This is a bilingual snapshot page saved by the user at 2025-1-24 5:40 for https://app.immersivetranslate.com/word/, provided with bilingual support by Immersive Translate. Learn how to save?


Museum of Fashion and Costume, Palazzo PittiRedesign


summaries


The main objective of this project is to redesign the Fashion and Costume Museum of the Palazzo Pitti with the aim of significantly enhancing its visitor experience, engagement and interactivity through innovative design concepts and approaches. Traditionally, Palazzo Pitti's function as a historical building has been limited to displaying works of art and historical heritage. However, with the rapid development of society and technology, the modern audience's need to experience cultural heritage has changed, and purely static displays are no longer able to satisfy the contemporary audience's desire for interactive and immersive experiences. Therefore, this project seeks to preserve and respect the historical and architectural characteristics of the Pitti Palace, while innovatively integrating modern design elements, so that it can no longer only serve as a space for displaying art, but also be transformed into a dynamic and energetic platform for cultural exchange.


byword


Pitti Palace; Museum of Fashion and Costume;Audience Development;Audience Engagement; Participation


research purpose


The purpose of this dissertation is to analyze the historical background, collection characteristics, exhibition design, and audience services of the Pitti Palace Museum of Fashion and Costumein terms of, to explore how the museum, as a traditional museum, can broaden its audience and increase the breadth of audience participation, as well as enhance the depth of audience participation. span>as a traditional museum how to expand the audience in today's era, increase the breadth of audience participation, as well as enhance the depth of audience participation, so that more people can benefit from it. The structure of the thesis is as follows: firstly, it introduces the historical background of Palazzo Pitti and the museum,collection characteristics and exhibition strategiesand so on; secondlythemuseumwill be the Museum Compare and analyze with other similar museums, so as to understand its advantages and shortcomings,finallyanalyze the museum's current problems and shortcomings in terms of audience development, and audience participation and involvement and put forward the optimization and solutions.


Museum of Fashion and Costume at the Palazzo PittiIntroduction


1.Historical background and cultural values of the Museum of Fashion and Costume of the Palazzo Pitti


The Museo della Moda e del Costume is located in the Pitti Palace in Florence. As one of the most emblematic buildings of the Renaissance, Palazzo Pitti is rich in historical and cultural values. Originally built by Luca Pitti and later purchased and remodeled by the Medici family, the Pitti Palace became a model for European royal palaces, and in 1919, it was donated by the Italian royal family to the state as a public museum. It is in this historical context that the Museum of Fashion and Costume was founded, with the aim of showing the evolution of Italian and European clothing and fashion. Through its collections, the museum presents to its visitors the social context and cultural atmosphere of different eras, highlighting the importance of Italy in the global history of fashion.


2.Collection and Exhibition Features


The museum's collection covers clothing and fashion culture from the 18th century to the present day, with a rich variety of items spanning a wide range of eras. The exhibits include not only the luxurious costumes of the nobility and royalty, but also the everyday clothes of the common people as well as a variety of fashion accessories, such as hats, gloves, shoes and jewelry. In addition, the museum has a collection of historically significant costumes, such as the funeral costumes of Cosimo I de' Medici, Eleonora di Toledo and their sons. Classic costumes from the field of theater and cinema also form an important part of the collection, such as the gowns of Eleonora Duce and the theatrical costumes provided by Sartoria Tirelli. The collection is regularly rotated and the exhibition design is thematic and chronological, enabling the visitor to understand the evolution of costume culture in the context of different historical periods. In addition, the museum explores the profound connection between fashion and art through its integration with other art forms such as painting, sculpture and architecture.


1.3Technical Support and Services


The museum places great emphasis on the integration of technology and services to provide a high quality visitor experience. The museum has a fabric restoration laboratory that specializes in the maintenance and restoration of costumes to ensure the long-term preservation of these precious collections. In order to increase the interactivity of the exhibition, the museum utilizes video and digital technology to allow visitors to learn about the history and current status of Italian haute couture through virtual presentations. In addition, the museum provides visitors with a comprehensive range of basic services, such as audio guides, cafeterias and luggage storage facilities. At the same time, the museum pays special attention to the needs of special populations and is equipped with a barrier-free elevator and a baby care room to meet the special needs of disabled and family visitors.


1.4Audience Type and Impact


The Pitti Palace Museum of Fashion and Costume caters to a wide range of audiences, including art and design enthusiasts, fashion professionals, scholars, and general visitors interested in history and culture. Art and design enthusiasts explore the interplay between dress and art through the exhibitions, while fashion professionals and scholars can delve into fashion design, trends, and social and cultural changes. In addition, the museum further enhances Italy's position in the global fashion industry by highlighting the historical contributions of renowned Italian fashion brands such as Gucci, Prada, and Versace.


