Amazon Handmade 社区
URGENT - All subcategories for Handmade have Disappeared (now in correct forum)
紧急 - 手工制作的所有子类别均已消失（现在位于正确的论坛中）
@priscilla_amazonand @KJ_Amazon (sorry, not sure why it didn't post in the right forum the first time!)
@priscilla_amazonand @KJ_Amazon（抱歉，不知道为什么它第一次没有在正确的论坛上发布！）
Not sure how long it's been this way, but I just noticed that all of the sub categories for handmade have disappeared. The information is still in the category listing report, but isn't being used on Amazon.com (see enclosed pictures, but I also have a loom recorded that I can't post here). When you are in a listing, it does not show the subcategory in the product details section:
不知道这种情况持续了多久，但我刚刚注意到所有手工制作的子类别都消失了。该信息仍在类别列表报告中，但未在 Amazon.com 上使用（请参阅随附的图片，但我还记录了一台织机，但无法在此处发布）。当您在列表中时，它不会在产品详细信息部分显示子类别：
it does not show the breadcrumbs at the top of the page:
它不会在页面顶部显示面包屑：
the actual page for subcategory BSR's doesn't exist anymore,
子类别 BSR 的实际页面不再存在，
and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories.
在 Amazon BSR 主页上，Handmade 不再有可打开子类别的超链接。
I think this is one more thing that is having a sales impact for the handmade category because correct categorization has a huge impact on how items are shown on Amazon. Can you have a team member look into this ASAP? Thanks!
我认为这是对手工品类的销售产生影响的另一件事，因为正确的分类对商品在亚马逊上的展示方式有着巨大的影响。您能让团队成员尽快调查此事吗？谢谢！
(And even though I know it's a huge exercise in futility, I also opened a case (16323357271) so you can get someone right on this.)
（尽管我知道这是一个徒劳的巨大练习，但我也立了一个案例（16323357271），这样你就可以找人解决这个问题。）
14 条回复
Seller_mlV9hk5A1YthG 卖家_mlV9hk5A1YthG
A (natural) consequence of the project to move Handmade listings to "normal" Amazon product categories? Said project being undertaken (supposedly) because (deluded) HM sellers thought it would improve visibility ...
将手工制作列表移至“正常”亚马逊产品类别的项目的（自然）结果？之所以进行上述项目（据称）是因为（欺骗的）HM 卖家认为这会提高知名度......
Seller_RfAkD9vjUC6Ed 卖家_RfAkD9vjUC6Ed
Agreed, Because when buyer search by keyword, the handmade categories will show up in the same place on the front page as the regular categories. The only difference between the two is that it shows up in the same categories now, but not many buyer use the categories to find their products.
同意，因为当买家通过关键字搜索时，手工制作的类别将显示在首页与常规类别相同的位置。两者之间唯一的区别是它现在显示在相同的类别中，但没有多少买家使用这些类别来查找他们的产品。
I think sellers who regularly check and search the front page for search terms are aware of this. In the handmade arena Amazon is already clearly outclassed by etsy, now we'll be unified into the general categories to compete for rankings with other lower priced products (of course there's no way we'll be able to compete with the regular low priced products) unless Amazon gives our handmade products handmade-tag labels like amazon choise to make it easy for customers to see that we are handmade products.
我认为经常检查和搜索首页搜索词的卖家都意识到了这一点。在手工领域亚马逊已经明显被etsy超越了，现在我们将统一到通用类别中与其他低价产品竞争排名（当然我们无法与常规低价产品竞争） ）除非亚马逊给我们的手工产品提供像amazon choise一样的手工标签标签，让顾客很容易看出我们是手工产品。
Now that there will be this update I think Amazon is trying to standardize the product profiles in order to make it easier and faster for them to get statistics. This is main reason far i can tell.
既然会有这个更新，我认为亚马逊正在尝试标准化产品配置文件，以便让他们更容易、更快地获取统计数据。据我所知，这是主要原因。
Seller_q5udOJ80okR7U 卖家_q5udOJ80okR7U
I love that idea of Amazon adding a Handmade" tag to the listings. I agree, that's the only way to compete with the mass produced products that have thousands of reviews
我喜欢亚马逊在列表中添加“手工制作”标签的想法。我同意，这是与拥有数千条评论的批量生产产品竞争的唯一方法
Seller_nchq784XlVSwu 卖家_nchq784XlVSwu
"and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories."
“在 Amazon BSR 主页上，Handmade 不再有可打开子类别的超链接。”
This in effect really limited the number/type of HM products that are showcasing on the Bestseller page.
这实际上限制了畅销书页面上展示的 HM 产品的数量/类型。
This must be a recent change, I looked at "HM Bestseller" a few days ago, and the subcategories links were still there.
这肯定是最近的变化，我前几天看了“HM畅销书”，子类别链接仍然存在。
Rose_Amazon 玫瑰_亚马逊
Hi @Tahmi, 嗨@Tahmi，
The new experience unlocks an array of benefits designed to help improve discoverability of your products and may accelerate your sales. These updates will change the way customers see and interact with your Handmade products.
新体验带来了一系列优势，旨在帮助提高产品的曝光率，并可能加速您的销售。这些更新将改变客户查看您的 Handmade 产品并与之互动的方式。
What are the key benefits of the new listing experience?
新上市体验的主要好处是什么？
* Handmade products will appear when customers search and browse in standard categories
* 顾客在标准分类中搜索浏览时会出现手工制品
* Better discoverability from refined product searches
* 通过精细化的产品搜索获得更好的可发现性
* Access to enhanced search and detail page content
* 访问增强的搜索和详细信息页面内容
* Inclusion in Seller Central’s Listing Quality Dashboard, which you can use to improve your Handmade products’ listing quality to drive sales and reduce returns
* 包含在卖家中心的列表质量仪表板中，您可以使用它来提高手工制作产品的列表质量，以推动销售并减少退货
* Ability to list a single ASIN in eight marketplaces
* 能够在八个市场上列出单个 ASIN
Best regards and thanks for choosing to sell on Amazon.
谨致问候并感谢您选择在亚马逊上销售。
Rose_Amazon 玫瑰_亚马逊
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