的组织。| | - 该组织是否有(最好是国际的)营销和企业社会责任 (CSR) 实践?| | - 该组织应在“数字时代”之前(2000 年之前)就已存在| | - 该组织应充分建立,以提供适当和充分的证据来说明和支持讨论 |
产品/服务的独特性和 STP 方法 - 分析并讨论所选组织的产品/服务的独特性及其细分/目标/定位方法
研讨法与 SWOT 分析
组织评估
组织的 PESTLE 和 SWOT 评估| PESTLE 与 SWOT | | :--- | | | | 组织评估 |
- 对组织的政策、实践、流程、程序和策略进行 PESTEL 和 SWOT 分析
- 并且/或者没有充分落实
- 对组织已实施的政策、实践、流程、程序和战略进行 PESTEL 和 SWOT 分析 - 以及/或者尚未充分实施| - 对组织已制定的政策、实践、流程、程序和策略进行 PESTEL 和 SWOT 分析 | | :--- | | - 和/或尚未充分实施 |
Section Self-check Questions to Ask? Table of Contents (with page numbers) "- This section is optional (but improves the flow of the written presentation) - This section is NOT included in the word count" Introduction (rationale & justification of selecting the organization for discussion & analysis) "- (The word count of 4,000 commences from here! Remember to use citations in your discussion contents!) - Select an organisation within a chosen industry (for example: retail, hospitality, banking & finance) that you wish to investigate. - Does the organization have (preferably international) marketing & corporate social responsibility (CSR) practices? - The organization should have existed before "the digital age" (before 2000) - The organization should be sufficiently established as to provide appropriate and adequate evidence to illustrate and support the discussion" Uniqueness of the product/service & STP approach - Analysis & discuss the uniqueness of the product/service of the chosen organization and its segmentation/targeting/positioning approach "PESTLE & SWOT Evaluation of the Organization" "- Conduct a PESTEL and SWOT analysis on the policies, practices, processes, procedures and strategies the organisation has - And/OR has not adequately put in place for"| Section | Self-check Questions to Ask? | | :---: | :---: | | Table of Contents (with page numbers) | - This section is optional (but improves the flow of the written presentation) <br> - This section is NOT included in the word count | | Introduction (rationale & justification of selecting the organization for discussion & analysis) | - (The word count of 4,000 commences from here! Remember to use citations in your discussion contents!) <br> - Select an organisation within a chosen industry (for example: retail, hospitality, banking & finance) that you wish to investigate. <br> - Does the organization have (preferably international) marketing & corporate social responsibility (CSR) practices? <br> - The organization should have existed before "the digital age" (before 2000) <br> - The organization should be sufficiently established as to provide appropriate and adequate evidence to illustrate and support the discussion | | Uniqueness of the product/service & STP approach | - Analysis & discuss the uniqueness of the product/service of the chosen organization and its segmentation/targeting/positioning approach | | PESTLE & SWOT <br> <br> Evaluation of the Organization | - Conduct a PESTEL and SWOT analysis on the policies, practices, processes, procedures and strategies the organisation has <br> - And/OR has not adequately put in place for |
管理数字时代营销组织/品牌/产品所面临的挑战
- 还必须讨论和分析支持组织可持续发展的企业社会责任干预措施
managing challenges faced in marketing the organisation/brand/product in the digital era - Must also discuss & analyse corporate social responsibility interventions in support of sustainability in the organization| managing challenges faced in marketing the organisation/brand/product in the digital era | | :--- | | - Must also discuss & analyse corporate social responsibility interventions in support of sustainability in the organization |
对组织的建议(改进或可持续性)
- 向组织提出改进和/或维持其实践的建议
- 评估并分析为什么采用您在数字时代管理营销实践和企业社会责任 (CSR) 举措的方法中的建议将对该组织有利(或有益)(基于您的 PESTEL 和 SWOT 调查结果)
- 还提出并强调如果组织不听从建议将会产生的后果
- 可以提出切合实际的建议,确定长期或短期目标以及战术或战略实践
- 建议应以来自不同来源的学术参考文献为基础(使用哈佛参考文献系统),以展示(避免描述性)理论如何付诸实践
- Make recommendations for the organization to improve and/or maintain their practices - Evaluate and analyse why adopting the recommendations in your approach to managing marketing practices in the digital age & corporate social responsibility (CSR) initiatives would be of advantage (or of benefit) to this organisation (based on your PESTEL & SWOT findings) - Also suggest and highlight the consequences if the organisation do not heed the recommendations - Realistic proposals could be made identifying long or short-term goals and tactical or strategic practices - Recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate (avoid being descriptive) how theory is put into practice| - Make recommendations for the organization to improve and/or maintain their practices | | :--- | | - Evaluate and analyse why adopting the recommendations in your approach to managing marketing practices in the digital age & corporate social responsibility (CSR) initiatives would be of advantage (or of benefit) to this organisation (based on your PESTEL & SWOT findings) | | - Also suggest and highlight the consequences if the organisation do not heed the recommendations | | - Realistic proposals could be made identifying long or short-term goals and tactical or strategic practices | | - Recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate (avoid being descriptive) how theory is put into practice |
结论(一段即可)
- 简单而简洁地总结组织应如何管理 PEST 和 SWOT 因素,并继续前进
- 如何审查和优先考虑建议以促进组织发展
-(4,000 字数到此结束!记得在讨论内容中使用引用!)
