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护肤品调研 Skin Care Research
00:31:07
6
仅限观看 Viewing only
项目已发布,访谈将正式开始 The project has been released and the interviews will officially begin
受访者将会先回答基础调查的问题,在完成基础调查后进入访谈。
Respondents will answer the questions on the base survey first and enter the interview after completing the base survey.
您可以等到访谈开始时间,或者点击右上角“开始访谈”按钮提前开始。
You can wait until the start time of the interview, or start early by clicking the "Start Interview" button in the upper right corner.
受访者看不到此消息。 Respondents do not see this message.
  • 您属于哪个年龄段呢? What age group do you belong to?

    选择题 multiple-choice question
    9 名参与者  9 participants
    单选
    分析 analyze
    18-24岁 18-24 years
    22%
    25-34岁 25-34 years
    56%
    35-44岁 35-44 years
    22%
  • 您来自哪个城市? What city are you from?

    选择题 multiple-choice question
    9 名参与者  9 participants
    单选
    分析 analyze
    一线城市(北京、上海、广州、深圳) First-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen)
    89%
    二线城市(成都、重庆、杭州、西安、武汉、苏州、郑州、南京、天津、长沙、东莞、宁波、佛山、合肥、青岛,及未列出的其他省会城市)
    Second-tier cities (Chengdu, Chongqing, Hangzhou, Xi'an, Wuhan, Suzhou, Zhengzhou, Nanjing, Tianjin, Changsha, Dongguan, Ningbo, Foshan, Hefei, Qingdao, and other provincial capitals not listed)
    11%
    三线城市(其他地级市) Third-tier cities (other prefecture-level cities)
    0%
    四线及以下城市(县和县级市) Fourth-tier cities and below (counties and county-level cities)
    0%
  • 请使用手机语音输入法,如不习惯按照您的平日使用习惯来打字输入😎!
    Please use the voice input method on your phone, if you are not used to typing input according to your usual usage 😎!


    您平时喜欢做些什么来放松自己或者打发时间呢? What do you like to do in your spare time to relax or pass the time?


    【涉及AI打分,请一定要认真回答,并超过15字】 [Involving AI scoring, please be sure to answer carefully and in more than 15 words]


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    7 名参与者  7 participants
    听音乐,看书 Listen to music, read books
    看轻松情节的剧 Watching light-hearted dramas
    平时喜欢周末去小红书种草的餐厅打卡 Normally, I like to hit up the restaurants that Little Red Book has planted on the weekends.
    哈哈 (onom.) laughing out loud
    我都在看電視 I'm watching TV.
    看電視, 跟朋友聚餐, 在家煮飯 Watching TV, Having dinner with friends, Cooking at home
    哈哈 (onom.) laughing out loud
  • 请向我描述一下您最近送出的最满意的一件礼物,并告诉我为什么最满意主要描述外观、包装以及带给您什么样的感受?
    Please describe to me the most satisfying gift you gave recently and tell me why it was the most satisfying, mainly describing the appearance, packaging and how it made you feel?


    【涉及AI打分,请一定要认真回答,并超过15字】 [Involving AI scoring, please be sure to answer carefully and in more than 15 words]


    本题推荐使用语音输入  Voice input is recommended for this question

    开放题 open-ended question
    7 名参与者  7 participants
    儿童相机📷,粉色的,很适合女生,可以让孩子拍摄自己喜欢的照片,记录她发现的新鲜事物
    Children's camera 📷, pink, very suitable for girls, you can let your child take their favorite photos and record the new things she found!
    一款香水 包装小巧易携带 颜色不花哨 A perfume in a small, easy-to-carry package, not a fancy color.
    我最近送给爸爸一套剃须刀和护肤品,功能齐全,还能让不怎么护肤的爸爸喜欢上护肤
    I recently gave my dad a razor and skincare set that is fully functional and will also get him into skincare, which he doesn't do much of!
    好看的 nice-looking
    我們 We're
    Chanel No.5 限定版包裝, 瓶身很漂亮 Chanel No.5 Limited Edition Pack, beautiful bottle.
     then (in that case)
  • 访谈开始前,请您先观看一段视频 Before the interview begins, please watch a video

  • 大家好,欢迎大家参加我们这个线上座谈会!我是主持人小K,今天我会和大家进行一场约45分钟的访谈,访谈是围绕护肤品展开的。
    Hello everyone and welcome to our online panel! I'm the host, K. Today I'll be conducting an interview with you for about 45 minutes, which is centered around skincare products.