Comparative analysis of museums


The Museum of Contemporary Art Shanghai aims to become a center for the exhibition and research of contemporary art in China and around the world, and to promote the development of contemporary art through exhibitions, education and international cooperation. Focusing on reflecting the changes and diversity of contemporary society and advocating a deep dialogue between art and society, the museum aims to popularize the knowledge of contemporary art and promote public interest in art. The Museum of Fashion and Costume of the Palazzo Pitti aims to present the history of the evolution of Italian and European costume and fashion culture, with a focus on the Italian contribution to the history of fashion. Its aim is to preserve and disseminate the cultural heritage related to dress and to enhance the public's understanding of the art of historical dress and its social significance. The Shanghai Museum of Contemporary Artfocuses on the innovative and experimental nature of contemporary art, and on the social function and international vision of art;andThe Pitti Palace Museum of Fashion The Pitti Palace Fashion and Costume Museum emphasizes the historical heritage and protection of cultural relics, and focuses on the depth of time and aesthetic value of fashion culture. Shanghai Museum of Contemporary Art pays more attention to the relevance of social issues, and emphasizes the role of contemporary art in cultural exchanges and social innovations;andtheMuseum of Fashion and Costume at Pitti Palace pays more attention to historical inheritance and heritage protection. span>Pitti Palace, on the other hand, focuses more on the preservation and dissemination of fashion heritage, highlighting the symbolic significance of fashion in history and cultural tradition. Both are distinctive in terms of their purpose, collections, and socio-cultural role, but both reflect the important contribution of museums as cultural institutions to the cultural development of society.


Optimized design solutions for museums


1. Develop more visitor resources


1.1 Introduction


1.1.1 Background


The textual description of the Piti Palace Museum of Costumes makes it difficult for visitors to gain a deeper understanding of the exhibits and lacks interactivity and immersion in the visiting experience due to the confined space and the high flow of people. Museums need to provide multicultural content to satisfy different audiences, especially the young and the elderly. At the same time, in the face of competition, museums need to become more attractive, especially to less educated visitors.


1.1.2 Significance


The goal is to enhance the attractiveness and impact of the Piti Palace as a core destination for visitors by attracting a diverse audience. Attract first-time visitors and increase repeat visitors through innovative exhibits and programs. Enhance visitors' sense of belonging and engagement through interactive exhibits that break the traditional display model. This will not only increase the number of visitors and revenues, but also promote Italian culture, boost tourism and make Palazzo Pitti a cultural icon of Florence.


1.2 Needs analysis


1.2.1 Sinking Market Demand Analysis


The less educated are less attracted to apparel exhibitions than the more educated, and luxury brand exhibits in particular tend to alienate them. Sinking market audiences are more likely to relate to exhibits that are close to their lives. As they have less historical knowledge, traditional exhibition methods may not be suitable and more modern display methods are needed. At the same time, as they are less likely to use museum apps or official websites, they need to be more widely publicized through social and public media to facilitate access to visiting information.


1.2.2 Expanding Sinking Market Approach Analysis


The difficulty of replacing luxury exhibits can start with their practicality. Many luxury design elements have been integrated into modern design and have become part of everyday consumer products. By telling the history of the evolution of these designs, the audience can develop a sense of identity and participation and establish a connection with the museum. In addition, the low popularity of the museum's official website and booking software limits the audience. By cooperating with mainstream media, filming short dramas or adopting concise promotional methods, the information about the exhibition can be delivered more quickly, expanding the audience and the museum's influence.


1.3 Specific modalities


Thematic Stage Drama


In order to provide the audience with a deeper understanding of the costumes, enhance the freshness of the museum, and break the status quo of "museums are only visited once", we proposed the use of a stage play to display the costumes in conjunction with the middle plaza of the Pitty Palace. Through the different themes of the costumes and the corresponding scenes of the stage show, we hope to present the design aesthetics and cultural background of the costumes in a dynamic form, and deepen the audience's understanding of the exhibits. "Design objects are spatio-temporal and represent the physical form of cultural phenomena. This is especially true of fashion objects, which represent specific historical references and social movements." (Simmel, 1957, p. 541) Thus, through scenarios and storytelling, viewers are not only able to appreciate the exhibits, but also feel the cultural significance of the exhibits in a specific spatial and temporal context.


