The effectiveness of your brand,content,and offers are a combination of 3 things
你的品牌内容和产品效果是由三方面因素共同决定的:

● Your skills
● 你的技能

● Your expertise
● 你的专业知识

● Your curiosities
● 你的好奇心

Your skilllevel determines the quality of the value you deliver,your curiosities give you a
你的技能水平决定了你所提供的价值的质量，而你的好奇心让你对某些主题有了独特视角

unique perspective on certain topics,and your expertise allows you to monetize the attention you are grabbing
你的专业知识则使你能将吸引到的注意力转化为收益.

In the first Digital Economics module we streamline this to create your Niche Of One,discover your life's work,and create and impactful content strategy that sells your products for you.
在第一个数字经济学模块中，我们将这些内容简化为打造你的“独一无二的定位”，发现你的人生使命，并制定出能够为你销售产品的有影响力的内容策略。

For now,I want to plant some seeds of awareness in your head
现在，我想在你的脑海中播下一些意识的种子.

As you go through this course,I would highly recommend starting to read up on the basics, principles,and fundamentals of certain skills
在你学习本课程的过程中，我强烈建议你开始阅读某些技能的基本原理和基础知识。.

You will not master these all in one go,but simply having the awareness of them will prime your brain for pattern recognition
你不会一下子掌握所有这些内容，但仅仅了解它们就会为你的大脑做好模式识别的准备。.

Building a personal brand on social media gives you a place to practice ALL of these skills. This is crucial.
在社交媒体上建立个人品牌可以让你有一个地方来实践所有这些技能。这一点至关重要。

Rather than endlessly learning and not knowing how to apply your skills-you can start applying what you learn immediately through your content,free products,and brand
与其无休止地学习而不知道如何应用你的技能——你可以通过你的内容、免费产品和品牌立即开始应用所学的内容。.

Skills That Will Determine Your Success
决定你成功的技能

Fortunately-building a full-fledged personal brand or creator business requires you to learn all of the skills that are necessary for success online.
幸运的是，打造一个成熟的个人品牌或创作者业务需要你学习在网上取得成功所需的所有技能。

Don't let this overwhelm you.You don't need all of these at the start.You can learn and implement these whenever you see fit.
不要让这些内容压垮你。你一开始并不需要具备所有这些技能。你可以在合适的时候学习并实施它们。

The beauty in this:you have a meaningful project to work on,refine,and iterate for as long as you do this
其美妙之处在于：你有一个有意义的项目可以持续进行、改进和迭代，只要你继续从事这项工作。.

Pursuing an intrinsic hierarchy of goals is a big key to happiness.It is how you reap the benefits of the good dopamine that comes from survival mechanisms in your brain.
追求内在目标层次是幸福的关键之一。这是如何从大脑中的生存机制中获得良好多巴胺的好处的方式。

Like working on a hobby project that you deeply care about as opposed to a client project that you grow tired of
就像你正在从事一个你非常关心的爱好项目，而不是一个让你厌倦的客户项目。.

The mark of a person who is in control of consciousness is the ability to focus
一个能够掌控意识的人的标志是能够随心所欲地集中注意力

attention at will,to be oblivious to distractions,to concentrate for as long as it takes to achieve a goal,and not longer.And the person who can do this usually enjoys the normal course of everyday life.-Mihaly Csikszentmihalyi
对干扰视而不见，为目标达成所需的时间保持专注，不多也不少。能做到这一点的人通常会享受日常生活的正常过程。——米哈里·契克森米哈赖

Here are the skills that will boost the impact and income from your online endeavors
以下技能将提升你在线工作的影响力和收入:

·Copywriting(persuasive writing)
文案写作（有说服力的写作）

●Email marketing (for trust-building and sales)
●电子邮件营销（用于建立信任和销售）

·Sales (for closing deals and networking properly)
●销售（用于成交和正确建立人脉）

·Web design(for landing pages and a personal website)
●网页设计（用于着陆页和个人网站）

·Social media growth (for sending traffic and audience building)
●社交媒体增长（用于引流和受众建设）

·Graphic design (for visuals and brand assets)
●平面设计（用于视觉效果和品牌资产）

●Marketing &advertising(for getting people to act)
●市场营销与广告（用于促使人们行动）

Throughout Digital Economics,we will be learning all of these in a streamlined-low-stress- manner
在整个数字经济学课程中，我们将以一种简化、低压力的方式学习所有这些内容。.

