What Is On-Page SEO? 什么是页面优化（On-Page SEO）？
On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic.
页面 SEO（也称为站内 SEO）是优化网页及其内容以适应搜索引擎和用户的过程。它可以帮助网页在谷歌上排名更高，并带来更多的有机流量。
Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.
与页面 SEO 相关的常见任务包括优化搜索意图、标题标签、内部链接和 URL。
Below, we’ll cover different techniques for optimizing your site for on-page concerns.
下面，我们将介绍优化您的网站以解决页面内问题的不同技术。
But first, let’s explore the difference between on-page SEO and off-page SEO:
但首先，让我们探讨页面内 SEO 和页面外 SEO 之间的区别：
On-Page SEO vs. Off-Page SEO
页面优化 SEO vs. 离页优化 SEO
On-page SEO covers anything you can do on a webpage (or internally) to improve your rankings.
页面 SEO 涵盖了您可以在网页上（或内部）执行的任何操作，以提高您的排名。
Off-page SEO covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings. Backlinks are arguably the biggest off-page SEO factor. Other examples include social media and PR.
Off-page SEO 涵盖了您可以在站点之外（或外部）优化的任何内容，以提升排名。反向链接可以说是最重要的 off-page SEO 因素。其他示例包括社交媒体和公关。
Both are important components of any good SEO strategy.
两者都是任何良好 SEO 策略的重要组成部分。
But you have more control over on-page SEO factors. So focusing on those is a good place to start.
但是您对页面上的 SEO 因素有更多的控制权。因此，专注于这些因素是一个很好的开始。
Why Is On-Page SEO Important?
为什么页面 SEO 很重要？
Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent.
搜索引擎使用关键词和其他页面上的 SEO 元素来检查页面是否与用户的搜索意图匹配。
And if the page is relevant and useful, Google serves it to the user.
如果页面相关且有用，谷歌会向用户提供该页面。
In other words: 换句话说：
Google pays attention to on-page SEO signals when ranking pages.
Google 在对页面进行排名时会关注页面上的 SEO 信号。
The Google algorithm is always changing, but Google continues to prioritize user experience. Google recommends focusing on “people-first content.”
Google 算法一直在变化，但 Google 继续优先考虑用户体验。Google 建议专注于“以人为本的内容”。
Meaning creating valuable content that matches user intent is more important than ever.
创造与用户意图匹配的有价值内容比以往任何时候都更加重要。
Now, let’s take a look at how you can update your content to reflect on-page SEO best practices.
现在，让我们看看如何更新您的内容以反映页面 SEO 最佳实践。
9 On-Page SEO Techniques for Your Website
您网站的 9 种页面内 SEO 技术
Here are some key on-page optimization techniques you should consider:
以下是一些您应该考虑的关键页面优化技术：
- Write unique, helpful content
撰写独特、有用的内容 - Place target keywords strategically
strategically 放置目标关键词 - Write keyword-rich title tags
编写富含关键词的标题标签 - Write click-worthy meta descriptions
编写吸引点击的元描述 - Use headings and subheadings to structure your page
使用标题和副标题来构建您的页面 - Optimize URLs 优化 URLs
- Add internal links 添加内部链接
- Add external links 添加外部链接
- Include and optimize images
包括和优化图像
Let’s look at these in more detail.
让我们更详细地看一下这些。
1. Write Unique, Helpful Content
1. 撰写独特、有用的内容
One of the most important on site SEO steps you should take is to create high-quality content that matches your readers’ search intent.
您应该采取的最重要的现场 SEO 步骤之一是创建与读者搜索意图相匹配的高质量内容。
Start by performing keyword research to find relevant topics and target keywords.
从执行关键字研究开始，找到相关主题和目标关键字。
For this example, we’ll use the Keyword Magic Tool.
对于这个示例，我们将使用关键词魔法工具。
Enter the topic you want to research and click “Search.” We’ll use the keyword “audio book” as our example.
输入您想要研究的主题，然后单击“搜索”。我们将以关键词“有声书”作为示例。
You’ll get a list of keywords related to your seed keyword, sorted by search volume.
您将获得与种子关键字相关的关键字列表，按搜索量排序。
High search volume can be useful to target.
But pay attention to the keyword difficulty (KD %) level, too. It’s much more difficult to rank for more competitive keywords (which have higher KD % scores).
Target less competitive long-tail keywords, too.
They often have lower search volume but lower keyword difficulty. Which means they can be easier to rank for.
The Keyword Magic Tool automatically sorts related keywords into relevant categories.
They’re located in the left-hand sidebar. You can narrow your research by selecting one.
Here:
Once you’ve selected your keywords, it’s time to create your content.
Read our guide to formatting a blog post when you’re ready to get started.
In the meantime, here are a few best practices to create optimized, high-quality content:
- Incorporate keywords naturally into your content (and avoid keyword stuffing)
- Make sure your content matches the search intent of your target keyword
- Fully answer the query—your content should be useful to users
- Write unique content that offers something competitors don’t
- Include visual content (more on that later)
Further reading: What Is Quality Content & How to Create It
2. Place Target Keywords Strategically
So you have your target keywords. Now it’s time to strategically place them in your content.
Google scans your content to see what a page is about—and readers will likely do the same.
So you should include your target keywords in these key areas:
- H1
- First paragraph
- Subheaders (H2s, H3s, etc.)
This will help Google gain context about the topic of your page. And users will be able to quickly tell whether the page matches their search intent.
You can begin analyzing your content with On Page SEO Checker.
Start by configuring the tool for your site.