In addition, we plan to utilize social media platforms for publicity and promotion to further expand the audience. By opening up online registration, the public will not only be able to watch the performances, but also participate in the stage show as actors, experiencing first-hand the charm of historical costumes, for example, wearing the same costumes as the exhibits and recreating the aristocratic style. This kind of hands-on participation helps to enhance the public's sense of identity and belonging to the museum, thus boosting overall engagement. "Experience becomes a key process through which individuals interpret and interpret the fashion items according to their own by the user. Aesthetic standards come into physical contact with the fashion item, thus establishing new values or norms." (Chon, 2013) Also, media tools and digital technologies will be used in the program to make the museum and its exhibits accessible to a wider audience through the internet. According to the concepts of the "Connected Museum" (Drotner & Schreder, 2013) and the "Distributed Museum" (Balsamo, 2011; Lowe, 2015), digital media is not only a tool to provide exhibits with additional information to exhibits (McManus, 1989), but also as a key means of facilitating social interaction, engagement, and co-creation. Museums can post videos of staged performances through their official social media accounts, transforming them into a medium for attracting online traffic while providing a window for audiences to express their ideas and suggestions. This mode of digital interaction can bring museums closer to the public, thus realizing the purpose of education and communication on a broader level.


In addition, stage performances have certain economic potentials and can generate additional revenue for the museums. These proceeds can be further utilized to improve the facilities and services of the museum, providing the public with a better visiting experience and forming a virtuous cycle. Overall, the program is innovative and operable, and is worth implementing as it can effectively enhance the attractiveness of the museum, public participation and the breadth of cultural dissemination.


Enhancing the audiovisual experience in museums


2.1 Introduction


2.1.1 Background


As a traditional costume museum, Pitti Palace Costume Museum adopts more direct display and text description to introduce the exhibits in terms of display and lighting design. It is difficult to read completely in a museum with a large flow of people, and the direct display is too rigid, which is more like browsing rather than in-depth experience. It is difficult to make a connection between the audience and the exhibits of the museum, and thus unable to produce a sense of identity and sense of immersion.


2.1.2 Significance


Enhancing the audiovisual experience of the Costume Museum at the Palazzo Pitti transforms the viewer's perception from a single "look" to an immersive experience. Through the combination of sound, video and light, the audience is able to better understand the design and cultural context of the costumes and feel the atmosphere of different eras. This approach makes the exhibition more vivid and interesting, and helps the audience understand the evolution of fashion and cultural changes more intuitively. At the same time, the audio-visual experience breaks down language barriers and attracts a wider international audience. The interactive elements also promote photo sharing among visitors, increasing online exposure.


2.2 Methodological analysis


2.2.1 Comparison with modern museums


In order to enhance the audio-visual experience of the Museum of Costume, we can refer to the exhibition concept of modern museums, and display the former costumes in a way that modern people prefer can make users have a higher degree of acceptance. Similar exhibitions include the Coco Chanelexhibition at the Shanghai Museum of Contemporary Art (PSA), which also showcases the design and material changes experienced by the Coco Chanel brand from its founding to its development to the present. The exhibition also showcases the evolution of Coco Chanel's designs and materials from the brand's inception to the present day, and enhances the audiovisual interactivity of the Costume Museum at the Palais de Pitti by drawing on the interactive audiovisual effects of the exhibition.


2.2.2 Ways to enhance audiovisual interactivity


(1) Creating immersive experiences


Multi-sensory interactive design


Include touchable fabric samples or texture walls in the exhibition area to allow visitors to feel the texture of different fabrics, along with soft lighting and odor diffusers to create a branded atmosphere.


(2) Dynamic display


The use of holographic projection technology to recreate classic fashion shows makes the audience feel as if they were at the launch site in history.


The virtual fitting experience sets up AR devices or smart mirrors so that viewers can virtually try on classic clothing, increasing interactivity.


(3) Broadcasting of high-quality audiovisual content


Customized image and sound


Customized soundtracks or live sound effects, such as the sound of a sewing machine running or the ambient sounds of a design studio, are played in the different galleries to keep visitors moving without getting bored and without having to pile up at the costume descriptions, thus alleviating some of the congestion in the museum. This allows visitors to move through the museum without getting bored and without having to pile up at the costume descriptions, thus alleviating some of the crowds in the museum.


2.2.3Lighting Retrofit Process


(1) Enhanced localized accent lighting


Analysis of the current situation: The lighting of the Pitti Palace is based on warm and soft diffused light to emphasize the classical atmosphere, but the details of the costumes may not be displayed prominently enough.


Remodeling Recommendations:


Introduce spotlights or adjustable LED lights to accurately illuminate each exhibit, highlighting the materials, textures and design details of the garments. Lighting angles should avoid reflections and shadows. For jewelry, embroidery and fine fabrics, use a cool light source (e.g. 4000K LEDs) to better reveal their luster and color.


