NO NAME MATRIC NO
1. LI MINGYAO A206510
2. DING YUDUO A207110
3. WANG XINGYU A207227
4. LIU CHANG A207456
5. TAI YIHANG A208025
6. CHENG XIAOYANG A213273| NO | NAME | MATRIC NO |
| :---: | :--- | :---: |
| 1. | LI MINGYAO | A206510 |
| 2. | DING YUDUO | A207110 |
| 3. | WANG XINGYU | A207227 |
| 4. | LIU CHANG | A207456 |
| 5. | TAI YIHANG | A208025 |
| 6. | CHENG XIAOYANG | A213273 |
讲师：
Ts.Dr.Mohd Nor Zamri M.
会议：
第一学期-2024/2025
目录
页码
1.0 组织简要描述...3.
2.0 管理职能描述7 2.0 管理职能描述 7
A. 规划
3.0 B. 组织...9
4.0 C. 领导...13
5.0 D. 控制...15
6.0 参考...19
第一部分 组织概况
索尼互动娱乐有限公司（Sony Interactive Entertainment LLC），前身为索尼电脑娱乐公司（ソniー・コンピュータエンタテインメント，Sony Computer Entertainment Inc.，缩写为SCEI或SCE），索尼是一家游戏机、游戏软件开发、制造和分销制造商，成立于东京，日本1993年11月16日，使用现行45度角倾斜黄色自1994年以来，方形图案作为公司标志。 索尼互动娱乐有限公司（Sony Interactive Entertainment LLC），前身为索尼电脑娱乐公司（ソniー・コンピュータエンタテインメント，Sony Computer Entertainment Inc.，缩写为 SCEI 或 SCE），索尼是一家游戏机、游戏软件开发、制造和分销制造商，成立于东京，日本 1993 年 11 月 16 日，使用现行 45 度角倾斜黄色自 1994 年以来，方形图案作为公司标志。
索尼互动娱乐
（索尼互动娱乐log 0\log 0（2016）－索尼互动娱乐－维基百科，自由的百科全书）
2016年4月1日，索尼电脑娱乐与索尼网络娱乐合并，成立索尼互动娱乐。总部由日本迁至美国加州圣马特奥（亦为SIE USA总部），所使用的商标为SCE方形商标，并由索尼旗下美国子公司SONY America负责管理。索尼互动娱乐（SIE）为索尼集团公司全资子公司，其所有权形式属股份有限公司制。 2016 年 4 月 1 日，索尼电脑娱乐与索尼网络娱乐合并，成立索尼互动娱乐。总部由日本迁至美国加州圣马特奥（亦为 SIE USA 总部），所使用的商标为 SCE 方形商标，并由索尼旗下美国子公司 SONY America 负责管理。索尼互动娱乐（SIE）为索尼集团公司全资子公司，其所有权形式属股份有限公司制。
管理架构：
SIE 采用总裁兼首席执行官领导的层级结构，领导团队负责硬件、软件和在线服务等不同业务领域。（索尼互动娱乐新闻发布室，2024 年 5 月 13 日）
汇报结构：
SIE 直接向索尼集团公司汇报，与母公司的整体战略保持一致。PlayStation 部门在索尼的娱乐、技术和服务业务领域中扮演着关键角色，为其收入做出了重大贡献。
索尼互动娱乐ceo－搜索图片 索尼互动娱乐首席执行官－搜索图片
员工规模：
SIE在全球拥有约10,000至12,000名员工（Datanyze 2017） SIE 在全球拥有约 10,000 至 12,000 名员工（Datanyze 2017）
人口统计：员工分布广泛，主要在北美，欧洲和亚洲，但由于其目标市场，员工和工作室大多是欧洲和美国
核心产品：
控制台：
PlayStation 5，PlayStation 4等PlayStation游戏机 PlayStation 5，PlayStation 4 等 PlayStation 游戏机
SIE 除美国总部外，还在东京（日本）、伦敦（英国）等主要城市设有地区办事处。 专注于硬件创新和软件开发的研发中心。（PlayStation 官方网站 2024） SIE 除美国总部外，还在东京（日本）、伦敦（英国）等主要城市设有地区办事处。专注于硬件创新和软件开发的研发中心。（PlayStation 官方网站 2024）
重要资源和技术
1.技术资源：
专为PlayStation游戏机设计的特定硬件，例如与AMD合作开发专用CPU，以及开发VR眼镜以丰富游戏体验。 专为 PlayStation 游戏机设计的特定硬件，例如与 AMD 合作开发专用 CPU，以及开发 VR 眼镜以丰富游戏体验。
通过创新的技术和良好的用户体验成为全球最具影响力的互动娱乐品牌。 Through innovative technology and a great user experience, become the world's most influential interactive entertainment brand.
