2023 年上半年，便利商店的客流量大幅超過速食店、咖啡連鎖店和加油站等類別。從左上角順時針方向：由 7-11 提供；由 WAWA 提供；亞倫·F·斯通；史蒂夫艾倫/阿拉米
It’s a Golden Age for Convenience Stores. Americans Are Flocking to Them.
這是便利商店的黃金時代。美國人紛紛湧向他們。
Updated March 27, 2024, 8:43 am EDT / Original March 27, 2024, 1:00 am EDT
更新於 2024 年 3 月 27 日上午 8:43（美國東部時間）/ 原始版本於 2024 年 3 月 27 日上午 1:00（美國東部時間）
Not long ago, food had such a bad reputation at convenience stores and gas stations that The Simpsons lampooned it regularly; Apu, proprietor of the fictional Kwik-E-Mart store, once tried to end it all by eating one of his shop’s hot dogs.
不久前，食品在便利商店和加油站的聲譽非常糟糕，以至於《辛普森一家》經常諷刺它。阿普是虛構的 Kwik-E-Mart 商店的老闆，他曾經試圖吃掉他店裡的一個熱狗來結束這一切。
Today the situation couldn’t be more different. Store chains such as publicly owned 7-Eleven and Casey’s General Stores and Pennsylvania’s privately owned Wawa and Sheetz are ramping up their selection of handcrafted foods and beverages. That—along with an ever-expanding store count—has led to a big boost in traffic in the postpandemic era, one that looks poised to continue, particularly for the dominant companies in the industry.
今天的情況已經大不相同了。公立 7-11 和 Casey’s General Stores 以及賓州私營 Wawa 和 Sheetz 等連鎖店正在增加手工食品和飲料的選擇。這加上商店數量的不斷增加，導致疫情後時代的客流量大幅增加，而且這種情況似乎將持續下去，特別是對於該行業的主導公司而言。
You might call it a golden age of convenience stores, for consumers and investors. In the Philadelphia region, loyal Wawa customers seek out fresh hoagies (aka subs) and affordable coffee. Customers at Seven & i Holdings’ 7-Eleven stores around the country stop in for Big Gulps. Texas-based Buc-ee’s boasts “the cleanest restrooms in America,” plus huge stores that feature all sorts of food and merchandise—and brisket sandwiches that keep customers coming back for more.
對於消費者和投資者來說，你可以稱之為便利商店的黃金時代。在費城地區，忠實的 Wawa 顧客尋找新鮮的三明治（又名三明治）和價格實惠的咖啡。 Seven & i Holdings 遍佈全國的 7-11 商店的顧客都會光顧 Big Gulps。總部位於德克薩斯州的 Buc-ee's 擁有“美國最乾淨的衛生間”，還有出售各種食品和商品的大型商店，還有吸引顧客回頭購買的牛胸肉三明治。
According to data from Placer.ai, visits to convenience stores in the first half of 2023 outpaced categories such as fast-food restaurants, coffee chains, and gas stations by a wide margin. The data showed that by July 2023, major chains were notching foot traffic up more than 60% compared with a prepandemic baseline in January 2019. That contrasts with less than 20% growth for gas stations in general.
Placer.ai 的數據顯示，2023 年上半年便利商店的客流量大幅超過快餐店、咖啡連鎖店和加油站等類別。數據顯示，到 2023 年 7 月，與 2019 年 1 月大流行前的基線相比，主要連鎖店的人流量增長了 60% 以上。
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