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WEEK 5 TUTORIAL HANDOUT
5辅导讲义

Step 1: Map the Supply Chain Network
步骤1:绘制供应链网络

In your group, check Appendix 2 of this week tutorial handout for the Chicken McNuggets’ process and Appendix 3 for their stakeholders.
在您的小组中,请查看本周教程讲义的附录 2 了解麦乐鸡的制作流程,并查看附录 3 了解其利益相关者。

Select some of the processes and stakeholders to map a supply chain network for the Chicken McNuggets with processes at the centre, surrounded by stakeholders (see Appendix 4 for suggested supply chain mapping idea)
选择一些流程和利益相关者来绘制麦乐鸡的供应链网络,流程为中心,利益相关者为周围(请参阅附录 4 了解建议的供应链映射思路)

Use different colored/shaped arrows to describe the relationships among stakeholders and processes. For example
使用不同颜色/形状的箭头来描述利益相关者和流程之间的关系。例如
:

Use a red straight arrow to signify the direct impact of a given stakeholder on a process.
使用红色箭头表示特定利益相关者对流程直接影响。

Use a red dot arrow to signify the indirect impact of a given stakeholder a process.
使用红点箭头来表示特定利益相关者对某个流程间接影响。

Use a green straight arrow to signify the direct impact of a process on a stakeholder.
使用绿色箭头表示流程对利益相关者的直接影响

Use a green dot arrow to signify the indirect impact of a process on a stakeholder.
使用绿箭头表示流程对利益相关者的间接影响

If Canva is used for this activity in your class, check Appendix 5 for instructions.
如果您在课堂上使用 Canva 进行此活动,请查看附录5了解说明。

Step 2: Identify Key Challenges & Set Sustainability Goals
第二步确定关键挑战并设定可持续发展目标

Look at the Chicken McNuggets’ supply chain network that you have developed
看看你已经开发的麦乐鸡供应链网络
.

Identify where sustainability challenges exist in each process (think about environmental, social, and economic problems)
确定每个流程中存在哪些可持续性挑战(思考环境、社会和经济问题

Choose one supply chain process where sustainability issues are most critical
选择一个可持续性问题最为关键的供应链流程

Navigate through the SDG website (instructions in Appendix 6) to find more information about the 17 SDGs with their relevant targets and indicators
浏览可持续发展目标网站(附录 6 中的说明),查找有关 17 项可持续发展目标及其相关目标和指标的更多信息
.

Identify which SDGs are most affected by the selected sustainability challenge in your supply chain.
确定哪些可持续发展目标受您的供应链中所选可持续发展挑战的影响最大。

Note down in the Response Sheet (Appendix 1)
记在答题纸上(附录1)
:

What is the most critical sustainability challenge in which supply chain process?
哪个供应链流程中最关键的可持续性挑战是什么

Why is it a problem for McDonald’s and society?
为什么这对麦当劳和社会来说是一个问题?

How does it impact other processes or stakeholders of the supply chain?
它如何影响供应链的其他流程或利益相关者?

Check Appendix 7 to examine the stakeholders’ expectations for different supply chain processes.
查看附录 7来了解利益相关者对不同供应链流程的期望

Look at the weak spot you have just identified, determine which stakeholders are most concerned about the sustainability issue.
看看您刚刚发现的薄弱环节,确定哪些利益相关者最关心可持续性问题。

Note down in the Response Sheet (Appendix 1):
答题纸(附录1)中记下

Which stakeholders demand changes?
哪些利益相关者要求改变?

Which stakeholders resist changes?
哪些利益相关者抵制变革?

How do these pressures influence McDonalds supply chain decisions?
这些压力如何影响麦当劳的供应链决策?

What are the risks if McDonald’s ignores stakeholder concerns?
如果麦当劳忽视利益相关者的担忧,会有什么风险?

Step 3: Determine Sustainability Solutions
步骤 3:确定可持续性解决方案

Based on your stakeholder expectations and weak spot, come up with one practical solution (consider new technologies, supply chain adjustments, or partnerships).
根据利益相关者的期望和弱点,提出一个切实可行的解决方案(考虑新技术、供应链调整或合作伙伴关系)。

Check the SDG website (in Appendix 6) to see which SDGs match your proposed solution (the solution should support at least one SDG)
查看 SDG 网站(附录 6),了解哪些 SDG 符合您提出的解决方案(该解决方案应支持至少一个 SDG)

Note down the Response Sheet (Appendix 1):
记下答题表(附录1):

What is the proposed solution? How does it help improve sustainability?
提出的解决方案是什么?它如何帮助提高可持续性?

Which stakeholders will support it?
哪些利益相关者会支持它?