  • 待会我会一道一道题的发出来,每道题都有规定的作答时间,请大家在规定时间提交答案,如果时间过了,就不能再回答了。
    I will send out the questions one by one later, and each question has a specified time to answer, so please submit your answers at the specified time.


    要注意的是: Be warned:

    1、提交答案后就不能修改了,所以请大家确认好答案再提交~
    1、After submitting the answer, you can't modify it, so please confirm the answer before submitting it~

    2、如果不小心退出了当前页面,重新登入就可以继续答题了~~
    2、If you accidentally exit the current page, log in again to continue to answer the questions~~

    3、如果答题过程中出现【主持人正在追问其他受访者】的提示,证明这道题您不需要回答,只要耐心等待下一题即可~
    3, if the answer appears in the process of [moderator is asking other respondents] prompt, prove that this question you do not need to answer, just be patient and wait for the next question can be ~!

    4、大家选到任何的答案都不会影响最终的礼金,所以请大家按照自己的真实情况作答即可,不需要刻意选多或选好,按照想法选择就可以了,我们就是想听大家作为一名消费者的真实声音
    4, you choose any answer will not affect the final gift, so please answer in accordance with their own real situation can be, do not need to deliberately choose more or better, in accordance with the idea of choosing can be, we just want to listen to you as a consumer of the real voice.

  • 大家都准备好了吗? Is everyone ready?

    选择题 multiple-choice question
    4 名参与者  4 participants
    单选 single election
    分析 analyze
    我准备好了 I'm ready.
    100%
    还没准备好,等等 It's not ready yet. Wait.
    0%
  • 首先,让我们先来了解一下您的面部肌肤情况 First, let's start by taking a look at your facial skin.

  • 请问您的面部皮肤类型属于下列的哪一种类型呢? Which of the following types of facial skin types do you have?

    选择题 multiple-choice question
    4 名参与者  4 participants
    单选 single election
    分析 analyze
    干性 dryness
    0%
    混合偏干性 Mixed Dry
    25%
    中性 unisex
    50%
    油性 oily
    0%
    混合偏油性 Mixed Oily
    25%
  •  请根据您的面部皮肤情况打分,10分代表非常好,1分代表非常不好,请从1-10分中选出您认为最适合描述您面部肌肤的分数。
    Please rate your facial skin condition on a scale of 10 for very good and 1 for very bad. From a scale of 1-10, please select the score that you think best describes your facial skin.

    选择题 multiple-choice question
    5 名参与者  5 participants
    单选 single election
    分析 analyze
    10分-非常好 10 out of 10 - very good
    0%
    9
    0%
    8
    0%
    7
    80%
    6
    20%
    5
    0%
    4
    0%
    3
    0%
    2
    0%
    1分-非常不好 1 out of 5 - very bad
    0%
  • 在日常面部皮肤护理步骤中,您通常早上都使用哪些产品呢?
    What products do you usually use in the morning as part of your daily facial skin care routine?