(2) Dynamic lighting effects


Setting up dynamic projection lighting in specific areas, such as simulating the catwalk scene, the lighting changes with the rhythm of sound effects, so that the audience seems to be in the fashion show scene. Combined with the theme of the exhibition to design unique lighting patterns (such as Chanel's double C logo, ribbon graphics, etc.), projected on the ground or wall, to enhance the atmosphere of the exhibition.


(3) Hierarchical lighting layout


Design three levels of lighting: Top Level: Hidden light troughs to softly illuminate the ceiling or dome and enhance the sense of space. Middle layer: Light strips embedded in the wall for emphasizing the structure of the exhibit or key texts. Bottom layer: Lighting embedded in the display cases or floor to emphasize the three-dimensionality of the exhibits while reducing the interference of ambient light on the exhibits.


(4) Innovative interactive lighting


Setting up inductive lighting in front of specific exhibits, when the audience is close to the light gradually brightens, simulating the effect of exhibits being "awakened", to increase interactivity.


2.2.4Building Layout Alteration Process


(1) Zoning Experientialization


Analysis of the current situation: The exhibition halls of the Pitti Palace are characterized by a traditional linear layout, which makes the visitor's experience more static.


Remodeling Recommendations:


The space is divided into thematic zones, such as "Classic Fashion", "Designer's Studio", "Fashion Show History", etc., utilizing partitions or suspended curtain walls. Each area is set up with unique themed lighting and sound effects for an immersive experience.


(2) Flexible space design


Introducing modular exhibition walls, which can be adjusted according to the theme of the exhibition to enhance the multifunctionality of the exhibition hall. Utilize atriums or large spaces to simulate modern fashion shows, and display exhibits in the form of elevated stages or walkways. Incorporate digital facilities into the historical building with modern technology by setting up a holographic projection area or an immersive digital exhibition hall to show the process of fashion design, fashion show clips or historical images. The walls will be designed as electronic screen walls to dynamically display costume details or design sketches.


(3) Contrasting the architectural fusion of old and new


On the basis of retaining the classical decorations of the Pitti Palace, modern minimalist design elements are introduced, such as the use of glass display cabinets and stainless steel frames, which contrast with the classical elements and enhance the sense of fashion.


(4) Experiential tour flow


Set up a spiral or streamlined tour path to guide visitors from history to modernity, from static to dynamic, and gradually experience the evolution of clothing art. Set up an interactive experience zone in the exit area, offering virtual try-on, customized perfume or participation in fashion DIY activities to extend the viewing experience.


InteractiveScreen


At the end of a visitor's visit, the interactive large screen serves as a continuation of the experience, providing a personalized digital memento. By default, the screen scrolls through museum exhibits and related photos in the form of an electronic photo wall. When a visitor clicks on the screen, the system will allow him/her to take a photo via the camera and creatively match it with exhibits and scenes to generate a personalized image. Generate your own digital souvenir,andencourage visitors to upload the generated photos to the museum's electronic interactive photo wall, becoming a cultural communication part of , orshared on social media to attract more potential visitors. Visitors can also print photoson their tickets, which are designed with a special area for visitors to print photos, so tickets can be moreincreased. span>Memorialsignificance,andalso enhances the emotional connection between visitors and the museum. and inspire repeat visits. In order to achieve an inclusive design, the interactive screen is floor-to-ceiling and scrollable to accommodate children and people with disabilities.


The use of digital technology Digital technology not only enhances the dynamic and interesting nature of audience engagement, but also gives museums more possibilities to build emotional connections with their visitors. "The use of digital technologies in museum innovations has both improved the quality of services and attracted new audiences, especially in the last five years" (Stuedahl, 2018). Through a combination of interactive screens, social media, and more, museums are able to bring themselves closer to the public in a more open and engaging way, realizing a complete transformation from static displays to dynamic interactions.


Desired effect


The overall program aims to enhance the attractiveness and engagement of the museum by combining a stage play performance with a costume display, breaking the traditional single-visit model. The stage show provides a vivid historical and cultural context for the exhibits and helps visitors gain a deeper understanding of the costume design and its cultural significance. Meanwhile, social media campaigns will attract more international visitors to sign up online to participate in experiencing the historical costumes, enhancing visitors' sense of identity and belonging. The introduction of digital technologies, such as holographic projection, virtual fitting and interactive lighting, will transform the museum into an immersive space, allowing visitors to experience the culture of dress through interactive and multi-sensory experiences, and enhancing their emotional connection with fashion. In addition, the program will enhance the museum's brand impact and economic benefits, generating additional revenue through performances and interactive experiences to support the enhancement of facilities and services. Through the introduction of digital interactivity and intelligent equipment, the museum will attract young and international visitors, broaden its audience base, promote digital transformation and cultural dissemination, and open up new directions for future development.