Weakness：
1．Compatibility Issues：Limited backward compatibility for older game libraries （such as PS4 games）might deter some players．
2．Small number of games：Right now，many games which push out recently just can play by PC platform，the player of PS platform cannot play these games by controller．
Opportunities：
1．Global Market Growth：Release the prohibition of game machine at China mainland by time，it will bring formal sell channel to that 1.4\mathbf{1 . 4} billion people market．
2．Partnerships and Collaborations：Partnering with third－party developers for exclusive games enhances competitive edge，such as 《Blade》 and 《Final fantasy7：reburn》
Threats：
1．Intense Competition：Rival consoles like Xbox Series X\mathbf{X} and PC gaming platforms pose significant competition．
2．Technological Advancements：Rapid tech evolution might make current systems obsolete sooner or the console＇s disposition can not afford large game in 4k\mathbf{4 k} 60FPS
B．Organizing
Task and structure
PlayStation is the core brand of SONY Interactive Entertainment (SIE) and uses a divisional organizational structure to meet the needs of different markets, thereby increasing the efficiency of global operations. This structure divides the business by geographic region (North America, Europe, and Asia) and product category (hardware, software, and services), enabling fast decision making and execution.(Sony Interactive Entertainment, 2023)
Core task
1.Hardware development
Develop game hardware (such as PlayStation game consoles), design and manufacture game equipment;
2.Software and Games
The development team designs and develops the game, releases the game on the app market, or collaborates with other game companies or studios to co-produce the game.
3.Digital service
Manage platforms such as PlayStation Network (PSN) and subscription services such as PlayStation Plus and PlayStation Now to provide users with a smooth gaming experience.
4.Departmental collaboration
Hardware and software teams - Establish a good cooperation mechanism to ensure that software and hardware have a high degree of real match to improve the game experience
Marketing team and development team – The Marketing Department surveys users and the market according to the products that have been developed, and formulates rich marketing strategies and means to increase the sales of new products.
Facility layout
1.Head office
SAN Mateo, CA, USA - Responsible for strategic planning and key product decisions. Research and development center
2.Tokyo Japan main task when developing hardware, constantly updating research and development to adapt to consumer needs of the hard. Focusing on hardware innovation, the design of the next generation of game consoles and controllers.
3.London United Kingdom - A research centre for Artificial Intelligence and Virtual Reality has been established with the main aim of enhancing immersive experiences for users.(Digital Foundry, 2021).
4.San Diego USA - Develop cloud infrastructure to enhance the scalability and performance of PSN
Positions and responsibilities
1.manage
Responsible for setting corporate strategy, overseeing global operations and ensuring that all departments work together.
R&d team (Sony, 2023)
Design and optimize console hardware and software to improve gaming performance.
2.Marketing team
Use data analytics to develop marketing strategies and increase brand awareness.
4.Customer support team
Provide multi-language service, 24 -hour customer service calls to solve player problems, improve user experience.(NPD Group, 2022).
5.Security team
Comply with laws and regulations and be responsible for the protection of user data.
Human resource management
1.Job offer
Attract talents through various channels such as advertising and campus recruitment. Strict selection process, pre-employment interview, professional testing.
2.Train
Provide professional technical and management skills training to employees after entry. Make the right career plan for each employee.
3.Employee retention
Generous salary and benefits, flexible working hours. Increase employee satisfaction and reduce employee turnover.
4.Organizational advantage
PlayStation’s flexible organizational structure and collaboration between its various divisions allow it to respond quickly to market changes and remain competitive, and the company is constantly innovating, such as introducing new technologies such as the DualSense controller, to enhance the user experience. In addition, PlayStation operates in more than 50 countries around the world, with a strong market share.
Challenges and solutions
1.Product quality
PlayStation ensures consistent product quality through uniform quality control.
2.Competitive pressure
The company has increased investment in research and development, increased game content, improved product cost performance, and enhanced competitiveness.
3.Network security
Network security systems are regularly updated and reviewed to ensure the safety of user data.