    选择题 multiple-choice question
    5 名参与者  5 participants
    多选 multiple choice
    分析 analyze
    洁面产品(如:泡沫洁面乳、洗面奶、洁面巾、洁面磨砂等)
    Cleansing products (e.g., foaming cleansers, face washes, cleansing wipes, cleansing scrubs, etc.)
    100%
    化妆水/柔肤水/爽肤水 Lotion/Softener/Toner
    80%
    肌底液 primer
    0%
    面部精华(如:精华液,精华素,安瓶,原液等) Facial Essence (e.g. Serum, Essence, Ampoule, Original, etc.)
    60%
    面部润肤霜 (如:面霜,啫喱,素颜霜,带防晒的面霜)
    Facial moisturizers (e.g., creams, gels, skin creams, creams with sunscreen)
    60%
    面部润肤露/乳液 (包括带防晒的露/乳液和不带防晒的露/乳液)
    Facial moisturizer/lotion (both with and without sunscreen)
    40%
    眼部精华  Eye Essence
    0%
    眼部护理产品(如:眼霜,眼部啫喱,滚珠眼霜等) Eye care products (e.g. eye creams, eye gels, eye rollerballs, etc.)
    40%
    用于面部的精油 Essential oils for the face
    0%
    面膜 (如:清洁面膜,睡眠面膜,片状面膜) Masks (e.g. cleansing masks, sleeping masks, sheet masks)
    0%
    防晒/隔离产品 Sunscreen/Isolation Products
    60%
    BB霜/CC霜 BB Cream/CC Cream
    0%
    粉底 (如:粉底液,散粉,粉底霜等) Foundation (e.g. foundation, loose powder, foundation cream, etc.)
    40%
    护肤仪器 /工具  Skin Care Devices / Tools
    0%
    其他 (sth. or sb) else
    0%
  • 在日常面部皮肤护理步骤中,您通常晚上都使用哪些产品呢?
    What products do you usually use at night in your daily facial skin care routine?

    选择题 multiple-choice question
    4 名参与者  4 participants
    多选 multiple choice
    分析 analyze
    卸妆产品 (如:卸妆膏,卸妆油,卸妆液) Makeup removers (e.g., makeup remover creams, oils, liquids)
    50%
    洁面产品(如:泡沫洁面乳、洗面奶、洁面巾、洁面磨砂等)
    Cleansing products (e.g., foaming cleansers, face washes, cleansing wipes, cleansing scrubs, etc.)
    100%
    化妆水/柔肤水/爽肤水 Lotion/Softener/Toner
    75%
    肌底液 primer
    25%
    面部精华(如:精华液,精华素,安瓶,原液等) Facial Essence (e.g. Serum, Essence, Ampoule, Original, etc.)
    50%
    面部润肤霜 (如:面霜,啫喱,素颜霜,带防晒的面霜)
    Facial moisturizers (e.g., creams, gels, skin creams, creams with sunscreen)
    25%
    面部润肤露/乳液 (包括带防晒的露/乳液和不带防晒的露/乳液)
    Facial moisturizer/lotion (both with and without sunscreen)
    25%
    眼部精华  Eye Essence
    0%
    眼部护理产品(如:眼霜,眼部啫喱,滚珠眼霜等) Eye care products (e.g. eye creams, eye gels, eye rollerballs, etc.)
    50%
    用于面部的精油 Essential oils for the face
    0%
    面膜 (如:清洁面膜,睡眠面膜,片状面膜) Masks (e.g. cleansing masks, sleeping masks, sheet masks)
    25%
    护肤仪器 /工具  Skin Care Devices / Tools
    0%
    其他 (sth. or sb) else
    0%
  • 请问目前最困扰您的面部肌肤问题是哪个呢? Which facial skin problem is currently bothering you the most?

    选择题 multiple-choice question
    2 名参与者  2 participants
    单选 single election
    分析 analyze
    晒斑/色斑 Sun Spots / Pigmentation
    0%
    肤色不均 uneven skin color
    0%
    肤色不白 not white in color
    0%
    皱纹 wrinkles
    0%
    肌肤干燥缺水 Dry and dehydrated skin
    50%
    痘痘/闭口/黑头 Acne/closed mouth/blackheads
    0%
    肌肤易敏感泛红 Sensitive skin with redness
    50%
    肌肤不紧致/缺乏弹性/松弛下垂 Lack of firmness/lack of elasticity/sagging skin
    0%
    肤质粗糙/不光滑 Rough/unsmooth skin texture
    0%
    肌肤暗沉 dullness
    0%
    肌肤暗黄 dull, yellowish skin
    0%
    痘痕/痘印 Acne marks/acne scars
    0%
    毛孔粗大 large pores
    0%
    水油不平衡 water-oil imbalance
    0%
    其他 (sth. or sb) else
    0%
  • 您会通过哪些现象或信息(比如产品包装、功效宣称、产品质地等),来判断/知道什么护肤产品最适合您的皮肤呢?
    What phenomena or information (e.g., product packaging, efficacy claims, product texture, etc.) would you use to determine/know what skincare products are best for your skin?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    4 名参与者  4 participants
    分析 analyze
    回答词云 reply
    4 名参与者  4 participants
    朋友推荐  Recommended by a friend
    质地比较清爽的,不会有粘粘的感觉,功效中一定要包含“温和”,不含有任何刺激成分
    The texture is refreshing, not sticky, and the efficacy of the product must include "mild", does not contain any stimulating ingredients.
    使用后有有没有过敏反应,质地是否轻薄以及产品成分  Whether there is any allergic reaction after use, whether the texture is thin and light, and the ingredients of the product.
    包装上所写的功效,以及产品的质地  The benefits stated on the packaging, and the texture of the product
  • 您能举几个例子,来描述怎么判断什么护肤产品适合您的皮肤吗?
    Can you give a few examples of how to tell what skincare products are right for your skin?