You learn these skills best by learning the principles,starting a real world project(a personal brand),and refining your skills with time and experience
你最好通过学习原理、启动一个真实世界的项目（个人品牌），并随着时间的推移和经验积累来完善你的技能，从而掌握这些技能。.

These can all be freelanced or consulted with once you get the hand of them (and if you want to go that route).
一旦你掌握了这些技能（并且如果你想走这条路），它们都可以用于自由职业或咨询。

The more you practice these and get results for yourself -the more you understand the nuance of how these skills interact with a specific business
你越练习这些技能并为自己取得成果，就越能理解这些技能如何与特定业务相互作用的细微差别。.

That is how you develop your own unique system and increase your prices IF you want to freelance or consult with these down the road.
这就是你如何开发自己的独特系统，并在将来想要从事自由职业或咨询时提高价格的方法。

ALL of these skills rely on a set of meta-skills
所有这些技能都依赖于一组元技能。:

·Grabbing and holding attention
吸引并保持注意力

·Storytelling &persuasion
讲故事与说服力

·Psychology &human behavior
心理学与人类行为

·Self-awareness and observation
自我意识与观察力

● Philosophy and spirituality
● 哲学与灵性

In other words,you need to understand how humans make sense of and interpret what they see.
换句话说，你需要理解人类如何理解和解读他们所看到的事物。

You need to understand different perspectives and viewpoints so you can navigate topics with expertise
你需要理解不同的视角和观点，以便能够以专业知识驾驭各种主题。.

You need to structure your message(throughout your entire brand,content,and funnel)in a way that leads readers toward a beneficial desired outcome.
你需要构建你的信息（贯穿整个品牌、内容和漏斗），以一种引导读者走向有益的理想结果的方式。

None of this will work if you create what you think will help others VS what is actually going to help others.
如果你创造的是你认为会帮助别人的东西，而不是真正能帮助别人的东西，这一切都不会奏效。

Specific Knowledge
特定知识

You don't have to do all of these things yourself.You can outsource them
你不必亲自完成所有这些事情，你可以将它们外包出去。.

But,the process of "figuring it out"is how you acquire specific knowledge.That is how you make new discoveries and help others navigate the path effectively
但是，“弄清楚”的过程就是你获取特定知识的过程。这就是你如何做出新发现并帮助他人有效驾驭路径的方法。.

How Your Curiosities Play A Role
你的好奇心如何发挥作用

One big problem I see all the time is that people don't know how to talk about what they love (while still maintaining authority).
我经常看到的一个大问题是，人们不知道如何谈论他们热爱的事物（同时仍然保持权威性）。

It's pretty simple,you just have to zoom out.
很简单，你只需要缩小视野。

Stop thinking of your content or brand as a static thing from day to day
别再把你的内容或品牌看作是一成不变的东西。.

It grows and evolves over time.Your content doesn't just disappear after you write it.You
它会随着时间的推移而成长和演变。你写的内容不会在发布后就消失。

refine your ideas,post them again,and build a library that displays your authority,interests, and personality
你会完善自己的想法，再次发布，并建立一个展示你的权威、兴趣和个性的内容库。.

Some content will stick in people's heads and do well-some content won't.That's how it goes
有些内容会留在人们的脑海中并表现良好，有些则不会。这就是现实。.

You incorporate your curiosities by being observant and using them to bring a new perspective to a problem that people face.
通过观察并将好奇心用于为人们面临的问题提供新的视角，从而将其融入你的工作。

Your curiosities intersect with your interests,skills,and expertise-if and only if you are trying to find a way to connect them.
你的好奇心与你的兴趣、技能和专业知识相交——但前提是你试图找到一种方法将它们联系起来。

Here is a general way to incorporate your curiosities into your brand:
这是一个将你的好奇心融入品牌的一般方法：

·Write out 2-3 of your interests (the things you LOVE talking about)
·列出 2-3 个你感兴趣的话题（你喜欢谈论的事情）。

·Write out 2-3 options for eventual monetization (skills or interests like health or performance coaching)
·列出 2-3 个可能实现盈利的选择（如健康或绩效辅导等技能或兴趣）。

● Think big and small-write out broader interests and skills,then write out niche
● 既要有大局观也要关注细节——写下更广泛的兴趣和技能，然后写下与你已经写下的 2-3 个点相关的细分领域

interests and skill relating to the 2-3 points you wrote out already.This starts to create a web of content ideas and curiosities to pursue
兴趣和技能。这开始形成一个内容创意和好奇心的网络，供你去探索

