Glossary terms from course 2, module 4
課程 2 第 4 模組的詞彙表術語

Terms and definitions for Course 2, Module 4
課程 2 第 4 模組的術語與定義

Competitive audit: An overview of your competitors’ strengths and weaknesses
競爭分析：概述您的競爭對手的優勢與劣勢

Direct competitors: Companies that have offerings similar to your product and focus on the
直接競爭者：指那些提供與您的產品相似商品並專注於該市場的公司

same audience  相同的受眾群體

Ideation: The process of generating a broad set of ideas on a given topic, with no attempt to
構思：在特定主題上自由產生各種想法的過程，沒有任何限制或評估

judge or evaluate them  對他們進行判斷或評估

Indirect competitors: Have a similar set of offerings but focus on a different audience, or
間接競爭者：提供相似的產品或服務，但目標客群不同，或者..

have a different set of offerings and focus on the same audience
提供不同的產品組合，但針對相同的目標客群

Product goal statement: One or two sentences that describe a product and its benefits for the user
產品目標陳述：用一到兩句話說明產品及其為使用者帶來的益處