Which supply chain processes will be affected by this change?
哪些供应链流程受到这一变化的影响?

Which SDGs does it align with?
它与哪些可持续发展目标相符?

Step 4: Analyse Potential Impacts & Unintended Consequences
第四步:分析潜在影响和意外后果

For your proposed solution, identify possible outcomes. Consider and note down in the Response Sheet (Appendix 1):
对于您提出的解决方案,请确定可能的结果。考虑并记在响应表(附录 1)中:

Positive impacts: What benefits will this solution bring?
积极影响:这个解决方案会带来什么好处?

Negative or Unintended Consequences: Could this solution create new challenges?
负面或意想不到的后果:这个解决方案会带来新的挑战吗?

How might these changes impact (positively and negatively) on the achievements of other SDGs
这些变化将如何影响(积极和消极)其他可持续发展目标的实现

Share your insights with the class:
与全班分享你的见解:

How did the proposed change affect other parts of the supply chain?
提议的变更对供应链的其他部分有何影响

Were there any surprising unintended consequences?
是否存在什么令人惊讶的意外后果?

How did the proposed change impact on the achievements of other SDGs?
提议的变更其他可持续发展目标的实现有何影响?

Appendix 1: Response Sheet
附录 1 答题表

Group: _________________________
团体: _________________________

Students’ Names: _________________________
学生姓名 _________________________

Step 2: Identify Key Challenges & Set Sustainability Goals
第二步:确定关键挑战并设定可持续发展目标

1. Sustainability Challenge
1. 可持续性挑战

What is the most critical sustainability challenge in which supply chain process?
哪个供应链流程中最关键的可持续性挑战是什么?

___________________________________________________________________________

• Why is it a problem for McDonald’s and society?
• 为什么这对麦当劳和社会来说是一个问题?

___________________________________________________________________________

• How does it impact other processes or stakeholders of the supply chain?
• 它如何影响供应链的其他流程或利益相关者?

___________________________________________________________________________

• Which SDGs are most affected by this issue?
• 哪些可持续发展目标受此问题影响最大?

___________________________________________________________________________

2. Stakeholder Expectations
2.利益相关者的期望

• Which stakeholders demand changes?
• 哪些利益相关者要求改变?

___________________________________________________________________________

• Which stakeholders resist changes?
• 哪些利益相关者抵制变革?

___________________________________________________________________________

• How do these pressures influence McDonald’s supply chain decisions?
• 这些压力如何影响麦当劳的供应链决策?

___________________________________________________________________________

• What are the risks if McDonald’s ignores stakeholder concerns?
• 如果麦当劳忽视利益相关者的担忧,会有什么风险?

___________________________________________________________________________

Step 3: Determine Sustainability Solutions
步骤 3:确定可持续性解决方案

• What is the proposed solution? How does it improve sustainability?
• 建议的解决方案是什么?它如何提高可持续性?

___________________________________________________________________________

• Which stakeholders will support it?
• 哪些利益相关者将支持它?

___________________________________________________________________________

• Which supply chain stages will be affected by this change?
• 哪些供应链阶段将受到这一变化的影响?

___________________________________________________________________________

• Which SDGs does it align with?
• 它与哪些可持续发展目标相符?

___________________________________________________________________________

Step 4: Analyse Potential Impacts & Unintended Consequences
第四步:分析潜在影响和意外后果

• Positive Impacts: What benefits will this solution bring?
• 积极影响:该解决方案将带来什么好处?

___________________________________________________________________________

• Negative or Unintended Consequences: Could this solution create new challenges?
• 负面或意想不到的后果:该解决方案是否会带来新的挑战?

___________________________________________________________________________

• How might these changes impact (positively or negatively) the achievements of other SDGs?
• 这些变化将如何(积极或消极)影响其他可持续发展目标的实现

___________________________________________________________________________


Appendix 2. Chicken McNuggets Process (you don’t have to use all of them)
附录 2.麦乐鸡制作流程不一定要全部用到)

Raw Material Sourcing (chicken farming, feed production)
原材料采购(养鸡、饲料生产)
:

Breeding
选育

Hatching
孵化

Rearing
饲养

Processing & Manufacturing (slaughterhouses, nugget production)
加工和制造屠宰场、鸡块生产

Primary process (slaughterhouse)
初级加工(屠宰场)

Secondary process (chicken factory)
二次加工(养鸡场)

Final process & packaging (McDonalds)
最后工序和包装(麦当劳)

Distribution & Logistics (transport, storage)
配送与物流(运输、仓储)

Retail & Restaurants (McDonald’s outlets)
零售和餐厅(麦当劳门店)