Project feasibility analysis


The solution is highly feasible both technically and socially. From a technical point of view, the stage show combined with lighting, sound and simple facilities can efficiently demonstrate the history and culture of the costumes, while the promotion on social media and live streaming platforms meets the need for publicity. Existing technologies, such as fabric samples, textured walls, lighting and odor diffusers, are already being used in malls and exhibitions to support immersive experiences. Technologies such as holographic projection, AR devices and smart mirrors further enhance the program. Economically, despite the large initial investment, the equipment is durable and low-maintenance, ticket revenue and digital content distribution ensure long-term operation, and social media promotion is low-cost and widely effective. On the social level, the stage play and interactive design can attract different audience groups and promote the dissemination of traditional culture. Public participation in the design enhances interactivity, and social media expands its influence, attracting young audiences and family tourists. Modern technology enhances the image of museums and promotes the integration of technology and culture, as well as increasing inclusiveness and accessibility of multilingual content.


Audience Experience


Through the presentation of theatrical forms, the integration of digital technology, and the promotion of social interaction, the museum is able to provide a multi-sensory, immersive, and interactive experience for the audience. Not only can the audience deeply feel the culture and history behind the costumes, they can also enhance their connection and identity with the museum through participation and sharing. This new experience elevates the museum's educational and cultural dissemination function to a new level, which helps to break the status quo of "visiting the museum only once", attracts more audience participation, and promotes the sustainable development of the museum.


SWOT analysis


S trengths


Historical background and cultural value:The Pitti Palace has a deep historical background, and as a classic Renaissance building, it has already possessed a certain cultural attraction.


Rich collection:The museum's collection of clothing and fashion culture from the 18th century to the present day is able to show the historical evolution of fashion.


Diversified Audience: Covering a wide range of audience groups, including art lovers, fashion professionals and general tourists, the event has a broad appeal.

Weaknesses


Traditional Exhibition Forms:The museum's current exhibition approach relies too heavily on textual descriptions, lacks interactivity, and the audience's visiting experience stays on the surface, making it difficult for them to participate in depth.


Space Layout and Flow Design Issues:The visit lines in the museum are narrow, especially when the flow of people is large, the mobility of the audience is poor, and it is difficult to ensure that each audience can fully understand the exhibits.


Low revisit rate:Because of the overly traditional approach to exhibitions, visitors tend to lose interest after the first visit, and there is a lack of mechanisms to attract return visits.


OOpportunities


Social media and digital innovation: Enhancing audience engagement through social media and digital technologies to appeal to a wider range of audience segments, especially young people.


Immersive Experience:Using modern technology (e.g., dynamic lighting, holographic projection, virtual fitting, etc.) to create a more appealing immersive visiting experience and enhance the audience's emotional connection to the exhibits.


Growth of tourism:Florence, as a well-known tourist city, attracts a large number of visitors, and the museum can attract more tourists and increase its visibility through innovative visiting experiences.

Threats


Competitive Pressure: Other museums or cultural venues are also innovating and offering more engaging and interactive exhibitions, which may divert potential visitor groups.


Changes in the economic environment: Museums rely on admission revenue and sponsorship support for their operations, and changes in the economic environment may affect visitor spending power and museum finances.


Technology investment is expensive:While technological innovations present opportunities, the introduction of advanced interactive technologies requires significant capital investment, which can be a challenge when funds are scarce.


reach a verdict


By analyzing the historical background, exhibition design and visitor services of the Pitti Palace Museum of Fashion and Costume, this study explores its practices and challenges in expanding its audience and enhancing visitor engagement. The study finds that innovative exhibition formats, enhanced visitor interaction and optimized service strategies are key ways to enhance the attractiveness of the museum. In conclusion, this study not only provides feasible suggestions for the development of the Pitti Palace Museum of Fashion and Costume, but also offers new ideas for other cultural institutions to explore innovative paths of audience engagement and cultural communication.

REFERENCES

Simmel, G. (1957).Fashion.The American Journal of Sociology , 62 (6), 541-558.

Chon, H. (2013). Fashion as aesthetic experience: a discussion of subject-object interaction.


Cerquetti, M. (2016). Current issues and challenges for museum audience development: a literature review. Current Issues and Challenges for Museum Audience Development: a Literature Review (December 1, 2016). Journal of CULTURAL MANAGEMENT & POLICY, 6(1).