第1题(2分) Question 1 (2 marks)
在综合评估选择平台环节,除了内容特点,优劣势,以及自身产品和服务卖点,运营目标外,还要评估哪几个维度的指标?(单选题)A.流量,成本,利润,审核难易B.流量,审核,人群画像,偏好领域C.流量,成本,内容门槛,审核难易
In the process of comprehensive evaluation and selection of platforms, in addition to the content characteristics, advantages and disadvantages, as well as the selling points of its own products and services, and operational objectives, what dimensions of indicators should be evaluated? (Multiple Choice) A. Traffic, Cost, Profit, Difficulty of Moderation B. Traffic, Moderation, Crowd Portrait, Preferred Field C. Traffic, Cost, Content Threshold, Difficulty of Review
-D.流量,成本,利润,人群画像 -D. Traffic, cost, profit, crowd portrait
理论知识测试 Theoretical knowledge test
第2题(2分) Question 2 (2 marks)
在粉丝群中进行互动话题引导时,不应该()(单选题)
When conducting interactive topic guidance in the fan base, it should not () (multiple choice)
A.分享生活中的趣事 A. Share interesting facts from your life
B.交流产品使用小穹门 B. AC products use small domes
-C.发布政治敏感话题 -C. Post politically sensitive topics
D.交流对近期社会新闻看法 D. Exchange views on recent social news
()又称人群画像,是根据用户人口统计学信息,社交关系,偏好习惯和消费行为等信息而抽象出来的标签化。(单选题)参考答案:C
() Also known as crowd portrait, it is an abstract labeling based on user demographic information, social relationships, preference habits and consumption behavior. Reference Answer: C
A.文章画像 A. Portrait of the article
-C.用户画像 -C. User Portraits
D.信息标签 D. Information Labels