Conclusion
PlayStation’s organizational structure, resource allocation and strategic synergies solidify its leadership position in the gaming industry. By driving innovation, focusing on user needs and optimizing management operations, PlayStation continues to set the standard for the industry
C. Leading
In order to ensure that members of the organisation are able to effectively achieve the strategic objectives of Sony Interactive Entertainment (SIE) and its PlayStation division, the company has implemented a number of effective leadership strategies into its management practices. These strategies include the appropriate use of power, scientific motivation and a variety of leadership styles to maximise the potential of employees and drive the business forward.
Types of motivation
1 Legitimate Power
SIE’s leadership consists of the President and Chief Executive Officer, as well as department heads responsible for hardware, software and online services. This authority stems from the company’s clear hierarchical structure and positions, which ensures that employees are aware of their responsibilities and goals through clear delineation of duties. The existence of legitimate authority provides the power to implement company decisions and ensure that work is carried out effectively.
2 The right to be remunerated
In order to motivate employees to pursue excellence, SIE often rewards outstanding performance through performance bonuses, promotion opportunities and skills training. For example, teams that successfully develop new products (e.g., PlayStation 5) or publish popular exclusive games (e.g., God of War and The Last Survivor series) are rewarded with additional incentives. This strategy not only increases employee motivation, but also improves the overall performance of the company.
3 Expertise
Most of SIE’s leaders and team members are industry leaders with extensive experience in technology innovation, game design and marketing. For example, the hardware development team worked with AMD on the development of new processors and VR technology, demonstrating the strength of expert power. This kind of power gives employees more trust in the leader’s decisions and effectively contributes to the achievement of goals.
4 Power of Reference
The global prestige of the PlayStation brand has a powerful influence on the company’s leaders. SIE’s leaders have earned the respect and trust of employees through the brand and outstanding market performance, further motivating team members to work tirelessly to achieve the organisation’s goals.
Approaches to Motivation
1 Maslow's Hierarchy of Needs Theory
(1) Physiological and safety needs: SIE offers competitive compensation and benefits to ensure that employees’ basic needs are met.
(2) Social needs: SIE enhances co-operation and communication among employees through teamwork projects and interactive activities in regional offices.
(3) Respect and self-realisation: SIE encourages employees to realise their personal values through skills enhancement, internal promotion and innovative projects (e.g. participation in next-generation game console development projects).
2 Expectation Theory
SIE closely links employees’ work goals with rewards. Clear performance standards and a corresponding reward system, such as performance bonuses or career development opportunities, convince employees that their efforts will bring tangible rewards, thus increasing their motivation.
3 Goal-Oriented Approach
SIE emphasises setting clear goals, such as launching new PlayStation games, optimising the user interface and expanding the PlayStation Network user base.
Regular feedback and milestone assessments help employees focus on specific tasks and drive overall goal achievement.
Leadership Style
1 Transformational Leadership
SIE’s leaders focus on driving technological innovation and product upgrades. For example, the release of the PS5 and the use of VR technology typify a
transformational leadership style. This style drives the organisation forward by inspiring employees to take on challenges and realise innovative visions.
2 Transactional Leadership
On a day-to-day basis, SIE uses clear task allocation and reward and punishment mechanisms to ensure that work proceeds as planned. For example, milestones are set and assessed during the project development cycle and clear incentives are provided to improve efficiency and quality.
3 Servant Leadership
SIE’s leadership pays close attention to the career development and personal needs of its employees. For example, the company provides skills training, open communication platforms and resource support to help employees better realise their self-worth and enhance organisational cohesion.
D. Controlling
Application of control strategies
PlayStation can apply the following strategies to ensure that the behavior of organization members is in line with its values and standards:
Application of Balanced Scorecard
The Balanced Scorecard is a comprehensive strategic management tool that assesses performance in four dimensions: financial, customer, internal processes, and learning and growth.
1. Financial dimension
-Objective: Increase revenue and optimize operating costs.
-Specific measures: Ensure effective use of resources to reduce cost wastage through refined budget management and regular financial audits.
-Example: When launching the PS5 mainframe, we strictly control the cost of production and logistics, not only to meet customer demand but also to ensure the profitability of the company’s brand.
2. Customer Dimension
-Objective: Increase players’ satisfaction and love for the game.
-Specific measures: Use user surveys, player communities and social media to collect feedback from users and optimize the brand’s service and product quality.