- Simple & concise summary on how the organization should manage the PEST & SWOT factors, moving forward - How to review & prioritise the recommendations in advancement of the organization - (The word count of 4,000 ends here! Remember to use citations in your discussion contents!)| - Simple & concise summary on how the organization should manage the PEST & SWOT factors, moving forward | | :--- | | - How to review & prioritise the recommendations in advancement of the organization | | - (The word count of 4,000 ends here! Remember to use citations in your discussion contents!) |
参考书目
- 此部分为必填项
- 此部分不计入字数
- 有用参考文献列表
- 使用哈佛参考文献格式
- This section is mandatory - This section is NOT included in the word count - List of useful references - Use Harvard referencing format| - This section is mandatory | | :--- | | - This section is NOT included in the word count | | - List of useful references | | - Use Harvard referencing format |
附录
- 此部分为可选部分(但可改善书面陈述的流畅度)
- 此部分不计入字数
- 与讨论相关且有见地的支持证据
- 记住,关键在于“质量而非数量”
- This section is optional (but improves the flow of the written presentation) - This section is NOT included in the word count - Relevant & insightful supporting evidence to the discussion - Remember it is "quality & not quantity" that| - This section is optional (but improves the flow of the written presentation) | | :--- | | - This section is NOT included in the word count | | - Relevant & insightful supporting evidence to the discussion | | - Remember it is "quality & not quantity" that |
"managing challenges faced in marketing the organisation/brand/product in the digital era - Must also discuss & analyse corporate social responsibility interventions in support of sustainability in the organization" Recommendations for the Organization (improvement OR sustainability) "- Make recommendations for the organization to improve and/or maintain their practices - Evaluate and analyse why adopting the recommendations in your approach to managing marketing practices in the digital age & corporate social responsibility (CSR) initiatives would be of advantage (or of benefit) to this organisation (based on your PESTEL & SWOT findings) - Also suggest and highlight the consequences if the organisation do not heed the recommendations - Realistic proposals could be made identifying long or short-term goals and tactical or strategic practices - Recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate (avoid being descriptive) how theory is put into practice" Conclusion (one paragraph is sufficient) "- Simple & concise summary on how the organization should manage the PEST & SWOT factors, moving forward - How to review & prioritise the recommendations in advancement of the organization - (The word count of 4,000 ends here! Remember to use citations in your discussion contents!)" Bibliography "- This section is mandatory - This section is NOT included in the word count - List of useful references - Use Harvard referencing format" Appendices "- This section is optional (but improves the flow of the written presentation) - This section is NOT included in the word count - Relevant & insightful supporting evidence to the discussion - Remember it is "quality & not quantity" that"| | managing challenges faced in marketing the organisation/brand/product in the digital era <br> - Must also discuss & analyse corporate social responsibility interventions in support of sustainability in the organization | | :---: | :---: | | Recommendations for the Organization (improvement OR sustainability) | - Make recommendations for the organization to improve and/or maintain their practices <br> - Evaluate and analyse why adopting the recommendations in your approach to managing marketing practices in the digital age & corporate social responsibility (CSR) initiatives would be of advantage (or of benefit) to this organisation (based on your PESTEL & SWOT findings) <br> - Also suggest and highlight the consequences if the organisation do not heed the recommendations <br> - Realistic proposals could be made identifying long or short-term goals and tactical or strategic practices <br> - Recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate (avoid being descriptive) how theory is put into practice | | Conclusion (one paragraph is sufficient) | - Simple & concise summary on how the organization should manage the PEST & SWOT factors, moving forward <br> - How to review & prioritise the recommendations in advancement of the organization <br> - (The word count of 4,000 ends here! Remember to use citations in your discussion contents!) | | Bibliography | - This section is mandatory <br> - This section is NOT included in the word count <br> - List of useful references <br> - Use Harvard referencing format | | Appendices | - This section is optional (but improves the flow of the written presentation) <br> - This section is NOT included in the word count <br> - Relevant & insightful supporting evidence to the discussion <br> - Remember it is "quality & not quantity" that |
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