Consumption (customer purchase & eating behaviour)
消费(顾客购买和饮食行为

Waste management (recycling, landfill, food waste management)
废物管理(回收、垃圾填埋、食品废物管理)

Appendix 3. Chicken McNuggets Stakeholders (you don’t have to use all of them)
附录3.麦乐鸡的利益相关者您不必全部使用)

Representative organisations
代表机构
:

Government
政府

Industry organisations
行业组织

Poultry farms
家禽养殖场

Companies/businesses:
公司/企业:

Logistics
后勤

Packaging suppliers
包装供应商

Chicken products suppliers
鸡肉产品供应商

Waste disposal companies
废物处理公司

Delivery companies (UberEats, Doordash, etc)
配送公司 UberEats Doordash

Media
媒体

Individuals/groups:
个人/团体:

Poultry farmers
家禽养殖户

Butchers
屠夫

McDonalds’ employees
麦当劳员工

People working in logistics: drivers, managers, etc.
从事物流工作的人员经理等。

Deliverers
送货员

Consumers
消费者

Environmental activists
环保人士

Appendix 4. Suggested Supply Chain Mapping Idea
附录 4. 建议的供应链映射思路

Appendix 5. How to Use Canva to Map Supply Chain Step-by-Step Instructions
附录5.如何使用 Canva绘制供应链分步说明

Step 1:
步骤 1:

Click the Canva link specific to your class (to be sent by your tutor before class)
单击特定于您的课程的 Canva 链接(由您的导师在课前发送)

Click red box to choose see the grid view
点击红框选择查看网格视图

Step 2:
第 2 步:

After click grid view, several pages will appear, select the page corresponding to your group to work on
点击网格视图,会出现几个页面,选择与你的小组对应的页面进行操作

Step 3:
步骤3:

Edit the names of the processes and the stakeholders (depending on which processes and stakeholders you want to map in your group)
编辑流程和利益相关者的名称(取决于您想要组中映射哪些流程和利益相关者)

When mapping supply chain and SDGs, to highlight the relationship (direct and indirect, impact and impacted) click on the arrow and then choose different types of arrow shapes to illustrate different relationships (as shown in the red boxes)
在映射供应链和 SDG 时,为了突出显示关系(直接和间接、影响和受影响),请单击箭头,然后选择不同类型的箭头形状来说明不同的关系(如红色框所示)

Appendix 6. How to Find Relevant SDGs and data Step-by-Step Instructions
附录6.如何查找相关可持续发展目标和数据分步说明

Step 1:
步骤 1:

Go to https://ourworldindata.org/sdgs
前往 https://ourworldindata.org/sdgs

Scroll down until you see the list of SDGs
向下滚动,直到看到可持续发展目标列表

Click the relevant goal
点击相关目标

Step 2:
第 2 步:

After clicking the relevant goal, a new window opens
点击相关目标后,将打开一个新窗口

Scroll down to see specific indicators of each goal with relevant data attached to each indicator
向下滚动可查看每个目标的具体指标以及附于每个指标的相关数据

(If you want to find additional data regarding the indicators in specific regions or countries) Choose the region where the selected country belongs to (see the blue box)
(如果您想查找有关特定地区或国家指标的更多数据)选择所选国家所属的地区(参见蓝色框)

(If you want to find additional data regarding the indicators in specific regions or countries) Move the cursor to the selected country to see relevant data (see the blue box)
(如果想查找有关特定地区或国家指标的更多数据)将光标移至选定的国家即可查看相关数据(见蓝色框)

Appendix 7. Matrix of Demands (from the Business Environment)
附录7.需求矩阵(来自商业环境

Government (Regulators & Policymakers)
政府(监管者和政策制定者)

Consumers
消费者

Environmental Activists
环保人士

McDonald’s Employees
麦当劳员工

Poultry Farmers
家禽养殖户

Media
媒体

Waste Management Companies
废物管理公司

Raw Material Sourcing (chicken farming, feed production)
原材料采购(养鸡、饲料生产)

Ensure ethical farming and reduce agricultural emissions
确保道德农业并减少农业排放

Prefer antibiotic-free, ethically raised chicken
选择不含抗生素、符合道德饲养的鸡

Advocate for deforestation-free chicken feed and ethical farming
倡导无森林砍伐的鸡饲料和道德养殖

Want ethical treatment of suppliers and farmers
希望供应商和农民得到道德对待

Want incentives for ethical farming (low emissions, ethical feed)
希望获得道德农业的激励措施(低排放、道德饲料)

Investigate unethical farming practices
调查不道德的农业行为

Encourage using feed that minimizes waste
鼓励使用减少浪费的饲料

Processing & Manufacturing (slaughterhouses, nugget production)
加工和制造(屠宰场、鸡块生产)