-Example: Introducing free monthly game experiences and increased cloud storage in the PlayStation Plus subscription service to satisfy more of the players’ needs and increase the probability of renewal of players’ subscriptions.
3. Internal process dimensions
-Objective: Optimize the game development and publishing process to ensure high quality and timely delivery and increase customer satisfaction. Specific measures: Adopt agile development methods.
-Specific measures: Adopt agile development methods, regularly assess development progress, and ensure rational allocation of resources.
-Practical example: PlayStation reduced project delays in the console and game development process through cross-departmental collaboration.
4. Learning and Growth Dimension
-Objective: Improve employee skills in development and innovative practices in the organization.
-Measures: Regular technical training and professional development program to encourage innovation and practice.
-Practice example: Provide training for the development team on the latest VR technology and support the team to develop innovative VR games to attract more fans.
Application of Feedback Control Model (FCM)
The Feedback Control Model ensures that employees’ behavior is in line with the company’s values and standards through monitoring, feedback and adjustment:
1. Monitoring
-Methodology: Use data analysis tools and performance management systems to track KPIs on a regular basis.
-Practical example: PlayStation regularly monitors the number of PS Plus subscriptions at regular intervals so as to understand user activity and player satisfaction and ensure that the service is aligned with its objectives.
2. Feedback
-Methodology: Use internal performance evaluations and user feedback to understand problems and make corresponding improvements.
-Practical example: At the beginning of the PS5 launch, PlayStation quickly optimized the UI based on player feedback to improve user experience satisfaction.
3. Adjustment
-Method: Adjust the corresponding strategy according to the feedback results, optimize the process and resource allocation.
-Practical example: During the development of The Last Survivor 2, PlayStation modified part of the game plot and level design according to the feedback from test players, thus further optimizing the game quality.
Practical Application Cases
1.Case: PlayStation Plus Service Optimization
2.Background: PlayStation Plus is PlayStation’s subscription service that aims to enhance players’ online experience and drive revenue growth. However, the early version had unresolved issues with a single service and low renewal rate.
Strategy Implementation:
Balanced scorecard:
1.Financial dimension: adjusted the pricing strategy by introducing quarterly and annual packages to attract more subscribers through price concessions.
2.Customer dimension: Understand players’ needs through surveys, add monthly free games and exclusive discounts to create benefits for players.
3.Internal Process Dimension: Optimize server stability to ensure smooth multiplayer online gaming experience and enhance gaming experience.
4.Learning and growth dimension: train our technical team to improve service maintenance and player support so that timely server maintenance and game version updates can be done.
Feedback control:
1.Real-time monitoring: analyze user login data, online time and activities.
2.Feedback collection: Learn what players say about new features through player communities and social media.
Dynamic Adjustment: Gradually increase cloud storage space
Results: Optimized to grow the number of PS Plus subscribers from 34 million in 2018 to more than 50 million in 2023, and to significantly increase user satisfaction and loyalty.
Conclusions and recommendations
By combining the Balanced Scorecard and the Feedback Control Model, PlayStation was able to effectively translate its strategic objectives into concrete action plans and ensure that organizational members’ behaviors were aligned with the company’s values. This approach not only improved employee execution, but also drove improvements in the company’s overall performance.
It is recommended that PlayStation further incorporate artificial intelligence and big data analytics in the future to more efficiently achieve real-time monitoring and feedback to ensure that the company’s core values are implemented at all levels.
Part III. Summary and Conclusion
Management functions are crucial for organizational success, encompassing planning, organizing, leading, and controlling. In businesses, these functions work in concert not to help achieve strategic goals but also to enhance overall operational efficiency and competitiveness. For instance, Sony Interactive Entertainment has become a leader in the interactive entertainment field by driving development through clear planning, cross-departmental collaboration, and innovation.
Conclusion Management functions are a key driving force behind organizational progress. Effective planning ensures the reasonable of resources, optimizing
organizational structure improves execution efficiency, leading inspires team potential, and controlling ensures goal achievement. By continuously improving management functions, companies can face market challenges seize development opportunities, and achieve long-term competitive advantages.
Part IV. References and Appendix
Johnson, M. (2023). The future of gaming technology. New York: Gaming Innovations Press.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
Smith, J., & Brown, L. (2023). Gaming industry trends: Challenges and opportunities. London: Global Insights Media.
Sony Interactive Entertainment. (2024). Company vision and mission. Retrieved from https://www.sie.com