    本题推荐使用语音输入  Voice input is recommended for this question

    开放题 open-ended question
    4 名参与者  4 participants
    分析 analyze
    回答词云 reply
    4 名参与者  4 participants
    质地轻薄的,乳液 更适合我  It's a light texture, a lotion. It's more for me.
    使用后轻薄透气,能够改善肌肤的问题  It is light and breathable after application and improves the skin's condition
    雅漾的修护霜有两款,我会选适合偏油皮肤的emulsion而不是最有名的cream
    There are two Avène repair creams, I would choose the emulsion for oily skin instead of the most famous creme
    看朋友的推荐 是不是过油过厚 是不是(自动提交)  Look at your friend's recommendation. It's not too oily, it's not too thick, it's not (auto-submit).
  • 您会通过哪些现象或信息(比如产品包装、功效宣称、产品质地等),来判断/知道您的皮肤情况需要避免使用什么类型的护肤产品呢?
    What phenomena or information (e.g., product packaging, efficacy claims, product texture, etc.) would you use to determine/know what type of skincare products you need to avoid for your skin condition?


    本题推荐使用语音输入  Voice input is recommended for this question

    开放题 open-ended question
    4 名参与者  4 participants
    分析 analyze
    回答词云 reply
    4 名参与者  4 participants
    厚重的,深度滋润的面霜  Thick, deeply moisturizing creams
    小红书测评  Little Red Book Review
    厚的 油的  Thick. Oily.
    酸类产品要小心,含有大量油脂的也不适合我,质地特别厚重黏腻的也不适合,包装塑料感很强的不是很喜欢
    Acid products should be careful, contains a lot of oil is not suitable for me, the texture is particularly heavy sticky is not suitable, packaging plastic feeling is not very like!
  • 您能举几个例子,来告诉我们您会避免使用具体哪款护肤产品吗?
    Can you give us a few examples of specific skincare products you would avoid?


    本题推荐使用语音输入  Voice input is recommended for this question

    开放题 open-ended question
    3 名参与者  3 participants
    分析 analyze
    回答词云 reply
    3 名参与者  3 participants
    娇韵诗双萃  Clarins Double Essence
    大红瓶面霜,含酒精的水  Big Red Bottle Cream, Alcoholic Water
    兰蔻粉水,含有酒精,涂抹后有刺痛感,切质地粘稠  Lancôme Pink Water, contains alcohol, tingling sensation after application, cut texture sticky
  • 关于【如何选择适合自己皮肤的护肤品的知识/功课】,您通常是从哪里获得/学习呢(例如皮肤科医生、KOL等)?
    Where do you usually get/learn [knowledge/homework on how to choose skincare products for your skin] (e.g. dermatologists, KOLs, etc.)?


    本题推荐使用语音输入  Voice input is recommended for this question

    开放题 open-ended question
    3 名参与者  3 participants
    分析 analyze
    回答词云 reply
    3 名参与者  3 participants
    皮肤科医生,小红书博主  Dermatologist, Little Red Book blogger
    皮肤科医生,直播间  Dermatologists, Live Streaming
    电商 小红书 抖音  E-commerce Little Red Book Jitterbug
  • 过去的一年里,您去过皮肤美容中心,或者看过皮肤科医生吗?
    Have you visited a cosmetic dermatology center or seen a dermatologist in the past year?