Regulate energy use, emissions, and water consumption
规范能源使用、排放和水消耗

Demand transparency in ingredients and ethical production
要求成分透明、生产合乎道德

Demand reduced emissions and water waste
要求减少排放和水浪费

Expect safe working environments in factories
期望工厂有安全的工作环境

Need fair contracts and clear sustainability standards
需要公平的合同和明确的可持续性标准

Expose environmental violations and labor exploitation
揭露环境违法行为和劳工剥削

Expect sustainable handling of chicken by-products
期望鸡肉副产品的可持续处理

Final Process & Packaging (McDonald)
最终加工和包装(麦当劳)

Enforce plastic reduction and recyclable packaging laws
执行减少塑料和可回收包装的法律

Prefer eco-friendly packaging that is easy to recycle or compost
选择易于回收或堆肥的环保包装

Campaign for eliminating non-recyclable plastics
消除不可回收塑料运动

Need sustainable packaging that maintains efficiency in service
需要可持续的包装以保持服务效率

Limited involvement, but support cost-effective sustainable materials
参与有限,但支持具有成本效益的可持续材料

Criticize excessive plastic use and promote biodegradable alternatives
批评过度使用塑料并推广可生物降解的替代品

Prefer materials that are recyclable or compostable
选择可回收或可堆肥的材料

Distribution & Logistics (transport, storage)
配送与物流(运输、仓储)

Impose carbon tax policies on high-emission transport.
高排放交通运输实施碳税政策

Indirect concern—support brands that use sustainable transport
间接关注——支持使用可持续交通的品牌

Support companies using electric or biofuel-powered trucks
支持使用电动或生物燃料卡车的公司

Prefer optimized deliveries to reduce workload and fuel costs
选择优化配送以减少工作量和燃料成本

Prefer logistics systems that minimize transport emissions
选择能够最大限度减少运输排放的物流系统

Report on inefficient or high-emission supply chains
关于低效或高排放供应链的报告

Promote eco-friendly packaging in transport
推广交通运输中的环保包装

Retail & Restaurants (McDonald’s outlets)
零售和餐厅(麦当劳门店)

Ensure food safety, energy-efficient operations, and waste management.
确保食品安全、节能运营和废物管理。

Expect McDonald's to use renewable energy and provide recycling options
期望麦当劳使用可再生能源并提供回收选项

Demand transparency and zero-waste initiatives
要求透明度和零浪费举措

Seek training on sustainability and waste reduction
寻求可持续发展和减少浪费方面的培训

Expect stable long-term partnerships if sustainability goals are met
如果实现可持续发展目标,有望建立稳定的长期合作伙伴关系

Monitor false sustainability claims (greenwashing)
监控虚假的可持续性声明(漂绿行为)

Want restaurants to enforce food waste reduction policies
希望餐馆执行减少食物浪费的政策

Consumption (customer purchase & eating behaviour)
消费(顾客购买和饮食行为

Encourage responsible eating habits (e.g., portion control, health labeling)
鼓励负责任的饮食习惯(例如,控制份量,健康标签

Expect food to be convenient but also sustainably produced
希望食物方便又可持续地生产

Encourage plant-based alternatives and mindful eating
鼓励植物性替代品和有意识的饮食

Encourage responsible eating habits through promotions
通过促销活动鼓励负责任的饮食习惯

Hope consumers value ethically sourced chicken over cheap alternatives
希望消费者重视符合道德标准的鸡肉,而不是廉价的替代

Report on nutritional concerns and misleading health claims
关于营养问题和误导性健康声明的报告

Expect customers to separate waste properly (recycling vs. landfill)
期望顾客正确分类垃圾(回收与填埋)

Waste management (recycling, landfill, food waste management)
废物管理(回收、垃圾填埋、食品废物管理)

Enforce food waste reduction policies and proper waste sorting
执行减少食物浪费的政策和适当的垃圾分类

Want easy-to-follow waste disposal (e.g., composting bins, recycling)
希望废物处理方式简单易行(例如,堆肥箱、回收利用)

Push for composting programs and circular economy initiatives
推动堆肥计划和循环经济举措

Want clear guidelines on sorting waste in stores
希望对商店垃圾分类提供明确的指导

Support responsible repurposing of farm waste (e.g., manure for biofuels)
支持负责任地重新利用农场废弃物(例如将粪肥用作生物燃料)

Highlight improper disposal practices and environmental harm
强调不当的处置做法和环境危害

Require McDonald's to improve waste separation and partner with composting/recycling firms
要求麦当劳改善垃圾分类并与堆肥/回收公司合作

Appendix 8. A Concept Map of the Sustainability Lens
附录 8.可持续发展视角概念