Learn more about design ideation
了解更多關於設計構思

You’ve empathized with your users and determined their pain points.
你已經對使用者產生同理心並確定了他們的痛點。
Now you’re ready to start thinking of ways to solve your user’s problems. Ideating is an exciting step in your journey as a UX designer!
現在你已準備好開始思考解決使用者問題的方法。構思是你作為使用者體驗設計師旅程中令人興奮的一步！
 

As a reminder, design ideation is the third phase of the design thinking process.
提醒你，設計構思是設計思維過程中的第三階段。
It’s the process of generating a broad set of ideas on a given topic without judging or evaluating them.
這是一個在特定主題上產生大量想法的過程，且不對這些想法進行評判或評估。
When you start thinking of ideas, you want to come up with as many as possible.
當你開始思考想法時，你希望能提出盡可能多的點子。
The aim is to generate lots of ideas, even ones that may seem ridiculous at first. Sometimes your most outrageous idea will turn into a great and unique solution!
目標是產生大量的想法，即使是那些一開始看起來荒謬的點子。有時候，你最離譜的想法會變成一個偉大且獨特的解決方案！

Preparing for ideation  為構思階段做準備

Before you start design ideation, make sure you’ve worked through the first two phases of the design thinking process: empathize and define.
在開始設計構思之前，請確保你已經完成設計思維過程的前兩個階段：同理和定義。
  

Empathize with your user.
與你的使用者建立同理心。
Empathizing is the first step in the design process.
同理是設計過程中的第一步。
You need to know who you’re solving for and what their needs are.
你需要了解你正在為誰解決問題，以及他們的需求是什麼。
You empathized with your user already by creating empathy maps, personas, user stories, and user journey maps.
你已經透過創建同理心地圖、角色設定、使用者故事和使用者旅程地圖來對使用者產生同理心。
 

Define the problem. Defining is the second step in the design process.
定義問題。定義是設計流程中的第二個步驟。
The problem you’re trying to solve should be well defined, so that everyone on your team can think of ideas to solve the same problem.
你試圖解決的問題應該被明確定義，這樣團隊中的每個人都能針對同一個問題提出解決方案。
Knowing exactly what problem you need to solve will also keep your users’ needs top-of-mind.
了解你需要解決的確切問題，也能讓你時刻關注使用者的需求。

Ideating effectively  有效地構思

Once you’ve empathized with users and defined the problem, it’s time to ideate.
一旦你對使用者產生同理心並定義了問題，就該開始構思點子了。
Here are some tips for ideating effectively.
這裡有一些有效構思的建議。

Establish a creative environment. You’ll need a comfortable space where everyone on your team can get together and present their ideas.
建立一個創意環境。你需要一個舒適的空間，讓團隊中的每個人都能聚集在一起，展示他們的想法。
If you’re meeting in person, choose an ideation space that’s different from your usual workspace.
如果你是面對面開會，請選擇一個與你平常工作空間不同的創意發想空間。
If you’re ideating virtually, try to find a different space in your home that’s free of clutter and distractions.
如果你是線上進行創意發想，試著在家中找一個沒有雜物和干擾的不同空間。

Set a time limit. There are endless possible products and features you could design, so give yourself plenty of time to come up with ideas.
設定時間限制。你可以設計無數可能的產品和功能，因此要給自己充足的時間來構思點子。
However, you can’t brainstorm forever, so you’ll also need to set a time to stop brainstorming and start thinking more deeply about the ideas you’ve come up with.
然而，你不能無限期地進行頭腦風暴，因此你也需要設定一個時間點，停止頭腦風暴，開始更深入地思考你所提出的想法。

Assemble a diverse team.  組建一支多元化的團隊。
You’re trying to come up with as many different ideas as possible.
你正試圖想出盡可能多的不同點子。
An inclusive team of people, with different races, genders, abilities, and backgrounds, will help you come up with all kinds of solutions.
一支包容性強的團隊，成員來自不同種族、性別、能力和背景，將幫助你提出各種解決方案。

Think outside the box. Don’t limit yourself to traditional ideas and solutions.
跳出框架思考。不要侷限於傳統的想法和解決方案。
If you have a cool idea that seems a little different, write it down!
如果你有一個看起來有點不同的酷點子，請把它寫下來！
Think big and get creative while ideating.
在構思時要有大膽的想法並發揮創意。
 

There’s no right or wrong way to practice design ideation.
設計構思的練習沒有對錯之分。
There are many techniques you can use to come up with ideas.
有許多技巧可以幫助你產生點子。
If you want to learn more, check out this article from CareerFoundry, “A Guide To The Most Important Ideation Techniques,” which highlights some common design ideation techniques.
如果你想了解更多，可以參考 CareerFoundry 的這篇文章《最重要的構思技巧指南》，其中介紹了一些常見的設計構思技巧。
Once you start ideating for your own projects, you may even come up with your own version of one of these techniques!
一旦你開始為自己的專案進行構思，你甚至可能會創造出這些技巧的獨特版本！

The importance of design ideation
設計構思的重要性

While design ideation can take a significant amount of time, it's also a lot of fun!
雖然設計構思可能花費大量時間，但同時也非常有趣！
You’ll generate many possible solutions, and you’ll end up using one, or a few, of your original ideas.
你會產生許多可能的解決方案，最終會使用你原始想法中的一個或幾個。
This is perfectly normal in the UX design process, and it’s an exciting part of working with a team.
這在使用者體驗設計過程中是非常正常的，也是與團隊合作中令人興奮的一部分。
Narrowing down many ideas to a couple of great ones is very rewarding.
將眾多想法縮小到幾個優秀的方案是非常有成就感的。

Design ideation encourages you to come up with solutions that are unique.
設計構思鼓勵你提出獨特的解決方案。
Don’t settle for your first solution.
不要滿足於你的第一個解決方案。
In fact, the first few solutions you suggest are often the least creative because they’re the most obvious.
事實上，你提出的前幾個解決方案通常是最缺乏創意的，因為它們是最顯而易見的。
When generating ideas, you should use your creative powers to their full potential.
在產生想法時，你應該充分發揮你的創造力。

Following the design process outlined in this certificate program will lay the foundation for your product’s design.
遵循此證書課程中概述的設計流程，將為您的產品設計奠定基礎。
The more effort you put into empathizing with your users, defining the problems they’re facing, and coming up with ideas for solutions, the better your end result will be.
您越是努力去同理使用者、定義他們面臨的問題，並提出解決方案的想法，最終的成果就會越好。
 

If you're excited to learn more, check out IDEO’s Design Thinking website for a deeper understanding of how to think like a designer.
如果你渴望深入了解，請瀏覽 IDEO 的設計思維網站，以更深入理解如何像設計師一樣思考。