    选择题 multiple-choice question
    4 名参与者  4 participants
    单选 single election
    分析 analyze
    去过 been there
    100%
    没有去过 Never been there.
    0%
  • 通过您去过皮肤美容中心,或者看过皮肤科医生,您对您的皮肤有什么了解?
    What do you know about your skin through your visits to cosmetic dermatology centers or visits to dermatologists?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    2 名参与者  2 participants
    分析 analyze
    全部回答 Answer all
    有些季节性的敏感  Some seasonal sensitivities
    肌底有炎症,护肤成分不能太复杂或过于强烈  Inflammation at the base of the skin, skin care ingredients should not be too complex or too strong
  • 去皮肤美容中心,或者看皮肤科医生时,您当时是否听从相关人员的建议,尝试了任何皮肤治疗或护理?请描述一下您尝试的治疗或护理的方法?
    When you went to a cosmetic skin care center, or saw a dermatologist, did you try any skin treatment or care at that time, following the advice of the person involved? Please describe the treatment or care you tried?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    2 名参与者  0 participants
    分析 analyze
    全部回答 Answer all
    尝试了超光子  Tried the hyper photon
    光子(自动提交)  Photon (automatic submission)
  • 在去过皮肤美容中心,或者看过皮肤科医生之后,您对自己的皮肤护理有什么改变吗?
    Have you made any changes to your skin care after visiting a cosmetic dermatology center, or seeing a dermatologist?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    2 名参与者  0 participants
    分析 analyze
    全部回答 Answer all
    精简护肤  Streamline skincare
    每天都会用防晒,使用面膜的频率也变高了  I use sunscreen every day, and I've become more frequent in using face masks
  • 下面,咱们聊一聊一些护肤品的品牌 Here, let's talk about some skincare brands

  • 如果让您描述使用【SK-II】品牌的人是什么样的,您会怎么描述呢?
    If you were to describe what people who use the [SK-II] brand are like, how would you describe them?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    2 名参与者  0 participants
    分析 analyze
    回答词云 reply
    2 名参与者  1 participant
    精简的  lean
    职场女性  working woman
  • 如果让您描述使用【海蓝之谜】品牌的人是什么样的,您会怎么描述呢?
    If you were to describe what it's like to be a person who uses the [Aquamarine] brand, how would you describe it?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    3 名参与者  3 participants
    分析 analyze
    回答词云 reply
    3 名参与者  3 participants
    貴婦, 有點年紀  A noblewoman, a little older.
    向往自然的  natural
    中年女性,(自动提交)  Middle-aged women, (automatic submission)
  • 如果让您描述使用【赫莲娜】品牌的人是什么样的,您会怎么描述呢?
    If you were to describe what it's like to be a person who uses the [HELENA] brand, how would you describe it?


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
    2 名参与者  0 participants
    分析 analyze
    回答词云 reply
    2 名参与者  1 participant
    高端贵妇  lady of high repute
    年紀大, 醫美用戶  Elderly, Medical User
  • 如果让您描述使用【兰蔻】品牌的人是什么样的,您会怎么描述呢?
    If you were asked to describe what people who use the [Lancôme] brand are like, how would you describe them?


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    开放题 open-ended question
    2 名参与者  0 participants
    分析 analyze
    回答词云 reply
    2 名参与者  1 participant
    求稳  strive for stability
    大学生/初入职场人群(自动提交)  College students/beginners (automatic submission)
  • 如果让您描述使用【雅诗兰黛】品牌的人是什么样的,您会怎么描述呢?
    If you were asked to describe what it's like to be a person who uses the [Estee Lauder] brand, how would you describe it?


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    开放题 open-ended question
    2 名参与者  0 participants
    分析 analyze
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    2 名参与者  1 participant
    传统  legacy
    注重科技  Emphasis on science and technology
  • 接下来,咱们聊一下关于SK-II这个品牌 Next, let's talk about the SK-II brand.