●Keep an eye out for books,content,podcasts,and life experiences that check one of those boxes
● 留意那些符合你所列条目的书籍、内容、播客和生活经历

●Make a note of it and create some form of content around it
● 记录下来，并围绕它创造某种形式的内容

You Are Building A Personal Brand 你在建立个人品牌 Niche brands have their place,but this is for people that want to harness the internet to do what they love (and pursue their life's work). 小众品牌有其地位，但这是为那些想要利用互联网做自己喜欢的事情（并追求自己毕生事业）的人准备的。 It is difficult to put YOU in a box-if not impossible.You are ALLOWED to try different things and pivot whenever you want.You are a human that evolves with time. 很难把你局限在一个框框里——如果不是不可能的话。你完全可以尝试不同的事物，并随时进行调整。你是一个随着时间不断进化的人。 Why would that be any different in a digital reality? 在数字现实中，为什么会有任何不同呢？ With practice and busting through limiting beliefs,this will become a reality 通过实践和突破限制性信念，这将成为现实。.

Solving Your Own Problems And Selling The Solution 解决自己的问题并出售解决方案 If you don't yet have a solidified offer to sell-or a skill that you are hell-bent on monetizing- there is another route you can go. 如果你还没有一个明确的产品可以销售，或者一项你决心将其变现的技能，还有另一条路可以走。 This route is an all-in-one "one-person"business model approach 这条路线是一种集所有功能于一身的“单人”商业模式方法. You are leveraging your ability to solve your own problems,document the process via content, and create a product that you can sell to your former self. 你正在利用自己解决问题的能力，通过内容记录这一过程，并创建一个可以卖给过去自己的产品。 This is: 这是： ● Personal growth ● 个人成长 ·Social media growth ● 社交媒体增长 ·Authority building ● 权威建立 ● Market research ● 市场调研 ● Marketing ● 营销 ● Offer creation All.In.One ● 产品提供 全合一. If you attract people with similar interests as you,educate them,and give them a process that shaves 2-3 years off of their learning time-they will pay you 如果你吸引了与你有相似兴趣的人，教育他们，并给他们一个能节省 2-3 年学习时间的过程——他们会愿意为此付费给你. For example:I have been passionate about health for the entirety of my adult life. 例如：成年后的我一直对健康充满热情。 I have 10 years of experience. 我有 10 年的经验。 I've tried all of the diets,training programs,and everything else.I have a very unique perspective with results to show for it 我尝试过所有的饮食计划、训练项目以及其它一切，我对此有着非常独特的视角，并且成果显著。. Even though I talk about business and self-improvement-I could sell 6 figures worth of a health product in a month or two. 尽管我谈论的是商业和自我提升——我可以在一两个月内卖出价值六位数的健康产品。 (Of course,this is considering I have an audience and vast marketing knowledge). （当然，这是考虑到我拥有受众群体和广泛的营销知识）。 My point is-my audience likes me for me.Everyone has burning biological problems in the eternal markets.I can create a product on anything I feel like IFI can position it correctly within those markets 我的重点是——我的受众喜欢真实的我。每个人在永恒的市场中都有紧迫的生物学问题。我可以针对任何我感兴趣的主题创建产品，只要我能将其正确定位在这些市场中。. My personal brand is what sets me apart.People will buy my health product over someone 我的个人品牌是我与众不同的地方。人们会购买我的健康产品，而不是别人的， else's just because I'm the one that made them aware of their problem and educated them on how to overcome it through my content. 仅仅因为我通过我的内容让他们意识到自己的问题，并教育他们如何克服它。

The Best Products
最佳产品

The best products solve a problem that impacts a specific person's direct experience in a positive way.
最好的产品能够以积极的方式解决影响特定人群直接体验的问题。

By solving your own problems,you do this automatically(and in a unique way).
通过解决自己的问题，你会自动（并且以独特的方式）做到这一点。

This makes it seamless to target a problem in the eternal markets and position it towards a beginner market.Nearly guaranteed sales if you understand the rest of Digital Economics 101 on an experiential level.
这使得在永恒市场中针对一个问题并将其定位到初学者市场变得无缝。如果你能从体验层面理解《数字经济学 101》的其余内容，几乎可以保证销售。