  • 根据您之前给到的信息,您在近两年中使用过或正在使用SK-II护肤精华露(神仙水)。请您根据您所知道的关于该产品的所有信息,根据您的个人经历和您从他人那里听到的信息,回答以下问题。
    Based on the information you have previously given, you have used or are using SK-II Skin Serum (Shen Shen Lui) in the last two years. Please answer the following questions based on all the information you know about this product, based on your personal experience and what you have heard from others.


    【among those who have used the product-Group 1/2】

  • 请根据您对SK-II护肤精华露(神仙水)的了解进行打分,10分代表非常好,1分代表非常不好,请从1-10分中选出您认为最适合的分数。
    Please rate your knowledge of SK-II Skin Care Serum (Shen Shen Lui) on a scale of 10 to 10, with 10 being very good and 1 being very bad, from 1-10.

    选择题 multiple-choice question
    3 名参与者  0 participants
    单选 single election
    分析 analyze
    10分-非常好 10 out of 10 - very good
    0%
    9
    0%
    8
    67%
    7
    33%
    6
    0%
    5
    0%
    4
    0%
    3
    0%
    2
    0%
    1分-非常不好 1 out of 5 - very bad
    0%
  • 对于SK-II护肤精华露(神仙水),有哪些方面是您喜欢的呢?请您答的越详细越好
    What are your favorite aspects of SK-II Skin Serum (Shen Shen Shui)? The more detailed your answer, the better!


    [Ask only among those who have used the product-Group 1/2]


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    开放题 open-ended question
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    分析 analyze
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    3 名参与者  1 participant
    轻薄  a philanderer
    质地清爽,平滑肌肤  Fresh texture, smooth skin
    味道, 感覺很天然無添加任何香精或酒精, 也喜歡玻璃瓶身, 有點重量所以用起來覺得很高級
    Taste, feel very natural without any added flavor or alcohol, also like the glass bottle, a little weight so use feel very high quality
  • 对于SK-II护肤精华露(神仙水),有哪些方面是您不喜欢的呢?请您答的越详细越好
    What is it that you don't like about SK-II Skin Care Serum (Shen Shen Shui)? The more detailed your answer, the better!


    [Ask only among those who have used the product-Group1/2]


    本题推荐使用语音输入 Voice input is recommended for this question

    开放题 open-ended question
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    分析 analyze
    回答词云 reply
    3 名参与者  1 participant
    味道口水味  Taste of saliva
    味道,🈶股口水味  Taste, 🈶 a taste of saliva
    用了泛紅  Redness
  • 您觉得在中国,有哪些护肤品,和SK-II护肤精华露(神仙水)类似/接近/差不多呢?
    What skincare products do you think are similar/close/almost the same as SK-II Skin Serum (Shen Xian Shui) in China?


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    开放题 open-ended question
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    分析 analyze
    回答词云 reply
    4 名参与者  1 participant
    没有  hasn't
    雅诗兰黛樱花水,兰蔻极光水  Estee Lauder Cherry Blossom Water, Lancôme Aurora Water
    兰蔻小黑瓶  Lancôme Petite Noir
    海蓝之谜精粹水、奥尔滨健康水  Aquamarine Essence Water, Orbin Health Water
  • 您为什么以前用SK-II护肤精华露(神仙水),但现在不用了呢?
    Why did you use to use SK-II Skin Care Serum (Shen Shen Lui) but not anymore?


    [Among Lapsers / Rejectors-Group 2]


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    开放题 open-ended question
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    3 名参与者  1 participant
    刺激  stimulation
    无功无过  neither meritorious nor negligent
    味道受不了,护肤效果也不是太明显  I can't stand the smell and the skincare effect is not too noticeable
  • 您为什么今后都不考虑用SK-II护肤精华露(神仙水)呢?
    Why don't you even consider using SK-II Skin Care Serum (Shen Xian Lui) in the future?


    [Among Lapsers / Rejectors- Group 3]


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    00:38
    开放题 open-ended question
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    分析 analyze
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    2 名参与者  2 participants
    有更好的产品了
    太贵了